Brand New Course!
SEO Training For WordPress Websites
Updated to July 2016 (Yoast WordPress SEO plugin 3.2.5 and WordPress 4.5.2)
Do you want to be up to date with the most effective WordPress SEO strategy to elevate your website to the first page of search engine page results?
Getting increased traffic to your website is exciting and rewarding and organic SEO traffic is still the most reliable method and provides the best ROI.
I'll teach you my tried and tested techniques learned from making a living as an internet marketer over the past 5 years.
Implementing OnPage SEO for WordPress
OnPage SEO is at the heart of a well optimised WordPress website. I focus in-depth on the Yoast SEO page editor and keyword placement.
Learn how to use Information Architecture to logically plan your content. Then build content silos with the correct hyperlink patterns to assist Google's spiders and bots to easily crawl your pages and put more of your websites pages in their index.
WordPress SEO 2016
Be assured, I know SEO moves at a fast pace and this course is updated regularly.
Modern SEO is also about user experience (UX). I explain how to make your audience more engaged and interact with your content. After all, traffic is great but paying customers are even better!
Build an SEO WordPress website from the ground up!
Using primarily over-the-shoulder screen capture videos I will show you exactly how to configure WordPress out the box and my preferred plugins to achieve advanced SEO tasks like 301 redirects so you become an expert SEO webmaster like me.
Implementing SEO for WordPress Websites is essential to rank with Google and other search engines like Bing.
Targeting competitive keywords is tough which is why you need to know what works today. You will learn advances strategies broken down into easy to understand lectures.
And if you don't understand everything I am on hand to answer your questions.
Enroll now to transform your WordPress website into an SEO Rocket!
Enroll now and see you inside the course!
Gain a thorough understanding of what this course is going to teach you
Find out more about how the course is structured, what updates are planned and how to get hold of me to answer questions.
This lecture gives an overview of SEO and how it relates to WordPress. Search Engine Optimisation is a big subject so this is just a primer. Your knowledge will grow as your work through the lectures.
SEO is a technical subject. I will be writing and speaking about aspects of SEO and internet marketing and using acronyms you may not be familiar with. This is a comprehensive glossary for your reference.
There are plenty of hosting options and it can be confusing, so don't fall at the first hurdle. This lecture explains the factors you should consider before choosing a provider.
Choosing The Right Host
I will walk you through installing WordPress- some providers offer a one-click solution. I will then show you how to search for and activate a responsive theme.
Responsive web design
WordPress out the box comes with some inherent SEO problems. I will show you initially what you need to configure.
crafting an SEO friendly url
Back inside your WP admin panel, i'll walk you through searching, installing and activating plugins
I will be using many plugins but they are all essential and free. This my personal list of favourites.
Information Architecture (IA) is a great skill to learn. Plan how your content is going to be placed on your website to help user experience (UX).
LSI is a secret sauce for ranking your content with search engines. It's not as difficult as the term suggests. It just involves understanding your keywords and their variations and using them intelligently
Having a good tight internal link structure is sound SEO practice- but most people don't do it.
How best to you them
When I do consulting sessions, the common issue I see with websites is neglect of OnPage SEO. People are skipping the essential task of basic OnPage SEO.
Despite popular belief, OnPage SEO isn’t as easy as it looks. You don’t just add some title tags and expect your site to rank. Google's alogrithm is always changing, and there are a lot of different factors you have to take into consideration
In this first lecture I am going to show you how to activate the Yoast plugin and then use your focus keyword in the page title and page url.
This lecture looks at working with text inside a page or post
Creating meta descriptions is vital and it must be done in a certain why
Naming, compressing and captioning images correctly is a important SEO ranking factor
Which of the following is true?
There are many factors you need to get right to provide a good User Experience when a visitor has arrived at your website.
Is 300 word really enough?
Make your web page stand out in SERPS by using schema markup sometimes called rich snippets/cards
Duplicate content will kill your sites rankings. And WordPress is a monster for creating it. Find out how to fix the problem.
This advanced technique is very powerful for ranking your landing or 'money page'.
A walk through of configurations for the other most essential SEO functions of the Yoast plugin.
How to manually insert Nofollow links on a page or Nofollow an entire page.
Every webmaster needs to know how to do this and going to show you an easy way to accomplish it.
Understand the value of 301 redirects
This Plugin Will Save You A Heap Of Work Tidying Up CSS And Java Script
Amend the default robot.txt file and make it super easy for search engines to find their way around your website.
Tell search engines about your great website.
Webmaster tools is now Google Console. Connect your website to get insights into what working or needs your attention.
Configure your social channels to your website
Jetpack has some really useful functions that ping your content to social platforms immediately on publishing.
My passion is inspiring people through online courses. I've recently turned to online teaching as a way to teach after many successful years of in person training. I wanted to reach a larger audience so now it is time to teach you!
What would you like to learn?
Would you like to make money from your WordPress Website?
Would you like to understand SEO and implement it for WordPress?
Would you like to build a WordPress website from the ground up?
Would you like to get more customer focused traffic to your website?
If you want to do any of these things, just enroll in the course. You have a 30-day money back guarantee if you don't like it. And I'm always improving my courses so they stay up to date and the best that they can be. Why not enroll today!
MORE ABOUT SIMON:
I've always tried to live life presently and to the fullest. Some of the things I love to do in my spare time include exploring nature, reading SEO blogs, travelling to new places, watching sports (huge Liverpool FC fan here!), and sharing meals with friends and family. Most days you can find me spending quality time with my lovely son Teddie.
In 1991, I graduated with my Bachelor of Arts in Humanities from Greenwich University in London.
I moved to San Francisco in 1995 and worked at Deloitte & Touche as a business consultant and later was head hunted to work in Palo Alto for a online finance start up. I cashed in my chips and spent 2 years at University of California Berkeley Extension 1999-2001 learning PHP, CSS, HTML to capitalise on the dot com explosion and developed an interest in Search Engine Optimisation when it was in its infancy.
I relocated back to the UK in 2002 and was an early adopter of WordPress in 2005 to use my PHP skills and started building websites. Digital marketing consulting and Internet marketing came next as part of my digital journey.
I truly love SEO and WordPress and I want to show you how to make better websites, make money from your projects, and live the life you dreamed of.