Producing High Performance Video Content

The GPS to loyal audiences, 4 essential mechanisms

Created byLuc Bouchard

Last updated 5/2017

English

English [Auto],

What you'll learn

• By the end of the course, students will have a sound understanding of “all the moving parts” of producing video content and what it takes to have their viewers returning for more.

Course content

5 sections • 31 lectures • 2h 50m total length

A) Introduction to Expertise, Mastery and Distinction2:35
Produce high performance video content that makes your audience lean in by delivering more knowledge, perspective, or entertainment, building a loyal fan base and enabling influence and sales.
2) A Brief Overview1:46
Discover four essential mechanisms for producing outstanding video content—expertise mastery and distinction, overcoming performance anxiety, video presentation skills, and technical skills—tied together by pre-production, production, and post-production.
C) The Four Mechanisms (closer look)4:53
Explore the four mechanisms for high performance video content: expertise, mastery, distinction; overcoming performance anxiety; video presentation skills; and technical skills.
D) Who’s This Guy Talking To You?7:13
Luke Bouchard, a certified life skills coach, shows how video content helps you find your voice, craft a clear message, and create 72-day touchpoints that attract clients.
E) The Intent of This Course1:58
Discover the intent of this course: master the moving parts of solid video content and craft your message. Reduce your learning curve to use video effectively in your business.
F) Benefits of This Course1:20
Discover a 10000-foot view of pre-production, production, and post-production to create high-performance video content while leveraging four years of shooting experience and 25 years helping people find their voice.

A) Introduction to Expertise, Mastery and Distinction4:53
Center your pre-production with a well-crafted message that communicates your avatar, core values, rewards, and audience action with clarity, passion, and mastery.
B) Expertise2:12
Develop outstanding video content by possessing expertise on your topic, staying authentically passionate, and consistently delivering value to viewers while pursuing mastery.
C) Mastery9:14
Mastery anchors your video strategy with comprehensive knowledge, clear core values, and a defined mission, guiding concise, authoritative messages that connect with your audience and reflect your highest calling.
D) The Importance of Knowing your Core Values5:24
Know your core values to align video content with your audience and avoid conflicts, ensuring your messaging resonates for high performance video production.
E) Mastery Revisited5:11
Demonstrate mastery by understanding how systems interoperate, delivering perspective that saves viewers time, and continuously learning your craft to produce high performance video content.
F) Distinction1:49
Show distinction in your video content by leveraging mastery and expertise to deliver outstanding, unique, and valuable material that sets you apart from competition, weighing cost-benefit of not doing so.
G) Cost/Benefit Analysis of Expertise, Mastery and Distinction2:19
H) Additional Resources1:00
Access the video production questionnaire to help clients find their voice and produce distinct, high-performance video content. Preview the next mechanism of overcoming performance anxiety.

A) Introduction to Overcoming Performance Anxiety2:05
Overcome performance anxiety by building awareness of on-camera nerves and applying pre-production steps to stay present, embrace mistakes, and deliver high performance video content.
B) How to Not Shoot Yourself in The Foot11:11
Overcome performance anxiety by addressing physical, mental, and emotional factors. Focus on being well-rested, hydrated, and delivering a succinct message.
C) Dealing With Negative Self Talk0:02
D) Transcending Performance Anxiety9:31
Transcend performance anxiety by addressing negative self-talk and adopting a growth mindset that sees video creation as an opportunity to learn, serve others, and share a meaningful message.
Cost Benefit Analysis of Overcoming Performance Anxiety4:27
Examine the cost-benefit of transcending performance anxiety, noting that without it you risk video avoidance and poor watch times, while transcending increases presence, authenticity, and audience influence.

A) Introduction to Video Presentation Skills1:28
Explore what being video savvy means and what it is not, and develop strong video presentation skills, branding know-how, and a cost-benefit analysis of video savageness to engage audiences.
B) What Being Video Savvy Is and Is Not6:33
Identify being video savvy as practical knowledge and a confident camera presence that treats the camera as an ally to deliver your message to your avatar, avoiding comparisons.
C) Good Presentation Skills4:32
Sharpen video presentation skills by practicing public speaking, reducing fillers and throat clearing, ensuring clean audio with proper mic distance, and seeking honest feedback to discover your authentic voice.
D) Branding Know How16:11
Learn how to brand your video content with consistent logos, colors, watermarks, and series branding; embed contact information, craft clear calls to action, and future-proof your branding for lasting recognition.
E) Additional Thoughts on Being Video Savvy5:56
Master pre-production groundwork; craft your message, nail branding, and resolve tech issues to deliver high-performance video content with clear metaphors like a formula one race car.
F) Cost Benefit Analysis of Not Being Video Savvy3:40
Show a cost-benefit analysis of not being video savvy, detailing costs from pre-production and weak speaking to missed calls to action and branding, with benefits like confidence and transferable skills.

A) Introduction to Technical Skills3:52
Discover the hardware and software essentials for producing high performance video content, learn why mastering technical skills matters, and explore staying organized, outsourcing options, and a cost-benefit view of development.
B) Part 1-Hardward and Software I Use6:00
Explore the hardware and software essentials for producing high performance video content, from smartphones and web cameras to video cameras, with a focus on external microphones for talking head videos.
B) Part 2-Hardward and Software I Use15:35
Learn to use external audio options—from wired mics to wireless Sennheiser systems—and set up lighting, green screens, and stable shots for high-quality video.
B) Part 3-Hardward and Software I Use15:26
Survey free and paid video editing software, explain why I use Camtasia with PowerPoint integration, and stress learning one tool, organizing files, backing up work, and tech support.
C) Luc's Suggestion of Ensuring Long Term Video Making Success4:29
Luc promotes a long-term mindset for video making, stressing patience, practice, and pre-production planning to master tech before shooting, and viewing attitude as key to learning and message delivery.
D) Cost Benefit Analysis-The Realities Associated with Not Having..............7:48
Evaluate the costs and benefits of outsourcing vs producing in-house, highlighting timelines, expense, and learning curves. Develop technical skills to save time, improve quality, and reliably influence audience behavior.

Requirements

Students will need to have basic computer skills and a strong desire to produce outstanding video content.

Description

Question: What is the ultimate purpose of creating video content? When it’s all said and done and boiled down to its key element, why do: entrepreneurs, YouTubers, business owners, coaches, authors, motivational speakers, performers and anyone else for that matter, create video content?

Hi, I’m Luc Bouchard, and I have produced well over 300 videos (most of which are on YouTube), and I firmly believe that there is only one reason why anyone markets themselves with the power of video and that is to Influence Behavior. By having your audience click like, share your content, subscribe to your YouTube channel, download a document or buying a service or a product from you; are all outcomes of influencing your viewer’s behaviors.

So, I have another question: If the creation and production of video content to Influence Behavior, how exactly do you do that? What are the necessary mechanisms in a video to have someone: like, share, subscribe, download or purchase a service or a product? In my course: Producing High Performance Video Content: The GPS to loyal audiences; 4 essential mechanisms, I answer just that question.

If you would like to know how to Influence your audiences Behaviours and build a loyal fan base, then enroll in in my course now.

Luc Bouchard

Who this course is for:

• Entrepreneurs, business owners or anyone who wants to understand the four key aspects of producing video content and how those elements interact and intersect with each other.

Producing High Performance Video Content

What you'll learn

Explore related topics

Course content

Introduction6 lectures • 20min

1) Expertise, Mastery and Distinction8 lectures • 32min

2) Overcoming Performance Anxiety5 lectures • 27min

3) Video Presentation Skills6 lectures • 38min

4) Technical Skills6 lectures • 53min

Requirements

Description

Who this course is for: