Joeel A. Rivera, M.Ed. and Natalie Rivera are pioneers in the life coaching field and co-founders of Transformation Services – the leading online course marketplace for life coaching, personal development and entrepreneurship. They’re the only life coach training organization in the world with 50+ niche coaching certifications, providing completely self-paced, done-for-you coaching programs offered at accessible prices.

They have PROUDLY served nearly 1,000,000 happy students from 200 countries and territories.

Using the science of psychology and human potential, they train leading edge entrepreneurs, leaders, and life coaches how to master their mindset and create a purpose-driven business so they can monetize their passion and live life on their terms.

Joeel A. Rivera, MEd: From an early age, Joeel faced adversity, including failing his first year of college and losing his brother to a car accident at the age of 19. This experience transformed his life and instilled a deep sense of purpose by inspiring him to give his brother Daniel's name a meaning by helping others find their true path. He returned to college, earning a Master's Degree in Counseling and all but the dissertation for his Ph.D. in Psychology, and later became a psychology professor.

Natalie Rivera is passionate about empowering others to live authentically and embrace their inner callings. After a decade of living a life that wasn't hers and developing Chronic Fatigue Syndrome, Natalie let go of everything and completely transformed. Through her journey to healing, she rediscovered her true self and greater purpose—to be an entrepreneur and inspire others to transform their lives. Natalie “retired" from the rat race at 24, put herself through school as a freelance designer, and created a non-profit teen center.