The Power and Principles of Persuasion

A fool will attempt to manipulate me with his ideas, while a wise man will persuades me with my own.
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  • Lectures 31
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2015 English

Course Description

The Power and Principles of Persuasion are often misunderstood. People tend to confuse manipulating, demanding, complaining, and advising with persuasion. This course examines why people so often fail to persuade, and provides practical tools that you can practice in order to become more persuasive. We look at what motivates others, the power of questions, the psychological steps of persuasion, as well as when attempting persuasion is simply not worth your time.

What are the requirements?

  • I recommend, but do not require, that students visit my website to get a sense of my teaching style. They can find me at
  • If students do decide to take this course, I recommend that they subscribe to my blog and note my e-mail address,, as this is my primary method for answering student questions.

What am I going to get from this course?

  • Know why plants are often more persuasive than people
  • Spot the ten worst and most popular methods of persuasion
  • Recognize the motivations most humans have in common
  • Understand how personality influences motivations
  • Be able to give a two-question personality test
  • Use questions and clarification to determine motivations
  • Practice the Seven Physiological Steps of Persuasion
  • Grasp the difference between Persuasion and Manipulation
  • Develop the skills to delegate, negotiate, and set boundaries

Who is the target audience?

  • This course is designed for anyone who wishes to increase their ability to persuade, as well as understand why their attempts to persuade so often fail.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: An Introduction to Persuasion and Influence

A quick course breakdown, followed by a few words about my background, and ending with contact information should you have any questions while taking my course.


A story about the most persuasive being who ever lived.


The ten most popular and disastrous persuasive techniques, and how to avoid them.

1 page

A downloadable lecture because before we begin to discuss the tools of persuasion, I want to remind you that persuasion without integrity is just a fancy name for manipulation.

Section 2: What Motivates Us?

Two questions that can help you identify a personality type anywhere and any when.


Learn what motivates a Sangine.


Learn what motivates a Choleric.


Learn what motivates a Melancholic.


Learn what motivates a Phlegmatic.


Personality can be masked behind learned behavior, so you need to be aware of behavioral masks.

Quick Review on Personality
4 pages

Four downloadable charts that give tips on how to best motivate each of the four personality types.


A few motives we sometimes have in common.


A few more motives that we all definitely have in common.

Section 3: How do you get someone to agree with you?

Why questions are the key to persuasion.


We discuss the three forms of questions used to persuade. Open-ended, close-ended, and confirming questions.

2 pages

A personal story for you to download that explains the seven steps of delegation

2 pages

How to set boundaries that work for two-year-olds, as well as the rest of the world.

2 pages

Nine things to keep in mind if you want your "criticism" to be constructive and not destructive.

Section 4: The Psychological Steps of Persuasion

Learning how to gain trust and favorable attention


How to ask open-ended questions to gain understanding of needs, motives, ability, and desires.


How to use confirming questions to establish areas of agreement and need.


Where you quickly demonstrate that you know what you are talking about.


Where you will learn how to make a presentation without making someone's eyes glass over.


Learning how and when to ask the closing questions.


Never forgetting to follow up.

Section 5: A word of caution

A game that I used to play with my students that demonstrats how often they misunderstood everything I had said about the power of open-ended questions and the process of persuasion.

Section 6: The Secret to Never Arguing Again

A wonderful game that will help you to reach agreements everywhere.

A Final Review
The Socratic Method of Persuasion
2 pages
Section 7: The Bottom Line on Persuasion and Influence
A Final Word Before You Cast Off

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Instructor Biography

Lynn Marie Sager, Teacher, Author, Thespian

I am told that this is where I must explain my expertise and explain to you why you should trust me to teach you.

Well, I cannot explain that in 300 words.

I can say that I have been a teacher for over twenty-five years, and when it comes to influence, I have learned more from my students than I did from the many books we read together. That might be why I wrote my own book, "A River Worth Riding: Fourteen Rules for Navigating Life." Dare I mention that it has recievd multiple five stars on Kindle and Amazon? My course on Udemy has also received multiple five star reviews.

Ultimately, you need to decide for yourself, so I invite you to visit my website---here is the address: Once there, you will get a chance to get to know me and decide for yourself if I am the teacher for you. Hope to meet you there, and I look forward to any questions you have.

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