The Fundamentals of Social Media Marketing
4.0 (51 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
223 students enrolled
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The Fundamentals of Social Media Marketing

Developed by The Go! Agency
4.0 (51 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
223 students enrolled
Last updated 7/2017
Current price: $10 Original price: $195 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 4.5 hours on-demand video
  • 25 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Comfortably Navigate Social Media Marketing Tools
  • Manage Multiple Social Media Accounts
  • Understand Reporting of Social Media Accounts
View Curriculum
  • Have Access to a Computer, Smartphone or Tablet
  • Have Internet Access
  • Have a Notepad and Pen for Notes

About The Course

Welcome to The Fundamentals of Social Media Marketing - a course that has been custom designed to help you get the most out of your social media marketing efforts.

We are sure that you understand that social media is an extremely important aspect of the overall marketing function of an organization such as yours.  Social media is the grease that helps the marketing cogs work harder and faster.  Not only is it cost effective, but is is just plain effective!  

Having a fully developed social media strategy will help you engage your audience in a real way, evoking reactions that are both emotional and lasting.  So whether your goal for using social media is to increase sales, foot traffic or maybe even to promote an upcoming event - we will explain all of the steps that you need to take to get there!

How This Course Works

The Fundamentals of Social Media Marketing course has been designed to not only fit your busy schedule but to also help you learn at your pace.

The online portion of the course will be delivered via two essential methods:  a range of cutting-edge tutorial videos and the companion workbook.

Both the online course and the workbook have been broken into 5 separate sections.  Each section will then be broken down into sub-sections.  This allows us to group concepts and ideas together, so that if you ever need to go back and review any section, it will be easy to locate.

The course also contains two different types of videos:  face-to-face and presentations.  This mixture will allow us to seamlessly move through the course, putting you in control of your pace of learning.  As you know, all of the information you will need is housed in this course portal and all of the links that you need to navigate to can be found here:  VIDEOS and RESOURCES.  

So, what are you going to need on our journey to social media success?  For starters you will need a computer, smartphone or tablet with an internet connection.  We also urge you to have a notepad and a pen to take notes.  While some students prefer to work with typed notes, going back to our roots helps us think and plan in such a way that we are able to better think through the content as it comes.  

Finally, you will need the workbook, The Fundamentals of Social Media Marketing Workbook that can be found here in the course portal.  The workbook is a fundamental part of this course that will allow you to workshop ideas, keep notes to correspond to the video portion and to also have a reference after you’ve completed the course.  There are also section quizzes and exercises that will keep you on track and understanding the information that has been presented.  Completing all of these are imperative to your success in not only getting the most out of your time this course, but also in being able to handle the responsibility of being a successful social media strategist for your organization.  

Who is the target audience?
  • Continuing Education Students
  • New Business Owners
  • Marketing Managers
  • Marketing Coordinators
  • Small Business Owners
Compare to Other Social Media Marketing Courses
Curriculum For This Course
26 Lectures
Section 2: Understanding Strategy
9 Lectures 01:52:04
Introduction To Section 2

The Reasons Why You Need To Take Social Media Seriously

The Biggest Pitfalls to Avoid

Setting Expectations

Defining Your Profile: Part 1

Defining Your Profile: Part 2

Developing Your Target Audience: Part 1

Developing Your Target Audience: Part 2

Identifying Your Goals
Section 3: Understanding Content
8 Lectures 01:23:16
Introduction To Section 3

Introduction To Content Generation

Different Types Of Content

Developing A Constant Flow Of Content Ideas

Content Optimization

Easy Content Generation

The Art Of Hoarding

How To Develop Eye-Catching Visuals
Section 4: Bringing It All Together
7 Lectures 58:24
Introduction To Section 4

The Power Of Having Your Social Media Organized

Creating Your Initial Plan: Part 1

Understanding Limits

Creating Your Initial Plan: Part 2

Useful Tools To Make Things Easier

What's Next
About the Instructor
Christopher Tompkins
4.0 Average rating
51 Reviews
223 Students
1 Course
CEO & Founder

With a passion for culture and an obsession for marketing and online networking, Christopher honed his talents for more than a decade throughout the world, including the UK, South Africa, China, and the US.

After gaining international experience and global proficiency, Christopher founded The Go! Agency to help companies harness the power of online marketing. The agency has risen to success due to his drive and competitive nature, which benefits the happy clients who share his business spirit.

A fundamental supporter of online marketing education, Christopher regularly speaks at national and international conferences, sharing the dais with Google and YouTube, at worldwide locations including London, Brussels, New York City, Washington D.C., Atlanta, Orlando, and Tampa. As well, he has authored many informative books and articles about online marketing and social media.

Christopher’s goals and desires have never wavered and is it woven into the philosophy of everything the agency does. He is devoted boundlessly to helping people leverage the power of online marketing to enhance their businesses.

Christopher is also a published author and his latest book “The Go Method: 22 Simple Steps to Creating a Social Media Strategy That Works!” is now available.