Complete SEO Training With Top SEO Expert Peter Kent!

Win The SEO Game & Dominate The Search Engines With the Author of Best-Selling Search Engine Optimization for Dummies.
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  • Lectures 152
  • Length 8 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
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About This Course

Published 8/2015 English

Course Description


When your potential customers and site visitors search at Google, Bing, and Yahoo! ... does your Web site appear in the results? At or near the top?

If not, this course can help! At the end of this course you'll have a firm understanding of how SEO (Search Engine Optimization) works and how you can use it to boost traffic to your site.

SEO That Works!

Search Engine Optimization seems to be a dark art … full of confusion, misconceptions, misleading information, and outright scams. But at heart, SEO is pretty simple, and this course explains it all:

  • Picking the Best Keywords for SEO
  • Preparing Your Site, Including Avoiding Things that Hurt Your Site
  • Understanding the Role of Content in SEO
  • Optimizing Your Pages – Meta Tags, Formatting Body Text & Images, etc.
  • Boosting SEO with Structured Data Markup
  • “Submitting" Your Site to Search Engines and Directories
  • Ranking Your Site in Local Search
  • Understanding the Importance of Links in SEO and How they Work for You
  • Finding Places to Get Great Links to Your Site

Is This Course for You?

Perhaps you own a small business, and your success depends on your Web site. Maybe you're a Web developer, and you want to do a better job for your clients, or you are responsible for your employer's Web site and are feeling pressure to get it ranked in the search engines. Or maybe you have hired a Search Engine Optimization company and are not sure that they are doing a good job…or are about to hire an optimization company and have heard the SEO horror stories from friends and colleagues.

Whatever your situation, this course, will take you through the process step-by-step, with commonsense advice and simple examples. Search Engine Optimization is not brain surgery, there are basic rules that, if you follow, will bring success.

Content and Overview

This course of over seven-and-a-half hours, 157 easy-to-digest lectures, and 40 documents with links to useful resources explains the basics of a powerful SEO campaign.

You'll begin by understanding the importance of keywords, how to find out what people are actually searching for online and how often, and how to pick the right keywords. You'll also hear about the things you can do to your site to prepare, to ensure the site has the best chance to rank well.

I'll explain the role of content – text – in your Web pages, and how to optimize the various important tags in your page. You'll also hear about structured data markup, a way to tell the search engines what the content in your pages actually represents – products, software, reviews, people, music, articles, and more.

You'll learn the best ways to “submit" your site to the search engines, how to work with search directories, and about the Webmaster accounts, in particular Google Search Console.

You'll also hear about what is often the hardest part about search engine optimization, linking … getting links from other sites pointing back to yours. I'll explain in detail why this is so important, how links should be structured, and how to get them.

By the end of this course you'll have a solid foundation in SEO and be able to optimize your site, or to supervise developers and SEO firms to ensure the job is done right.

What are the requirements?

  • Basic knowledge of getting around on the Internet and building Web pages, even if through a simple page-building tool.
  • You may not know how to work with Web pages, but this course will still provide the information you need to supervise a Web-development team in the area of SEO.

What am I going to get from this course?

  • An understanding of how to rank a Web site high up in the major search engines.
  • The knowledge you need to do the work yourself or supervise an optimization team or outside firm.

Who is the target audience?

  • This course was created for people who own, manage, or develop Web sites.
  • Great for Web developers wanting to understand how to optimize their employer's or clients' sites
  • People managing Web sites, even if not very technical, will find the course useful for avoiding the many SEO scams
  • Small business people who want to get more traffic to their site will find the course helpful, whether optimizing their own sites or employing someone else to do so.
  • Businesses employing outside SEO firms will be able to understand what the firms should be doing ... and if they're doing it right!
  • Online marketers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Getting Started

In this video I introduce myself and explain how I can help your Web site rank in the search engines.


I quickly explain the different skills you'll learn in this course.


You don't need to be an expert Web developer to benefit from this course, but there is some basic information you should know. I explain the "prerequisites" in this lesson.

Section 2: Picking Powerful Keywords

In this lesson I explain what you'll be learning in the Picking Powerful Keywords section.


Keywords provide a way for you to connect with your prospects, the people you want to bring to your site. In this lesson I quickly outline how keywords connect searchers with Web sites.


You must understand your keywords, or you'll be led off course. In this lesson I explain how to begin building your keyword list.

7 questions

This quiz will check to see if you understand how to put together a preliminary keyword list.


A list of keywords put together from a "brainstorming" session is just the start; if you stop there, you won't know all the keywords. In this lesson I'll show you how to do a keyword analysis, using Google's free Keyword Tool, to find more important words and discover how often people actually search for the terms on your list.


Links from the previous lesson, to save you typing!


Now you know your keywords, I'll talk a little about what you are going to do with them, and how to pick the ones to target.

Section 3: Preparing Your Site

In this lecture I quickly describe what you'll learn in this section.


Don't make the mistake thousands have made; you don't build a site and then think about how you're going to optimize it! In this lesson I explain why that's a huge mistake.


Even if you already have a domain name for your site, you should listen to this lecture. You'll learn about the idea of "keyword" domains, about branding issues, "domain confusion," and more.


Links from the previous lesson, to save you typing!


There are a couple of host-related issues you need to be aware of. Picking the wrong Web host can hurt your SEO.


Links from the previous lesson, to save you typing!


Site development tools can help or hurt. I'll explain what to look for.


TLS - Transport Layer Security - is more commonly (and incorrectly) known as SSL, Secure Sockets Layer. Google is beginning to reward sites for using TLS, and most definitely rewards mobile-friendly sites. I'll explain why, and what you should do about it.


Links from the previous lesson, to save you typing!

6 questions

You need TLS and a Mobile site, but why?


There are certain things you can do to and on your Web site to hurt it in the search rankings. I explain a few common pitfalls.


It's a mistake to focus purely on SEO. This may be a course on SEO, but I still want you to be aware of why you shouldn't have tunnel vision and only focus on search-engine optimization.


Links from the previous lesson, to save you typing!


Unfortunately many developers claim to understand SEO ... they have to, because all their competition is making the same claim. In this lesson I explain a few home truths about the Web-development business and how you can avoid trouble.

Section 4: Your First Small Steps

A quick summary of what I'll be teaching in this section of the course.


I'll explain a simple technique for discovering which pages the search engines already have indexed on your site.


Late in 2016 there was a big change related to Yahoo! search results ...


If your site isn't indexed by the search engines, or isn't indexed well, it's probably because of one of the reasons I describe in this lesson.


Links from the previous lesson, to save you typing!


A search-results page contains various different things these days, information from different places - the organic index, PPC results, shopping results, local results, and more. Just to "make sure we're on the same page" (if you'll excuse the pun!), in this lesson I show you the different components of the results page.


Links from the previous lesson, to save you typing!

Section 5: Understanding the Role of Content

In this lesson I explain what you're going to learn in the current section.


It's a common phrase in the SEO business; "Content is King!" In this lesson I'll explain why this is so misleading, to save you unecessary expense and hassle.


Content may not be King, but as you'll learn in this lesson you do still need high-quality content.


Where are you going to get content for your site. You may already have enough, as I'll explain in this lesson, but if not, I also explain some avenues for obtaining it.


Links from the previous lesson, to save you typing!


Still need more content choices? This lesson provides more ideas for content sources.


Links from the previous lesson, to save you typing!


In this lesson you'll learn about a more comoplicated, but definitely powerful, content strategy, lettting other people create the content for you.


If you know anything about SEO already, you may have heard about "duplicate content." In this lesson you'll find out what it is, and why it's not as big of a threat as people imagine.

Section 6: Basic Page Optimization - "Hidden" Code
What We'll Cover

In this lesson you'll learn a few guidelines for building great, search-engine friendly, URLs.

3 questions

How should you format your URLs?


The Title tag is perhaps the most important on-page optimization element; in this lesson you'll learn what it is, and how to use it for search-engine optimization.

5 questions

Are your title tags properly formatted?


The Keywords meta tag is ... not important! As you'll learn in this lesson, despite common misperceptions, the keywords tag holds little or no value for SEO.


Links from the previous lesson, to save you typing!


In this lesson you'll learn what the Description tag does, and how you should use it

4 questions

What do you do with the Description tags?


There are other meta tags you should be aware of, and in this lesson I'll quickly explain what they are, and why most meta tags are not important for SEO.


Links from the previous lesson, to save you typing!

Section 7: Basic Page Optimization - "Visible" Code

A rapid description of what you'll be learning in this section of the course.


The HTML Heading tags define headings within text. As you'll learn in this lesson, you can use them to give the search engines clues about a site's subject matter.

3 questions

The best way to format headings in your Web pages


I'll explain in this lesson what you can do with your pages' body text to help your SEO efforts, and you'll learn about the "keyword density" myth.


Images can help your pages in the search results (slightly), and can come up in the results by themselves, too. You'll learn all about optimizing images in this lesson.


Later in this course you'll learn about links in detail - about the importance of links from other sites to yours. But for now, I'll explain all you need to know about how to use links within your site to help boost your pages in the search results.


I'll explain a quick trick for getting more nicely keyworded links into your site.

Section 8: Basic Page Optimization – A Few More Good Things

In this lesson I describe what you'll be learning in the current section of the course.


In this lesson I'll explain a simple concept you can use to help your pages match more combinations of keywords.


The robots file and meta tag provide instructions to the search engines, as you'll learn in this lecture.


Links from the previous lesson, to save you typing!


HTML sitemaps are not as common as they used to be, but as you'll find out, can still be useful, for both SEO and site visitors.

Section 9: Using Structured Data Markup

A quick explanation of what this section of the course covers.


I'll explain how you can use structured data markup to pass information to the search engines about what the information in your Web pages actually is.


Links from the previous lesson, to save you typing!


There are several different markup formats you can use. I'll explain the formats and the "vocabularies," and help you choose which to use.


Links from the previous lesson, to save you typing!


You'll discover in this lesson that you're not alone as far as markup goes; there are tools you can use to create the markup and test it.


Links from the previous lesson, to save you typing!


In this lecture you'll discover special tricks you can play in the Google search results using structured data markup. I'll explain how you can feed information to Google's "Knowledge Graph," add a search box to your entry in the search results page, and add a breadcrumb and company name to the URL line of your results.


Links from the previous lesson, to save you typing!


A quick update related to the importance of Structured Data Markup

Section 10: “Submitting” to Search Engines

In this lecture you'll find out what this section covers.


This is a quick one. I'll describe the "submit your URLs" pages that all the major search engines have, and you'll learn why they aren't very helpful.


Links from the previous lesson, to save you typing!


In this lecture you'll learn why you must have links pointing to your site, and how links are the best way to ensure your site gets indexed by the search engines.


As you'll learn in this lesson, you can submit an XML sitemap to the search engines. I'll explain what these are and where to get them.


Links from the previous lesson, to save you typing!


I'll tell you how to add a reference to your robots.txt file to let search engines know where your sitemap is stored, and you'll also learn a little trick for "pinging" the search engines with your sitemap.


In this lecture I'll explain how you can submit your XML sitemap to the search engines, through their Webmaster accounts.


Links from the previous lesson, to save you typing!


There's another way to speed up indexing of a new page or site; submit individual URLs through the Webmaster accounts. You'll learn how that's done in this lesson.


Links from the previous lesson, to save you typing!

Section 11: Submitting to Directories

Yes, another "What We'll Cover" lecture, in which I'll quickly describe what you'll be learning in this section of the course.


I'll explain what search directories are, and why the the big ones disappearing.


In this lecture you'll discover how the surviving search directories can help your SEO and online marketing.


DMOZ is in rapid decline; still, a link from DMOZ could still be valuable (if you can get one), and it only takes a couple of minutes to submit your site, as you'll learn in this lecture.


Links from the previous lesson, to save you typing!

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Instructor Biography

Peter Kent, Author, SEO & E-Commerce Consultant

I'm the author of dozens of Internet-related books since 1993, including SEO for Dummies and Search Engine Optimization for Dummies, the Complete Idiot's Guide to the Internet, and Pay Per Click Search Engine Marketing for Dummies. I also have three training courses running on Lynda .com.

I've been working in SEO since late in the last century, and for the last decade have been helping companies, large and small, with SEO and online-marketing strategies. I've helped Amazon, Zillow, Avvo, Lonely Planet, and hundreds more companies, from multi-million dollar operations to single-person businesses. My style is down-to-earth and commonsense; my goal is to cut through the hype and nonsense in the SEO world and present the basic facts that you need to succeed.

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