The Complete WordPress Website Business Course

Master WordPress with this Complete WordPress Course, without learning how to code and without any programming!
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  • Lectures 89
  • Length 20.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2016 English

Course Description

"This is one of the best Word Press courses you will find. Gregg is a phenomenal instructor and his lesson plans are well designed. The lessons are very easy to comprehend and engaging. I started this course with no knowledge nor understanding of Word Press and now I'm super confident in my ability to produce quality websites!" --William Hopkins

"So far this course has been the best I have experienced on Udemy! Gregg's videos are clear and concise without any fluff. I have messaged him in the Q&A section and received a response within 12 hours! Can't wait to get to the end!" --Walter King

No better time than now, and only increasing

With WordPress powering more than 25% of all websites in the world, there's never been a better time to build an income and a business around it.

You're here because you want to master WordPress, right? Good idea. You're in the right place. And, you can do it without learning any programming or coding.

While WordPress is open source, and because of that has thousands of developers building resources for it, it still takes quite a bit of learning to become a master at building and managing websites with it. It's not just learning the WordPress software, there's a small amount of graphic design knowledge needed, hosting and server management, troubleshooting broken sites or problems by hacking into the back end and server setup, and properly staging development environments around new sites or when performing updates and changes on existing sites.

"What a great course! Good explanation and a lot to learn, friendly and very quick support. I'm only at the beginning and I'll leave another review later after I finished this course. I'm sure there is much more to learn!" --Adriene

Why am I qualified to teach you?

Through this course, I'll teach you everything I've learned and mastered
through 10 years of building, managing, migrating, and hosting WordPress websites.

"He is concise and well spoken, without dumbing it down at all. As a total newbie to Wordpress, I'm thankful he's offering this! 3 lessons in and it's great so far." --Jamie Rasmussen

My business lets me work on my own schedule, manage my home workspace
without a boss or a manager, and gives me an unlimited ceiling for profit and income and time freedom.

Without learning to code or programming anything, I'm able to leverage what's already been done with WordPress to create modern, robust and functional websites for clients of all types.

I'm hoping you'll get to the same awesome place in your work life. Let this course give you the head start you need to increase your income fast.

"[Gregg] has covered more areas than what an average course would deliver, this is clear reflection of Greggs' experience in the subject. He has gone above and beyond to cover every aspect of WordPress for a clear and concise understanding for a beginner.

Gregg is probably one of the best instructors I have come across on Udemy and expert in the subject. Well done and Thank you for an amazing course."

--Mohamed Fawmey Mohamed Vinodh

Many of my best and biggest clients have come from "abandoned" WordPress websites, where the client's website designer or developer has left the scene. My ability to get in and restore, fix, redesign, and continue to manage WordPress websites brings me lots of instant and recurring income.

You'll learn how to do all this in 20 hours of easy-to-follow video content, fun lessons and challenges.

During this course, you'll learn everything you need to know to start or improve your own WordPress website business.

The WordPress Ecosystem

"Straight forward and neat! Just what I need to step up the freelancing ladder. Highly recommended." --Mr. Graciano Jose Reyes

It's probably no surprise to you that the WordPress community has thousands of really talented and creative developers, designers and technologists working within it. And you may know that much of their work is available as open-source resources that will enable you to build your own business.

The open-source philosophy doesn't mean that no one makes any money. On the contrary, by sharing much of what we, as a community, create, we all prosper much, much more, because we all share in expanding what's possible with WordPress.

By spending zero-to-little money, you can stand on the shoulders of those who came before you, to create your own business niche, by learning the skills and secrets presented in this course.

"Instructor explains everything very clearly, and in detail. So simple to learn and understand in this course. Looking forward to finishing all of the lessons with much excitement. An A+++ instructor and course." --Mekus

Summary of what you'll get

  • Over 20 hours of video teaching and training.
  • Learn to set up local development environments to play with Wordpress websites in private, on your own computer.
  • Evaluate and choose hosting for your own websites and client sites, with insights from 15 years of hosting client websites.
  • Free extended hosting trials at SiteGround and Flywheel for performing coursework and hosting your website experiments.
  • Premium Products WordPress Sandbox, where you can play with many premium WordPress resources, like Genesis Framework and Themes, WPMUDev Plugins, and other premium tools.
  • Your Website Sandbox lets you create an unlimited number of experimental learning environments.
  • Build more than 10 modern mobile-responsive websites, each with a different focus and learning purpose - each one could be re-purposed for a client website.
  • Active and helpful community and forum.
  • Direct access to your instructors for questions and help through the Udemy communications channels.
  • Lifetime access to the course, including all future updates.

What will I learn that I can apply to creating a profitable business right away?

  • Download and configure free open-source software tools and use online services to build the resources you need to create and manage WordPress websites.
  • Master the ins-and-outs of hosting and development environments, including servers, files, and databases that WordPress uses.
  • Learn how to get into the WordPress files and database to manually manage installation and troubleshooting for WordPress websites.
  • Build a simple brochure website after installing and configuring WordPress manually.
  • Add contact forms, Google Maps embedded in the site, and Google Analytics integrations for tracking visitors and traffic.
  • Create a blog-style website, including category and tag navigation systems, and post formats for organizing content.

How about more advanced topics I'll need?

  • WordPress website migration and moving sites to different hosts and servers.
  • Hosting differences and migration services.
  • Using staging areas for website development and updating.
  • Working with Theme Frameworks and Child Themes.
  • Creating a Child Theme manually and using a plugin.
  • Customizing the WordPress Dashboard for clients.
  • Working with plugins, and vetting them for usability, reputation and longevity.
  • Website Speed and Performance testing.
  • Custom Post Types for customizing a website's functionality to match the needs of a client.
  • Working with and extending Genesis Child Themes.
  • Setting up email systems: transactional email sent by WordPress, marketing email sent to email lists in bulk, and specific email addresses at website domains.
  • ECommerce and WordPress: using WooCommerce to build a webstore, and using Custom Post Types within WooCommerce.
  • Customizing Account, Cart, and Checkout pages.
  • Shipping and Digital Delivery.
  • Updating WordPress, Themes and Plugins.
  • Managing multiple websites for recurring income.
  • Creating multiple backup and restore systems.
  • Using website security through https:// and SSL Certificates.

Landing, managing, and keeping great clients

  • Finding clients and building client proposals
  • Website care and management services for recurring income.
  • Client billing for flat-rate projects and recurring charges.

What are the requirements?

  • A working computer, either Windows or Mac.
  • A modern browser like Chrome, Firefox, or Safari.
  • Internet access for many of the lessons.
  • You don't need any experience with programming languages like HTML or CSS.

What am I going to get from this course?

  • Create all kinds of commercial websites, using WordPress, to sell to clients
  • Master the inner workings of WordPress, for fixing, troubleshooting, and building websites
  • Sell Website Care and Maintenance Plans to happy clients for recurring revenue
  • Set up server and hosting environments in the most economical and secure way
  • Build and edit websites within staging and development environments
  • Migrate and transfer WordPress websites from staging to live and vice-versa

Who is the target audience?

  • Those interested in learning to build websites using open-source and freely available tools should take this course.
  • Those familiar with WordPress, who need a deeper understanding of how all the parts fit together, should take this course.
  • Those new to Wordpress, but looking for a complete system for creating and managing professional websites for clients or themselves, should take this course.
  • If you are already a WordPress developer, who knows the inner-workings of WordPress core files, server environments, MySQL databases and WordPress themes and plugins, you may not need this course.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Chapter 1 - About this Course
What You Need for this Course
What You'll Learn in this Course
WordPress Business Basics - Tools
Section 2: Chapter 2 - Prepare Hosting, Servers, and Install WordPress
Website Hosting and Development Options
Your Free SiteGround Hosting Account
Your Free Flywheel Hosting Account
Install WordPress Manually
Explore WordPress Files and Database

The Student Sandbox Signup Code is:


WordPress Defaults
Section 3: Chapter 3 - Build a Brochure Site
Create a New WordPress Installation
Salts and Plugins
Static Homepage and Posts
Interior Pages, Navigation and Sidebar
Configure Contact Form
Configure Google Maps
Configure Google Analytics
Section 4: Chapter 4 - Build a Blog Style Homepage Site
Modify Homepage and Import Sample
Change Theme and Modify Homepage
Revise Navigation, Header and Footer
Categories and Category Navigation
Tags and Tag Navigation
Post Formats and Finishing Up
Section 5: Chapter 5 - Migrating WordPress for Staging and Development
Site Migration using Plugins
Migrate a Site Manually
Hosting Differences and Migration Services
Migrate a Live Site to Local Staging
Change Theme and Update Live Site
Section 6: Chapter 6 - Premium Themes, Frameworks and Child Themes
Why Premium Themes?
Frameworks and Child Themes
Create a Child Theme Manually
Create a Child Theme Using a Plugin
Change the Admin Dashboard
Genesis Child Themes in the Sandbox
More Genesis Child Theme Edits
Code Snippets and WP Clips Plugins
Section 7: Chapter 7 - Premium Plugins and Choosing Plugins
Premium Plugins at
Envato Market for Premium Plugins
Choosing Plugins from the Repository
Plugin Speed and Performance Testing
Premium vs. Lite Plugin: Soliloquy Slider
Premium Plugins in the Sandbox
Section 8: Chapter 8 - Build a Specialized Homepage Site, Corporate Style
Executive Pro: Import Demo Content
Genesis Homepage Widget Areas
Special CSS Classes in Genesis Themes
Navigation, Header and Footer
Custom Post Types and Taxonomies
Featured Post Widgets and Blog Archive
Contact Form and Customizations
Section 9: Chapter 9 - Build a Scrolling Homepage Site
Activate and Explore Cafe Pro Theme
Scrolling Navigation with Anchor Tags
Affinity Theme Scrolling Homepage
Cafe Pro Homepage Widget Layouts
How I customized the Café Pro Homepage
Custom Post Types with Custompress
Implement Your Custom Post Types
Homepage Content and Conditional Widgets
Section 10: Chapter 10 - Custom Post Types with the Author Pro Plugin
Set Up Author Pro Theme and Plugin
Frontend Display of Author Pro CPT
Author Pro Homepage and Book Widgets
Further Author Pro Customizations
Book Cover using the PSD Template
Change Themes Preserving CPT Data
Section 11: Chapter 11 - Email Systems: Transactional, Marketing and Send/Receive at domains
Two Types of Internal Email: Transactional and Marketing
Email Addresses at Private Domains
Transactional Email Setup with Google
Transactional Email Setup with SendGrid
Transactional Email Setup with SparkPost
Mailchimp Marketing and Autoresponders
Mailchimp Signup Forms and Opt-in System
Mailchimp Emails and Thank You Pages
Sandbox form with Genesis Enews Extended
Mailchimp and WordPress User Synchronization
Section 12: Chapter 12 - Build an Ecommerce Site
WooCommerce Plugin Settings
Custom Post Types in WooCommerce
Account, Cart and Checkout Pages
Payment Systems and Inventory
Shipping and Digital Delivery
Free Product and Store Customizations
Marketing List Sync and Store Emails
Section 13: Chapter 13 - Managing Updates, Security and Speed
WordPress Core Updates
Plugin and Theme Updates
Managing Multiple Websites
Hosting and Third Party Security Services
Security Plugins and Monitoring
Multiple Backups and Restore Systems
Using https:// and SSL Certificates

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Instructor Biography

Rob Percival, Web Developer And Teacher

Hi! I'm Rob. I have a degree in Mathematics from Cambridge University and you might call me a bit of coding geek.

After building websites for friends and family for fun, I soon learned that web development was a very lucrative career choice. I gave up my successful (and sometimes stressful) job as a teacher to work part time and today, couldn't be happier.

I'm passionate about teaching kids to code, so every summer I run Code School in the beautiful city of Cambridge. I also run the popular web hosting and design service, Eco Web Hosting which leaves me free to share my secrets with people like you.

You wouldn't believe the freedom that being a web developer offers. Sign up and find out for yourself why so many people are taking and recommending this course. I genuinely believe it's the best on the market and if you don't agree, I'll happily refund your money.

Sign up to my courses and join me in this amazing adventure today.

Instructor Biography

Gregg Davis, WordPress Website Professional and Expert Teacher

Hey! I'm Gregg Davis. I'm a teacher and a student, an artist and an athlete. You might call me a self-taught computer geek.

Working with computers has always been playtime for me, since the 1980's when, as a kid, I would see what I could do with a Radio Shack TRS-80.

I'm a long-term skateboarder and a nationally-recognized snowboard instructor and coach, and I've been creating websites for clients since 1996. In snowboarding, I've been teaching students for 25 years and studying teaching and learning in my own professional development. I started building websites exclusively with WordPress in 2006 and I've built a thriving business using open-source and inexpensive tools.

By leveraging other people's awesome code and software, I've been able to create a business that provides chunks of instant income from creating websites, and recurring and ongoing income through hosting and managing website for clients.

The freedom that this business offers is truly amazing.

The demand for reliable and consistent website design and management is only growing - and WordPress is the most popular platform in the world. Powering more than a quarter of all the websites across the entire internet, supported by thousands of developers who are creating open-source code you can leverage and use in your business, there's no better platform.

Join me to learn WordPress all the way - become an expert WordPress Consultant today!

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