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The Perfect Landing Page: Boost Your Conversions

A 9-part course with expert marketing advice & steps on how to create landing pages for higher converting campaigns.
4.5 (20 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,769 students enrolled
Created by Basim Salim
Last updated 10/2016
$10 $200 95% off
1 day left at this price!
30-Day Money-Back Guarantee
  • 4 hours on-demand video
  • 1 Article
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Get the blueprint for the perfect landing page, and find out how to create a great page that converts
How you design your call-to-action, and where you put it for campaign success.
Learn how to design lead forms that convert.
Learn effective techniques for writing great headlines, calls to action, benefit statements and more.
Understand how to use simple marketing psychology to make your landing pages convert more prospects into leads.
We’ll teach you how to keep marketing to your leads even after they have converted!
Get inspired by a collection of beautiful landing page designs.
View Curriculum
  • Basic Marketing knowledge is understood

This landing page course is for smart marketers. (i.e. marketers that focus on conversions and not hype)

If you're reading this, then you're probably interested in getting more success from your online marketing.

Any smart marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. But what's the best way to get them to convert? Landing pages , that's what!

What's a landing page?

A landing page can be any page that someone lands on after clicking on a call-to-action on an advertisement, search engine result, or website. The purpose of a landing page is to capture leads that enable you to sell your products to people in the future.

Why should I have landing pages?

Tthe ultimate goal of your website to have the visitor purchase immediately, but this is actually even rarer than you think--96% of first-time visitors to your website aren't ready to buy. It's a prime reason why you need landing pages.

The next best option is to generate a lead by capturing visitors' contact data and adding them to your sales funnel. You will now have the opportunity to email them and nurture them down your sales funnel by continuing to market to them via email, phone calls, or social media to influence them to buy from you.

The more landing pages you have, the more opportunities to generate leads and fill your funnel.

The Perfect Landing Page course gives marketers access to the best insights on how landing pages can improve your conversion rates by generating more leads, email list subscribers and most importantly sales. In this 9-part course I will walk you through everything you need to know to create high-converting landing pages. The course includes step-by-step instructional videos so that you can follow along, creating your own landing pages as you go.

What's covered in this course?

  1. Landing Page 101: Learn why you should never start a marketing campaign without a dedicated landing page.
  2. The 5 Core Landing Page Elements: Get the blueprint for the perfect landing page, and find out how to create a great page using the 5 core elements.
  3. Call-to-Action Design & Placement: How you design your call-to-action, and where you put it on the page can have a big impact on your campaign success.
  4. Lead Capture Forms: Almost every marketer wants to capture more leads. Learn how to design lead forms that convert.
  5. Landing Page Copywriting: Learn effective techniques for writing great headlines, calls to action, benefit statements and more.
  6. Landing Page Design Principles: 4 classic design principles are examined to show how you can design your landing page for conversion.
  7. The Psychology of Conversion: Understand how to use simple marketing psychology to make your landing pages convert more prospects.
  8. Post-Conversion Marketing: We'll teach you how to keep marketing to your leads even after they have converted!
  9. Landing Page Examples: Get inspired by this collection of beautiful landing page designs. Each one critiqued for conversion so you can learn from the best.

What I am going to teach you is a proven system for creating winning landing pages that attract leads to your business and get them to buy. This course is an in-depth guide that walks you through proven, actionable steps to establish the right foundation for online marketing success though landing pages.

Who is the target audience?
  • Online Marketers
  • Entrepreneurs and business owners
  • Website developers, graphic designers and copywriters
  • Freelancers, coaches and consultants
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Curriculum For This Course
Expand All 42 Lectures Collapse All 42 Lectures 04:44:59
Introduction to the Course & Instructor
1 Lecture 01:52
Landing Page 101
4 Lectures 10:58

Students will learn that landing pages live separately from your website and are designed to only receive campaign traffic.

Preview 04:18

You will learn that Landing pages should have all navigation and extra links removed so there is only a single action for your visitors to take.

Dedicated landing pages vs. homepages

You will learn that Landing pages can, and should, be used for all of your campaign needs. Remember – Never, I repeat — Never start a campaign without a landing page.

What are landing pages used for?

You will learn how to create contextually headlines to the calls-to-action people clicked on.

The power of message match
The 5 Elements of an Effective Landing Page
8 Lectures 15:00

Here is an overview of what Lead Gen & Click-Through Landing Pages look like.

Preview 2 pages

You will learn how to communicate your value proposition, this is where you present your core description of what the landing page is about.

The Unique Selling Proposition (USP)

You will learn how your USP should reinforce the product shot and vice-versa.

The hero shot

You will learn how you are solving a problem that your prospects have.

Benefit statements (bullets) & Features statements

Learn how you can leverage social proof to make purchasing decisions easier for your prospects.

Preview 01:43

You will learn how you can create CTAs that can get clicked.

The conversion goal – your call-to-action (CTA)

In this PDF, I go through many examples of Call to Actions to use on your landing page.

Call to Action Examples
31 pages

You will learn how you can take advantage of post-conversion opportunities to extend your marketing potential and reach.

BONUS — The confirmation page
Call-to-Action Placement & Design
3 Lectures 04:42

You will learn where you can place your CTAs on your landing page.

Preview 02:15

You will learn how to create CTAs buttons that get noticed and clicked right away.

CTA Button Design

Tips and Techniques for Designing Effective Buttons
14 pages
Lead Capture Forms
2 Lectures 03:12

You will learn how you can avoid creating friction for your website visitors from filling your form.

Preview 01:49

You will learn the right size of the price for your landing page.

Size of the Prize
Landing Page Copywriting
6 Lectures 08:50

Learn how you can understand the various elements of your landing page.

Taking inventory of your landing page copy

Learn how to create effective headlines using these formulas.

Preview 01:19

Learn how to write an effective call to action that gets clicked

Writing an effective call-to-action

Write benefit statements that make your product features look attractive and irrisistable.

Writing benefit statements

Learn privacy statements so people aren't scared to give their email addresses.

Tips for writing effective privacy statements

Learn how you can leverage the power of testimonials to write your copy.

Having your customers write your copy for you
Landing Page Design Principles
5 Lectures 06:41
You will learn

how to design experiences that achieve a single business goal.

What is Conversion Centered Design (CCD)?

You will learn how to use strong dynamic shapes to constrain your points of interest.

Preview 01:21

How to make your CTA jump off the page.

Color and Contrast

How to tie a sequence of arrows together to define a path for the visitor to follow, ending at your CTA

Directional Cues

How to give your page elements breathing room to produce a calming effect and allow your CTA to stand out from the rest of your design.

White Space
The Psychology of Conversion
3 Lectures 05:35

You will learn how to use urgency and scarcity to give people a reason to click faster.

Preview 01:39

You will learn how to let people sample your offering before they have to commit to a decision.

Try Before You Buy

You will learn how you can use social proof to gain more sign-ups.

Social Proof
Post-conversion Marketing – Thank You Pages
3 Lectures 04:33

You will learn how to take advantage of your leads after they have opted in.

Preview 00:58

You will learn the various options for creating lead gen confirmation pages.

Lead gen confirmation pages

You will learn how to do more with your e-commerce post purchase.

Ecommerce click-through confirmation pages
7 Lectures 02:55:59

You will see examples of the best landing pages and why they work so well.

Preview 06:34

Learn how to connect with me during the course.

How to Connect with Me (Basim Salim)
1 page

Thank You and a Little Favour!

BONUS: A little gift for you...
About the Instructor
4.1 Average rating
343 Reviews
18,967 Students
20 Courses
Startup Marketing Expert, Small Business Consultant & Coach

Basim Salim is a digital marketing and social media expert who has been connecting people and products through online marketing for more than a half-a-decade. As a Digital Marketing expert, he draws his experience in online marketing, event marketing and analytics to help experts to promote their work, share their expertise, seize business opportunities, and interact with consumers. His innovative and unparalleled ability to harness the power of social networks to increase the bottom line has made him a sought after marketing expert.

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