Online Reputation Management For Independent Hotels

Start Revitalising Your Hotel's Online Reputation Today, Increase Your REVPAR and Stay Ahead Of Your Competition!
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Instructed by Judith Kwentoh Business / Strategy
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  • Lectures 25
  • Contents Video: 1.5 hours
    Other: 21 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
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About This Course

Published 11/2014 English

Course Description

ATTENTION: Independent Hotel General Managers, Marketing Managers & Owners wanting to build a strong brand image, and develop a solid reputation online…

“You Can’t Afford to Miss These Amazing Secrets That Helped Top Ranked Hotels Revitalize Their Reputation Online”

Even if you think you know what’s being said about your hotel online, you may be surprised at the risk you face by not using these online reputation management techniques…

Did you know that research firm UserCentric recently found that people spend an average of 14.7 seconds skimming through all of the search results on the first page?

Even if your hotel is at the top of the list, your customers may still see a negative review or bad comment about your hotel. Imagine what that could do to your online reputation and your ability to get paying customers through your doors!

What Else Could Tarnish Your Hotel’s Reputation?

It would surprise me if you were able to tell me without a doubt, right now, what people were saying about your hotel online. Sure, you may know your ranking on some of the top review sites, but do you know where the negative comments are?

And more importantly, do you know how to push them out of the curious eyes of potential guests at your hotel? Probably not.

According to a study conducted in 2012 by Google and an independent marketing research company, Ipsos MediaCT, 96% of leisure travellers start their planning with a search online.

Regardless of how spotless your reputation is offline, a traveller is still highly likely to see what people say about your hotel online before they even consider to book their stay.

Not monitoring your online reputation is no longer an option. Smart hotel owners know that they need to manage their reputation to fill their rooms.

“There Are So Many Pages to Monitor, I Couldn’t Possibly Do It!”

You’re right. We’ve heard the same worries from numerous hotel owners when they learned how critical monitoring their online reputation is too. The truth is, search results are constantly changing, and it feels impossible to keep up with everything being talked about your property online.

It feels impossible to monitor your search results every day, AND react to bad reviews.

That’s why so many hotel owners just give up. Smart hotel owners know people are writing reviews about their hotel online now and then, but many just don’t have the time or energy to keep up with it all. These hotel owners believe that…

“Negative Reviews Will Go Away On Their Own As Soon As They Get More Positive Feedback”

Too many hotel owners put the importance of their online reputation to the wayside. They think if they stay focused on asking happy guests for positive reviews, everything will work itself out. They don’t realize that they need to spend time trying to make those negative reviews go away.

While positive reviews may push down negative reviews in some cases, the constant upgrades from Google search engine algorithm have stopped this from happening as easily as it once used to. Now, as more people turn to search engines like Google to find more information about their hotel before booking a trip, negative reviews seem to have a far greater impact on the overall success of a hotel.

Something that’s surprising for many hotel owners is how many people use more than one device to book their stay. Google found that 90% of users move sequentially from one screen or device to the other when accomplishing tasks like booking travel. This increases the chance of people seeing those negative reviews while they search for your hotel!

And as you know, this puts your hotel at a greater risk of losing customers because of just one bad review!

“But Anyone Can Say Anything Online These Days!”

That’s certainly true!

With your hotel’s reputation in the hands of just about anyone (even people that may never have stayed in your hotel) it can seem impossible to manage customer impulses, and digital reviews. It may feel like you’re trying to wrangle in herds of people who you have no control over.

Fortunately, it doesn’t have to be that hard – or time consuming. There’s a better way to avoid getting bad reviews online, and an easier way to make positive reviews stand out more. By knowing what is being said about your hotel online, and how to respond to a bad review, your online reputation management becomes a lot more effective. In turn, you increase your REVPAR, while also helping your hotel to rank higher in the search engine results.

When you have a clear breakdown of the steps that you must take to ensure your online reputation remains intact, managing your online reputation becomes easy and efficient.

You’ll get those exact steps broken down in an easy to follow format when you sign up for my training TODAY!

Introducing Online Reputation Management For Independent Hotels!

Where you’ll learn...

How to Turn Your Online Reputation Into One Big Raving Review.

This isn’t your run of the mill online reputation management training. We’ve seen those, and agree. You can’t get the information you need to really know how to manage what’s being said online. When you’re trying to grow your hotel business, you need straightforward, easy to understand training that gets the job done fast!

Inside this training, you’ll get a step-by-step plan that is easy to follow, and easy to implement. As you begin the process, it’ll become instantly clear that online reputation management isn’t as burdensome as you may have thought.

Instead, you will have the tools you need to be confident and proud of your online reputation, knowing that when prospective guests search for you, they’ll be happy with what they find.

Here’s What You’ll Learn In Our Step By Step Training:

Module One – Common Issues With Online Reputation Management

Module Two – The Beginning Steps to Managing Your Reputation Online

Module Three – Easy Steps to Keeping Your Online Reputation Spotless

Module Four – What to Avoid When Managing Your Online Reputation

I am also Including – 3 Free Bonus Reports to Answer Your Top Questions About Online Reputation Management.

Get unique access to some of our most requested reports as a bonus!

When you grab this training, you’ll get access to:

Top 10 Questions and Answers about Online Reputation Management

Top 10 Questions and Answers about Customer Reviews

Top 10 Questions and Answers about Fixing a Negative Online Reputation

There’s a lot that goes into online reputation management, but that doesn’t mean it has to be difficult. As you can see, broken down in step-by-step pieces, you can get the tools and strategies necessary to improve your reputation online, and continue to ensure your hotel puts its best foot forward when potential guests do a search.

Start Revitalizing Your Hotel’s Online Reputation Today!

In this comprehensive training, you will receive step-by-step videos, PDF reports, plus worksheets to help you get started on the right foot. Before you know it, your online reputation will be clean of negative remarks, giving the travellers looking for a hotel in your area a raving review of what you have to offer.

In addition to looking great online, you’ll also uphold a strong position in search engine results. In today’s world, that’s a critical component to any business’s success.

You really have nothing to lose and only more business to gain when you snatch up your copy of this step-by-step training.

Don’t hesitate to put your hotel’s best image into the spotlight and start getting more customers through your doors.

Online reputation management is simply one of the best ways that can help you increase your REVPAR and stay ahead of your competition!

Don’t forget – your hotel’s position on search engine results is critical! Just by managing and improving your reputation online, you can also bump up your hotel to the top of search engine results giving you an added bonus to this effective strategy.

Why let the competition steal those spots from you? Grab your copy of “How to Turn Your Hotel Online Reputation Into One Big Raving Review” and start putting these steps to work for your hotel today!

What are the requirements?

  • Knowledge of what your current online reputation status. Don't worry if you don't know this. I will cover it in this course.
  • Decide who will be in charge of managing your hotel's online reputation
  • A domain name
  • Need a website
  • Need an online presence on top social networking sites
  • Need amazing photos of your hotel facilities
  • Don't worry I'll cover how to setup all of the above
  • Make up your mind to take action!!

What am I going to get from this course?

  • Identify the common issues with online reputation management and what they actually mean for your hotel
  • Know how a bad customer review can tarnish your hotel's reputation
  • Know how to push bad customer reviews out of the curious eyes of potential guests
  • What to avoid when managing your online reputation
  • Know how to keep your hotel's online reputation spotless
  • Know how critical monitoring your hotel's online reputation is...
  • Understanding how your prospects shop for hotels online
  • Know what questions to ask an online reputation manager before hiring them

What is the target audience?

  • This course is for Independent Hotel Owners, General Managers and Marketing Managers
  • This course is for hotel businesses that want to have a better understanding on how to manage their hotel's online reputation.
  • This course is for hotel businesses that want to discover their current online reputation status
  • This course is newbie friendly!
  • This course is for hotel businesses that currently have bad reviews online
  • This course is for hotel businesses that want to know how best to respond to negative reviews
  • This course is for hotel businesses that want to know how to outsource their ORM tasks
  • This course is for hotel businesses that want to increase their REVPAR!
  • This is NOT a Search engine optimization(SEO) training.
  • This is NOT a Website designing or development training
  • This course is FOCUSED on useful ORM STRATEGIES that will improve your current online reputation.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: WELCOME VIDEO
05:01

A brief overview about this training. Please watch first before you begin!

All the best!

Section 2: Common Issues With Online Reputation Management (ORM)
04:40
  • What is online reputation management, and why is it important?
  • How you can get a quick overview of the current status of your reputation online.
  • Research that shows why online reputation is so critical to hotels today.
  • The most common concerns with online reputation management - and what they actually mean for your hotel.
  • Why some hotels believe ORM is not needed - and why your offline reputation is no longer enough.
03:59

To say that ORM is not without its own challenges simply wouldn't be true. Here are a few of the biggest obstacles and how to combat them...

Section 3: The Beginning Steps To Managing Your Reputation Online
03:22

You can’t change your online reputation if you don’t know where it currently stands.

05:28

When a user searches for your hotel, you want them to find only positive content on the first page.

03:13

Why should you worry about protecting your online name by registering a domain name for your hotel? If you don’t, someone else might take it and they could use it to damage your reputation.

00:51

Once you’ve registered your hotel name and domain names, you need to protect it.

00:56

Downloadable content such as apps or podcasts rank well with search engines...

03:53

When a user is searching for a hotel, social media profiles rank well. To take advantage of this, open as many social media sites as you can reasonably maintain, but keep in mind that a poorly-run social media site may be worse than none at all.

01:51

Every time you interact with a customer, no matter the reason, encourage feedback. Ask them to give their opinions about your hotel on your social media page or on your website. You want the reviews. Reviews pull in the searchers and let them know you’re a real hotel with real customers. It builds trust.

01:06

Even if you have the highest ranked organic listing, a paid search ad could still beat you out for the top space on a SERP.

Section 4: More Steps To Keeping Your Online Reputation Spotless
06:59

Being an authority in the hotel industry commands more respect and credibility, both online and offline. This helps with your ORM because customers will start to say good things about you, and people will seek you out online to ask questions and seek advice.

04:04

Phone books are quickly becoming a thing of the past. When someone needs contact information, they are likely to head for a search engine.

04:18

Why is it so important to make yourself accessible on these directory sites? When an unhappy customer cannot reach you easily, they are more likely to leave an unpleasant comment on Facebook, Twitter, or another social media site. When phone calls and emails go unanswered, customers feel as though they have no other option but to make themselves be heard.

03:00

Customer testimonials or any positive mention from an online user can be used to raise your hotel’s online reputation, and to save it if a negative review shows up. Happy customers are more likely to come to the aid of an ailing business when the proper connections have been established.

01:02

ORM isn’t SEO, but the two do go hand in hand.

04:13

Now that you’ve established certain ORM systems and practices, you can use tracking programs to help you keep up with what everyone is saying about you.

04:52

Getting images to show up on the SERP for your hotel can be highly beneficial.

02:09

Just because you have all your social networking pages in place, and you’ve landed your hotel the first five spots in the search engines, your work is not done yet.


Section 5: What To Avoid When Managing Your Online Reputation
06:56

There are many things that you’ll want to ask a digital marketing consultant or an online reputation manager before hiring them. The answer to these might tell you more than just about anything else you could find out about the online reputation manager or their firm.

04:17

As we come to the end of this training hope you now have a better understanding on how to handle and manage your ORM. Lets now do a quick recap of everything you have learnt so far and look at key points you should keep in mind when focusing on online reputation management.

08:41

To keep you from losing your head after a bad review, or making any other of the most common mistakes, here is a list of the most popular, and how to avoid them.

Section 6: Bonus eBooks
7 pages

As a hotel owner, you may be wondering just how much an impact customer reviews can have on your ability to generate new guests. Or, maybe you’re not even aware that customer reviews exist online.

Here are ten common questions many hotel owners ask about customer review marketing.

7 pages

Repairing and suppressing negative comments and reviews should be an ongoing process at your hotel. Never let it get so bad that you have a bad reputation in the first place.

However, if that ship has already sailed, there are some questions you are likely to have about repairing your online reputation.

Here are 10 common questions regarding how to fix a negative online reputation.

7 pages

Even if you do not currently have a negative online reputation, you should still work towards building your brand and monitoring what is being said about your company; all so you can avoid any future damage.

Let’s take a look at 10 of the most common questions most hotel owners have about online reputation management.

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Instructor Biography

Judith Kwentoh, Author, PCQI, Digital Marketing Expert and Business Coach

Judith Kwentoh is a Mother, Wife, Digital Marketing Consultant, Author, Business Coach and also an Accredited Practitioner at the Chartered Institute of Quality. She has an extensive knowledge on how businesses can position themselves properly in the market place to become a recognised leader in their niche. She is also a member of the governing body her kids school.

But all these did not happen over night!

Judith studied Biomedical Material Sciences and Engineering at Queen Mary University of London and graduated in 2003. She also got married right after that and started her family. Due to this big change in her life she decided to leave her Engineering career and take care of her kids at home. While enjoying her life as a stay at home mum she felt this wasn't enough, she felt there was more to life than this. She wanted more. In her search for change she feel in love with social networking sites - Facebook and Twitter to be exact; and that's when her love for social networking began.

Then in 2008 her husband suggested she should turn her love for social networking into a business and that is when Social2MS was born!

She started offering social media marketing services to clients and was loving every second! But she knew she could even do more!

Then her husband who is an Internet Marketing Expert himself bought her Kate Buck's - "How to become a social media manager" training; to help her improve her business.

This took her business to another level!! Her income tripled! She now understood how to create different packages to suit the needs of her different clients. She also got the chance to work in various niches.

She has been blessed to work and help so many businesses but knew deep within her she could do more, she could really support her clients and prospects better. So she went on to further her education. In 2011 she registered at David Hutchins International Quality College to study Quality Management. She did not stop there, she also became a member of the Institute of Quality Management, where she even got accredited as a Practitioner!

This took Judith to a different level in business. She also went on to be one of the featured speakers at the largest business startup event in the UK - Business Start Up event 2012.

Her love for speaking begun. She discovered that she loves guiding her clients not just offering a service. She noticed she loved answering their questions. She enjoyed the challenge. Also noticed that entrepreneurs like herself struggled in some areas she'd excelled in. So she thought why not teach them, why not show them what to do, why not use her experience and show them the pitfalls in business, in marketing and use her experience and even her Quality management knowledge to create teaching materials. This was when Digital Success Blueprint was born!

Judith and her husband are co-owners of DigitalSuccessBlueprint. So they combined their skills together to coach and even offer "Done For You" packages.

It did not stop there...

Judith and her husband went on to start offering their specialised digital marketing services and coaching Hotel Business Owners! at HotelsDigitalMarketing.

They even went on to launch their book on Kindle called Social media marketing tips for hotels.

Judith loves working with entrepreneurs like herself, even other coaches and consultants.

She has gone on to create multiple coaching packages for Hotel businesses, Entrepreneurs, Coaches and Consultants! Where she educates her clients on how to develop & manage their sales funnels, create products, run profitable product launches and put together customer relationship processes. She also shows them how to assess customer requirements, set quality standards, monitor performance in their business and much more.

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