Fast & effective Landing Page course: Start converting today
4.6 (763 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,380 students enrolled

Fast & effective Landing Page course: Start converting today

Learn how to Design, Build & Publish high-converting landing pages in only 2 hours.
Bestseller
4.6 (763 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,380 students enrolled
Created by Vako Shvili
Last updated 5/2020
English
English [Auto-generated], Italian [Auto-generated]
Current price: $76.99 Original price: $109.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • 4 articles
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • You will learn how to design, build, and publish a high-converting landing page using a simple drag-n-drop landing page builder.
  • How to use landing page hacks and best practices and avoid common mistakes other marketers make.
  • How to A/B test your landing pages to increase your conversion rates, just like Barack Obama. Yes, he uses landing pages too.
  • You will learn the anatomy of a killer landing page and psychological principles that go behind it.
  • You will learn psychological concepts that great marketers and designers use to create high-converting and convincing landing pages.
  • You will learn how to use Instapage, one of the best and simplest landing page platforms out there.
Requirements
  • You don't need to have any prior knowledge. No coding is involved.
  • In the fourth section of the course, you will need a landing page builder. The one that I recommend is called Instapage and my tutorials are based on it. You're free to use other options. They're all very similar so when you learn one you'll know your way around them all. Instapage's 14-day free trial is fully functional and unlike other options requires no credit card, that's why it's perfect for our learning purposes.
Description

"I can honestly say this is a FANTASTIC course."  – Rick Stone

"I have learned some absolutely invaluable information, stuff that I would never have even thought about. And I am an agency owner!" – Gregory Crimmins

"What an awesome instructor! Very kind and incredibly helpful!" – Christian Grosskopf

Who can sell a product better, a good sales guy or a random employee from the company – like an accountant?


You guessed it right. The sales guy's entire purpose is to convert and sell. What he wears, how he talks, how he interacts with clients, things he says and when he says them are all tailored towards one single goal – to convert.


The difference between using an optimized landing page for your marketing campaign and using a random page is the same as having your accountant sell your "diet books". Many entrepreneurs make the mistake of directing traffic to the pages that are not optimized for conversion. Losing advertising money and potential customers.


A clever marketer approaches this challenge with the mind of a scientist. He creates a dedicated landing page with a single purpose and then A/B tests, tweaks and optimizes to squeeze as many conversions as possible.


In this course, I will teach you everything you need to know about creating a highly optimized landing pages that will become your conversion machine. You will learn secrets and hacks behind this amazing marketing tool. I will show you lots of examples by other companies — how they made it and how they blew it.

In section 4 we will build a landing page together with an easy-to-use, drag-n-drop landing page builder called Instapage.

Towards the end, you will be able to submit your landing page for a review and I will send you a video recording with my recommendations and tips for improvement. I give both design and marketing advice and try to put you on the right path. Not many  instructors provide feedback and coursework reviews. But I believe, to learn a skill it's crucial to receive feedback from your teacher.

Enroll now and start creating high-converting landing pages today!

Who this course is for:
  • This course is meant for entrepreneurs and marketers who want to sell products or services online. This can be anything from online courses, coaching, event tickets, e-books to goods on eBay.
Course content
Expand all 24 lectures 02:02:46
+ Welcome
2 lectures 04:08

A collection of jargon used in this course.

Landing Page Glossary
01:47
+ The Science Behind Landing Pages
2 lectures 09:07

There are 3 main types of landing pages. In this lecture we will dive in and discuss each of them.

Preview 04:32

You will learn about two landing page hacks that can work magic for your conversion rates.

Preview 04:35
+ The Anatomy of a Killer Landing Page
5 lectures 23:05

The first element of any successful landing page is a headline. In this lecture, we will learn how to write a great headline and avoid the mistakes the majority of marketers make.

Headline: What's In It For Them?
04:45

The second essential element of a landing page is a Call To Action Button, with or without a form. You will learn intricacies of this element and I will show you examples of good and bad call to action buttons.

Call-To-Action: Here's My Button, Click Me Maybe
06:09

The third element of a landing page is a Hero Shot. This element can make or break your landing page. I will teach you how to achieve the former.

Hero Shot: Release The Kraken
05:57

The fourth element of a landing page is what I like to call the Body of Benefits. It is where you elaborate on your value proposition to persuade your visitor.

Body of Benefits: I’m Interested, Tell Me More
02:21

The fifth element of a great landing page is a Social Proof. A good implementation of a social proof on your landing page will do wonders for you conversions.

Social Proof: Everybody's Doing It
03:53
How Well Do You Know Your Landing Page Anatomy?
7 questions
+ Practice: Building It, Ground Up
7 lectures 41:35

Any great design begins with sketching. Don't worry, you don't need to have any drawing skills whatsoever. I will teach you the benefits of sketching your landing page before building it and will demonstrate sketching in action.

Let's Sketch Our Landing Page
06:56

In the next few lectures we will be building a landing page, so you will need to sign up for a free trial at Instapage.

Set Up an Account With a Landing Page Software
00:43

Let's get down and dirty and build a landing page from scratch. In this lecture, we will build everything above-the-fold, which is the top visible part of a landing page.

Let's Build Our Landing Page - Above The Fold
07:22

Part two of the page building lecture, where we will work 'below the fold' which is remaining part of our landing page that is not visible on the screen at first.

Let's Build Our Landing Page - Below The Fold
11:38

A small article on one of the most important laws that governs the web design world.

Jakob’s Law
01:16

Publishing a landing page that is not mobile optimized is criminal these days. I see so many advertisements on my iPhone and once I click, I end up on their landing page that is impossible to navigate on a phone.

I'll teach you how to avoid this terrible mistake and optimize your landing page for mobile devices so they can look nice and neat on smartphones and tablets.

Let's Optimize It For Mobile Devices
05:02

A practice lecture to show you how to create a thank you page to go along with your landing page.

Let's Build a Thank You Page
08:38
Let's Refresh Your Memory
5 questions
+ A/B Testing - Your Secret Weapon To Converting Like A Boss
1 lecture 05:30

From theory to practice you will learn everything you need to know about A/B testing. A powerful marketing practice that is used even by Barack Obama himself, who has boosted his campaign donations by 60 Million dollars with a simple A/B testing.

A/B Testing Like Obama
05:30
+ Bonus Material: Coursework Reviews
6 lectures 36:52

Time to send me your landing page so I can review it in one of the bonus lectures.

Send Me Your Landing Page
00:49
Coursework Review: Gurpreet
09:39
Coursework Review: Shoaib Ali
03:40
Coursework Review: Franziska
04:34
Coursework Review: Ivan and Aziz
08:54
Coursework Review: Benjamin
09:16