How To Grow A Profitable Construction Business
4.5 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
71 students enrolled
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How To Grow A Profitable Construction Business

Steve has made millions for Construction Companies. 10 Videos Including Worksheets, PDF Files and a 63,000 word eBook.
4.5 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
71 students enrolled
Created by Steve Flashman
Last updated 7/2014
English
Current price: $10 Original price: $35 Discount: 71% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • By the end of this course you will be able to develop an effective business building strategy and marketing plan as part of your overall business strategy for your company
  • In this course you will learn up to date marketing principles that have been tried, tested and proven in various sectors of the construction industry and they work anywhere in the world
View Curriculum
Requirements
  • No previous knowledge of construction marketing required
  • A notebook and pen to take notes
  • A willingness to use the Worksheets for individual and staff training
Description

Marketing has been very badly handled in the construction industry and sometimes even overlooked.This course is all about how to grow your construction business, whatever market sector you are in and will enable you to discover key principles and strategies to develop your sales pipeline and grow in profitability. Steve teaches proven strategies that have worked for him over many years as a Business Development Consultant in the construction industry where he has generated millions for main contractors and small specialist trades. Here's what you get in the Course:

  • Ten video lectures by Steve.
  • Downloadable Worksheets which can be used for individual or group use - great for staff training.
  • PDF Copies of all the Power Point Presentations used.
  • Steve's updated 63,000 word eBook, "Marketing For Construction" - selling elsewhere for £27 GBP $47 US as a single item.

If you don't already have a marketing manager in your company, these lectures will enable you to get up to speed with the latest strategies for growing your business. If you do have a marketing manager, these lectures and materials will be an ideal refresher course to enable your staff to be more effective in business development principles. Companies invest large chunks of their annual budget for course material like this, so this course represents incredible value for money and if implemented, will result in growing profitability for your company and in return, higher productivity from your workforce. Steve sets out achievable targets and realistic goals to enable you to get excited again about the future of your business. What Steve's construction clients say: “I really enjoyed Marketing For Construction and found lots of depth in it. From his 101 marketing ideas through to his analysis of the evolution of sales approaches, the book is well thought out, well written and refreshing. His section on lead research questions and partnering are relevant to every field.” Reg Nordman, Rocket Builders, USA

“We’ve worked with you for some time now and have been very impressed with your industry knowledge, marketing flair and your ability to enthuse and help in very practical ways. Your e-book is great – tons of highly practical material drawn from years of successful experience. Wider distribution now with the power of personal tuition will mean even more people will be impacted and a lot of new business generated with the secrets to success you are now unlocking.” David Crick, Contractors Marketing Services

“We have been successful in business for 10 years, but had reached a point where we wanted to expand our company but were struggling to find fresh inspiration and direction for the marketing side of our business. Once we employed the services of Making Construction Work, Steve Flashman helped us find the inspiration/direction and assisted us in maintaining focus in the right areas of successfully marketing our company. He has had a huge impact on our business and also on us as individuals. It is a pleasure to include Steve as part of our valuable team and we would not hesitate to recommend Marketing For Construction to anyone.” Darryl & Stephanie Higgins, Directors, Premier ACS Ltd

“We have had first hand experience of the Construction Marketing Consultancy Services of Steve Flashman through Making Construction Work in the development of our own business and can highly recommend his services to you.” Colin Garwood, Director, Electrical Services & Projects

Who is the target audience?
  • Construction professionals
  • Construction business owners
  • Construction marketing consultants
  • Anyone working in the construction industry
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Curriculum For This Course
Expand All 10 Lectures Collapse All 10 Lectures 01:49:50
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Laying The Foundation
3 Lectures 32:44

This is where it begins. Professionals in the Construction Industry are often suspicious of marketing people. Quite right too! Marketing in the construction industry is nothing to do with slick marketing jargon, the quick fix and empty promises. IT IS ALL ABOUT building relationships with people who want to buy into your products and services. Let's get started.

Preview 10:16

From Research To Contract In Seven Steps
14:01

The Four Building Blocks Of Construction Marketing
08:27
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Proven Strategies For Construction Marketing
2 Lectures 20:19
The Top Ten Construction Marketing Strategies
13:19

Six Proven Ways To Reach The Decision Maker
07:00
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Building The Reputation Of Your Company
3 Lectures 31:35
Nine Essentials For Customer Retention
13:01

Ten Tips For An Effective Business Presentation
10:13

Seven Keys To Effective CSR Marketing
08:21
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Building Lucrative Relationships
2 Lectures 25:12
Social Media Marketing For Construction
12:23

Building Business Through Networking
12:49
About the Instructor
Steve Flashman
4.2 Average rating
3 Reviews
105 Students
2 Courses
Communications, Media & Business Consultant

Steve Flashman is a Business Development and Media Consultant. He has a long and successful track record as a professional communicator and has applied these skills in a variety of settings and business sectors. He has worked in television and radio as a programme presenter and travelled extensively as a singer-songwriter releasing a number of books and albums. As a Marketing Consultant he has generated £$millions worth of contract opportunities for various businesses. In the charity sector, he launched and managed an overseas development agency from scratch and turned it into one of the biggest Short Term Voluntary Aid Agencies in Europe, taking over 300 people of all ages from the UK to do humanitarian aid projects in 19 developing countries each year. In his media and communications career he has been involved in public speaking and presentations in a variety of settings and is used to speaking to large audiences or small groups using motivational speeches, business presentations, seminars and other public meetings. He is the founder and director of Community Choirs UK, developing his love for music and performance.