Founded in 1999, Salesforce is a cloud-based customer relationship management platform (CRM) that allows a company’s marketing, sales, commerce, service, and IT teams to work as one, no matter their location. The company is a service as a software — which means it utilizes a cloud-computing software distribution model that hosts applications and makes them readily available online. Through this web-based application, organizations can effectively and easily streamline their sales and marketing operations. Salesforce’s services allow businesses to use cloud technology to better connect with customers, partners, and potential customers while tracking customer behavior, marketing to customers, analyze spending performance, and implement sales strategies. In essence, Salesforce is a one-stop-shop for businesses to manage, maintain, and grow their customer base while also growing revenue streams.

Salesforce Certification is a way to show you understand specific areas within Salesforce. They offer a number of different certifications focusing on different areas of the solution. Certifications include Certified Administrator, Certified Advanced Administrator, Certified Sales Cloud Consultant, Certified Service Cloud Consultant, Certified Experience (Community) Cloud Consultant, Certified Platform App Builder, Certified Platform Developer I, Certified Platform Developer II, and Certified Technical Architect. Certifications are helpful not only to organize your learning efforts but can also assist as CV enhancements with more employers looking for candidates with these specific certifications.

Businesses continue to embrace the future, and the demand for the skills to operate software with cloud-based platforms applications continues to grow. Salesforce is a dominant player, and holding the technical skills for this platform will continue to be in demand. Various roles utilize Salesforce skills that span from IT to sales and marketing. Specific jobs that use Salesforce skills include account managers, marketing managers, business development managers, directors of sales, marketing coordinators, inside sales reps, and sales and operations managers. It is highly likely that if the role requires customer-facing interaction and generating revenue, a Salesforce background can offer a leg up.