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Simple LinkedIn Optimization

Your guide to optimizing every little nook and cranny within LinkedIn.
4.7 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
265 students enrolled
Last updated 2/2016
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  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Simple LinkedIn Optimization teaches you how to build a profile that generates leads and builds relationships . Additionally, the course teaches you where to interact and how to position yourself as the expert in your field. Don't worry if you don't have a LinkedIn profile yet. The course starts with setting up your account and ends with a whole new world of possibilities for your business.

Who is the target audience?
  • Professionals, small business owners, and entrepreneurs
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What Will I Learn?
By the end of the course you will be able to use LinkedIn to its full potential.
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  • Internet access
  • Computer
Curriculum For This Course
Expand All 11 Lectures Collapse All 11 Lectures 01:47:35
Set Up
3 Lectures 16:23

In this video we will walk through the steps of starting a LinkedIn Profile. Even if you already have one you will want to watch it to get information you may not already know.

Set up

In this video we will discuss some tips & tricks to making you more accessible and found more easily on LinkedIn

Contact Information in Depth

In this video you will gain a clear understanding as to writing your summary and showcasing what you've got to offer.

Summing it Up
LinkedIn SEO
2 Lectures 12:47

In this video we will discuss areas 2 & 3 of the 5 SEO areas on your LinkedIn Profile.

LinkedIn SEO Parts 2 & 3

Areas 4 & 5 are revealed while we discuss what the skills area can do for your profile and search visibility.

LinkedIn SEO Parts 4 & 5
Making Genuine Connections
1 Lecture 07:55

Connection etiquette explained, make it personal.

Making Genuine Connections
How To Leverage Recommendations
1 Lecture 06:54

Demonstrate yourself as the go-to expert professional in your industry with recommendations.

How To Leverage Recommendations
LinkedIn Groups: Best Practices
1 Lecture 03:55

Don't make this #1 mistake with LinkedIn Groups. No preaching to the choir!

LinkedIn Groups: Best Practices
Account Settings
1 Lecture 07:00

Learning the back end of your LinkedIn Account.

Account Settings
1 Lecture 04:02

There's more! I couldn't resist. I thought of more opportunity on LinkedIn. Jump into this quick video to check it out.

About the Instructor
4.7 Average rating
3 Reviews
265 Students
1 Course
Social Media Mentor @ Udemy

Katie Swinehart is a Social Media Mentor and owner of The Social Media Project, a company focused on helping solopreneurs, small- and mid-sized businesses grow through leveraging social media platforms such as Facebook, LinkedIn and Twitter to reach their audiences. Katie has worked with many companies throughout North America to help them navigate their social media challenges successfully.

Katie frequently presents on social media topics, speaking to groups around the country. She also conducts webinars and workshops on making the most of your social media presence.

Even before launching her own business, Katie has a long history of excelling in her work. Her background includes roles with The Chimney Guys, where she was able to increase company sales by 42 percent in a 12-month period. Prior to that, she was a licensed representative for Acceleris Group, where she was the highest producing broker in the state of Ohio for United Health One, one of the nation’s leading insurance companies.

She graduated with a Bachelor’s Degree in Business Administration / Project Management from DeVry University in Columbus, Ohio. Katie also holds an Associate’s Degree of Applied Business in Private Investigation from the Academy of Court Reporting in Columbus, Ohio.

A native of Grandview Heights, Ohio, Katie now resides in Pataskala, Ohio with her family. She enjoys spending time with her husband, children and dogs and is an avid film buff and art enthusiast. She also recently took her love of volleyball to the next level by coaching her daughter’s team.

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