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Created byJoeel & Natalie of Transformation Services, Transformation Services

Last updated 5/2026

English

What you'll learn

Develop custom COACHING PACKAGES based on your unique experience, knowledge, or skill.
STOP REINVENTING the wheel and create a curriculum you can follow with each client.
Attract your ideal clients who ALREADY WANT what you have to offer (no more “selling”)!
Create a PREDICTABLE INCOME with upfront or recurring payments (getting beyond being paid for your time).
Focus your coaching on the MOST MEANINGFUL result you can help your client achieve.
Determine the BEST way to STRUCTURE your coaching package, including in-person vs virtual coaching, individual vs. group coaching, frequency and duration.
SET A PRICE that honors the true value of your offer and is priced perfectly for your market.
Create a compelling package NAME and write clear, enticing DESCRIPTIONS that make it easy for your clients to decide to work with you.
Stop chasing clients by creating a Client Ascension Process that creates repeat customers who keep coming back for more.

Course content

7 sections • 28 lectures • 3h 16m total length

Introduction4:05
Find out what coaching packages are all about and why we're here with you!
Why Create Coaching Packages?6:03
Packaging your coaching services is absolutely vital for long-term success and creating a thriving coaching business! Find out why.
ROADMAP FOR BUILDING A SUCCESSFUL LIFE COACHING BUSINESS...0:33
Q&A, Support, and Workbook Exercises3:32
Find out how to get the answers to any questions you may have as well as utilize the extensive workbook material and exercises contained in this course.
Questions, Resources and Meet the Instructors0:41

Identifying Your Niche and Gift4:27
Before you can create a coaching package you must know WHAT you are packaging! Find out how to identify your coaching niche and the GIFT (result) you can offer your clients.
Identifying Your Journey5:56
Identifying the journey YOU took to get to where you are today is the first step to creating a program that can walk clients through that same journey.
Packaging Your Gift3:36
Dig deeper into HOW you can help your clients get the RESULTS they desire by exploring the steps, phases, keys or milestones along the path, depending on whether your niche is based on your knowledge, skill, life experience or a process.
Packaging Your Recipe6:00
Identify your model or recipe for success so that you can guide your students through this PROCESS (yes, you have a process!).
Developing Your Curriculum10:37
Once you have an outline, it's time to fill in all the details of your full package curriculum and all of the materials you'll need. Blueprint included!

How to Structure Your Package12:08
Explore different components of package structure, such as in-person or virtual, individual or group, frequency and duration, add-ons and elements, and pricing.
3 Coaching Package Models7:52
There are 3 main models of coaching packages: One-on-One Sessions, Leveraged One-on-One, and Group Coaching. Find out which one is best for you!
One-on-One Package Options5:29
When offering one-on-one coaching packages, there are several ways to package your sessions, including simple bulk sessions, VIP sessions, long-term package, and outcome based packages.
Elements of a Package6:13
What different elements or add-ons are you going to include with your package? Find out your options.
Offering Multiple Packages12:05
Once you have one package, there are several ways you can add on additional packages, whether that means having multiple tiers of the same package (with added value) or creating new offerings within the same niche.

Determining Your Value6:00
It is important for you and your client to understand the true value of what your coaching package will do for them.
Evaluating Where You Fit in the Market (Determining What to Charge)11:34
Conduct market research to compare how your coaching package compares to other similar businesses/coaches. This will help you assess the relative value, and therefore pricing, of your package.
Setting Your Price15:47
Look at industry pricing, your market research, and the value of each element of your coaching package to establish a final price for your program.
BONUS: The Money Game (What You Need to Make and Different Ways to Do It)11:44
Playing the Money Game is a way to look at your financial goals and different ways to reach them.

The Client Ascension Process5:59
Find out how to take the ideas you had for offering multiple packages and create a COACHING LADDER that allows your clients to "ascend" the ladder and stay with you longer, while meeting more of their needs.
The Problem Solution Method8:39
The key to an effective client ascension process is to understand what problems your clients STILL have. Find out how!
BONUS: Additional Revenue Streams9:02
Once you have a package developed, it's great to identify additional ways you can present the information OR additional information or products you can create. By doing so you can generate additional streams of revenue to diversify your income.

Presenting Your Package3:34
Once you have a coaching package, you need to put it out there... and the most important part of HOW to put it out there is the WORDING you use to describe it. HINT: you need to write your description in your tribe's language.
Naming Your Package7:59
Your package name is the first thing your potential clients will see--therefore it needs to make a great first impression and capture the point of your package. You also need to create a compelling tagline or subtitle.
Package Descriptions7:21
There are several key elements to your package description. In this video we provide an example and a template to use to write your own package description.
Guarantee3:33
Find out why including a guarantee with your package is so important!

Requirements

Ability to print worksheets or take notes.

Description

The #1 biggest mistake most life coaches make is trying to sell life coaching

People don’t want to buy coaching, they want to buy “results”!

The solution is to create a life coaching PACKAGES, which:

Focus on a specific result that your life coaching clients already want
Bundle together your life coaching and other services (instead offering single life coaching sessions)

By doing this you are able to:

Get more life coaching clients because a well designed package makes it an easy decision for life coaching clients to enroll
Have more committed life coaching clients because they are investing in a long term process
Stop selling your time or trading your time for dollars
Create a more stable income because you are either getting paid up front or receive predictable recurring payments

Sounds great right? So, you may be wondering:

How do I begin?

What do I include?

How much do I charge?

And, how do I create a SIGNATURE life coaching package?

These questions are exactly why we created this course.

First, you must clearly identify the result you are offering—your GIFT.

So, what is your gift?

Your gift is the best of what YOU have to offer, which means it is based off YOUR unique knowledge, skill, or life experience. It’s the result you’ve gotten for yourself—and if you package it, you can offer your life coaching client a shortcut to the success that you have had in your life.

So, once you know the result you want to achieve with your life coaching client, you need to break down HOW you are going to life coach them to this end goal.

This is the LIFE COACHING PACKAGE.

In this course we take the mystery out of how to create a signature life coaching package that sells!

You’ll IDENTIFY YOUR LIFE COACHING NICHE and the specific gift you can offer your life coaching clients
You’ll develop a curriculum based your recipe for success
You’ll decide how to structure your coaching package, including:
- whether to offer individual or group sessions
- how frequently you will meet and for how long
- what add-ons, elements or bonuses to include
- whether to offer sessions in person or virtually

You’ll answer the question “how much should I charge?”
You’ll create a compelling name for your package and write descriptions that capture the outcomes while jumping off the page because you’ve written them in your ideal life coaching clients’ language.

Plus, this course will help you stop making the 2nd biggest mistake most life coaches make: wasting their time stuck in the hamster wheel of life coaching client chasing!

The solution? Keep your life coaching clients coming back for more with a Life coaching client Ascension Process, which is just a fancy name for a life coaching ladder of multiple packages.

So, are you ready to create your signature life coaching package? Register today. We look forward to taking this journey with you. We’ll see you in the course.

Guarantee: We know you will love this course. However, we offer a no-questions-asked 30-day money-back guarantee if the course does not meet your needs for any reason.

So, who are we?

We are Joeel & Natalie Rivera, serial entrepreneurs, authors, speakers, and educators. We have over a decade of experience in the field of psychology and life coaching and our greatest passion is empowering others to live life on their terms, fulfill their potential, and embrace their greater purpose. All of our programs are designed based on our experience in coaching, social services, psychology, and education, as well Joeel’s Masters Degree in Counseling and research on happiness for his dissertation for a PhD in psychology. We have over 800,000+ students from 200 countries.

Who this course is for:

Life coaches who want to create a thriving coaching business
Life coaches who want to offer signature life coaching packages
Life coaches who want to develop a personal brand that’s in alignment with their authentic gifts
Coaches, consultants, counselors, therapists, speakers, or practitioners who want to package their services in a way that attracts their ideal clients and makes joining your program an easy decision

What you'll learn

Explore related topics

Course content

Getting Started with Coaching Packages5 lectures • 15min

Package Content5 lectures • 31min

Package Structure5 lectures • 44min

Set Package Pricing4 lectures • 45min

Client Ascension Process3 lectures • 24min

Present Your Package4 lectures • 22min

Conclusion and Next Steps2 lectures • 16min

Requirements

Description

Who this course is for: