Applying Jobs-to-be-Done Theory
What you'll learn
- You will have a step-by-step understanding of how to apply Jobs-to-be-Done theory to create and innovate products.
- We recommended some knowledge of Jobs-to-be-Done Theory and interview techniques before starting. Although it's not mandatory.
How can we create products that bring real value to users? Why do users choose one product over another? How do some products manage to disrupt and innovate while others stay stagnate? The answer lies in the ‘job’ a user is hiring a product to do.
This is a practical guide for individuals looking to apply the Jobs-to-be-Done Theory. It’s suitable for anyone responsible for researching and facilitating product development. From designers in large established business to entrepreneurs starting out. The information is valuable for people creating software products, services or physical items. We recommended some knowledge of Jobs-a-be-Done Theory and interview techniques before starting.
This course includes step-by-step lessons. It covers the fundamentals of Jobs-to-be-Done research and advanced detail on how to unlock your findings to drive innovation.
Who this course is for:
- It’s suitable for anyone responsible for researching and facilitating product development. From designers in large established business to entrepreneurs starting out.
Software Product Manager. User-driven. Data-driven. Test-driven. Working for better UX within the agile methodology. Focused on optimisation and innovation of digital products for business success and user happiness.
I believe great products come from understanding the Job a person is hiring a product or service to do.
My experience uncovering innovation lead me to Jobs-to-be-Done theory. I found the approach offers more targeted and repeatable insights into peoples struggles. This opened up the potential for better solutions and ultimately product success. I'd like to share what I've learned.
I have 10 years experience in designing and building digital products. Working as Head of Customer Experience, I focus on new innovations as well as championing a culture of design thinking. I focus on user research, ideating product strategies and designing prototypes.
My last innovation created using the Jobs to be done framework has netted over $500,000 in sales over the last 6 months.
Outside of work I teach part-time, running workshops on both Design Thinking and Jobs to be Done. I also co-organise a local design meet-up.