FREE... ( for now)
Over 29.000 students enrolled. Raving reviews.
"...Thank you for the awesome FREE course, it is outstanding!"
"... a brilliant intro to neuroscience..."
"... a wealth of information, good solid course to have."
"... I never looked at my brain from this perspective"
Yes, you just found the number 1 free personal development course on Udemy (out of over 280). Well done!
So what makes this one so special?
You probably heard about the 'right brain - left brain' theory. Well, forget everything about it. It's just not true. Recent studies show reality is far more complex and nuanced than that.
The NBA (or Neurocognitive and Behavioral Approach) is a fascinating, innovative and multi-disciplinary approach born out of 25 years of scientific research. Discover how 4 brain structures are responsible for all of our decisions and internal conflicts.
Once you learn to recognize what part of your brain is active, you start looking at the world from a totally different point of view. A lot of things start to make sense.
What to expect...
This high quality course will walk you through the different brain structures, breaking down complex theories into easy to digest chunks of information. The narrative style is humorous, without overdoing it, as not to overshadow the fascinating content being conveyed. The course is well paced, with closed captions (subtitles) enabled for greater ease.
It's really a no-brainer to follow this course. Or as several students stated (scroll down and check the reviews below): "... Everybody should take this..."
This course is an introduction to the NBA. For a more advanced course, please check 'Master your brain', 'The Science of Leadership' or 'Neuroscience for Parents' available here on Udemy.
brief introduction and overview of the 4 brainstructures of interest to us
The NBA doesn't claim to be the truth. It is based on our current knowledge and hypothesis.
Discover how our survival instinct works
Discover how we position ourselves towards others
Discover the home of our motivations and personalities
Discover what makes us truly human
Summary and conclusion
Some time ago I was interviewed by Marc Isaacson for his weekly inspiration for succes podcast. You can listen to some of the extracts here.
If you're eager to learn more...
I'm a psychologist with a Master in communication, specialized in the Neurocognitive and Behavioral Approach. I'm the former Director of the Institute of Neurocognitivism in Brussels (Belgium).
Today, I've specialized in writing and producing high quality brain-related content. I have my own blog and create online courses. I'm very proud to say that The Economist contacted me to start a partnership where they offer my courses to their readers. My courses were also recently featured in the magazine Entrepreneur.
Here at Udemy I teach almost 50.000 students and most of my courses are best-sellers:
A lot of people who follow my blog or enroll in my courses are quite curious about this NBA-thing, the Neurocognitive and Behavioral Approach. When you google it, you hardly find information on it. The reason for this is simple: The NBA has its origins in France, and is called ANC, l'approche Neurocognitive et Comportementale. Now when you google that, you'll find loads of information, unfortunately, the vast majority of it is in french…
So that's where I come in. I have been the Director of the Institute of Neurocognitivism, which task is to spread the NBA, for several years. I worked directly with the founders of the NBA, Dr. Jacques Fradin and his colleagues, and became an expert in his approach.
in 2014 I created my Brain Academy and took the decision to take the NBA one step further by elevating it's reach from a regional scope to a worldwide reach, by translating the work of Jacques Fradin into English, and make it accessible to everyone. With my team, we decided to translate the NBA into every day, real life applications: How to use the NBA to raise children, to become a better manager, to deal with stress, and so on… We've added new perspectives and insights from brilliant minds such as Daniel Kahneman, David Brooks, Dan Ariely, Antonio Damasio, Steven Pinker, and many more
My blog and these courses were born out of a frustration, that regardless of the time and effort me and my team would put into coaching and training people, we would only reach so many people. It's great to have a vision to change the world, but if you don't have the means to activate it, your vision is no more than a fantasy…
By the end of 2014, the first course got online. Since then, over 40.000 people have joined us already. Still, personally, I won't rest before reaching at least 100.000, and then one million, and more. And there's a simple reason for that: Understanding how our brains work and their impact on our behavior has a major impact on how we see ourselves and others. It helps us be at peace with ourselves and be more tolerant towards others. In other words: it makes the world a better place to live in.
So join us in this brain-revolution. Join one of my groundbreaking courses and become part of the tribe