This course has recently been featured in Entrepreneur magazine
If you are a manager or entrepreneur in charge of a team, this course is for you.
This course has the ambition to build a bridge between a century of science and 21st century managers. A bridge between how our brain works and how to use that knowledge to improve our communication and leadership abilities.
To understand how and why Leadership works, we first need to understand what triggers us. We’ll be diving deep into our subconscious motivational processes. We’ll have a look at our brain, call it our ‘hardware’ and the subconscious programs running in it, that’s basically our software.
So expect tools, concrete and simple tools that you will be able to use right away with your team and colleagues. In the end, the aim of this course is to open the way for a new understanding of motivation and communication, towards a new, highly effective and sustainable model for leadership in this 21st century.
But most of all, by the end of this course, my aim is that you, as a manager, as a leader, will have understood what a crucial role you play in your team and in its success. And that you will be able to leverage that knowledge and guide your team to a new level of collaboration and engagement.
The Science behind the course...
I will provide a framework based on the latest insights in cognitive psychology and related fields. Within this framework I will present you studies, research and experiments on human behavior and I will show you how they apply to leadership and team management.
Behavioral sciences have gained an increased understanding of who we are as a species, what motivates us, what de-motivates us. Why we follow some people, and why we seemingly contradict ourselves so often.
The insights gained through social psychology, ethology, cognitive sciences and more recently the rapid breakthroughs in neurosciences thanks to MRI’s and advances in neuro-imagery, have given science a whole new understanding of who we are as human beings.
But then, when we look at the corporate world and management styles, there’s like this huge gap between both worlds.
Now this course, the Science of Leadership, aims to build a bridge between both. Giving managers the understanding of what drives their teams, and the tools to act upon it.
Discover the home of our individual survival instincts
Discover how we position ourselves towards others
Discover the home of our emotions, motivations and personalities
Discover our very own supercomputer
What would it look like, if we looked at leadership from a brain's structural perspective
Dominance and leadership, isn't that the same? No, not quite. Find it out in this lecture
Introduction to how our genes influence our behavior
How can we help our team members when they are facing stress?
How does the instinct to avoid starvation impacts us today?
How does our instinct to procreate impact our behavior at work?
Explore a typology of 8 personality types
Summary of this section on Genetics as an influencer of human behavior
Introduction to this section: how our prior experience influences our behavior
Do we really see the world as it is? or rather as we are...? And how can we use that help our team evolve?
Extrinsic motivations? How do they work and where do they come from?
How does intrinsic and extrinsic motivations help us to be better managers
Do you know the first secret ingredient to employee engagement?
Do you know the second secret ingredient to employee engagement?
How does instant gratification impacts our team? and how can we deal with it?
Do you know what you're worth? What you're capable of? Or are victim of this twisted cognitive bias?
Why we have to manage a workaholic, and how
Summary of how our prior experience influences our behavior
We are all much more influenced by the things and people around us than we would like to admit. Find out here why!
Find out how no one is an island. And even less so on the work floor.
Find out how more people does not always mean more ideas
Find out why using authority ruins everything we work for as a leader
What if the way we look at others would influence their behavior...?
No, seriously, find out here everything there is to know about it.
An overview of what we've seen in this section on how (social) context influences our behavior
So this is where it all comes together, a high level overview of everything we've seen in this course and how to apply it
Thank you !
Hi, my name is Gregory Caremans. I'm the founder of the Brain Academy.
I'm a psychologist with a Master in communication, specialized in the Neurocognitive and Behavioral Approach. I'm the former Director of the Institute of Neurocognitivism in Brussels (Belgium).
Today, I've specialized in writing and producing high quality brain-related content. I have my own blog and create online courses. I'm very proud to say that The Economist contacted me to start a partnership where they offer my courses to their readers. My courses were also recently featured in the magazine Entrepreneur.
Here at Udemy I teach over 50.000 students and most of my courses are best-sellers:
A lot of people who follow my blog or enroll in my courses are quite curious about this NBA-thing, the Neurocognitive and Behavioral Approach. When you google it, you hardly find information on it. The reason for this is simple: The NBA has its origins in France, and is called ANC, l'approche Neurocognitive et Comportementale. Now when you google that, you'll find loads of information, unfortunately, the vast majority of it is in french…
So that's where I come in. I have been the Director of the Institute of Neurocognitivism, which task is to spread the NBA, for several years. I worked directly with the founders of the NBA, Dr. Jacques Fradin and his colleagues, and became an expert in his approach.
in 2014 I created my Brain Academy and took the decision to take the NBA one step further by elevating it's reach from a regional scope to a worldwide reach, by translating the work of Jacques Fradin into English, and make it accessible to everyone. With my team, we decided to translate the NBA into every day, real life applications: How to use the NBA to raise children, to become a better manager, to deal with stress, and so on… We've added new perspectives and insights from brilliant minds such as Daniel Kahneman, David Brooks, Dan Ariely, Antonio Damasio, Steven Pinker, and many more
My blog and these courses were born out of a frustration, that regardless of the time and effort me and my team would put into coaching and training people, we would only reach so many people. It's great to have a vision to change the world, but if you don't have the means to activate it, your vision is no more than a fantasy…
By the end of 2014, the first course got online. Since then, over 40.000 people have joined us already. Still, personally, I won't rest before reaching at least 100.000, and then one million, and more. And there's a simple reason for that: Understanding how our brains work and their impact on our behavior has a major impact on how we see ourselves and others. It helps us be at peace with ourselves and be more tolerant towards others. In other words: it makes the world a better place to live in.
So join us in this brain-revolution. Join one of my groundbreaking courses and become part of the tribe