Double Business Profits - With Simple Online Marketing
4.5 (8 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,371 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Double Business Profits - With Simple Online Marketing to your Wishlist.

Add to Wishlist

Double Business Profits - With Simple Online Marketing

A Step-By-Step Guide on How to Find New Customers and Improve Existing Customer Loyalty - For All Businesses
4.5 (8 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,371 students enrolled
Created by Bill McRea
Last updated 7/2015
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Double your small business profits through engagement marketing
  • Enhance customer retention and client loyalty
  • Reduce the cost of new customer aquisition dramaticaly
  • Set up a customer engagement program and use this system to attract and retain clients
View Curriculum
  • You will need a hosting account, as well as a Facebook and Twitter account. We will provide training on all aspect and can acquire these service after starting our training.

Learn how to leverage the power of the internet using social communication and engagement techniques to double your net income , having more spare times and enjoying the lowest cost marketing techniques ever designed.

  • Video training explains the theory and the HOW TO IMPLEMENT in great detail.
  • There are over 2 hours of training plus free access to custom software that is used to implement the entire system.
  • Additional training for installing, configuring and using this exclusive software is provide as well.
  • This course is perfect for all types and sizes of businesses including local companies, national and regional companies as well as online entrepreneurs.
  • Anyone that take this course and implements our step-step-system will easily double there business earnings through two vectors: Existing customer loyalty and low cost client acquisition
  • More then a course on what to do. we take you through actual implementation and provide the primary tools you need to complete and build the system.
  • Everything you need to engage in the most important marketing and reputation management system for your business is included

Start today and see how using simple techniques can dramatically improve your businesses profits, make running the business more enjoyable, and free up your time to enjoy more of you success.

Who is the target audience?
  • Small businesses and consultants that work with small businesses that desire to increase business value by using highly effective marketing techniques.
  • Any business seeking to improve customer loyalty and reduce the cost to reach new customers.
  • Only spend time in the class if you are willing to implement the training and watch your business thrive.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
22 Lectures
Overview of Our System
6 Lectures 31:40

How the course is organized and our recommendation on how to be successful.

Preview 04:13

We go through the steps of the course and what you need to do to stay on track

How to stay organized during the cource

This is a detailed explanation of engagement marketing. We touch on the concepts not the techniques

What is engagement marketing and why is it so effective?

All the pieces that you need to implement the system

The tools and services you will need to implement this training

How the content flows form our blog to the social media site is key to "pushing" our message to existing and potential clients. This is one of the most important things to understand.

How the System Works With Content Flow

I take you through a pen graph on a white board to illustrate how Engagement Marketing works with this system. While this is a rough "chalkboard" type of presentation it does give you a "feel" for how content is distributed and feedback is received. It's this feedback that gives you an opportunity to engage in a social conversation for all to see. This impresses existing customer as well as potential ones.

Pen Graph of System Overiview
Setting Up the Tools
6 Lectures 46:33

A business blog is central to distributing content to you follower and potential leads. It is a simple way to update a large number of people in a very quick step.

Creating a Business Blog

Remember this blog is going to represent your business. You should use this as an opportunity to brand yourself and make a professional impression. Blogs are incredibly flexible and can be modified to fit almost any branding goal.

Look and Feel of Your Blog

The Facebook page will be the hub of you social conversation with customers as well as an inexpensive yet highly effect advertising media. The vast majority of social conversation will take place on your Facebook page. Manage it well.

Setting up a Facebook Account and Page

Take the time to set up the images and make your page look as professional as your blog. This is yet another opportubnity to brand your business and will be the first impression many new client may see.

The Look and Feel of Your Facebook Page

How to create a Twitter account. Twitter is important because how people use Twitter's search utility. By using Hashtags and constant content flow you can attracted hundred if not thousands of new potential clients.

Setting up a Twitter Account

Creating a Content Plan for Your Blog
Implement your engagement system
5 Lectures 39:39

Here are going to put the Blog together with the social media sites

Preview 06:01

How to post content to your blog. Remember every post is going to be syndicated to your social media outlets and give you an opportunity to engage clients and prospects in a social conversation.

Posting to Your Blog

In this lecture we show you of my sites and how I am using our software to keep social networks up to date.

Demo of Site Connected Using System

Advertising your page can be a very low cost way to increase your reach in your market. You can use very precise tools to target your market and add people into your social conversation. Remember every person you add will probably be responsible for adding in even more people you do not need to advertise to find.

Growing Your Fan Page Fast

Yelp and Google Pages are two source people use to find products and services. They are also review driven. People that use your service can leave a review..good or bad... on these pages. This can both help and hurt your business. If you supply top quality services it can leads to a huge increase in customer purchases and loyalty. Don't try not to use Yelp...your customer will even if you don't. The best strategy is to embrace these review sites and use them as a way of improving your customer relations.

Using Google +, Yelp and Other Services
Being Prepared for Growth
4 Lectures 25:45

There is no room for second rate products and services in the market. With social media and review sites like Yelp, your customers will be talking about you. So make sure you always have the best service and products possible.

Maintain Quality First On All Services and Products

Ask for customer feedback on Yelp and Facebook. The negative post will happen without your knowledge so make sure you ask your happy customers to give you possitive reviews.

Soliciting Customer Feedback

The key component of this system is to ENGAGE your clients and prospect in a social conversation. This way people will know you care about your customers, are responsive and try your best to provide the best possible products and services.

Preview 06:09

Bad reviews are going to happen, you cannot avoid them. Make sure you respond to negatives in a possitive and constructive way,

Reputation Management
1 Lecture 07:00

Engagement works because we live in a social world. People want to be heard and they are looking for someone they are contacting to respond. This create a social proof that you are the person you should be doing business with. Engagement marketing is the most cost effective way to establish a long term relationship with existing clients, and it entices them to help you build your business as well.

Engagement and Why it Works
About the Instructor
Bill McRea
4.1 Average rating
72 Reviews
7,304 Students
4 Courses
Education, Motivation and Marketing

I am a retired CEO of a large agricultural company doing over 250,000,000 in annual sales. I have been developing software and selling information products online since 2008. I am a public speaker and have traveled the world teaching entrepreneurship and making money online for 7 years. My courses include both theoretical and real world applications.