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Are you an entrepreneur with an epic product or service but your sales just aren’t what they should be?
Do you have an important message but you feel like people just aren’t getting it… or they seem to get it but just DON’T BUY?
Do you find yourself trying to explain what you do but sometimes it just does not come across effectively?
Do you have a hard time (or feel uncomfortable) “selling” because you’re not really sure how to explain the benefits of what you offer?
Do you have a website with low or no sales?
Are you stumped about how to write effective marketing copy?
If this sounds like you, you’re not alone. Many entrepreneurs that have a fantastic product or service put a lot of time and effort into marketing but have poor results. A HUGE cause of lack of desired sales or growth is COMMUNICATION… marketing isn’t just about putting information out into the world about what you have to offer… it’s about EXPRESSING YOUR MESSAGE in a way that is both appealing and converts to sales.
This course provides proven copywriting techniques that will help you clearly communicate your message, target your market, and lead to sales. Through instructor videos and detailed PDF worksheets we’ll walk you through how to write effective marketing copy, both for print marketing material and your website.
You will learn how to:
Plus, we’ll go over a variety of marketing strategies you can use to get your message out there!
Your life story can be a powerful tool to connect to your target market and to have your target market connect with you. So what is your story and how can you use it help others and your business grow.
Help your clients get to know you by telling them more about what makes you credible, an expert in your own unique way, as well as share some of your vulnerability in order to connect to them.
What we do has a tremendous value to the life of those that use our product or/and our services. The problem is that sometimes we do not see the true value and more importantly know how to express it effectively. In this video we will help you see your true value and show you how to express it in a way where others will see the value as well.
Determine what problems your clients have, and how you can offer solutions, and you'll know a powerful way to grow your business and communicate these solutions to them.
In this section we will help you determine what are the key words that your target market uses. By knowing the key words it makes it easier to market to them and more importantly it lets them know that you understand them and that you speak their language.
Take all of the information you've gathered and put it all together to write out your marketing copy, including descriptions, bulleted lists, and your bio.
Writing copy for a website is more involved than basic marketing copy. It is also more important because a poorly written website will not lead to sales. In this video we get into targeting your tribe, making a good first impression, using active voice, showing your personality, being concise, focusing on outcomes, and basic structural tips.
In this video we get into SEO (search engine optimization) and Calls to Action.
In this section we are going to give you the steps to help you create a compelling elevator speech that will create interest for what you do or what you have to give to others.
So what do you stand for? Your Manifesto can give you clarity in your message and help others develop an understanding of what you and your business actually stand for. A manifesto is one of the best ways to help your clients and potential clients get to know you.
So now you have your message, now what? In this section we will go over how to get your message out to the people that want to hear it. We give you some practical tools and strategies to market with your message.
Congratulations you did it!!! Now take the final step of getting your message out there. Remember that the only way to move forward or create the life that you want is to take the action steps to make it happen.
Attached is the January issue of Transformation Magazine: Renew
Joeel & Natalie are firestarters, entrepreneurs, coaches and professional speakers. They are powerful, passionate, and REAL! They have had over thirty thousand students from over 170 countries take their courses. They take students beyond the typical online course experience by evoking deep, emotional reactions that transform them from within. Rather than simply learning information, students finish each course with a clear, immediate action to take and practical tools to stay empowered and achieve success.
Their goal is to challenge individuals to step outside their comfort-zones and break free of their old patterns and limitations. They inspire students to rewrite their life stories, turn their curses into blessings, discover their greater purpose, and be the change they want to see in the world.
More about the instructors:
Joeel A. Rivera, MEd: From an early age, Joeel faced adversity, including failing his first year of college and losing his brother to a car accident at the age of 19. This experience transformed his life and instilled a deep sense of purpose by inspiring him to give his brother Daniel's name a meaning by helping others find their true path. He returned to college, earning a Master's Degree in Counseling, and he is currently completing his dissertation for his Ph.D. in Psychology, with an emphasis on happiness. In almost a decade, Joeel has reached over ten thousand people from different parts of the world as an educator, entrepreneur, speaker, curriculum developer, and consultant. His clients have included school systems, the juvenile justice system, non-profits, the penitentiary system, medical centers, legal firms, individuals and small businesses.
Natalie Rivera is passionate about empowering others to live authentically and embrace their inner callings. After a decade of living a life that wasn't hers and developing Chronic Fatigue Syndrome, Natalie let go of everything and completely transformed. Through her journey to healing she rediscovered her true self and greater purpose—to be an entrepreneur and inspire others to transform their lives. Natalie “retired" from the rat race at 24, put herself through school as a freelance designer, and created a non-profit teen center. She is also the Publisher of Transformation Magazine.
Transformation Services, Inc. (a.k.a. Transformation Academy) offers online courses, life coach training programs, professional speaking, curriculum development, life coaching, event management, and publishing for individuals on a path of transformation.