SEO Training

SEO online training from the top-rated social media training provider. Google SEO training course for computer or mobile
Free tutorial
Rating: 4.2 out of 5 (2,386 ratings)
51,869 students
SEO Training
Free tutorial
Rating: 4.2 out of 5 (2,386 ratings)
51,874 students
Integrate SEO into offline and online markerting initiatives
The vocabulary of search engine optimization
Keyword discovery, selection and validation
Writing for search engines
Most effective SEO strategies
White hat vs. black hat SEO
Citation indexing, inbound links and top level domains
Anchor text linking strategies
On-page and off-page optimization
Competitive analysis
Local and mobile SEO
AARP and Southwest Airlines SEO case studies
B2B SEO strategies and tactics
How to use Google Analytics
Keyword themes for SEO
Press release SEO
Bing's strategy for competing with Google
And much, much more

Requirements

  • You will need a current web browser
  • You need to know how to cut, paste, drag and drop
  • You will need to be an English speaker
Description

SEO training for social media managers, executives and entry-level employees.

SEO online training to improve your search ranking. This SEO course will help you increase the search rank of your corporate website, you blog or Linkedin profile.

This SEO training course is the online marketing training you need to to get found through Google and increase site traffic. The ability to conduct Google SEO programs is a very valuable skill in today's job market. On average, research shows US-based SEO consults earn $100 to $150 per hour.

This is a hands-on training with plenty of examples and exercises.  We have separate online courses on digital marketing strategy, social media monitoring, Facebook, Twitter and Linkedin.

People search Google when they're ready to buy. Stop spending all your time looking for customers and start helping customers find you online.

Google has more unique monthly visitors than any other website. Before you get to deep into social marketing, make sure your web presence is discoverable against unbranded search phrases.

Learn how to figure out which terms your customers actually search and how to create online content that is most likely to rank high in Google search engine page results.  For most organizations, search engine optimization presents a greater conversion opportunity that social media outreach. 

Don't put the cart before the horse. Before you invest heavily in social media marketing, make sure you're effectively search engine optimized.

This is the third course in our Online Social Media Boot Camp, which includes all six of our core social media training courses to acceleration your skills for the digital job market.  Get this action class right now and start search engine optimizing your web content today. 

Course content
5 sections • 42 lectures • 9h 29m total length
  • Overview
    02:47
  • About this Instructor
    02:12
  • Promotional Material
    01:15
  • Housekeeping
    01:00
  • Agenda
    00:45
  • Business Case for SEO
    05:28
  • Organic vs. Referral Track and Visits vs. Uniques
    01:36
  • Vocabulary of SEO
    05:01
  • Unbranded Keywords
    01:17
  • Impact of Search on Reputation
    06:21
  • Most Effective SEO Tactics and Most Searched Purchases
    04:10
  • White Hat and Black Hat SEO
    02:41
  • Ethical SEO and Web Content
    03:35
  • Citation Indexing, Inbound Links and Top Level Domains
    10:19
  • Anchor Linking Text in Emails, Blog Posts and Word Docs
    13:08
  • Meta Data
    08:27
  • Dynamic and Generic Meta Data
    04:50
  • Keyword Discovery: Related Search
    04:54
  • Keyword Modifiers
    02:02
  • Analyzing the Meta Data of Top Ranking Sites
    06:28
  • Density Analysis
    05:58
  • Adwords Tool
    06:12
  • Keyword Validation
    09:55
  • Analyzing Inbound Links and Anchor Text
    06:54
  • Mobile SEO
    07:53
  • Writing for Search
    05:00
  • Long Tail SEO
    03:07
  • SEO for Public Companies
    06:01
  • Next Steps
    00:53
  • Case Study: AARP
    10:40
  • Case Study: Southwest Airlines
    02:02
  • Gabriel Stricker of Google
    52:38
  • Danny Sullivan on SEO
    33:44
  • CC Chapman on SEO and more
    41:10
  • Rebecca Lieb on SEO
    19:41
  • Lee Odden on B2B SEO
    39:40
  • Rich Devine on Mobile SEO - Pt 1
    42:01
  • Rich Devine on Mobile SEO - Pt 2
    53:05
  • Google Analytics Pt 1
    29:29
  • Google Analytics Pt 2
    32:14
  • Keyword Themes with Russell Wright
    53:31
  • How Black Hats Game Search
    19:08

Instructor
B2B Growth Marketing Advisor
Eric Schwartzman
  • 4.1 Instructor Rating
  • 12,284 Reviews
  • 203,808 Students
  • 20 Courses

I am a digital transformation advisor and digital marketing consultant.

I help clients grow revenue online through B2B growth marketing initiatives using my own, proprietary organic growth framework.

I led the center for digital innovation at Howard Industries, a $1B B2B, launched 2 SaaS start-ups and did integrated marketing for entertainment, media and tech clients at one the world's largest PR Agencies.

I’m a best-selling author of Social Marketing to the Business Customer. Some of the organizations I've advised are Boeing, Cirque du Soleil, City National Bank, Hard Rock Casinos, Johnson & Johnson, Korn Ferry, Lucasfilm, US Dept. of Defense, US Dept. of State, Inter American Development Bank.

My complete library of self-paced, online digital marketing, compliance and security training courses have been taken by nearly a quarter million people worldwide on Udemy and at my own website.

Google "social media training" to find my additional courses.