This landing page course is for smart marketers. (i.e. marketers that focus on conversions and not hype)
If you're reading this, then you're probably interested in getting more success from your online marketing.
Any smart marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. But what's the best way to get them to convert? Landing pages , that's what!
What's a landing page?
A landing page can be any page that someone lands on after clicking on a call-to-action on an advertisement, search engine result, or website. The purpose of a landing page is to capture leads that enable you to sell your products to people in the future.
Why should I have landing pages?
Tthe ultimate goal of your website to have the visitor purchase immediately, but this is actually even rarer than you think--96% of first-time visitors to your website aren't ready to buy. It's a prime reason why you need landing pages.
The next best option is to generate a lead by capturing visitors' contact data and adding them to your sales funnel. You will now have the opportunity to email them and nurture them down your sales funnel by continuing to market to them via email, phone calls, or social media to influence them to buy from you.
The more landing pages you have, the more opportunities to generate leads and fill your funnel.
The Perfect Landing Page course gives marketers access to the best insights on how landing pages can improve your conversion rates by generating more leads, email list subscribers and most importantly sales. In this 9-part course I will walk you through everything you need to know to create high-converting landing pages. The course includes step-by-step instructional videos so that you can follow along, creating your own landing pages as you go.
What's covered in this course?
What I am going to teach you is a proven system for creating winning landing pages that attract leads to your business and get them to buy. This course is an in-depth guide that walks you through proven, actionable steps to establish the right foundation for online marketing success though landing pages.
Students will learn that landing pages live separately from your website and are designed to only receive campaign traffic.
You will learn that Landing pages should have all navigation and extra links removed so there is only a single action for your visitors to take.
You will learn that Landing pages can, and should, be used for all of your campaign needs. Remember – Never, I repeat — Never start a campaign without a landing page.
You will learn how to create contextually headlines to the calls-to-action people clicked on.
Here is an overview of what Lead Gen & Click-Through Landing Pages look like.
You will learn how to communicate your value proposition, this is where you present your core description of what the landing page is about.
You will learn how your USP should reinforce the product shot and vice-versa.
You will learn how you are solving a problem that your prospects have.
Learn how you can leverage social proof to make purchasing decisions easier for your prospects.
You will learn how you can create CTAs that can get clicked.
In this PDF, I go through many examples of Call to Actions to use on your landing page.
You will learn how you can take advantage of post-conversion opportunities to extend your marketing potential and reach.
Learn how you can understand the various elements of your landing page.
Learn how to create effective headlines using these formulas.
Learn how to write an effective call to action that gets clicked
Write benefit statements that make your product features look attractive and irrisistable.
Learn privacy statements so people aren't scared to give their email addresses.
Learn how you can leverage the power of testimonials to write your copy.
how to design experiences that achieve a single business goal.
You will learn how to use strong dynamic shapes to constrain your points of interest.
How to make your CTA jump off the page.
How to tie a sequence of arrows together to define a path for the visitor to follow, ending at your CTA
How to give your page elements breathing room to produce a calming effect and allow your CTA to stand out from the rest of your design.
You will learn how to use urgency and scarcity to give people a reason to click faster.
You will learn how to let people sample your offering before they have to commit to a decision.
You will learn how you can use social proof to gain more sign-ups.
You will learn how to take advantage of your leads after they have opted in.
You will learn the various options for creating lead gen confirmation pages.
You will learn how to do more with your e-commerce post purchase.
You will see examples of the best landing pages and why they work so well.
Learn how to connect with me during the course.
You have something to share—something that will not only engage, inform, surprise, delight, and impact your audience, but that will also help you reach your business goals. And I am the bridge between your business idea and your audience.
I'm a a digital marketing and small business expert who has been connecting people and products through online marketing close to a decade.
With a foundation in working and consulting multinational businesses, I bring this expertise to people who are looking for growth in their business by expanding their market to new audiences through marketing strategy, product development, automation, lead generation and engagement through content marketing.
My business and marketing mindsets are to: Put your customer’s needs first. Create automated systems that educate. Provide more value than you take. Question your assumptions and test often. Look to other industries for winning strategies to stand out from the crowd.
My courses are designed for individuals and business owners who strive for strategic vision, expertise in automation, funnel optimization, and create better marketing experiences. Just to highlight a few courses I have: traffic generation, landing page optimization,copywriting, email marketing, automation, customer success, and product launches.
Take a look at my courses below and see what interests you based on your current stage of business or drop me a note if you have any questions about growing your business.