The Power and Principles of Persuasion
4.1 (148 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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The Power and Principles of Persuasion

A fool will attempt to manipulate me with his ideas, while a wise man will persuades me with my own.
4.1 (148 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
6,901 students enrolled
Last updated 4/2015
English
Current price: $10 Original price: $20 Discount: 50% off
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Includes:
  • 1.5 hours on-demand video
  • 6 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Know why plants are often more persuasive than people
Spot the ten worst and most popular methods of persuasion
Recognize the motivations most humans have in common
Understand how personality influences motivations
Be able to give a two-question personality test
Use questions and clarification to determine motivations
Practice the Seven Physiological Steps of Persuasion
Grasp the difference between Persuasion and Manipulation
Develop the skills to delegate, negotiate, and set boundaries
View Curriculum
Requirements
  • I recommend, but do not require, that students visit my website to get a sense of my teaching style. They can find me at www.ariverworthriding.wordpress.com
  • If students do decide to take this course, I recommend that they subscribe to my blog and note my e-mail address, DearNavigator@gmail.com, as this is my primary method for answering student questions.
Description

The Power and Principles of Persuasion are often misunderstood. People tend to confuse manipulating, demanding, complaining, and advising with persuasion. This course examines why people so often fail to persuade, and provides practical tools that you can practice in order to become more persuasive. We look at what motivates others, the power of questions, the psychological steps of persuasion, as well as when attempting persuasion is simply not worth your time.

Who is the target audience?
  • This course is designed for anyone who wishes to increase their ability to persuade, as well as understand why their attempts to persuade so often fail.
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Curriculum For This Course
Expand All 31 Lectures Collapse All 31 Lectures 01:42:56
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An Introduction to Persuasion and Influence
4 Lectures 10:49

A quick course breakdown, followed by a few words about my background, and ending with contact information should you have any questions while taking my course.

Preview 01:18

A story about the most persuasive being who ever lived.

Preview 03:30

The ten most popular and disastrous persuasive techniques, and how to avoid them.

Preview 06:01

A downloadable lecture because before we begin to discuss the tools of persuasion, I want to remind you that persuasion without integrity is just a fancy name for manipulation.

Persuasion versus Manipulation
1 page
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What Motivates Us?
10 Lectures 40:01

Two questions that can help you identify a personality type anywhere and any when.

A Two-Question Personality Test
05:57

Learn what motivates a Sangine.

What is a Sanguine?
02:50

Learn what motivates a Choleric.

What is a Choleric?
02:15

Learn what motivates a Melancholic.

What is a Melancholic?
04:11

Learn what motivates a Phlegmatic.

What is a Phlegmatic?
02:58

Personality can be masked behind learned behavior, so you need to be aware of behavioral masks.

A word about behavioral masks
06:15

Quick Review on Personality
05:42

Four downloadable charts that give tips on how to best motivate each of the four personality types.

Four charts on how to best motivate each personality type
4 pages

A few motives we sometimes have in common.

The Seven Buying Motives
03:51

A few more motives that we all definitely have in common.

Maslow's Hierarchy of Needs
06:02
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How do you get someone to agree with you?
5 Lectures 07:25

Why questions are the key to persuasion.

Socrates's Secret
02:27

We discuss the three forms of questions used to persuade. Open-ended, close-ended, and confirming questions.

Three types of questions
04:58

A personal story for you to download that explains the seven steps of delegation

A few bonus words for you to download about delegation
2 pages

How to set boundaries that work for two-year-olds, as well as the rest of the world.

A few bonus words for you to download about setting boundaries
2 pages

Nine things to keep in mind if you want your "criticism" to be constructive and not destructive.

A few bonus words for you to download about making criticism constructive
2 pages
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The Psychological Steps of Persuasion
7 Lectures 21:04

Learning how to gain trust and favorable attention

The Approach
03:30

How to ask open-ended questions to gain understanding of needs, motives, ability, and desires.

Qualifications and Questions
04:05

How to use confirming questions to establish areas of agreement and need.

Agreement of Need
02:12

Where you quickly demonstrate that you know what you are talking about.

Authority
01:38

Where you will learn how to make a presentation without making someone's eyes glass over.

Presentation
04:28

Learning how and when to ask the closing questions.

Close
02:52

Never forgetting to follow up.

Follow Up
02:19
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A word of caution
1 Lecture 03:49

A game that I used to play with my students that demonstrats how often they misunderstood everything I had said about the power of open-ended questions and the process of persuasion.

The Refrigerator Game
03:49
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The Secret to Never Arguing Again
3 Lectures 05:40

A wonderful game that will help you to reach agreements everywhere.

The Reaching Agreements Game
03:30

A Final Review
02:10

The Socratic Method of Persuasion
2 pages
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The Bottom Line on Persuasion and Influence
1 Lecture 01:08
A Final Word Before You Cast Off
01:08
About the Instructor
Lynn Marie Sager
4.1 Average rating
148 Reviews
6,901 Students
1 Course
Teacher, Author, Thespian

I am told that this is where I must explain my expertise and explain to you why you should trust me to teach you.

Well, I cannot explain that in 300 words.

I can say that I have been a teacher for over twenty-five years, and when it comes to influence, I have learned more from my students than I did from the many books we read together. That might be why I wrote my own book, "A River Worth Riding: Fourteen Rules for Navigating Life." Dare I mention that it has recievd multiple five stars on Kindle and Amazon? My course on Udemy has also received multiple five star reviews.

Ultimately, you need to decide for yourself, so I invite you to visit my website---here is the address: ariverworthriding.wordpress.com. Once there, you will get a chance to get to know me and decide for yourself if I am the teacher for you. Hope to meet you there, and I look forward to any questions you have.