How to Pitch for Success and Improve Your Influence

Learn 12 simple but powerful tips for effective pitching to investors, selling to customers or presenting at work.
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5,493 students enrolled
Instructed by Eric Byrd Business / Communications
$20
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  • Lectures 17
  • Contents Video: 1 hour
    Other: 0 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2012 English

Course Description

Course Updated 12/30/15: Update included brand new video recordings, updated lessons for all sections, new interactive activity sheets for all lessons, new free resources and examples.

Join over 5,400 students taking this course to learn powerful techniques that help you whenever you need to pitch. Freelancers, entrepreneurs, and professionals.

I’ve been presenting and pitching as a sales person, trainer and coach for 30 years. Now I'm sharing the techniques I used to close millions of dollars in business and to successfully launch my online training business.

What You'll Learn in This Course:

  • Discover the secret formula that can make your pitch powerful for inspiring your audience to act.
  • Leverage your own individual strengths to connect with an audience of one, or of many quickly.
  • Learn to structure for creating a pitch that will be comfortable and interesting at the same time.
  • Recognize the elements of a good pitch so you can incorporate them into your own presentations, making you more effective and more influential.

Who Can Benefit From this Course?

Whether you’re a freelancer looking for a gig, a professional preparing for a job interview or an entrepreneur who wants to start your own business, you will benefit from knowing these helpful tricks and techniques.

This course is for anyone who wants to be more effective pitching to investors, selling to customers, or just presenting for work in a project meeting. If you are looking to improve your presentation skills, your public speaking skills, or your leadership skills then this course is for you. Inside you will gain access to simple to use, easy to learn tips that make you pitch more effectively, speak more confidently, and present more comfortably.

Is It Going to Be Boring and Dull?

Using short video lessons in conjunction with examples from speakers and leaders I will show you how to identify the keys to making your pitch memorable and engaging. Pitching is about influence and inspiring others to act. So no, not dull and dreary at all!

Learn to Amp Up Your Presentations

Enroll in the course and I will teach you how to use story structure to create presentations that inspire and let you lead with authority. Being a leader means mastering leadership skills, like communicating effectively and being able to rally a group to action.

This course will give you a fundamental understanding of what makes a pitch good and how to avoid some pitfalls that prevents many people from achieving their goals.

What are the requirements?

  • A computer with a good Internet connection (for lessons and examples).
  • Time for lessons and exercises... designed to be bite sized but each lesson will take about 10 minutes.
  • An open mind and a willingness to expand your knowledge.

What am I going to get from this course?

  • Identify the basic building blocks of a good pitch.
  • Recognize effective structure in a speech or presentation.
  • Develop a basic hook for a pitch that catches attention.
  • Outline the story elements necessary for a cohesive presentation.
  • Delineate between good and bad non-verbal elements of a pitch.
  • Detail how to get someone's permission before pitching.
  • Name the role authenticity plays in an effective pitch.
  • List the three main purposes of a pitch and how they work together.
  • Explain what Hollywood can teach us all about pitching and winning.

What is the target audience?

  • Freelancers who want to network for jobs and gigs.
  • Professionals who are preparing for a job interview.
  • Anyone who attends (or wants to attend) business networking events.
  • Entrepreneurs who need to pitch to customers or investors.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

04:54

In this introduction you will learn why it's important to understanding pitching as a skill and discover what we will be focusing on during this course. We will also discuss how to ask questions and participate in class discussions.

Section 1: What is Pitching All About?
03:12

In this lesson we will learn how pitching an communicating affect your daily life, why most people don't get better at pitching and the one thing you absolutely do when you pitch before anything else can happen.

When you finish the lesson click on the Resources tab to the right. Download the pdf worksheet and click on the link to watch the video. Then answer the questions in the first section about the talk.

02:29

In this lesson you will discover the difference between information and a pitch, what every pitch ultimate aspires to accomplish, and how pitching can have a positive impact on your leadership.

Now move on to the second section of Worksheet #1 and answer the questions. If you need to watch the video again to refresh your memory click the link in the Resources tab.

02:28

This lesson is about action and exploring how a pitch motivates people to move forward towards a goal.

Once you finish the lesson pick up where you left off on Worksheet #1 to finish the appropriate questions.

Section 2: The Power of Story
03:59

In this lesson we'll delve into why stories are a universal pitch tool and have been for millennia.

When you finish this lesson download Worksheet #3 from the Resources tab to the right and answer the questions for the first section.

03:02

In this lesson we will talk about how the film industry pitches and what you can learn from it.

After watching the lesson click on the link to the movie trailer in the Resources tab to the right. Then answer the relevant questions in the second section of Worksheet #2.

02:51

In this lesson we'll see how the ability to pitch runs in your DNA and how to unlock it to make you more confident.

When you've finished the lesson go back to Worksheet #2 and answer the appropriate questions before moving on to the next lesson.

Section 3: Stories and Pitching
03:55

This lesson focuses on the specific structure a pitch needs in order to resonate with any audience and how to use it in your own pitch.

When you finish the lesson video download Worksheet #3 from the Resources tab to the right and answer the questions in section one. Then move on to the next video.

03:10

This lesson centers around how we use the elements of a pitch to create momentum and direction when we present our ideas.

When you finish the lesson move on to the next video and watch the speech excerpt.

02:32

Watch this excerpt from the 1961 Inaugural Address and answer the associated questions on Worksheet #3.

03:00

We will look at how to leverage the structure and purpose of a pitch to help you lead them towards a positive result.

When you're done watching the lesson move on to the speech excerpt video for the exercise.

06:57

Watch this excerpt from JFK's famous "Moon Speech" and answer the related questions on Worksheet #3.

Section 4: Pitching Dos and Don'ts
04:16

In this lesson you will uncover how non-verbal communications can make or break your pitch... and how to use it in your favor.

Once you're done with this lesson download Worksheet #4 from the Resources tab to the right and answer the questions in section one.

03:38

This lesson will show you how to make sure you're taking advantage of your surroundings and how to avoid making one of the most deadly mistakes in any pitch.

After this lesson move on to section two on Worksheet #4 and answer the questions.

03:45

In this lesson we will discuss a classic mistake many people make networking, and how to avoid it, as well as the role permission plays when you get in front of an audience.

When you finish watching the video move on to section three on Worksheet #4 and finish the questions. This section may take you a little longer than the previous sections... you will be bringing all the concepts we've discussed together.

Section 5: Course Wrap Up
03:25

This is our course summary and wrap up where we will take a quick look back on what you learned and discussing how to use the course moving forward.

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Instructor Biography

Eric Byrd, Networking Expert, Sales and Pitching Coach, Entrepreneur

Business is about people and relationships. The quality of your connections can make a huge difference in your business success. My mission is to help you to network naturally, present powerfully and sell successfully, regardless of your industry.

Connections are the key. If you're not connecting with people, you're just collecting business cards. My goal is to design and deliver relevant, effective and entertaining programs that teach practical networking, presentation and selling skills for those committed to taking action. Improvement requires action, knowing what action requires knowledge and skill... that's where I can help.

If you can't access and use the information in a course, it's useless to you. Pitch for Success is all about teaching practical skills that anyone can use immediately to improve their ability to network, present and sell to really engage authentically with people. Whether that's at a networking event, presenting to a group of co-workers, or engaging in a selling conversation with a potential client, the ability to get people's attention and draw them into a meaningful conversation is critical. I want to help you make it natural and comfortable.

I bring all my experience to bear when I teach. I meld my IT technical and training background, 20 years of sales experience ($40 million in closed business), some brain science, a dose of psychology, a lifetime of living as a small business entrepreneur and 15 years of screenwriting into useful and fun courses to help you learn the skills you need to succeed. My career has taken me from  the world of television, through two decades in technology sales, then to teaching IT engineering classes for Cisco, launching my own online training company, and most recently acting as a business advisor for the Small Business Administration in Virginia (SBDC). It all comes together to help me craft high quality learning for you that makes it easier and more fun to build the skills and confidence you need to meet and exceed your goals.. 

I strive to bring a fresh perspective to how people communicate and succeed in business and life, so you can learn the tools to naturally, comfortably and authentically stand out in a world crowded with noise and information.

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