Crisis and Credibility
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Crisis and Credibility

11 chapters Crisis Management Guide on how to save your credibility in a crisis...
5.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
16 students enrolled
Created by Radu Turcescu
Last updated 11/2015
English
Price: $25
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Understand why a crisis hits. The most common factor, often ignored...
Recognise the 4 levels of a crisis. Without them, you won't be able to create a plan that will save your business...
Understand when to react in a crisis. Maybe the most important step of crisis management...
Understand how to react in a crisis. It's not just about when, it's also about how...
Use the detail that will make the difference between a perfect reaction and a weak one...
Offer a proper second reaction. Often ignored, this step will save your company in a crisis...
Give a third reaction. Without this, the previous two reactions will have no effect...
Understand how the public think. Maybe the biggest mistake of crisis management.
Create THE Crisis Management Plan. Simple steps that will save your credibility, imagine and business...
Use the details for credibility. Those small, but very important details that will make you say "Ahaa...."
Create a key message. Do you want to survive ? Create a key message...
Understand how to use a lie in crisis management
Understand the role of an apology and identify the most common error..
Understand the importance of choosing a spokespeople. Often ignored, this tactic will play a very important part...
Understand why Social Media could kill the company..
Offer an interview that will save the company... Or not...
View Curriculum
Requirements
  • You should already be familiar with PR techniques and strategies.
  • These strategies should grow your company's image and credibility and should motivate clients to buy.
  • The basic PR works too.
Description

Do you love your company ? Do you love your business ? And...do you love your clients ? Well...that's great...because the crisis is coming. And it's not a problem of "if", it's a problem of "when". In business we won't use "If the crisis will come...", but we use.."When the crisis will come..."

In my course you will find 11 chapters that will help you create a Crisis Management plan and save your credibility and, why not, your company. In each chapter you will find a "How to..." section. 

Audi, Exxon Valdez, Toyota, Martha Stewart or Tiger Woods. In this course you will find incredible stories on how to deal ( or not ) with a crisis and more than 30 strategies on how to cope in a tough situation. An interactive and fun to read course.

"Well..if a crisis will come, I will see in that moment what I am going to do..."

Unfortunately, this business "strategy" is pretty bad and is very common.


"Well...why is so bad.." you may ask...

The answer is pretty simple : In Crisis Management you have one hour to respond. You won't have time to read books, take courses or search on Google.


In CRISIS MANAGEMENT, there is NO TIME

Enjoy :)


Who is the target audience?
  • This course is meant for PR&Marketing Experts, for Entrepreneurs and for CEOs. No prior crisis management knowledge is needed.
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Curriculum For This Course
Expand All 29 Lectures Collapse All 29 Lectures 02:48:08
+
Crisis and Credibility ( English )
15 Lectures 01:04:02

Why this program ?
03:25

How to....?
05:11

Do you think about not talking in a crisis ? Well, you better think again...

Why should I talk ?
01:06

After completing this lecture you will understand the role of the moral outrage in a crisis.

The moral outrage
03:17

If you want to get out alive from a crisis, you need to understand the public. This way, you will :

  1. ...know what to communicate
  2. ...where to communicate
  3. ...how to communicate


You will also find two incredible crisis management stories.

The Public
07:40

In any crisis we will find 4 levels :

  1. The "What ???" level
  2. The "How the hell happened???" level
  3. The "I told you so..." level
  4. The "Never again" level

In each level, the public, the mass media, the clients will act differently. We need to understand each level in order to communicate properly and save our credibility and...why not..our company.

The Scenario
12 pages

I am sure you are on the same page with me : The trust is crucial...

But, how can we earn it ? What we should do to understand trust ?

Well, in this lecture you will find the 4Cs of trust and details for each one of them.

Preview 05:16

In a crisis, attitude is EVERYTHING. You can be the CEO of the most important company in the world. If our attitude will be unprofessional, nothing will save us.

So, in this lecture we will talk about :

  1. How and why to admit
  2. How to be a team guy in order to save your credibility
  3. How and why to communicate the same key-message
  4. How to use a changing point in order to leave the crisis behind and...start a new life..:)

You will also find two incredible crisis management stories.
Preview 14:15

You will talk during a crisis ? Will it be the CEO ? A professional ? An expert ? Our employees maybe ?

In this lecture you will understand how to choose the right spokespeople.

The spokespeople
8 pages

Oohh... But the details are crucial.

You will find two incredible crisis management stories about how the details can make a real difference.

You will also find some advices about how to use details in order to save your credibility.

The details
05:38

What will you say ?

How will you say it ?

How will change the course of the crisis ?


You will find answer to these questions, and more, in the next lecture.

Preview 09:19

Are you sure it's not your fault ? Are you 150% sure ?

If so, you need to have a proper reaction in order to demonstrate your honesty.

In this lecture, we will talk about how we can do this. How should we react when we are 150% sure we are not guilty.

The strong reaction
05:23

In a crisis, we will offer lot's of interviews. To Mass Media, to bloggers....

There are some rules we have to respect.

Enjoy :)

The interview
9 pages

Here you will get a 9 steps Crisis Management Plan..

Enjoy :)

Preview 8 pages
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Cum sa-ti salvezi credibilitatea intr-o criza ( Romanian )
14 Lectures 01:07:06
De ce un program de management al crizei ?
05:57

Cum recunoastem o criza ?
06:10

Cum folosim acest program ?
02:52

Indignarea morala
03:29

Publicul
05:45

Scenariul
06:23

Increderea
03:04

Atitudinea
12:54

Purtatorul de cuvant
01:17

Detaliile
05:39

Reactia
06:19

Reactia puternica
04:24

Interviul
01:30

Planul
01:23
About the Instructor
Radu Turcescu
5.0 Average rating
2 Reviews
16 Students
1 Course
PR Strategist

In the modern technological and informational era, it became important for companies to promote their IDENTITY for an increased visibility. The products and services they propose should respond to a high specificity of client desires. The DIFFERENTIATION from all competitors is a tricky issue to be overcome and would position one of the competitors as a market leader. This would promote and increased CREDIBILITY and would further strengthen the company's market advantages.

I am an expert in PR for both companies and people. My work is to help them all to make the right choices in order to differentiate from others. I developed new PR strategies that are the fundament of many successes.

Creating and promoting your image and your values is the first step to become a leader and to make a difference. This is my work and I can help you with that!