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Marketing Other Marketing Fundraising

Fundraising Success: Standout Events that Exceed Expectation

How to Increase Your Event's Impact and Maximize Contributions
Rating: 4.5 out of 54.5 (15 ratings)
133 students
Created by Louanne Saraga Walters, MS HNFM, Trace Kingham
Last updated 5/2016
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Create standout events that exceed expectations
  • Raise more money for your nonprofit through special events
  • Thoroughly examine their fundraising events
  • Create an event business plan
  • Define your event's purpose
  • Develop tactics to enhance the experience for your event guests
  • Learn how to maximize volunteer efforts to exceed your event's goals
  • Define and understand the target market for your event
  • Build a unique experience that focuses on your guests
  • Set appropriate sponsorship levels
  • Implement an auction that raises more money
  • Plan for contingencies before and during your events
  • Define and measure event success

Requirements

  • You will need a desire to improve your special events
  • While not necessary, it may be helpful to have your current event plans handy when you take this course

Description

Does your nonprofit hold fundraising events that WOW your audience?

Do your events seem tired or boring?

Are you raising the most money you can from your special events?

Do your volunteers understand why you hold events?

You can create special events that raise funds and inspire your audience.

Create Standout Events that Exceed Expectations.

This course will equip you to take your fundraising events to the next level, refresh an old experience, learn tips and ideas on how you can maximize your fundraising events potential. Learn how to you make your event standout from the crowd and exceed expectations.

This course provides you with tools and resources to use again and again when designing and executing your events. Whether you are creating a new event or breathing life into an established event, this course teaches you to create the right event for the right people. You can create events that raise more money.

Fundraising professionals, event planners and nonprofit staff will learn from the comfortable discussion style with over 3 hours of video lectures with Trace Kingham and Louanne Saraga Walters. You’ll become part of the discussion as you determine how to produce standout events that exceed expectations.

Who this course is for:

  • Fundraising professionals
  • Event planners
  • Nonprofit CEO's and Executive Directors
  • Volunteers
  • Nonprofit board members
  • Development staff

Course content

8 sections • 22 lectures • 3h 10m total length

  • Preview04:56
  • Preview04:09

  • Create a well-defined purpose! (Why is a purpose important?)
    09:36
  • Create a well defined purpose!
    2 questions
  • Define your target market (what is a target market)
    09:01
  • Define Your Target Market
    3 questions
  • Define a clear and concise marketing strategy to your target market
    11:50
  • Define a Clear and Concise Marketing Strategy
    2 questions

  • Preview09:43
  • Building An Experience Like No Other to Raise More Funds
    3 questions
  • Everyone needs to be on the "same page"
    07:05
  • Everyone Needs to Be on the Same Page
    2 questions
  • Build Event Experience Strategies into every moment of your event
    09:05
  • Build Event Experience Strategies into Every Moment of Your Event
    2 questions

  • How to Set Sponsor Levels and Benefits for Your Next Fundraising Event
    14:04
  • How to Set Sponsor Level and Benefits for your Next Fundraising Event
    3 questions
  • Volunteer Management & Motivating Tactics to Help Raise More Money
    13:16
  • Volunteer Management & Motivating Tactics to Help Raise More Money
    2 questions
  • Amazing Items to Sell at Your Next Fundraising Event Auctions
    10:02
  • Amazing Items to Sell at You Next Fundraising Event Auction
    2 questions

  • Call to Action – Asking Guests to Help
    09:55
  • Call to Action – Asking Guests to Help
    2 questions
  • The Event Blueprint
    06:08
  • Contingency Planning
    05:33
  • Contingency Planning
    2 questions
  • Welcome Disruption
    09:19
  • Welcome Disruption
    3 questions

  • Measuring Success
    10:21
  • Measuring Success
    2 questions
  • Time for Change? – Take a Good Look at Your Event
    08:40
  • Time for Change? – Take a Good Look at Your Event
    1 question
  • After the Event – Stay Connected
    09:53
  • After the Event – Stay Connected
    2 questions
  • How to Raise More Money at Your Next Event
    08:45
  • How to Raise More Money at Your Next Event
    1 question

  • Hiring a Good Planner
    10:45
  • Fundraising
    03:41

  • Summary overview
    05:02

Instructors

Louanne Saraga Walters, MS HNFM
Nutritionist Educator at WellnessME.Life, author, speaker
Louanne Saraga Walters, MS HNFM
  • 4.4 Instructor Rating
  • 371 Reviews
  • 1,693 Students
  • 10 Courses

Louanne has coached and mentored thousands of people in diverse areas: nutrition and health, personal and spiritual growth, social media, video production, organizational management and finance over the past three decades. She carries a primary passion for empowering people toward better health. Using nutrition and functional medicine principles, Louanne educates and inspires individuals to understand and accept the power we each have to be our body's biggest support system. She utilizes the whole person approach to health and recognizes the interplay between our physical, mental, emotional and spiritual mind-body expressions.

Louanne also has over 30 years in communications, teaching, finance and tourism including:

   * A nutritionist and wellness coach with WellnessME.Life, Media & Education, a division of My Video Voice Productions, the full scale video production company she owns with her wife, Sharon.

   * A TV news reporter/anchor with three NBC affiliates (KPOM, KRIS, KWQC)
   * A video programmer and cruise director with Royal Caribbean Cruise Lines (RCCL)
   * A financial advisor with Raymond James & Associates
   * Director, Marketing & Communications at the Community Foundation of Tampa Bay
   * Instructor to entrepreneurs, small businesses and nonprofits
   * Co-Producer and Host of The Philanthropy Show®, an internet talk show program of My Video Voice Productions,



"I'm grateful to be able to serve thousands more students through this amazing platform Udemy has provided! I look forward to connecting with you in class - and please let me know if you have any comments or questions in the Discussion sections!"


Education:
B.A. Communications and Political Science, Trinity University, San Antonio, Texas

M.S. Human Nutrition and Functional Medicine, University of Western States, Portland, Oregon

Trace Kingham
Professional Event Planner
Trace Kingham
  • 4.5 Instructor Rating
  • 15 Reviews
  • 133 Students
  • 1 Course

Trace Kingham is a professional event planner with 20 years experience producing events for non-profit and corporate clients. Trace specializes in fundraising events and has produced events for American Red Cross, American Heart Association, Big Brothers Big Sisters, American Cancer Society, Tampa's Lowry Park Zoo to name just a few. Trace is the author of STANDOUT: Place Your Business In The Spotlight with Results Driven Events. The book examines the 7 steps to successfully plan events for the non-profit and corporate sectors.  Trace and his company, Kingham Signature Events have won three international awards, most recently an Esprit Award for his work on the American Red Cross' Humanitarian of the Year Award. Trace's designs have been featured in BRIDES Magazine with a readership of over 15 Million and he is a contributor on Studio 10 Live, in Tampa Florida offering event planning tips and ideas.

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