The Perfect Landing Page: Boost Your Conversions

A 9-part course with expert marketing advice & steps on how to create landing pages for higher converting campaigns.
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  • Lectures 42
  • Length 5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2015 English

Course Description

This landing page course is for smart marketers. (i.e. marketers that focus on conversions and not hype)

If you're reading this, then you're probably interested in getting more success from your online marketing.

Any smart marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. But what's the best way to get them to convert? Landing pages , that's what!

What's a landing page?

A landing page can be any page that someone lands on after clicking on a call-to-action on an advertisement, search engine result, or website. The purpose of a landing page is to capture leads that enable you to sell your products to people in the future.

Why should I have landing pages?

Tthe ultimate goal of your website to have the visitor purchase immediately, but this is actually even rarer than you think--96% of first-time visitors to your website aren't ready to buy. It's a prime reason why you need landing pages.

The next best option is to generate a lead by capturing visitors' contact data and adding them to your sales funnel. You will now have the opportunity to email them and nurture them down your sales funnel by continuing to market to them via email, phone calls, or social media to influence them to buy from you.

The more landing pages you have, the more opportunities to generate leads and fill your funnel.

The Perfect Landing Page course gives marketers access to the best insights on how landing pages can improve your conversion rates by generating more leads, email list subscribers and most importantly sales. In this 9-part course I will walk you through everything you need to know to create high-converting landing pages. The course includes step-by-step instructional videos so that you can follow along, creating your own landing pages as you go.

What's covered in this course?

  1. Landing Page 101: Learn why you should never start a marketing campaign without a dedicated landing page.
  2. The 5 Core Landing Page Elements: Get the blueprint for the perfect landing page, and find out how to create a great page using the 5 core elements.
  3. Call-to-Action Design & Placement: How you design your call-to-action, and where you put it on the page can have a big impact on your campaign success.
  4. Lead Capture Forms: Almost every marketer wants to capture more leads. Learn how to design lead forms that convert.
  5. Landing Page Copywriting: Learn effective techniques for writing great headlines, calls to action, benefit statements and more.
  6. Landing Page Design Principles: 4 classic design principles are examined to show how you can design your landing page for conversion.
  7. The Psychology of Conversion: Understand how to use simple marketing psychology to make your landing pages convert more prospects.
  8. Post-Conversion Marketing: We'll teach you how to keep marketing to your leads even after they have converted!
  9. Landing Page Examples: Get inspired by this collection of beautiful landing page designs. Each one critiqued for conversion so you can learn from the best.

What I am going to teach you is a proven system for creating winning landing pages that attract leads to your business and get them to buy. This course is an in-depth guide that walks you through proven, actionable steps to establish the right foundation for online marketing success though landing pages.

What are the requirements?

  • Basic Marketing knowledge is understood

What am I going to get from this course?

  • Get the blueprint for the perfect landing page, and find out how to create a great page that converts
  • How you design your call-to-action, and where you put it for campaign success.
  • Learn how to design lead forms that convert.
  • Learn effective techniques for writing great headlines, calls to action, benefit statements and more.
  • Understand how to use simple marketing psychology to make your landing pages convert more prospects into leads.
  • We’ll teach you how to keep marketing to your leads even after they have converted!
  • Get inspired by a collection of beautiful landing page designs.

What is the target audience?

  • Online Marketers
  • Entrepreneurs and business owners
  • Website developers, graphic designers and copywriters
  • Freelancers, coaches and consultants

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction to the Course & Instructor
Introduction to the Course
Preview
01:52
Section 2: Landing Page 101
04:18

Students will learn that landing pages live separately from your website and are designed to only receive campaign traffic.

02:17

You will learn that Landing pages should have all navigation and extra links removed so there is only a single action for your visitors to take.

01:42

You will learn that Landing pages can, and should, be used for all of your campaign needs. Remember – Never, I repeat — Never start a campaign without a landing page.

02:41

You will learn how to create contextually headlines to the calls-to-action people clicked on.

Section 3: The 5 Elements of an Effective Landing Page
2 pages

Here is an overview of what Lead Gen & Click-Through Landing Pages look like.

04:07

You will learn how to communicate your value proposition, this is where you present your core description of what the landing page is about.

02:22

You will learn how your USP should reinforce the product shot and vice-versa.

01:50

You will learn how you are solving a problem that your prospects have.

01:43

Learn how you can leverage social proof to make purchasing decisions easier for your prospects.

03:03

You will learn how you can create CTAs that can get clicked.

31 pages

In this PDF, I go through many examples of Call to Actions to use on your landing page.

01:55

You will learn how you can take advantage of post-conversion opportunities to extend your marketing potential and reach.

Section 4: Call-to-Action Placement & Design
02:15

You will learn where you can place your CTAs on your landing page.

02:27

You will learn how to create CTAs buttons that get noticed and clicked right away.

Tips and Techniques for Designing Effective Buttons
14 pages
Section 5: Lead Capture Forms
01:49

You will learn how you can avoid creating friction for your website visitors from filling your form.

01:23

You will learn the right size of the price for your landing page.

Section 6: Landing Page Copywriting
01:14

Learn how you can understand the various elements of your landing page.

01:19

Learn how to create effective headlines using these formulas.

01:14

Learn how to write an effective call to action that gets clicked

02:20

Write benefit statements that make your product features look attractive and irrisistable.

01:25

Learn privacy statements so people aren't scared to give their email addresses.

01:18

Learn how you can leverage the power of testimonials to write your copy.

Section 7: Landing Page Design Principles
01:08
You will learn

how to design experiences that achieve a single business goal.

01:21

You will learn how to use strong dynamic shapes to constrain your points of interest.

01:30

How to make your CTA jump off the page.

01:28

How to tie a sequence of arrows together to define a path for the visitor to follow, ending at your CTA

01:14

How to give your page elements breathing room to produce a calming effect and allow your CTA to stand out from the rest of your design.

Section 8: The Psychology of Conversion
01:39

You will learn how to use urgency and scarcity to give people a reason to click faster.

01:06

You will learn how to let people sample your offering before they have to commit to a decision.

02:50

You will learn how you can use social proof to gain more sign-ups.

Section 9: Post-conversion Marketing – Thank You Pages
00:58

You will learn how to take advantage of your leads after they have opted in.

01:31

You will learn the various options for creating lead gen confirmation pages.

02:04

You will learn how to do more with your e-commerce post purchase.

Section 10: BONUS RESOURCES
06:34

You will see examples of the best landing pages and why they work so well.

WEBINAR #1: How to Optimize the Crap out of Your Landing Page
Preview
24:23
Webinar #2: 3 Undeniable Truths about Copy Writing
Preview
31:22
Anatomy of a High Converting Landing Page
Preview
01:49:38
1 page

Learn how to connect with me during the course.

Thank You and a Little Favour!
00:40
BONUS: A little gift for you...
Article

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Instructor Biography

Basim Salim, Startup Marketing Expert, Small Business Consultant & Coach

Basim Salim is a digital marketing and social media expert who has been connecting people and products through online marketing for more than a half-a-decade. As a Digital Marketing expert, he draws his experience in online marketing, event marketing and analytics to help experts to promote their work, share their expertise, seize business opportunities, and interact with consumers. His innovative and unparalleled ability to harness the power of social networks to increase the bottom line has made him a sought after marketing expert.

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