Fundraising Success: Standout Events that Exceed Expectation

Name: Fundraising Success: Standout Events that Exceed Expectation
Rating: 4.6 (29 reviews)

How to Increase Your Event's Impact and Maximize Contributions

Created byLouanne Saraga Walters, MS HNFM, Trace Kingham

Last updated 5/2016

English

What you'll learn

Create standout events that exceed expectations
Raise more money for your nonprofit through special events
Thoroughly examine their fundraising events
Create an event business plan
Define your event's purpose
Develop tactics to enhance the experience for your event guests
Learn how to maximize volunteer efforts to exceed your event's goals
Define and understand the target market for your event
Build a unique experience that focuses on your guests
Set appropriate sponsorship levels
Implement an auction that raises more money
Plan for contingencies before and during your events
Define and measure event success

Course content

8 sections • 22 lectures • 3h 10m total length

Course Overview: Standout Concepts4:56
A brief look at what we will cover in this course and how we structured the course. This lecture also includes a printable outline for the course in the resources section.
NOTE: As of June, 2018 this course is no longer offered under CFRE CE.
Intro into Events and Fundraising Basics4:09
In this lecture we review the importance of organizing your planning process and how event objectives are more than just raising funds. Understanding Event Fundraising Basics will set your event for success.

Create a well-defined purpose! (Why is a purpose important?)9:36
Because the first step to planning your event is identifying the purpose of your upcoming fundraising event, in this lecture we will review the types of event purposes, how tactics shape the event experience and help you to define metrics to measure success.
Create a well defined purpose!
Define your target market (what is a target market)9:01
In this lecture we will review the importance of understanding your target market and how it impacts the event fundraising business plan.
Define Your Target Market
Define a clear and concise marketing strategy to your target market11:50
In this lecture, we will review the types of marketing platforms you should consider when planning your fundraising event. We will discuss how your target market impacts the choices you make when marketing your upcoming event.
Define a Clear and Concise Marketing Strategy

Building An Experience Like No Other To Raise More Funds9:43
In this lecture we will share how you can raise more funds by building an experience that is unique, about the guests and offer a three-dimensional experience that will help you raise more funds.
Building An Experience Like No Other to Raise More Funds
Everyone needs to be on the "same page"7:05
No matter whom you have help, it’s important that each individual supporting your event understand the fundraising event’s purpose. This simple communication skill will instantly take your event to the next level.
Everyone Needs to Be on the Same Page
Build Event Experience Strategies into every moment of your event9:05
We use this lecture to show you that when planning your upcoming fundraising event, it’s important to infuse the experience with your brand from invitation, arrival and exit. Throughout your event plan, you control the experience and it will have a lasting impact on the outcomes
Build Event Experience Strategies into Every Moment of Your Event

How to Set Sponsor Levels and Benefits for Your Next Fundraising Event14:04
In this lecture, we will review sponsorship fundamentals for fundraising events. Formulas, amenities and after event reporting are all key elements that need to be included in your upcoming fundraising event plan.
How to Set Sponsor Level and Benefits for your Next Fundraising Event
Volunteer Management & Motivating Tactics to Help Raise More Money13:16
We use this lecture to cover the fundamentals of managing your volunteers, from fundraising, committees and how volunteers shape the event experience.
Volunteer Management & Motivating Tactics to Help Raise More Money
Amazing Items to Sell at Your Next Fundraising Event Auctions10:02
In this lecture, we discuss the pros and cons of auctions at fundraising events. You'll learn about auction myths and truths to implementing live and silent auctions into your next fundraising event.
Amazing Items to Sell at You Next Fundraising Event Auction

Call to Action – Asking Guests to Help9:55
In this lecture, you will learn how to incorporate a call to action into your upcoming fundraising event and ways in which you can make this call to action relate to the event purpose.
Call to Action – Asking Guests to Help
The Event Blueprint6:08
This lecture will help you understand the importance of having a plan, following the plan and organizing your plan in a way that is easy for anyone on your team to follow and manage. The Event Blueprint is a tool that contains all your pertinent event information and is an easy tool to communicate with key stakeholders.
Contingency Planning5:33
What happens if an Act of God changes the course of your event? Do you have a plan? In this lecture, we will discuss the importance of contingency plans and what elements of your fundraising event need a “back-up.”
Contingency Planning
Welcome Disruption9:19
In this lecture, you will learn how to incorporate disruption into your annual fundraising event plan, types of disruption and how it can improve outcomes as well as exceed expectations for your next event
Welcome Disruption

Measuring Success10:21
In this lecture, we discuss the importance of measuring success for all of your fundraising event initiatives. We cover how metrics tie back to the event purpose and how they shape the event experience in the future.
Measuring Success
Time for Change? – Take a Good Look at Your Event8:40
In this lecture we will discuss the “big picture” thinking when it comes to you upcoming fundraising events. We'll help you answer: When is it time to make a drastic change or end your event? For non-profit organizations, fundraising events are a big investment and when that investment is being returned in a way that supports the organization, when is it time to call it quits?
Time for Change? – Take a Good Look at Your Event
After the Event – Stay Connected9:53
When your event is over, it’s not time to rest and move on to the next event. Actually, it’s the most overlooked time that can help you maximize results. In this lecture, we will discuss how follow-up with guests after an event is critical and ways in which you should incorporate post-event communications into your event marketing plan.
After the Event – Stay Connected
How to Raise More Money at Your Next Event8:45
In this lecture, we uncover “low-hanging fruit” and additional revenue streams to improve the performance of your next fundraising event.
How to Raise More Money at Your Next Event

Hiring a Good Planner10:45
In this lecture, we will explore the role of a planner to help with your next upcoming fundraising event. What type of experience you should look for in a planner and the difference between a planner and a fundraiser
Fundraising3:41
This lecture explores the Fun and Raising when it comes to Event Fundraisers. It’s about the energy you put into your event and the outcomes you experience when you use all the fundamentals outlined in this lecture series.

Requirements

You will need a desire to improve your special events
While not necessary, it may be helpful to have your current event plans handy when you take this course

Description

Does your nonprofit hold fundraising events that WOW your audience?

Do your events seem tired or boring?

Are you raising the most money you can from your special events?

Do your volunteers understand why you hold events?

You can create special events that raise funds and inspire your audience.

Create Standout Events that Exceed Expectations.

This course will equip you to take your fundraising events to the next level, refresh an old experience, learn tips and ideas on how you can maximize your fundraising events potential. Learn how to you make your event standout from the crowd and exceed expectations.

This course provides you with tools and resources to use again and again when designing and executing your events. Whether you are creating a new event or breathing life into an established event, this course teaches you to create the right event for the right people. You can create events that raise more money.

Fundraising professionals, event planners and nonprofit staff will learn from the comfortable discussion style with over 3 hours of video lectures with Trace Kingham and Louanne Saraga Walters. You’ll become part of the discussion as you determine how to produce standout events that exceed expectations.

Who this course is for:

Fundraising professionals
Event planners
Nonprofit CEO's and Executive Directors
Volunteers
Nonprofit board members
Development staff

Fundraising Success: Standout Events that Exceed Expectation

What you'll learn

Explore related topics

Course content

Course Overview & Introduction2 lectures • 9min

Pre-Event Planning3 lectures • 30min

Creating An Event Experience3 lectures • 26min

Event Fundraising Fundamentals3 lectures • 37min

Keys to Maximize Success4 lectures • 31min

Planning for Future Success4 lectures • 38min

Wrapping It All Up for Superior Success2 lectures • 14min

Conclusion1 lecture • 5min

Requirements

Description

Who this course is for: