Product Management: Career Preparation for Success

How to get & prepare for your first job as a Product Manager. The beginner's manual ideal for aspiring product managers.
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  • Lectures 36
  • Contents Video: 4.5 hours
    Other: 11 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2014 English

Course Description

Product Manager salaries start at $69,000 and can go as high as $140,000 with the national US average of $104,000. Product Management jobs will grow at a rate of 12% over the next decade.

2,300+ future product managers have already enrolled - and have left over 30 full 5 star ecstatic reviews.

Course fully updated for March 2016

  • Obliterate the "What if I can't get the job?" fear
  • Destroy the fear that you won't qualify for the job
  • Demolish the feeling that you lack experience

You've spent hours finding, collecting and analyzing opinions and advice on product management from all over the Internet, but you have this uneasy feeling that you don't have the complete picture and you don't know how to go from where you are today to landing your first product management job.

What if within a few hours, you can have a complete picture of product management and know the exact steps to take to launch your product management career.

"After going through this course and seeing what interview questions to expect and how to answer them I feel much more confident and prepared for getting and performing well during the interview."

- Chris Parsons, Student

In just 3 hours, you will learn...

  • What the day-to-day job is like (from actual Product Managers)
  • How to present yourself as the ideal candidate
  • What tools and apps product managers use and how they use it so you can list them on your resume
  • How to flow right into the job by learning the entire product management process
  • How to show that you can add value to the company on Day 1
  • The product manager job description from interviews with actual product managers
  • How to ace the product management interview with the most commonly asked product management interview questions

And more:

  • You'll also get my personal product management resume template and learn about the critical 'resume killer' to make you shine as the ideal product management candidate.
  • Once you're complete the course, you won't be left to fend for yourself. Instead, you will get the checklist of things you can start doing immediately based on what you've learned in the course so you can begin your product management career.
  • You will get a lifetime access to this course, without any limits!
  • This course will be updated frequently and all future updates are absolutely FREE (the price of the course will go up, but you'll always get updates for free)
  • Access to all future interviews with product managers (new interview every month)
  • You always get a 30-day FULL-MONEY BACK GUARANTEE, so don't hesitate to give yourself the best chance at getting your first product managment job.

"This course has done the work to gather all the resources you need to learn everything you need to to land your first product manager job including actual common interview questions. Interviewing is no longer a black box and I understand how I should prepare."

- Strife Lim, Student

Every day you delay is slowing you down from achieving your dreams of becoming a Product Manager

Enroll now!

What are the requirements?

  • Be familiar with the startup scene
  • Have an idea of companies you want to work for

What am I going to get from this course?

  • Clearly understand the product manager role so you can evaluate if it's the right career for you.
  • Know how to position yourself as the ideal candidate for an entry level product management job so that you can land job interviews.
  • Learn the most important product management interview questions and hear actual product managers answer some of the questions so that you can be prepared for interviews.
  • Know the lingo, product management process, and how to work with others as a product manager so you're prepared for the first day on the job.

What is the target audience?

  • This course is ideal for anyone that is seriously considering a product management career and wants a starting place to begin their journey.
  • This product management course is ideal for someone just beginning their career or making a career change and wants to know more about what it's like to be a product manager.
  • This course is for you if you want an entry level product management job at a tech company or startup.
  • This course is the missing beginner's manual for understanding the product management role.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction to the Course
04:19

I’ll go over the broad topics we’ll cover in the course, as well as review the supplemental material and assignments. I’ll also talk about what is product management, how I will prepare you to get a job and how to get a job as a product manager.

Product Manager is as close as you can get to being an entrepreneur while still working at a company.

You are the CEO of the products that you deliver. Some companies go as far as giving bonuses based on the success of products or the profitability of products.

Product Management prepares you to be a CEO and be an entrepreneur if you want to go that route.

04:10
I’ll go over who I am: my experience, why I’m teaching this class, and why I’m the best instructor for you. My experience working at startups, my experience as a product manager, how I got the job, what I’m doing now.
01:45
Overview of the course, what to expect in each section and lecture, and how to make the course immediately actionable once you've completed it.
Section 2: What Does a Product Manager do Day to Day?
08:33

Learn the 7 key roles responsible for the successful creation and release of a product:

  1. Product Manager
  2. Project Manager
  3. Product Marketing Manager
  4. Designer
  5. Developer
  6. QA Engineer
  7. Executive Stakeholder

You will also learn how the product manager works with each of these roles.

Presentation slides are downloadable so you can reference later (see Downloadable Resources section)

05:57

I’ll talk through my typical day as a product manager and how I work with the different departments.

Presentation slides are downloadable so you can reference later (see Downloadable Resources section)

16:09

An interview with Mark Dunkley, former Product Manager at Shopify and now Design Lead at Shopify about his experience as a product manager. This is Part 1 of 2 videos.

12:30

An interview with Mark Dunkley, former Product Manager at Shopify and now Design Lead at Shopify about his experience as a product manager. This is Part 2 of 2 videos.

14:19

An interview with Ryan Hoover, former Product Manager at PlayHaven and now Founder and CEO of Product Hunt, about his experience as a product manager. This is Part 1 of 2 videos.

08:35

An interview with Ryan Hoover, former Product Manager at PlayHaven and now Founder and CEO of Product Hunt, about his experience as a product manager. This is Part 2 of 2 videos.

18:01

An interview with Chris Lee, Product Manager at Dropbox, about his experience as a product manager.

19:10

Rich Edwards, Program Director of Product Management in IBM Watson's Developer Cloud talks about what it's like to be a product manager at a large corporation that builds products for other businesses. This is Part 1 of 3 videos.

19:06

Rich Edwards, Program Director of Product Management in IBM Watson's Developer Cloud talks about what it's like to be a product manager at a large corporation that builds products for other businesses. This is Part 2 of 3 videos.

13:17

Rich Edwards, Program Director of Product Management in IBM Watson's Developer Cloud talks about what it's like to be a product manager at a large corporation that builds products for other businesses. This is Part 3 of 3 videos.

Section 3: Learning the Product Management Process
05:23

Agile methodology is quickly becoming one of the fastest growing philosophies for developing products. It emphasizes adaptability over processes and is being used by large established tech giants like Amazon and the latest hot startup.

In this lecture you'll learn more about the Agile Methodology and how it actually plays out in day to day life as a product manager.

Presentation slides are downloadable so you can reference later (see Downloadable Resources section)

10:11

One of the keys to Scrum (the most popular implementation of the Agile Methodology) is turning features into user stories. User stories are written by product managers to detail features from the perspective of the user.

In this lecture you'll learn how to take a product feature and create user stories out of it and how to create user personas that go along with your user stories.

Presentation slides are downloadable so you can reference later (see Downloadable Resources section)

05:42

Once user stories are written, the next step is to get them scheduled so that your developers can turn your features into actual code.

In this lecture you'll learn how to get a user story worked on by a developer.

Presentation slides are downloadable so you can reference later (see Downloadable Resources section)

Product Management Process Quiz
8 questions
Section 4: Mastering The Tools To Do The Job
Article

An introduction and explanation of the different types of tools product managers use and examples of the product management tools.

07:13

How to take a large project and break it down into easily digestible and actionable features.

In this lecture you'll learn one of the most importnat early steps in the product management process so that you are prepared for your first product management job.

10:20

Roadmaps are the high, birds-eye view of the life of your product. It helps you stay organized, plan for resources, plan for developers and helps you communicate what's to come to internal team members and to clients.

In this lecture I'll show you how I break down a product into multiple features and user stories and how they get placed onto an actual roadmap. Learn how to break down products into a roadmap so that you can be prepared for your first job as a product manager.

07:40

Mockups are one of the key ways to visualize your product so that you can see it yourself and so that you can communicate, to the developers, what you want built.

In this lecture, you'll get to watch me create a wireframe mockup of Twitter from scratch.

Product Management Tools Quiz
3 questions
Section 5: Mastering Communications
08:20

Developers turn your ideas and design into products and features. Working well with developers will help you hit your project timelines. In this lecture you'll learn 4 keys to having a good relationship with your developers:

  1. Building credibility with your developers
  2. Motivating your developers
  3. Knowing the boundaries between your job and your developer's job
  4. Providing clarity and focus to projects

Presentation slides are downloadable so you can reference later (see Downloadable Resources section)

10:03

Some of the most valuable information and guidance you'll get as a product manager will come straight from your customers, users and potential customers and users. That's why it's so important to "get out of the building" and go talk to your customers.

In this lecture you'll learn:

  1. Keys to a successful customer interview
  2. How to get customers that you can always rely on to talk to about problems to solve and products to build
  3. How to validate your product and design ideas through customer interviews

Presentation slides are downloadable so you can reference later (see Downloadable Resources section)

3 pages

A dictionary of the top 20 product management terms I encounter on a daily or weekly basis.

08:28

As a product manager, you not only work with your development team and customers, you will get to interact with members from all departments.

Because a successful product requires help from all departments, a successful product manager is one that can be a skillful politician and networker and be able to influence members of other teams and be able to evangelize and market your product internally so that the company rallies behind you, your team and your product and want to see you all succeed.

In this lecture you'll learn how to build influence within your company and how to market and evangelize your products internally.

Presentation slides are downloadable so you can reference later (see Downloadable Resources section)

06:42

Conflicts are bound to come up and it's often the product manager's job to resolve the conflicts. It's a delicate art and one of the most important soft skills you need as a product manager.

The good thing is that there are rules and a framework that you can follow to resolve a conflict.

In this lecture you'll learn the framework that I and other product managers use to resolve conflicts.

07:32

Without a successful launch, all the work that you put into the product can potentially go to waste. So one of the key parts of a successful product is the launch and marketing of a product.

In this lecture you'll learn techniques that startups use to drive traffic and user sign ups to the products.

Presentation slides are downloadable so you can reference later (see Downloadable Resources section)

Communication Quiz
9 questions
Section 6: Getting the Job
2 pages

If you want to prepare for the most likely product management interview questions, study and use this lecture which contains 40 of the most common product management interview questions.

04:58
Mark Dunkley, former Shopify Product Manager and current Shopify Design Lead answers some of the most common Product Management interview questions.
02:04
Ryan Hoover, former Director of Product at Playhaven and current founder of ProductHunt.co answers some of the most common Product Management interview questions.
03:49
Chris Lee, Product Manager at Dropbox answers some of the most common Product Management interview questions.
05:44

Job boards are important to use when looking for a product management job, but you shouldn't stop there.

Most of your competition will also be using job boards, so if you want to gain a competitive advantage you have to use tactics and spend time on websites that your competition does not know about. This includes websites that help you find jobs before they even get on job boards.

In this lecture, you'll learn tactics and "job hunting hacks" for finding job openings that your competition does not know about.

03:47

Product management is a show and prove job. The resume is important to have, but you can blow your competition out of the water by demonstrating you can do the job as a product manager by building a side project.

In this lecture I'll show you the different side projects you can start and how to start them.

1 page

Take a look at a resume from an actual product manager, me :). I also annotate the different sections so you can know how to create your own resume and also make sure to go to the Additional Resources section to get a Word document version of my resume that you can work off of.

Section 7: Tying It All Together
01:33

An overview of all the knowledge and skills you've gained from this course and what you can now use to get your first product management job.

This lecture is a great way for you to see how far you've come!

2 pages

I don't want to just leave you on your own at the end of this course so I've included a checklist of things you can should start working on once you finish the course so that you take action immediately and drastically increase your chances of getting your first product management job.

This checklist covers all the important action items discussed throughout the course and you can think of it as a map between where you are today and your future as a product manager.

Article

Download the entire presentation with all the slides so that you can reference them at any time.

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Instructor Biography

Felix Thea, Product manager, entrepreneur and web developer

I've spent my entire career working at tech startups and have a unique and well-rounded understanding of how product management fits at a company due to my numerous roles in product management, business development, operations, and in engineering.

Product Management Career Experience:

I joined a technology startup as an early employee and have been a part of the growth of the company that went from a few million in annual revenues to now over $300 million in revenues in 2013 (and even more for 2014).

I worked as a product manager to build software products that were used by Fortune 500 companies like 1-800-Flowers, eBay and LL Bean and partnered with large tech giants like Google, Facebook, Microsoft and Yahoo.

As a product manager, I've spent years launching products from scratch and also have experience improving existing products that all power millions of dollars in revenue.

Entrepreneurial Career:

Because of my experience as a product manager, I've gained invaluable skills that I can apply in my entreprenuerial career to create and launch my own software products and websites that have generated thousands of dollars in recurring revenue.

Skills like project management, design, user testing and user discovery interviews are some of the most vital skills you will learn as a product manager that you can apply to your life as an entrepreneur. Every product manager has an entrepreneurial spirit inside of them and the product management job is the first step towards cultivating that entrepreneurial drive.

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