Ross co-founded Ratio Leadership (formerly RatioAI), delivering AI literacy, leadership, and strategy consulting based on neuroscience and philosophy. He is an author ("The Business of Who") who has spoken at the Wharton School of Business, Microsoft, VidCon, NBC, and the American Advertising Federation. For 15 years, he worked in entertainment, news, and advertising. He developed the ethical and legal guidelines for branded content and sponsored editorial advertisements on NBCNews Group (TODAY, MSNBC, CNBC, etc). After leaving the entertainment industry, he focused on developing, curating, and consulting in communications.