One of the biggest challenges facing individuals looking for new opportunities for career advancement or job search in today’s economic environment is the fact that more often than not there are tens if not hundreds of candidates all with what appear to be very similar if not identical skills.
Like scrums in rugby, Canadian politics and agile software development the hiring and promoting process is organized and proceeds usually in a formal prescribed way yet has this underlying sense of chaos attached to it. It requires the applicant to look calm, cool and collected. They must respond effectively in sound bites. But at the same time they must be able to change and modify their approach on the fly depending upon the challenges that the situation presents.
So how does a candidate win this job search scrum? How do you ensure that you can:
Be seen amongst the crowd?
Heard above the roar of the stadium?
Rise to the top of the list?
Get that inside edge?
And therefore, maximize the chance of success in landing that dream job or advance your career as you would like!
The answer lies in effective competitive positioning.
With over 3 hours of content including lecture, success story examples, conversational based Q & A 'Fireside Chats' , quizzes to test your understanding and a set of practical tools and templates that can be used to both plan and execute your new opportunity pursuit strategies, Clemson and Nuckles, partners at Globalinkage Consulting will show participants how the best elements of traditional competitive positioning can be effectively applied to the world of career advancement and job search.
Each section begins with Employee Engagement Evangelist Gaye Clemson introducing the various concepts to be shared. This will be followed by a 'Fireside Chat' with Training and Development wizard, career planning coach and problem solver extraordinaire Marty Nuckles, followed by quizzes to test learnings. Excel based workbooks and tools will be provided to apply what has been learned to the student's personal situation.
As a result of taking this course students will learn how to use important elements of competitive positioning to:
- Better understand what hiring managers typically really want.
- Know how to show and ask for the "Value Exchange'.
- Realistically assess your viability as a candidate and
- Improve the probability of winning that new position.
This section introduces the concept of a SCRUM and its applicability to the job search and career advancement environment, then provides an overview of the course objectives, benefits and learning approach.
This Question and Answer session focuses on discussing the similarities between job search, career advancement and a rugby scrum and rethinking traditional approaches to job search and exploiting career advancement opportunities.
This section provides some insight into what’s going on in today’s job market, reviews some of the problems that candidates face when pursuing new opportunities or strategizing on how to advance their careers and introduces the concept of competitive positioning.
This Question and Answer session discusses in more detail the art of competitive positioning and its applicability to job search and career advancement.
This section introduces a new and different way to get prepared for job search or career advancement including: building a personal strengths and skills inventory, developing value-based Master Accomplishment Statements to support each strength and skill in your inventory, job description analysis and decomposition and mapping strengths to the analyzed job description in such a way as to emphasize strengths and downplay any weaknesses.
This Question and Answer session provides more detailed discussion of the importance of value based Accomplishment Statements with a number of illustrative case examples.
This section focuses on providing a deep dive into the Job Search and Job Hiring processes and discuss in depth where these two processes intersect, called the 'Value Exchange', and why finding opportunities for ‘Value Exchange’ is critical for effective competitive positioning.
This Question and Answer session focuses on the role of the Hiring Manager and the importance of uncovering the business problem, issue, compelling event or pain that can lead to effective Value Exchange and clear understanding of the candidates value proposition.
This lecture focuses on how to find and exploit opportunity for value exchange including importance of using your accomplishment statements to gain credibility points by uncovering the underlying business problem, the key elements of the Evaluative Criteria and assessing the 'riskiness' of your candidacy.
This Question and Answer session focuses on how to uncover Evaluative Criteria and the importance of doing so.
This Section extends the discussion of strategies for competing effectively by introducing a method for assessing and responding to candidate interviewers and ways to deal with Hiring Manager candidate ranking processes once you make it to the final round.
This question and Answer session focuses on sharing thoughts on Candidate Evaluators and Ranking Strategies along with several success stories of competitive strategies that worked effectively.
This section provides a summary of key takeaways and twelve steps for building your own effective competitive positioning plan.
This section provides some final thoughts from Marty on competitive positioning and its important role in today's job search and career advancement marketplace
A seasoned veteran in the high-tech industry, Gaye Clemson brings over 30 years management and consulting experience across a broad range of sectors including networking, computer hardware and enterprise software applications with functional expertise in marketing, sales, international business and customer support. She currently leads Globalinkage, a consultancy that helps firms strengthen employee engagement and organizational performance by leveraging the latest in web-based collaboration and learning and development tools to ignite the hearts and minds of their workers about work. With many years experience leading, influencing and managing cross-functional direct and virtual teams she also is a leading-edge ‘Best Practices’ innovator in employee and customer satisfaction assessment, the Crowd-Accelerated Learning Method (CALM™), virtual collaborator GroupMind Express, change management and strategic planning. Published author of Tandem Computers Unplugged – A People’s History and seven other oral histories, Clemson is an award winning storyteller and communicator.At Profile of Santa Cruz she has been a member of the training department both as a workshop leader and developer of new curriculum on topics such as Marketing Yourself and Building Targeted Resumes, and How to Leverage LinkedIn for Career Search.