Video Marketing Scholars - Mini Course / Orientation

In this lecture, you will learn the difference between a good keyword and a bad keyword. Making assumptions about good keywords will lead to bad consequences for your videos.

The good news is once you open up a Google Adwords account (free), you can gain access to the Google Keyword Planner (free).

In order to achieve consistently high rankings on page one of the major search engines, you need to know which keywords work best. We will show you examples of how this works.

Now that you have watched this video, sign up for a Google Adwords account and begin using the Google Keyword Planner for your next video.

At the end of this lecture, students will begin to understand that it is not practical to use keywords that are too broad or don't generate any searches on the Google Keyword Planner.

We provide several examples going from using a very broad keyword and the narrowing it down. This is a very important concept to understand because it is more important to get loyal followers than try to get everyone on the planet to buy into your content.

It may seem counter intuitive to do it this way, but you will have a very productive business if you focus on the people that love what you do.

Now that you've watched this video, start zeroing in on keywords that attract loyal followers.

In this lecture, you will learn 3 things you need to do before you upload a video to YouTube.

The Internet is set up to categorize information and put it where it belongs. This means the Internet acts as a digital library. Your job is to provide the search engines with as much information as you can so can get your content found easily.

This will accomplished with 3 components of meta-data:

• Keywords
• Titles
• Descriptions

We will show you the basic information you need to get started.

Now that you have watched the video, start putting together your meta-data for your videos.

At the end of this lecture, students will learn why it is important to add meta-data (meta-description) to each of their videos before they upload it to YouTube.

We conducted case studies to determine what impact meta-data had on getting videos ranked on Page One of the major search engines and Google specifically.

We did this case study in 2013 and it proves to be relevant today. Adding meta-data to your videos pays off. You will find that your efforts will pay off if you include the right meta description for all of your videos.

Now that you have watched this video, you can begin to write meta descriptions that will get your videos ranked on page one of the major search engines. Good luck.

In this lecture you will learn why creating 100 plus videos is beneficial for your authority on Google and YouTube.

Video marketing is influenced by the algorithms the search engines use to rank content. Semantic text has become an important algorithm for Google search. As a result, in order to gain authority in your niche, you will need to create as many videos as you can.

For example, I may use the phrase "video marketing" whereas you may use a concept phrase like, "I use videos to market my business". Video marketing is a strong keyword, but the semantic text is just as important to Google.

The bottom line is your videos will be found in a variety of ways and if you do the math on 100 plus videos, the number of places your video shows up can be astronomical.

Now that you have watched this video, begin to set a schedule for creating videos so you can establish major authority in your niche.

In this lecture, you will learn how your content can be shown at the top of page one of Google and YouTube or be completely lost in a sea of videos.

The number one rule we have at Video Marketing Scholars (VMS) is to follow the rules Google and YouTube expect you to follow. When you do this, you will be rewarded because you are organizing your content in a way that makes sense to the search engines.

You will see an example of a video we did on bass fishing. We took the appropriate steps and came up with a number one ranking.

Now that you have watched this video, make sure you are providing great content and the proper meta-data for your videos.

In this lecture, you will learn about the ranking capabilities your videos can achieve if you use strong meta-data.

What is meta-data? It is the essence of your video strategy. Without a keyworded title, 10-15 keywords and a 200-300 word description, you may not wind up at the top of Google.

We look at one video title and several alternate titles to see if it gets ranked number one on Google.

Now that you have watched this video, start organizing every single video you have with strong meta-data.

In this lecture, you will learn how to add royalty-free music to your YouTube videos. We will open up the royalty-free section on a YouTube Channel and show you how to pick and choose from different genres of music.

You will be able to download these music tracks to your computer and when you begin to edit your videos, you will be able to add them to video tracks.

Now that you have watched this video, go to your YouTube Channel (or sign up for one) and start downloading songs to your computer to add to your videos.

At the end of this lecture, students will learn to get valuable content from two places. First, Archive.org provides copyright free books, movies, audio and more that you can use anytime.

Second, YouTube has a "Creator" section that provides you with royalty-free music. The term "royalty-free" makes it sound like the music should be free. But most sites make you pay for the music and then it becomes free.

YouTube has generously provide YouTube Creators like you with music you do not have to pay for. This is a huge bonus because you could pay thousands of dollars on the paid sites for music.

There will be times when you want to add music to your videos. Take advantage of the copyright free content Archive.org provides in addition to the royalty-free music that YouTube gives you for FREE!

Now that you have watched this video, head on over to Archive.org and see if there is any material you can use for your video content. Keep in mind, most of the content is 50-100 years old. Good luck