Do you love your company ? Do you love your business ? And...do you love your clients ? Well...that's great...because the crisis is coming. And it's not a problem of "if", it's a problem of "when". In business we won't use "If the crisis will come...", but we use.."When the crisis will come..."
In my course you will find 11 chapters that will help you create a Crisis Management plan and save your credibility and, why not, your company. In each chapter you will find a "How to..." section.
Audi, Exxon Valdez, Toyota, Martha Stewart or Tiger Woods. In this course you will find incredible stories on how to deal ( or not ) with a crisis and more than 30 strategies on how to cope in a tough situation. An interactive and fun to read course.
"Well..if a crisis will come, I will see in that moment what I am going to do..."
Unfortunately, this business "strategy" is pretty bad and is very common.
"Well...why is so bad.." you may ask...
The answer is pretty simple : In Crisis Management you have one hour to respond. You won't have time to read books, take courses or search on Google.
In CRISIS MANAGEMENT, there is NO TIME
Do you think about not talking in a crisis ? Well, you better think again...
After completing this lecture you will understand the role of the moral outrage in a crisis.
If you want to get out alive from a crisis, you need to understand the public. This way, you will :
You will also find two incredible crisis management stories.
In any crisis we will find 4 levels :
In each level, the public, the mass media, the clients will act differently. We need to understand each level in order to communicate properly and save our credibility and...why not..our company.
I am sure you are on the same page with me : The trust is crucial...
But, how can we earn it ? What we should do to understand trust ?
Well, in this lecture you will find the 4Cs of trust and details for each one of them.
In a crisis, attitude is EVERYTHING. You can be the CEO of the most important company in the world. If our attitude will be unprofessional, nothing will save us.
So, in this lecture we will talk about :
You will talk during a crisis ? Will it be the CEO ? A professional ? An expert ? Our employees maybe ?
In this lecture you will understand how to choose the right spokespeople.
Oohh... But the details are crucial.
You will find two incredible crisis management stories about how the details can make a real difference.
You will also find some advices about how to use details in order to save your credibility.
What will you say ?
How will you say it ?
How will change the course of the crisis ?
You will find answer to these questions, and more, in the next lecture.
Are you sure it's not your fault ? Are you 150% sure ?
If so, you need to have a proper reaction in order to demonstrate your honesty.
In this lecture, we will talk about how we can do this. How should we react when we are 150% sure we are not guilty.
In a crisis, we will offer lot's of interviews. To Mass Media, to bloggers....
There are some rules we have to respect.
In the modern technological and informational era, it became important for companies to promote their IDENTITY for an increased visibility. The products and services they propose should respond to a high specificity of client desires. The DIFFERENTIATION from all competitors is a tricky issue to be overcome and would position one of the competitors as a market leader. This would promote and increased CREDIBILITY and would further strengthen the company's market advantages.
I am an expert in PR for both companies and people. My work is to help them all to make the right choices in order to differentiate from others. I developed new PR strategies that are the fundament of many successes.
Creating and promoting your image and your values is the first step to become a leader and to make a difference. This is my work and I can help you with that!