Get the Gig! Marketing Basics for Freelancers & Solopreneurs
4.9 (21 ratings)
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Get the Gig! Marketing Basics for Freelancers & Solopreneurs

5 simple steps to stand out from the competition to get more freelance gigs
4.9 (21 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,486 students enrolled
Created by Jacqui Moore
Last updated 4/2016
English
English
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Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Develop a personal brand that will help you to get more work
  • Understand how to build deeper relationships & strengthen your network
  • Identify additional ways to make money doing what you love
  • Market and promote yourself in a way that you're comfortable with
  • How to stand out from the competition to drive more business
View Curriculum
Requirements
  • You will need a notebook, internet access and a willingness to learn
Description

53 million Americans currently do some form of freelance work and that number is rising. As the freelance community grows, so does the need for freelancers and solopreneurs to understand how to stand out.

Through using a tried-and-tested framework created specifically for freelancers and solopreneurs, Get the Gig! gives you the practical tools to help you to win more business through:

  • Creating and developing your personal brand to stand out from the competition
  • Building deeper relationships and strengthening your network
  • Identify additional ways to make money doing what you love
  • Marketing and promoting yourself in a way that you feel confident and comfortable with.


Who is the target audience?
  • Freelancers and solopreneurs who need help getting more work
  • Students who have a limited understanding of marketing
  • No prior marketing experience is required
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Curriculum For This Course
Expand All 23 Lectures Collapse All 23 Lectures 01:29:09
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Introduction
3 Lectures 06:59

Meet Your Tutor
04:27

Think Like A Business
00:46
+
Know Your Values
3 Lectures 09:49
Values Overview
01:56

Personal Values
01:59

What Are Your Values?
05:54
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What Is Marketing?
5 Lectures 15:25
The Marketing Mix
01:34

Product
04:19

Price
04:37

Promotion
02:36

Place
02:19
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BREAK+ - A Marketing Framework Created for Freelancers and Solopreneurs
10 Lectures 54:45


R is for Résumé
07:32

Expertise Overview
03:18

E is for EXPERTISE
04:38

Discover Your Expertise
09:19

Bonus Task!
00:49

A is for ACCEPT
06:04

K is for KEEP IN TOUCH
06:42

How To Connect
06:48
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Final Project
2 Lectures 02:11
The Task
01:45

Closing Words
00:26
About the Instructor
Jacqui Moore
4.9 Average rating
21 Reviews
1,486 Students
1 Course
Founder :: Freelancer :: Former VP :: Business Postgrad

I'm a life long Freelancer, Founder of Brits In The Box, former VP of Production for MTV; with post-graduate qualification in business from the prestigious University of London.

Over the years thousands of résumés have landed in my inbox, and I've interviewed, coached and mentored hundreds of people. I really know what Freelancers and Solopreneurs do well ... and not so well.

I understand the plight of freelancers and solopreneurs as I'm immersed in both worlds. I spend my time managing people and productions as a freelance producer, consulting with businesses (from start-ups to big corporates) as a solopreneur and providing one-to-one coaching, online training and talent management through Brits In The Box.

I created Brits In The Box in 2012 to connect the ex-pat TV community living overseas. As our membership grew, so did my awareness of the issues affecting the creative, freelance and solopreneur communities. And so I created 'Get The Gig!'

Get The Gig! originally debuted as a seminar in New York in June 2015; where it was presented as part of Freelancers Union's speaker series.