Pay-Per-Click 101: Intro to Google & Facebook Advertising
4.6 (10 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Pay-Per-Click 101: Intro to Google & Facebook Advertising

Why & how to use Google & Facebook ads to grow your business, product or service
4.6 (10 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
69 students enrolled
Created by Jim Weber
Last updated 5/2017
English
Price: $200
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 7 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Why traditional marketing is fundamentally flawed
  • Have concrete examples of pay-per-click advertising success across industries
  • Recite the 4 steps of the PPC sales funnel & 5 major types of sales leads
  • Perform basic math calculations needed to conduct PPC
  • Explain ways to lower Cost Per Acquisition
  • Calculate & explain Return on Investment
  • Explain the role of a PPC campaign manager
  • Be able to find & hire PPC campaign managers or DIY
View Curriculum
Requirements
  • You should be able to use a PC at a beginner level
Description

Thanks to the Internet, we are currently undergoing the greatest shift in advertising since the invention of the TV.

And it’s all because of Pay-Per-Click Advertising.

PPC advertisements on Google & Facebook are by far the cheapest, most effective and best way to grow any product, good or service.

It helped me build a website to 1 million page views PER DAY and sell it for 7 figures to famous tech entrepreneur Gary Vaynerchuk. Now I'm teaching you what I learned in this 5-part, 1-hour course.

The introduction & 5 modules of the course are broken down like this:

Introduction

• Who is Jim Weber?
• Testimonial from famous tech entrepreneur Gary Vaynerchuk
• What is Pay-Per-Click Marketing?
• What will I learn from "PPC 101"?

Module #1: PPC Case Study

• How Zingerman’s Deli used PPC to build a $15-million, mail-order business.

Module #2: Sales Flow

• The PPC Sales Funnel & how to generate sales leads.

Module #3: PPC Math

• Elementary school-level formulas you need to know and how to calculate.

Module #4: Success Stories

• Successful uses of PPC to grow businesses, products or services across industries.

Module #5: Campaign Managers

• Everything you need to know about finding & hiring PPC campaign managers.

Conclusion

• Quick recap of the most important things you learned in Modules #1-5.

WHAT THIS COURSE IS *NOT*

This course is NOT a "how to" guide to creating and monitoring Google & Facebook ads. From my personal experience, it takes months to not only use these PPC platforms but also master them to a point where you make a positive Return on Investment. Unless you are planning to run Google & Facebook ads as your profession, it is a more efficient use of your time and money to hire a trusted campaign manager and pay them either on commission or a percentage of your PPC ad spend (30% or less).

Who is the target audience?
  • Entrepreneurs & small businesses
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Curriculum For This Course
31 Lectures
01:02:56
+
Module #1: PPC Case Study
3 Lectures 04:18
Module Intro
00:37

Zingerman's Deli PPC Results
02:31

Module Recap
01:10
+
Module #2: Sales Process
4 Lectures 08:46
Module Intro
00:46

4 Steps & 3 C's of PPC Sales Funnel
03:40

5 Types of Leads
03:10

Module Recap
01:10
+
Module #3: PPC Math
5 Lectures 08:55
Module Intro
00:46

PPA, RPA & CPA
04:07

Goal of PPC: Increase 3 C's of Sales Funnel
01:27

Return on Investment
01:29

Module Recap
01:06
+
Module #4: Success Stories
4 Lectures 10:07
Module Intro
00:48

Success Stories by Lead
04:34

Keys to PPC Success
04:16

Module Recap
00:29
+
Module #5: Campaign Managers
5 Lectures 12:40
Module Intro
02:09

PPC as Sports Team
02:02

PPC Manager's Job vs. Your Job
03:34

Finding & Hiring vs. Do It Yourself
02:39

PPC One-Sheet
02:16
+
Conclusion
5 Lectures 07:33
Module #1: PPC Case Study
01:29

Module #2: Sales Process
01:47

Module #3: PPC Math
01:22

Module #4: Success Stories
01:22

Module #5: Campaign Managers
01:33
About the Instructor
Jim Weber
4.6 Average rating
10 Reviews
69 Students
1 Course
Pay-Per-Click Marketer

I am a 15-year media & digital marketing veteran. A 2004 graduate of the University of Michigan, my first job after college was as an NBC page — yes, like "Kenneth the page" from 30 Rock. 

That led to a career in sports journalism that included jobs as a researcher at CBS Sports Network, online producer for NBC Sports and fact-checker for ESPN the Magazine.

In 2009, I launched a college sports website called Lost Lettermen. Over the next five years, I operated and managed the site, growing it to an audience of nearly 1 million page views per day before selling it to tech entrepreneur Gary Vaynerchuk in 2015.

The biggest key to my success growing and selling Lost Lettermen was pay-per-click advertising in the form of Facebook and Google advertisements. 

As a result, I have formed a company, Weber PPC, that consults companies on how to properly implement pay-per-click marketing to their business, product or service.

In order to spread the gospel of PPC and teach as many people as possible about the advantages of pay-per-click marketing, I have also created this online course as a way to introduce people to this revolutionary concept, as well as an explanation for why & how small businesses and entrepreneurs can implement it themselves.