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Storytelling in Business for Young Entrepreneurs
Rating: 4.6 out of 5(52 ratings)
1,901 students

Storytelling in Business for Young Entrepreneurs

Your story is your success (or at least a part of it) as we learn about The Business of Who.
Created byRoss Asdourian
Last updated 7/2022
English
English [Auto],

What you'll learn

  • How the four most important questions of your life create your story
  • What is a GOOD story as it relates to your business
  • The three important ways of "framing" your story
  • Why your story is correlated to your success

Course content

4 sections • 18 lectures • 52m total length

  • The End is in the Beginning2:56

    Explore how identity and storytelling underpin marketing and branding for young entrepreneurs. Build an authentic, relatable business that investors want to invest in.

  • Who Am I?1:58

    Reflect on who you are as a human entrepreneur and learn how framing your identity shapes your business storytelling and the impact you create.

  • First self identification.
  • Story vs. GOOD Story2:33

    Discover how a good story, built from character, conflict, and resolution, becomes a specific, emotionally resonant experience that reflects who we are and guides entrepreneurial branding and communication.

  • Once Upon a Time...0:59

    Learn the simplified fairy tale structure from Pixar's 22 rules, using 'once upon a time' templates to craft a clear story you can adapt for business storytelling.

  • Once Upon a Time exercise
  • Stories Connect Where Data Doesn't2:26

    Describe scenes with sensory details to evoke emotion and deepen audience connection. Engage the insula and neocortex through storytelling, making data relatable and memorable beyond pure numbers.

  • The Importance of Being You4:02

    Explore self-reflection and identity mapping to shape your business narrative, and answer who you are, how you became that person, who you want to be, and how you’ll become it.

Requirements

  • No prior experience needed

Description

The Business of Who is a concept that uses your story as an essential asset to your business. Identity is the foundation of marketing, purpose, and community. Taking the time to examine who you are and who you want to build a strong foundation for your story. When you understand what a story is, both in and out of the classroom, you will recognize the power of your own. Thereby, the goal of this course is to understand storytelling and its role in your journey, both professional and personal. It’s to capture the elements of the story as they relate to you, your business, and the reality your products create. To get there, we’ll make sure to cover the objective mechanics of storytelling and avoid the traps many fall into.

With that foundational knowledge, your business will go from an operation to a fully-formed body that walks, talks, and breathes. A fully formed business is easier to relate to, easier to invest in, and easier to grow with.

This is a foundational course on storytelling in business for early entrepreneurs and leaders. The curriculum stems from a summer lecture series given at Wharton School of Business a few years ago. While the course covers specific concepts, this is also a space to understand who you are and why it's important to your success.


Who this course is for:

  • Young entrepreneurs or people in leadership positions

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