How to create a psychology-backed landing page from scratch
3.5 (39 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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How to create a psychology-backed landing page from scratch

The step-by-step, action-packed course to writing your own landing page copy that converts high & looks super profesh
3.5 (39 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4,550 students enrolled
Created by Tavleen Kaur
Last updated 9/2016
English
Curiosity Sale
Current price: $10 Original price: $25 Discount: 60% off
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Write the copy for a high-converting landing page from scratch, all by yourself
  • Craft the perfect headline that encompasses the value proposition of your offer
  • Create a narrative for your landing page that follows proven copywriting formula
  • Create persuasive calls to action that make people click and convert
  • Create their own elevator pitch and strike powerful conversations on their landing page that evoke the same clarity
View Curriculum
Requirements
  • Basics of digital landscape. You should know the importance of landing page for your business because that's not what'll be covered in the course.
Description

Is writing your landing page giving you jitters or making your head spin? 

I can imagine it can be really hard to put together a high-converting landing page. 

Should you rope in a copywriter? 
Or should you write the copy yourself? 
How will you ensure that the copy is effective, succinct and makes a solid case for conversion? 

Stringing all the pieces together, writing out a stack of different versions of the same headline, sweating over the cohesiveness in the copy and still not being sure what messaging will CLICK and strike the right chord.

And doing all that without breaking your screen, keyboard or your head...

I can relate. I have been there. 

Of course that's challenging. So what if you could: 

  • Be super confident about flashing your landing page in the first go? 
  • Know with a great deal of clarity how to write messaging that really works? 
  • Know how to craft a sequence for your landing page that gets your prospects drawn in and hooked? 
  • Be sure about what'll get em clickin' your calls to action like a very obedient, much more mature 9 year old? 

Well this is what this training is all about.

I help my clients that range from coaches to consultants to creators- with their copy - emails, landing pages, sales pages & even business letters. 

This course is designed for YOU if you are a freelancer or a business owner headed for a launch or want to promote your existing product/service through your landing page.

I'll help you craft a landing page that has: 

A Headline that grabs and keeps their attention 
A sequence that gets people hooked to its hypnotic flow
Calls to action that make people feel an irresistible urge to click 

So that you never again falter with your landing page or create something that bores the boots off your prospects and lacks inspiration! 

Hey by the way we'll also study elevator pitches and copywriting forumulas during the course of this training so that you can create a pitch like this one for your own product/service. 

Ready to kick overwhelm to the curb and set aside all the misinformation on the web to finish this action-oriented course in 2 flat hours? 

Who is the target audience?
  • Struggling with explaining your product/service well enough to convert visitors? You need this course
  • Want to grow your list of subscribers? You need this course.
  • Want to persuade your online visitors to take the action you want? YES! You need this course.
  • Not sure what's causing your visitors to press the back button? You need this course.
  • Planning to run ads to direct traffic to your landing page? You definitely need this course.
  • You landing page converting like a MOFO and your visitors setting record attentions spans? You're advanced for this course.
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Curriculum For This Course
21 Lectures
02:12:01
+
Crafting a headline that grabs the attention of your prospects instantly
7 Lectures 33:15


Headline Type 3: Exploiting the psychological trigger of loss aversion
05:36

Headline Type 4: The power of promise to build instant credibility
04:00

Headline Type 5: How to eliminate their objections/doubts to grab attention
05:02

Headline Type 6: How to use the power of question to get subtle nods
06:12

Headline Type 7: How to steal your headline from your customer's mouth
02:23
+
Elevator Pitch
1 Lecture 13:00
Elevator Pitch: How to ensure that your landing page has clarity of a pitch
13:00
+
The Narrative of a Landing Page
7 Lectures 55:02
Narrative #1: How to hook your prospects with a chain of details that matter?
09:01

Narrative #2: How to keep your plot taut powered by your prospect's interest?
05:52

Narrative #3: Striking a chord with your prospects so he's glued to your page
09:47

Narrative #4: How to use the power of conflict to convert your visitors
10:42

Narrative #5: How to craft a super-persuasive sequence that keeps them invested
04:01

Narrative #6: How to amplify your prospect's problems to hook & convert
09:14

Narrative #7: How to amp up your credibility by using this story line
06:25
+
Calls to Action and How to Write Them So Visitors Can't Help but Click
4 Lectures 27:14
Introduction to Call to Action and How to Get People Clicking
03:50

How to Exploit the Surprising Power of Open Information Gaps in your CTA
05:13

How to align with your prospects desires to get them to act
13:03

How to use dream & dread to get them clicking like zombies
05:08
About the Instructor
Tavleen Kaur
3.5 Average rating
39 Reviews
4,550 Students
1 Course
Positioning Strategist

Tavleen is a positioning strategist and loves to work with heart-centered entrepreneurs who are launching their own products or services into the world. Her clients are from all over the world and from a variety of niches. 

Her creative badassery is not just reserved for happy hours! Come and say hello to her and she'll tell you how she can add pizzazz and inspiration to your copy that can transform your business.