The #1 biggest mistake most life coaches make is trying to sell coaching
People don’t want to buy coaching, they want to buy “results”!
The solution is to create coaching PACKAGES, which:
By doing this you are able to:
Sounds great right? So, you may be wondering, how do I begin? What do I include? How much do I charge? And, how do I create a SIGNATURE coaching package?
These questions are exactly why we created this course.
First, you must clearly identify the result you are offering—your GIFT.
So, what is your gift?
Your gift is the best of what YOU have to offer, which means it is based off YOUR unique knowledge, skill, or life experience. It’s the result you’ve gotten for yourself—and if you package it, you can offer your client a shortcut to the success that you have had in your life.
So, once you know the result you want to achieve with your client, you need to break down HOW you are going to coach them to this end goal.
This is the COACHING PACKAGE.
In this course we take the mystery out of how to create a signature coaching package that sells!
Plus, this course will help you stop making the 2nd biggest mistake most coaches make: wasting their time stuck in the hamster wheel of client chasing!
The solution? Keep your clients coming back for more with a Client Ascension Process, which is just a fancy name for a coaching ladder of multiple packages.
So, are you ready to create your signature coaching package? We look forward to taking this journey with you. We’ll see you in the course.
Before you can create a coaching package you must know WHAT you are packaging! Find out how to identify your coaching niche and the GIFT (result) you can offer your clients.
Identifying the journey YOU took to get to where you are today is the first step to creating a program that can walk clients through that same journey.
Dig deeper into HOW you can help your clients get the RESULTS they desire by exploring the steps, phases, keys or milestones along the path, depending on whether your niche is based on your knowledge, skill, life experience or a process.
Identify your model or recipe for success so that you can guide your students through this PROCESS (yes, you have a process!).
Once you have an outline, it's time to fill in all the details of your full package curriculum and all of the materials you'll need. Blueprint included!
Explore different components of package structure, such as in-person or virtual, individual or group, frequency and duration, add-ons and elements, and pricing.
There are 3 main models of coaching packages: One-on-One Sessions, Leveraged One-on-One, and Group Coaching. Find out which one is best for you!
When offering one-on-one coaching packages, there are several ways to package your sessions, including simple bulk sessions, VIP sessions, long-term package, and outcome based packages.
What different elements or add-ons are you going to include with your package? Find out your options.
Once you have one package, there are several ways you can add on additional packages, whether that means having multiple tiers of the same package (with added value) or creating new offerings within the same niche.
It is important for you and your client to understand the true value of what your coaching package will do for them.
Conduct market research to compare how your coaching package compares to other similar businesses/coaches. This will help you assess the relative value, and therefore pricing, of your package.
Look at industry pricing, your market research, and the value of each element of your coaching package to establish a final price for your program.
Playing the Money Game is a way to look at your financial goals and different ways to reach them.
Find out how to take the ideas you had for offering multiple packages and create a COACHING LADDER that allows your clients to "ascend" the ladder and stay with you longer, while meeting more of their needs.
The key to an effective client ascension process is to understand what problems your clients STILL have. Find out how!
Once you have a package developed, it's great to identify additional ways you can present the information OR additional information or products you can create. By doing so you can generate additional streams of revenue to diversify your income.
Once you have a coaching package, you need to put it out there... and the most important part of HOW to put it out there is the WORDING you use to describe it. HINT: you need to write your description in your tribe's language.
Your package name is the first thing your potential clients will see--therefore it needs to make a great first impression and capture the point of your package. You also need to create a compelling tagline or subtitle.
There are several key elements to your package description. In this video we provide an example and a template to use to write your own package description.
Find out why including a guarantee with your package is so important!
You've got your signature coaching package... so now what!?
Joeel & Natalie are firestarters, entrepreneurs, coaches and professional speakers. They are powerful, passionate, and REAL! They have had over thirty thousand students from over 170 countries take their courses. They take students beyond the typical online course experience by evoking deep, emotional reactions that transform them from within. Rather than simply learning information, students finish each course with a clear, immediate action to take and practical tools to stay empowered and achieve success.
Their goal is to challenge individuals to step outside their comfort-zones and break free of their old patterns and limitations. They inspire students to rewrite their life stories, turn their curses into blessings, discover their greater purpose, and be the change they want to see in the world.
More about the instructors:
Joeel A. Rivera, MEd: From an early age, Joeel faced adversity, including failing his first year of college and losing his brother to a car accident at the age of 19. This experience transformed his life and instilled a deep sense of purpose by inspiring him to give his brother Daniel's name a meaning by helping others find their true path. He returned to college, earning a Master's Degree in Counseling, and he is currently completing his dissertation for his Ph.D. in Psychology, with an emphasis on happiness. In almost a decade, Joeel has reached over ten thousand people from different parts of the world as an educator, entrepreneur, speaker, curriculum developer, and consultant. His clients have included school systems, the juvenile justice system, non-profits, the penitentiary system, medical centers, legal firms, individuals and small businesses.
Natalie Rivera is passionate about empowering others to live authentically and embrace their inner callings. After a decade of living a life that wasn't hers and developing Chronic Fatigue Syndrome, Natalie let go of everything and completely transformed. Through her journey to healing she rediscovered her true self and greater purpose—to be an entrepreneur and inspire others to transform their lives. Natalie “retired" from the rat race at 24, put herself through school as a freelance designer, and created a non-profit teen center. She is also the Publisher of Transformation Magazine.
Transformation Services, Inc. (a.k.a. Transformation Academy) offers online courses, life coach training programs, professional speaking, curriculum development, life coaching, event management, and publishing for individuals on a path of transformation.