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There are many photographers and photography businesses who have been utilizing social media, as part of their digital marketing strategy, to move their photography businesses forward.
However, there are many more photographers who aren't.
Are you one of those? Do find that social media is a "waste of time" or that you're not seeing growth in your followers?
Do you struggle to see the true value in creative social media marketing for your photography business?
If so, then this 3 hour course is for you.
In this web course on social media success for photographers I'll teach you how photographers with massive followings are using strategies that get them noticed. You'll learn some of the fundamentals behind using social media strategies for your photography business.
The course will cover:
● Why social media marketing is important for photographers.
● The foundational elements of successful social media marketing.
● You'll learn some of the tools of the trade I use to manage my social media accounts.
● You'll learn why it's important to know your audience.
● We'll discuss setting goals and tracking your progress.
● How to build your social media profiles as a photography business person.
● The importance of filling your content funnel.
● We'll cover Facebook, Twitter, Goolge Plus, and LinkedIn
● We'll also touch on Flickr, 500px, Instagram, and Pinterest
● ...and more!</p>
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Certificate of completion.
|Section 1: Introduction|
This table of contents should help you navigate the Social Media Success for Photographers web course in the likely event you'd like to skip around or visit a particular topic.
Why is Social Media Important for Photographers?
Foundational Elements of Social Media
Tools of the Trade
Know Your Audience
Setting Goals and Tracking Your Progress
Building Your Social Media Profiles
Filling Your Content Funnel
Facebook for Photographers Intro
Optimizing Your Facebook Page
Twitter For Photographers
Photographers Rocking Twitter
Google Plus For Photographers
LinkedIn For Photographers
LinkedIn Groups For Photographers
Other Social Media Sites That Matter
In this lecture we take a step back and look at the question "Why is Social Media Important for Photographers?"
We have a hard look at an underlying reason - Your website is NOT the number one destination for your potential clients.
We look at why, as a photographer, you need to be on Facebook, Twitter, LinkedIn, and Google Plus.
They key takeaways in this lecture are:
Why is social media important for you?
|Section 2: Foundational Elements of Social Media for Photographers|
In this lecture we discuss foundational elements of social media for photographers. Without a solid foundation it's hard to build success in anything including a good social media strategy.
We look at some of the basic needs for most photographers and what elements are essential to bringing in eyeballs to your photography services or goods.
The key takeaways in this lecture are:
How solid is your foundation for marketing your photography using social media?
In this lecture we cover some of the tools of the trade that I use in my digital marketing efforts for myself (as a photographer) and my clients in the arts and photo industry.
Are you using the right tools to track your goals in your social media strategy as a photographer?
In this lecture we talk about the importance of knowing your audience in order to get the best return on your time when using social media marketing as a photographer.
Know your audience so you can grow your audience!
In this lecture we discuss the importance of setting goals and tracking your progress.
Give yourself a goal and a metric, be objective when you do this.
Do you know where you want your social media efforts to go so you can move your photography business forward!
In this lecture we discuss the art of building your social media platforms for moving your photography business forward.
We'll discuss best practices, tips, and ideas including:
Do your social media profiles reflect your photography brand in a way that entices people to connect with you?
In this lecture we're going to talk about content that you can create and curate to increase your social media presence as a photographer.
Content is King and we'll cover:
To become an authority in photography on social media you should create and/or curate content that inspires, educates, and informs!
|Section 3: Facebook For Photographers|
In this lecture we introduce Facebook for photographers.
We talk about how Facebook has changed in the past few years and how it affects how photographers can use it to market their photography business.
Do you need to create a Facebook Page for your photography business?
In this lecture we'll talk about some of the best practices and ideas to get your photography Facebook Page growing!
We discuss some basics like the idea of community and that it's okay, of course, to promote your photography but we'll also cover:
You'll learn that an active community behind your photography business Facebook Page is the best way to increase likes!
|Section 4: Twitter For Photographers|
In this lecture we'll discuss how some photographers have garnered large followings on Twitter.
Twitter is great for national and global exposure and we'll cover:
Can you tweet your way to becoming an authority photographer in your niche?
In this lecture we go over some examples of some photographers who are using Twitter like rock stars!
I also share with you my Twitter list of photographers to follow!
|Section 5: Google Plus For Photographers|
In this lecture we discuss Goole Plus for photographers and why it's a great social media platform for SEO!
We also cover:
We also help you answer the question of whether or not you should have a Google Plus business page for your photography business.
|Section 6: LinkedIn For Photographers|
In this lecture we discuss how you can use LinkedIn as a photographer.
Of course LinkedIn is great for commercial and B2B photographers but we'll also cover:
You can use LinkedIn to show your professionalism as a photographer!
In this lecture we give some special attention to LinkedIn Groups that can help enhance your reputation as a photographer.
Photographers can utilize LinkedIn Groups to enhance their profiles as an expert photographer!
|Section 7: Other Social Media Sites That Matter For Photographers|
In this lecture we discuss some of the other social media platforms photographers are using to successfully market their services.
Remember that the key to using any social media site is knowing if it's worth your time as a busy photographer!
|Section 8: Bonus Material|
In this bonus lecture I go over my workflow using Buffer and Google Reader to save time in my social media efforts.
Content Creation, Content Management, & Social Media Management Specialist
I started YourPhotoTips.com in my spare time as a passionate hobbyist photographer and blogger in 2008. I built a large readership and a large following on Twitter for the website Twitter handle @YourPhotoTips to over 25,000 followers. During this time I have also generated a large following on my personal social media outlets. As of July 2012 I have just under 40,000 followers on Twitter for @DamienFranco and over 50,000 people have me circled on Google Plus.
In May 2011 I was contacted by Barnes and Noble for an offer to merge the YourPhotoTips.com website with Pixiq.com, a Sterling Publishing website focused on photography tips and tutorials, in an effort to help them garner more attention from online photography enthusiasts for their Photography Publishing company Lark Photography (now Pixiq Publishing). I stayed on as a contributor to Pixiq.com as part of the deal.
In July 2011 I was asked to join the Sterling Publishing Digital Marketing team as the online editor for Pixiq.com with responsibilities that ranged from content and community management, online reputation management, online outreach, and social media strategy as well as increase reader engagement, user experience, and manage content and growth for the website's E-Newsletter. I worked remotely (from Midland, TX) in constant communication with the Sterling Publishing Digital Marketing Team and with our Sales and Advertising Team based mostly in New York, NY.
During my tenure at Pixiq.com we were able to realize growth in all of our key digital marketing targets including a 225% increase in Twitter followers, 109% increase in Facebook fans, and a staggering 865% increase in E-Newsletter subscribers.
• Web & social media strategy
• Web marketing
• Brand development
• Program management
• Project management
• Information architecture