Complete 2017 SEO Training With Top SEO Expert Peter Kent!
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Complete 2017 SEO Training With Top SEO Expert Peter Kent!

Win The SEO Game & Dominate The Search Engines With the Author of Best-Selling Search Engine Optimization for Dummies.
4.5 (516 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
11,761 students enrolled
Created by Peter Kent
Last updated 7/2017
English
Current price: $10 Original price: $200 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 8 hours on-demand video
  • 45 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • An understanding of how to rank a Web site high up in the major search engines.
  • The knowledge you need to do the work yourself or supervise an optimization team or outside firm.
View Curriculum
Requirements
  • Basic knowledge of getting around on the Internet and building Web pages, even if through a simple page-building tool.
  • You may not know how to work with Web pages, but this course will still provide the information you need to supervise a Web-development team in the area of SEO.
Description

LEARN & IMPLEMENT SEO THAT PRODUCES RESULTS! GET YOUR WEBSITE TO THE TOP OF THE MAJOR SEARCH ENGINES!

When your potential customers and site visitors search at Google, Bing, and Yahoo! ... does your Web site appear in the results? At or near the top?

If not, this course can help! At the end of this course you'll have a firm understanding of how SEO (Search Engine Optimization) works and how you can use it to boost traffic to your site.

SEO That Works!

Search Engine Optimization seems to be a dark art … full of confusion, misconceptions, misleading information, and outright scams. But at heart, SEO is pretty simple, and this course explains it all:

  • Picking the Best Keywords for SEO
  • Preparing Your Site, Including Avoiding Things that Hurt Your Site SEO
  • Understanding the Role of Content in SEO
  • Optimizing Your Pages – Meta Tags, Formatting Body Text & Images, etc.
  • Boosting SEO with Structured Data Markup
  • “Submitting" Your Site to Search Engines and Directories
  • Local-Search SEO
  • Understanding the Importance of Links in SEO and How they Work for You
  • Finding Places to Get Great Links to Your Site

Is This Course for You?

Perhaps you own a small business, and your success depends on your Web site. Maybe you're a Web developer, and you want to do a better job for your clients--and your clients do want SEO!--or you are responsible for your employer's Web site and are feeling pressure to get it ranked in the search engines. Or maybe you have hired an SEO (Search Engine Optimization) company and are not sure that they are doing a good job…or are about to hire an optimization company and have heard the SEO horror stories from friends and colleagues.

Whatever your situation, this course, will take you through the process step-by-step, with commonsense advice and simple examples. Search Engine Optimization is not brain surgery, there are basic rules that, if you follow, will bring success.

Content and Overview

This course of over seven-and-a-half hours, 157 easy-to-digest lectures, and 40 documents with links to useful resources explains the basics of a powerful SEO campaign.

You'll begin by understanding the importance of keywords to SEO, how to find out what people are actually searching for online and how often, and how to pick the right SEO keywords. You'll also hear about the things you can do to your site to prepare, to ensure the site has the best chance to rank well.

I'll explain the role of content – text – in your Web pages, and how to optimize the various important tags in your page. You'll also hear about structured data markup, a way to tell the search engines what the content in your pages actually represents – products, software, reviews, people, music, articles, and more.

You'll learn the best ways to “submit" your site to the search engines, how to work with search directories, and about the Webmaster accounts, in particular Google Search Console.

You'll also hear about what is often the hardest part about search engine optimization, linking … getting links from other sites pointing back to yours. I'll explain in detail why this is so important, how links should be structured, and how to get them.

By the end of this course you'll have a solid foundation in SEO and be able to optimize your site, or to supervise developers and SEO firms to ensure the job is done right.

SEO really is not brain surgery ... or rocket science. There's so much information about SEO on the Web, you can get overwhelmed by the information overload. But SEO is actually relatively simple. Don't be blinded by the science. Kent leads you through easy to understand SEO strategies that really work!

Who is the target audience?
  • This course was created for people who own, manage, or develop Web sites.
  • Great for Web developers wanting to understand how to optimize their employer's or clients' sites
  • People managing Web sites, even if not very technical, will find the course useful for avoiding the many SEO scams
  • Small business people who want to get more traffic to their site will find the course helpful, whether optimizing their own sites or employing someone else to do so.
  • Businesses employing outside SEO firms will be able to understand what the firms should be doing ... and if they're doing it right!
  • Online marketers
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Curriculum For This Course
158 Lectures
08:00:07
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Getting Started
3 Lectures 10:09

In this video I introduce myself and explain how I can help your Web site rank in the search engines.

Preview 04:18

I quickly explain the different skills you'll learn in this course.

Preview 03:17

You don't need to be an expert Web developer to benefit from this course, but there is some basic information you should know. I explain the "prerequisites" in this lesson.

Preview 02:34
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Picking Powerful Keywords
8 Lectures 27:30

In this lesson I explain what you'll be learning in the Picking Powerful Keywords section.

What We'll Cover
00:52

Keywords provide a way for you to connect with your prospects, the people you want to bring to your site. In this lesson I quickly outline how keywords connect searchers with Web sites.

Keywords: a Channel to Your Prospects
02:35

You must understand your keywords, or you'll be led off course. In this lesson I explain how to begin building your keyword list.

Brainstorming Your Keywords
05:50

This quiz will check to see if you understand how to put together a preliminary keyword list.

Brainstorming Your Keywords
7 questions

PLEASE READ - Changes to Google Keyword Planner
00:44

In the lecture following this, I explained how to use the Google Keyword Planner tool to pick great keywords. There was a small change to that tool since I created that lecture that I need to let you know about. An irritating change, but not a huge problem ... you just need to be aware of it. Please watch this lecture before you watch Using Keyword Analysis Tools.

Update: Google AdWords Keyword Planner
03:22

A list of keywords put together from a "brainstorming" session is just the start; if you stop there, you won't know all the keywords. In this lesson I'll show you how to do a keyword analysis, using Google's free Keyword Tool, to find more important words and discover how often people actually search for the terms on your list.

Preview 07:43

Links from the previous lesson, to save you typing!

Links from: Using Keyword Analysis Tools
00:18

Now you know your keywords, I'll talk a little about what you are going to do with them, and how to pick the ones to target.

Planning Keyword Strategies
06:05
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Preparing Your Site
14 Lectures 48:11

In this lecture I quickly describe what you'll learn in this section.

What We'll Cover
01:04

Don't make the mistake thousands have made; you don't build a site and then think about how you're going to optimize it! In this lesson I explain why that's a huge mistake.

SEO Starts Before You Build
01:40

Even if you already have a domain name for your site, you should listen to this lecture. You'll learn about the idea of "keyword" domains, about branding issues, "domain confusion," and more.

Preview 10:54

Links from the previous lesson, to save you typing!

Links from: Choosing a Viable Domain Name
00:03

There are a couple of host-related issues you need to be aware of. Picking the wrong Web host can hurt your SEO.

Choosing the Right Host
02:47

Links from the previous lesson, to save you typing!

Links from: Choosing the Right Host
00:05

Site development tools can help or hurt. I'll explain what to look for.

Choosing the Right Development Tool
03:10

TLS - Transport Layer Security - is more commonly (and incorrectly) known as SSL, Secure Sockets Layer. Google is beginning to reward sites for using TLS, and most definitely rewards mobile-friendly sites. I'll explain why, and what you should do about it.

Why You Need TLS and a Mobile-Ready Site
06:04

Secure Sites - Becoming More Important
00:43

Links from the previous lesson, to save you typing!

Links from: Why You Need TLS and a Mobile-Ready Site Tuesday, June 2, 2015
00:09

You need TLS and a Mobile site, but why?

Why You Need TLS and a Mobile-Ready Site
6 questions

There are certain things you can do to and on your Web site to hurt it in the search rankings. I explain a few common pitfalls.

Avoiding Things That Hurt SEO
11:55

It's a mistake to focus purely on SEO. This may be a course on SEO, but I still want you to be aware of why you shouldn't have tunnel vision and only focus on search-engine optimization.

It's Not Just About SEO
06:26

Links from the previous lesson, to save you typing!

Links from: It's Not Just About SEO
00:02

Unfortunately many developers claim to understand SEO ... they have to, because all their competition is making the same claim. In this lesson I explain a few home truths about the Web-development business and how you can avoid trouble.

Who is Building the Site?
03:08
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Your First Small Steps
7 Lectures 14:54

A quick summary of what I'll be teaching in this section of the course.

What We'll Cover
00:59

I'll explain a simple technique for discovering which pages the search engines already have indexed on your site.

Is Your Site Already Indexed?
01:57

Late in 2016 there was a big change related to Yahoo! search results ...

IMPORTANT UPDATE ABOUT YAHOO!
00:27

If your site isn't indexed by the search engines, or isn't indexed well, it's probably because of one of the reasons I describe in this lesson.

Why Your Site May Not Be Indexed
05:39

Links from the previous lesson, to save you typing!

Links from: Why Your Site May Not Be Indexed
00:09

A search-results page contains various different things these days, information from different places - the organic index, PPC results, shopping results, local results, and more. Just to "make sure we're on the same page" (if you'll excuse the pun!), in this lesson I show you the different components of the results page.

Understanding the Search Results
05:39

Links from the previous lesson, to save you typing!

Links from: Understanding the Search Results
00:02
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Understanding the Role of Content
9 Lectures 29:22

In this lesson I explain what you're going to learn in the current section.

What We'll Cover
01:05

It's a common phrase in the SEO business; "Content is King!" In this lesson I'll explain why this is so misleading, to save you unecessary expense and hassle.

Content is Not King! (But it Is Very Important)
02:51

Content may not be King, but as you'll learn in this lesson you do still need high-quality content.

You Need High Quality Content
06:20

Where are you going to get content for your site. You may already have enough, as I'll explain in this lesson, but if not, I also explain some avenues for obtaining it.

Creating (or Buying) Content
05:23

Links from the previous lesson, to save you typing!

Links from: Creating (or Buying) Content
00:11

Still need more content choices? This lesson provides more ideas for content sources.

More Sources of Content
05:00

Links from the previous lesson, to save you typing!

Links from: More Sources of Content
00:39

In this lesson you'll learn about a more comoplicated, but definitely powerful, content strategy, lettting other people create the content for you.

User-Generated Content
02:51

If you know anything about SEO already, you may have heard about "duplicate content." In this lesson you'll find out what it is, and why it's not as big of a threat as people imagine.

Duplicate Content: Can it Hurt?
05:02
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Basic Page Optimization - "Hidden" Code
8 Lectures 21:16
What We'll Cover
00:50

In this lesson you'll learn a few guidelines for building great, search-engine friendly, URLs.

URLs
05:39

How should you format your URLs?

URLs
3 questions

The Title tag is perhaps the most important on-page optimization element; in this lesson you'll learn what it is, and how to use it for search-engine optimization.

Title Tags
07:18

Are your title tags properly formatted?

Title Tags
5 questions

The Keywords meta tag is ... not important! As you'll learn in this lesson, despite common misperceptions, the keywords tag holds little or no value for SEO.

Keywords Tag
01:28

Links from the previous lesson, to save you typing!

Links from: Keywords Tag
00:03

In this lesson you'll learn what the Description tag does, and how you should use it

Description Tag
04:13

What do you do with the Description tags?

Description Tags
4 questions

There are other meta tags you should be aware of, and in this lesson I'll quickly explain what they are, and why most meta tags are not important for SEO.

Other Meta Tags
01:42

Links from the previous lesson, to save you typing!

Links from: Other Meta Tags
00:03
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Basic Page Optimization - "Visible" Code
6 Lectures 19:07

A rapid description of what you'll be learning in this section of the course.

What We'll Cover
00:51

The HTML Heading tags define headings within text. As you'll learn in this lesson, you can use them to give the search engines clues about a site's subject matter.

Heading Tags
03:01

The best way to format headings in your Web pages

Heading Tags
3 questions

I'll explain in this lesson what you can do with your pages' body text to help your SEO efforts, and you'll learn about the "keyword density" myth.

Body Text
06:05

Images can help your pages in the search results (slightly), and can come up in the results by themselves, too. You'll learn all about optimizing images in this lesson.

Images
04:02

Later in this course you'll learn about links in detail - about the importance of links from other sites to yours. But for now, I'll explain all you need to know about how to use links within your site to help boost your pages in the search results.

Internal Links
03:58

I'll explain a quick trick for getting more nicely keyworded links into your site.

"Link Blocks"
01:10
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Basic Page Optimization – A Few More Good Things
5 Lectures 08:47

In this lesson I describe what you'll be learning in the current section of the course.

What We'll Cover
00:27

In this lesson I'll explain a simple concept you can use to help your pages match more combinations of keywords.

"What We Do" Paragraphs
02:20

The robots file and meta tag provide instructions to the search engines, as you'll learn in this lecture.

robots.txt & the robots Meta Tag
04:41

Links from the previous lesson, to save you typing!

Links from: robots.txt & the robots Meta Tag
00:02

HTML sitemaps are not as common as they used to be, but as you'll find out, can still be useful, for both SEO and site visitors.

HTML Sitemaps
01:17
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Using Structured Data Markup
10 Lectures 18:39

A quick explanation of what this section of the course covers.

What We'll Cover
01:11

I'll explain how you can use structured data markup to pass information to the search engines about what the information in your Web pages actually is.

How Structured Data Markup Can Boost Your Pages
05:46

Links from the previous lesson, to save you typing!

Links from: How Structured Data Markup Can Boost Your Pages
00:06

There are several different markup formats you can use. I'll explain the formats and the "vocabularies," and help you choose which to use.

Picking a Markup Format
04:03

Links from the previous lesson, to save you typing!

Links from: Picking a Markup Format
00:02

You'll discover in this lesson that you're not alone as far as markup goes; there are tools you can use to create the markup and test it.

Using Markup Tools
02:35

Links from the previous lesson, to save you typing!

Links from: Using Markup Tools
00:10

In this lecture you'll discover special tricks you can play in the Google search results using structured data markup. I'll explain how you can feed information to Google's "Knowledge Graph," add a search box to your entry in the search results page, and add a breadcrumb and company name to the URL line of your results.

Customizing Your Google Search Results with Markup
04:07

Links from the previous lesson, to save you typing!

Links from: Customizing Your Google Search Results with Markup
00:04

A quick update related to the importance of Structured Data Markup

UPDATE: Structured Data Markup Increasing in Importance!
00:34
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“Submitting” to Search Engines
11 Lectures 17:11

In this lecture you'll find out what this section covers.

What We'll Cover
00:56

This is a quick one. I'll describe the "submit your URLs" pages that all the major search engines have, and you'll learn why they aren't very helpful.

The (Worthless) “Submit Your URLs” Pages
01:19

Links from the previous lesson, to save you typing!

Links from: The (Worthless) “Submit Your URLs” Pages
00:08

In this lecture you'll learn why you must have links pointing to your site, and how links are the best way to ensure your site gets indexed by the search engines.

Gotta Have Links!
01:56

As you'll learn in this lesson, you can submit an XML sitemap to the search engines. I'll explain what these are and where to get them.

Creating XML Sitemaps
03:42

Links from the previous lesson, to save you typing!

Links from: Creating XML Sitemaps
00:05

I'll tell you how to add a reference to your robots.txt file to let search engines know where your sitemap is stored, and you'll also learn a little trick for "pinging" the search engines with your sitemap.

Referencing the Sitemap in robots.txt & Pinging the Search Engines
02:16

In this lecture I'll explain how you can submit your XML sitemap to the search engines, through their Webmaster accounts.

Submitting Your Sitemap via Webmaster Accounts
04:13

Links from the previous lesson, to save you typing!

Links from: Submitting Your Sitemap via Webmaster Accounts
00:08

There's another way to speed up indexing of a new page or site; submit individual URLs through the Webmaster accounts. You'll learn how that's done in this lesson.

Submitting URLs through Webmaster Accounts
02:23

Links from the previous lesson, to save you typing!

Links from: Submitting URLs through Webmaster Accounts
00:04
10 More Sections
About the Instructor
Peter Kent
4.5 Average rating
507 Reviews
11,761 Students
1 Course
Author, SEO & E-Commerce Consultant

I'm the author of dozens of Internet-related books since 1993, including SEO for Dummies and Search Engine Optimization for Dummies, the Complete Idiot's Guide to the Internet, and Pay Per Click Search Engine Marketing for Dummies. I also have three training courses running on Lynda .com.

I've been working in SEO/search engine optimization since late in the last century, and for the last decade have been helping companies, large and small, with SEO and online-marketing strategies. I've helped Amazon, Zillow, Avvo, Lonely Planet, and hundreds more companies, from multi-million dollar operations to single-person businesses. My style is down-to-earth and commonsense; my goal is to cut through the hype and nonsense in the SEO world and present the basic facts that you need to succeed.