Plan your non fiction book in a weekend.
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Plan your non fiction book in a weekend.

Making it simple to write the right book, right now. Become a published author today
4.0 (36 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,018 students enrolled
Created by Jacqui Malpass
Last updated 12/2016
Curiosity Sale
Current price: $10 Original price: $45 Discount: 78% off
30-Day Money-Back Guarantee
  • 6 hours on-demand video
  • 11 Articles
  • 27 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Go from no idea or lots of ideas to the right book, right now
  • Know how to plan a non-fiction book from idea to publication
  • Understand your book why and how to use it to build your personal brand
  • Develop a brilliant outline structure, which flows
  • Have a chapter structure that makes writing each chapter simple and stress free
  • Be ready to write to first draft
View Curriculum
  • Willingness to learn how you like to plan and to create your own process for planning your book
  • Want to know how to plan a book, rather then just write it, without thought
  • Have an hour a day writing time in the diary

All good books start with a plan. If you want to write a book - plan it first!

This course takes you from no idea to the right idea, to creating an outline, a chapter framework, and on to writing your first draft.

What others are saying about this course.

Excellent content, great resources

I liked the way that this course moved through a logical structure and provided great resources along the way. I was introduced to many ideas that I would never have previously considered and I am sure that I will return to the course, and the materials provided, on many future occasions.

Having a book is one of THE best statements you can possibly make about your expertise and your knowledge.

You open the door to speaking opportunities, potential clients will seek out your expertise, you can run coaching, training and workshops based around the principles in your book, and your personal story can be shared to help others.

In this course, I am going to teach you how to plan your non-fiction book in a weekend. You will go from no idea to THE best idea for your book, right now. You will have a plan, outline, chapter framework, your first chapter written and your book proposal completed. This will pull all of the planning pieces together. You will be ready to write to your book to first draft.

If you have ever wondered how to get started on becoming a published author and writing a non-fiction book, then this course is for you. If you have been writing your book for a while and it is now in a mess, this course is also for you.

The BEST way to write a book is to plan it out first. Plan your non fiction book provides you with videos, worksheets and a process to help you kick start your book project and help you to become a published author.

Is this the year you are finally going to get your book finished?
  • Have you got a book you want to write?
  • Would you love to add “published author" to your business card and website?
  • Is there a message you're yearning to tell?

Yes? Great you are in the right place. Enroll now and let's get that book out of your head, planned, written and published.

Who is the target audience?
  • Anyone who wants to write a book to build their personal brand
  • Anyone who wants to write a book, even if it is only a vague idea
  • Entrepreneurs, coaches, trainers and business people who want to build a brand with a book
  • Budding non-fiction authors, who want to know how to plan a book
Students Who Viewed This Course Also Viewed
Curriculum For This Course
66 Lectures
Welcome and getting started
5 Lectures 18:38

Is this the year you are finally going to get your book finished?

  • Have you got a book you want to write?
  • Would you love to add “published author” to your business card (and maybe even “bestselling author”)?
  • Is there a message you’re yearning to tell?

I want to make this happen for you!

In this course, I am going to teach you how to plan your non-fiction book in a weekend. You will go from no idea to THE idea, have your first chapter written and your book proposal completed. This will pull all of the planning pieces together.

I would like to inspire you to trust that you have something valuable to share and to trust the process. If you have ever wondered how to get started on becoming a published author and writing a non-fiction book, then this book is for you. If you have been writing your book for a while and it is now in a mess, this book is also for you. It will help you to get back to basics, untangle what you have already written and put you on the right track.

To help you create your book, I am going to answer these essential planning questions:-

  • What tools and resources do I need?
  • What is the process and cost of writing and publishing a book?
  • How long will it take me?
  • How do I get ideas for my book?
  • How do I choose the ONE big idea for my book?
  • What is an outline and how do I create one?
  • How can I structure my chapters?
  • How do I create and use a book proposal?

The BEST way to write a book is to plan it out first. This course provides you with the tools and a process to do that.

Plan your non-fiction book in a weekend takes you on a reflective journey, which aims to help you grow as a writer. You will not just be going through the mechanics of planning a book. You will additionally be provided with practical suggestions to help you generate ideas and help you to create your unique planning process or methodology.

Join in the conversation in the Facebook support group and ask questions, share what you learn in the group and ask for feedback

Preview 05:11

A brief introduction to myself.

Meet Jacqui Malpass - who am I to be teaching you

This lecture provides you with a quick tour of your Udemy interface and the resources available to you.

Make sure you familiarise yourself with how the platform works so that you get the most enjoyment from your course.

Please do start discussions and if you need to ask the instructor anything you can send a private message.


How to use your Udemy course

An overview of how to get the most out of your Udemy course

How to get the most out of this course
6 pages

Let’s get the book inside of you, out

Becoming a published author is life changing. A book gives you the opportunity to share your message in a way that is unlike any other. Not only will you go through a personal transformation as you transition from writer to author. You will gain all the business benefits from showcasing your values, passion, vision, skills, knowledge, experiences and purpose. As a published author, you will be seen in a different light, and your sense of purpose will be cemented. As the subject matter expert, you will become the go to person for insights about your area of expertise.

Let’s start by creating your first or next book.

This exercise is very intuitive and will really help your mind to start to acknowledge that you are writing a book.

Preview 02:45

Quick quiz to set the scene and for you to be honest with yourself

Where are you with your book idea?
4 questions
About you as the planner
3 Lectures 14:55

It is vital that when you begin to write your book you understand your preferences, as this will help you not only get started, but actually finish and get published.

Aspects of planning, writing and editing your book will be easier for some than others, because each of us have preferences for the way in which we think, learn and do. In this lecture we are looking at what kind of a planner you are, so that you can plan this book in the best way for you.

Download the worksheet, work through the types, decide which you are and work out how you will flex your style.

Our ways of thinking feel a ‘natural’ part of us. You may be unaware of these non-conscious patterns until you learn to recognise them. You can learn to recognise them through your language and behaviours. Having a preference for a particular pattern of can be very beneficial when that pattern is useful in a particular context. On the other hand, you might find it difficult to adapt your behaviour.

Consider how being more flexible with your thinking and behaviour may lead to more productive outcomes. This is often why book projects fail – people simply do not know why they get into overwhelm or lose the motivation to write. It is all down to your preferences…

About you as a planner and how to plan your book your way

Think about your planning and learning styles and what strategies you could put in place and see how these might help you further.

Remember it is so important that you create the best way of working for you. Have fun!

Hints and tips for the planner

What to do next

It is important that you recognise your planner type and create processes for planning, writing and editing that suit you.

We are all different and if you adapt to what you 'know' will work for you, you will have a better chance of succeeding.

Actions and check lists - planner
Writing tools
4 Lectures 21:21

In this module we look at all of the items you will need for your planning weekend. Grab a pen and paper and make a list.

Your planning and writing toolkit - what do you need to make life easier?

In this module we look at some useful software.

Preview 06:06

In this module we consider what are the other things that we need to think about that will make our planning weekend a success.

Other things to think about before you start writing your book

Actions and check lists - tools
Your book plan
2 Lectures 03:42

In this introductory module you start to get a sense of what is involved and what the steps are.

Plan your non fiction book plan overview

Preview the plan for the first time to get an understanding of what is entailed.

Actions and check lists - the plan
How long will it take to write your book
3 Lectures 11:12

If you want to publish your book by a set date, you have to first to set your outcome to get it done and then plan your time effectively.

Timings - find out how long it will take to write and publish your book

Once you have looked at your timings, I want you to consider this outline planner. Yes you can write and publish a book in 90-120 days. It may also take you longer – life has a habit of getting in the way. Take a look and use this as a guide to help you with your overall project plan.

90 to 120 day plan for self publishing your book

Actions and check lists - timings
The process and the cost
2 Lectures 14:40

Like all products, a book goes through a process to bring it to market. We need to understand what that process is and what the associated costs might be.

Consider the hours of research, writing and editing to get it polished, add on design, photography, marketing and printing costs. How do you plan to recoup all of that?

Remember, it is a rare author who makes a mint from books alone. The key is to see your book as a product and not a creative outlet. You need to use your entrepreneurial mind-set to visualise it as a product, which you have designed to open up other opportunities. If one of your business objectives is to become an after dinner speaker, your book could lead the way to your first engagement. That speaking opportunity will recoup the cost of writing your book.

Now is the time to consider how your project will work for you, what the costs are and which elements you can outsource.

The process and the cost of writing your non fiction book

Actions and check lists - process and cost
How will you publish?
2 Lectures 13:41

Thousands of authors self-publish every year. The key is to understand what your ultimate goal is and what your plan for this book is.

The publishing landscape has changed and now more than ever is the best time in history to be an author. In the past there was only one way to get published – find an agent; hope he or she would represent you; keep your fingers crossed that they would sell your book proposal to a publisher; trust the publisher to support your book and believe in the project; and hope that readers would go and buy your book.

Today there are many more options, which may seem confusing, but in reality, you are very lucky, because with the many choices you have available, you have the power to control your publishing destiny.

Preview 13:22

Actions and check lists - how will you publish
Getting ideas
2 Lectures 11:27

In this lecture we look at how you get ideas and what to do for your week of observation. The week before is all about getting your creative juices flowing so that once you start planning you will get clarity on which book quickly

Preview 11:09

Actions and check lists - ideas
Getting clarity - you, your book & your brand
8 Lectures 39:38

Let’s begin by examining where you are today and what you perceive your brand to be. This set’s the scene for exploring what it is and what you want it to be and how you book fits your vision for your brand.

My brand today and how a book will help you grow your brand

Values are ways of being that mean something important to you. Your values are the qualities that you want to present to the world. They are what you believe are important, and they are the foundations of who you are.

Values are those things that you come back to, which tell you that your life is going in the right direction. The number that you have is not important (although I have asked for 8…). What is important is that you know what they are. They may change as your life changes; this is not a one-off exercise, rather a checkpoint, which you can come back to every once in a while. Cast your mind back over your life and career, when you started were you motivated by money and success, then did you find that as your life changed, perhaps you valued more time with your family?

How do your values impact your brand and your book?

Values as the foundation for you, your brand and your book

How does what you are passionate about help you to create the right book for you and your brand?

Consider this dictionary definition: –


  1. Strong and barely controllable emotion.
  2. A state or outburst of such emotion.
  3. Implying an irresistible, irrational force from within.
  4. How about “sufferings of Christ on the Cross,” or “suffering, enduring,” from the Latin patior.

On the surface, it would seem like something you would not want, but consider this, if there were something you were so passionate about that you would not be able to live your life without sharing it. Would that hurt? How does that make you feel? What if you felt compelled to go through life sharing your passion to the point that you would be willing to endure suffering? Who comes to mind?

Martin Luther King? He found something he believed in and created meaningful connections based on that. A quote from him says ‘if a man has not discovered something that he will die for, he is not fit to live.’

Consider also Mother Theresa overcoming countless obstacles to follow her calling. Through her love and passion she helped millions of lives. What about artists who suffer for their art, writers that need to be heard, fighters for human rights or changes in the law?

I am not saying that you need to be a saint, only that you need to have a connection to something that you believe you are called to do and that your feel passionate about the subject you are going to write about.

Passion and finding the right book to write

Why you need a vision for your life, your business and your book

Vision drives your direction; it is future based and relies on you taking action to get you there. Your vision plus your purposeful actions will propel you towards living your life on purpose. Many people write vision statements only to forget them when everyday life surrounds them. How many people do you know who write a vision statement or create a vision board and then simply no longer see what is in front of them? A true, heart centred vision statement is powerful when it is aligned with your values, passion and purpose. Your book and how you will use it is driven from here.

Vision and writing a book for the future

Creating a vision for your book exercise

This is a fun exercise that really works and gets you out of the house and walking.

  • Take your phone with you and record what comes up for you.
  • Then map out your actions.
  • Remember to scribble thoughts and ideas as they come to you. It all comes in handy.
Preview 04:16

How to discover what the real purpose of your book is

Purpose like passion is something that many people feel eludes them. The big question of why am I here, what is this life all about is on many people’s minds. I believe that when you connect your values, passion and vision, purpose starts to become apparent.

Of course, no one knows what the purpose of humans is. There is no manual for Earth that explains how we were created and why we are here. There is much speculation, many people have different theories and beliefs, but the bottom line is, there is no real evidence… yet.

Just as you might question life’s purpose your book also has a purpose to fulfil. This is what you are now aiming to discover.

Purpose of your book

How to use your brilliant manifesto to create a statement for your personal brand and your book

A manifesto is a written statement, which publicly declares your intentions, motives, or beliefs. It comes from the Latin manifestus – to manifest, to clearly reveal, to make real.

Having a manifesto crystallises what you believe in and stand for, and it is from here that you can create a statement for your personal brand and your book.

I see it as the foundation from which you can build a platform where you can connect the pieces of who you are, what you do, why you do what you do, what you have to say and how you do it – values, passion, vision, purpose and message.

As the word suggests you are using your manifesto to cement your vision, purpose and message (your book) and bringing about the manifestation of what you want.

Are you ready to make a statement to the world?

Your brilliant manifesto and getting to the right message

Actions and check lists - you, you book and your brand
Market research
4 Lectures 39:13
How does a competitors analysis help me write and publish a book?

We will be covering: -

  • Why a competitor analysis is a key ingredient in creating a book that will have a huge impact on your brand
  • How to undertake a simple competitor analysis

Not many people think about competitors when they write a book, yet it provides some fantastic insight into not only THE book that you will end up writing, but also for your business and brand.

Competitors analysis and your book

How do I pinpoint who my ONE reader is?

Think about how well you know the ideal reader for your book. People buy books because of some sort of outcome, solution or result that it gives them. In this topic, you explore what makes an ideal reader for you and how to find yours.

We will be covering: -

  • Who is my ideal reader and why
  • Creating a reader archetype
Reader - finding the ideal reader profile for your book

What is my strategy for this book?

Book sales are just one small piece of your marketing armory. If you spend your energy in marketing your higher priced products and services, which are based around your book, you will bring in more income and build greater influence. It is worth remembering that the sales of products and services, including speaking and workshops, will impact your bottom line more than what you will make from direct sales of books (unless you are very lucky).

This topic brings together your market research and helps you to focus on where you are heading with your book.

We will be covering: -

  • Where or what are your greatest opportunities?
  • What is the best strategy for this book?
Your book & business strategy

Actions and check lists - market research
8 More Sections
About the Instructor
Jacqui Malpass
4.4 Average rating
272 Reviews
16,507 Students
8 Courses
Personal Brand Alchemist

Everyone is unique. Everyone has their own voice and stories with which they can make an impact on the world.

I work with my clients to help them to reconnect to their stories and take control of their identity, so that they can be seen as an expert and authority in their field.

We work together to enable you to fly. 

My experience as a coach (journaling, writing, books, executive), trainer (personal development and writing), strategist (personal branding and marketing), nutritionist and as a human who has experienced her fair share of stuff creates a powerful combination of knowledge, skills and experiences with which to support you.

How will we do ‘it’? 

This is an exploration with no set rules or guidelines. We will be tapping into your inner wisdom to discover what needs to be known. From there strategies and plans can be made, outcomes sought and actions taken.

You may want to write a book or a blog, build a coaching program, run a retreat, build an online school, so that you can demonstrate your expertise. You may want a sounding board for your personal brand strategy. You may want to improve your health. Whatever you come with, these are like your doctor might say, your presenting symptoms. What lies beneath is what needs to surface so that you find the stories and inspirational message to share.

Author of
★ Writing to Heal

★ Stolen Petals
★ Plan your non-fiction book in a weekend 
★ Navigate - Executive Leadership Journey (Part 1 and 2)
★ The Conscious Woman's Guide to Leaving Her Husband and Getting a Life

My Udemy courses

I adore working with inspirational, enthusiastic, energetic people with strong messages. People who want to make a difference. I would love to become part of your onward journey, the one that sees you finding your voice, becoming the best version of you and rocking that out to the world.

My passion is helping you to discover the stories inside of you, and help you to share these so that you can leave your legacy, heal, share your inspirational message, have fun, and build a personal brand that really rocks.

I am an expert at getting your story out, and really finding the essence of what you want to say. And then saying it so that it is engaging and makes an impact.

I have a background in professional training, executive coaching and personal branding and I additionally combine these skills to facilitate this journey.

So who am I?

I have been described in many ways - enthusiastic, high energy, inspirational, motivation and fun. I have also been described as beautifully eccentric, which I do indeed take as a compliment. What you get is what you see. What I want for you, is to own who you are and to share your gifts with the world.

In between drinking white tea, experimenting with recipes and walking the the loves of my life - Ferdy dog, Marley Moo & Angel, I can be found writing. And I do a bit of abstract arty stuff with wire and wool.