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Marketing has been very badly handled in the construction industry and sometimes even overlooked.This course is all about how to grow your construction business, whatever market sector you are in and will enable you to discover key principles and strategies to develop your sales pipeline and grow in profitability. Steve teaches proven strategies that have worked for him over many years as a Business Development Consultant in the construction industry where he has generated millions for main contractors and small specialist trades. Here's what you get in the Course:
If you don't already have a marketing manager in your company, these lectures will enable you to get up to speed with the latest strategies for growing your business. If you do have a marketing manager, these lectures and materials will be an ideal refresher course to enable your staff to be more effective in business development principles. Companies invest large chunks of their annual budget for course material like this, so this course represents incredible value for money and if implemented, will result in growing profitability for your company and in return, higher productivity from your workforce. Steve sets out achievable targets and realistic goals to enable you to get excited again about the future of your business. What Steve's construction clients say: “I really enjoyed Marketing For Construction and found lots of depth in it. From his 101 marketing ideas through to his analysis of the evolution of sales approaches, the book is well thought out, well written and refreshing. His section on lead research questions and partnering are relevant to every field.” Reg Nordman, Rocket Builders, USA
“We’ve worked with you for some time now and have been very impressed with your industry knowledge, marketing flair and your ability to enthuse and help in very practical ways. Your e-book is great – tons of highly practical material drawn from years of successful experience. Wider distribution now with the power of personal tuition will mean even more people will be impacted and a lot of new business generated with the secrets to success you are now unlocking.” David Crick, Contractors Marketing Services
“We have been successful in business for 10 years, but had reached a point where we wanted to expand our company but were struggling to find fresh inspiration and direction for the marketing side of our business. Once we employed the services of Making Construction Work, Steve Flashman helped us find the inspiration/direction and assisted us in maintaining focus in the right areas of successfully marketing our company. He has had a huge impact on our business and also on us as individuals. It is a pleasure to include Steve as part of our valuable team and we would not hesitate to recommend Marketing For Construction to anyone.” Darryl & Stephanie Higgins, Directors, Premier ACS Ltd
“We have had first hand experience of the Construction Marketing Consultancy Services of Steve Flashman through Making Construction Work in the development of our own business and can highly recommend his services to you.” Colin Garwood, Director, Electrical Services & Projects
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|Section 1: Laying The Foundation|
This is where it begins. Professionals in the Construction Industry are often suspicious of marketing people. Quite right too! Marketing in the construction industry is nothing to do with slick marketing jargon, the quick fix and empty promises. IT IS ALL ABOUT building relationships with people who want to buy into your products and services. Let's get started.
From Research To Contract In Seven Steps
The Four Building Blocks Of Construction Marketing
|Section 2: Proven Strategies For Construction Marketing|
The Top Ten Construction Marketing Strategies
Six Proven Ways To Reach The Decision Maker
|Section 3: Building The Reputation Of Your Company|
Nine Essentials For Customer Retention
Ten Tips For An Effective Business Presentation
Seven Keys To Effective CSR Marketing
|Section 4: Building Lucrative Relationships|
Social Media Marketing For Construction
Building Business Through Networking
Steve Flashman is a Business Development and Media Consultant. He has a long and successful track record as a professional communicator and has applied these skills in a variety of settings and business sectors. He has worked in television and radio as a programme presenter and travelled extensively as a singer-songwriter releasing a number of books and albums. As a Marketing Consultant he has generated £$millions worth of contract opportunities for various businesses. In the charity sector, he launched and managed an overseas development agency from scratch and turned it into one of the biggest Short Term Voluntary Aid Agencies in Europe, taking over 300 people of all ages from the UK to do humanitarian aid projects in 19 developing countries each year. In his media and communications career he has been involved in public speaking and presentations in a variety of settings and is used to speaking to large audiences or small groups using motivational speeches, business presentations, seminars and other public meetings. He is the founder and director of Community Choirs UK, developing his love for music and performance.