Learn Advanced SEO From Scratch,Complete SEO Training Course
4.5 (14 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Learn Advanced SEO From Scratch,Complete SEO Training Course

Most effective SEO techniques. On-page SEO, Off-Page SEO, Local SEO, Ecommerce SEO, Google WMT & Wordpress SEO Training
4.5 (14 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
215 students enrolled
Last updated 8/2017
English
Current price: $10 Original price: $90 Discount: 89% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 9 hours on-demand video
  • 2 Articles
  • 41 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
What Will I Learn?
  • Promote any business online with 100% confidence.
  • Rank any website organically in Google Search (Guaranteed).
  • Rank any website in Google Local & Google maps.
  • Devise effective SEO strategies for any website with latest techniques. SEO 2017
  • How to bring more targeted traffic to your website & convert them.
  • How to do complete SEO for Wordpress Websites, Multilingual Websites & Ecommerce sites
  • How to configure Yoast SEO plugin the most effective way.
  • Most effective & unique keyword research techniques.
  • Improve the User experience of your website. Search Experience Optimization
  • Rank 1 in Google Search with WordPress SEO 2017-2018 Training.
  • Learn to use the best free SEO tools.
  • Immune your website against Negative SEO and identify bad backlinks to your site
  • Most important SEO factors affect the ranking of websites on Google
  • Get exhaustive list of SEO Glossary.
  • Get access to self hosted wordpress website for SEO practice
View Curriculum
Requirements
  • You should be able to use a PC/Smart Phone at a beginner level.
  • You should have an average writing skill in English.
  • You should be a net savvy
  • You may need a self hosted Wordpress website (Optional)
Description

Learn Advanced SEO from Scratch - The Beginner’s Quick Guide to Advanced SEO (SEO Expert/Specialist Level).

This Advanced SEO training course contains 9+ hours of very In-depth Video walk-through modules with proven techniques, lots of practical examples / live projects / case studies, 30+ resources, 200+ pages SEO Ebook and assignments. A Carefully crafted SEO course covering latest SEO 2017 trends, techniques & hands-on SEO tips from an experienced & successful entrepreneur.

This advanced SEO course will help you to

  1. Master Strategical and Technical SEO factors
  2. Make your website load in less time. 
  3. Get indexed by search engines faster
  4. Implement the best User experience for your visitors / customers – The future SEO factor. Reduce user abandonment rate and increase user’s time spent on your site
  5. Learn Keyword Research in SEO - Get targeted traffic to your site, by using the chosen informative long tail keywords
  6. Protect your website against Negative SEO – This is your line of defence against negative SEO attacks
  7. Learn everything from Positive SEO factors to Negative SEO factors, master them and implement on your website to get top ranking in search engines.
  8. Make your brand name popular and grow your business / ad revenue 2X to 100X

There is a growing demand for SEO professionals in the digital marketing industry. The gap between professionals taking up SEO and the required number of them keeps growing with each day. Almost every business today has an online division to help in promotion of the brand and marketing of the products and services. This beginner’s guide to advanced SEO will help you learn the craft and pick up tricks and tips from experts.

Some of the areas covered in this SEO course include:

  • On-Page SEO: The crucial part of optimization where you get to know about the aspects of developing a search-friendly website and web pages. To facilitate the algorithms of Google, and other search engines, the on-page optimization has to be correct. This course will help you learn the intricacies of adding elements that will help boost a site’s SEO status.
  • Off-page SEO: These are elements that help Google and other search engines find your website among several others in the competitive arena. It is only through off-page SEO that interested users, and potential customers, will find your website through their generic searches. This course will teach you how to master these off-page factors.
  • WordPress SEO: WordPress is the most popular platform to build websites and blogs. It is also an effective tool for content management and marketing. This course will give an insight into developing WordPress optimization by using its own tools and techniques. Through this course, you will learn the power of WordPress and how to use its inherent tools for a search-friendly web page or blog.
  • Local SEO: Most users today check up search engines for local needs, like a restaurant or a doctor. Local searches are especially necessary for businesses with a local flavour and a niche market. This course helps you learn the requirements of local SEO and what you need to do to make a site popular in the local circuit.
  • Google Webmaster Tools: These tools help you audit websites and check their viability from a search optimization perspective. With these tools at your command, you can judge the health of a website and figure out how you can improve it for better optimization. 

Other than these areas, the course includes focus on the optimization of e-commerce sites, site audits and the like. It can’t get better for a beginner or an advanced user who wants to learn advanced SEO or to brush up their skill with more insights and tips.  It is suitable for anyone who wants to master SEO -  individuals, students, professionals, businessmen or entrepreneurs.

Enroll now in your SEO Masterclass!  

Who is the target audience?
  • Anyone who wants to learn Latest & Advanced SEO Techniques
  • Any Fresher, School or Graduate Student
  • Online Marketers / Digital Marketers
  • Any Working Professional, Businessman or Entrepreneur
  • Webmasters, Bloggers, Content Writers
  • Web designers, Web Developers, Freelancers
  • Anyone who wants to improve his / her / other (e.g. your friend/client) website's ranking in search results
  • If you want to save 1000s of $$ without hiring an SEO company & Learn in-house SEO
  • If you want to build / create / setup SEO friendly WordPress websites
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Curriculum For This Course
61 Lectures
09:16:10
+
Introduction
7 Lectures 01:02:05

You will learn what is a search engine in this lecture.

What is Search Engine?
03:58

You'll learn the concept of Search Engine Optimization & Search Experience Optimization

Preview 03:39

You'll learn about Latent Semantic Indexing in this lecture. It's one of the most important concept to understand the process of SEO

What is LSI?
08:27

You'll learn how search engines read a web page.

How Search Engines Read a Web Page?
12:46

You'll learn about various elements shown in a SERP.

Anatomy of SERP (Search Engine Result Page)
18:11

How to use incognito window for checking search ranks
04:08
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Keyword Research
3 Lectures 32:47

You'll get to know what is a keyword and the importance of it in a business.

What is keyword?
11:08

You'll be able to do keyword research in right way.

How to do keyword research? Part I
10:49

You'll be able to learn various methods and tools for proper keyword research

How to do keyword research? Part II
10:50

Do proper keyword research for a website
Keyword Research
1 question
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Competition Research
2 Lectures 21:02

You'll learn how to find out your most relevant competitors. 

How to find your competitors?
08:39

You'll be able to perform a competitive research by various methods.

How to do competition research?
12:23

Find out the main competitors & what's better in them
Competitor Research
1 question
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On-Page SEO
15 Lectures 01:51:36

You'll learn how to write better titles for your web pages.

What is title tag?
06:36

You'll learn how to write better meta descriptions for any web page.

What is meta description
06:21

You'll be able to add meta keyword tag in a web page.

What is meta keyword tag?
03:57

You'll learn about SEO friendly URLs.

What is permalink url or slug?
08:33

You'll learn about SILO structure of content, cornerstone content and can implement it on any website.

What is SILO content structure?
09:04

What are breadcrumbs?
04:46

What are heading tags?
05:14


SEO content writing style
08:48

What is keyword density & consistency?
11:29

What is keyword proximity?
03:31

What are contextual internal links?
11:28

SEO audit tools
09:54

How to check content duplicacy
05:17

SEO NO-NO
10:52

Do a quick SEO audit for a website
Quick SEO Audit
1 question
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Advanced SEO
14 Lectures 01:55:40
What is Robots.txt?
10:40

What is meta robot tag?
06:48

What is 301 permanent redirect?
10:52

What is canonical tag?
04:58


What is 404?
08:44

What is Rich Snippet?
12:43

What is open graph?
05:59

Mobile Responsive
03:53

Page Speed and Page caching
10:57

Boilerplate Content
05:16

RSS Feed
12:28

Sitemaps
10:06

Text to HTML Ratio
06:52
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Off-Page SEO
6 Lectures 01:02:12
Introduction to backlinks
06:05

Types of Links
19:27

What is natural link profile?
11:37

Link building best practices
07:38

Link Pyramid and Link Wheel
05:42

How to build links
11:43
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Local SEO
1 Lecture 13:18
Google local SEO
13:18
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E-Commerce SEO
2 Lectures 15:37
Main pointers for Ecommerce SEO
07:02

Robots.txt for Ecommerce sites
08:35

Write a Robots.txt file
Robots.txt file
1 question
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Wordpress SEO
4 Lectures 39:32
WP SEO Part I
11:05

WP SEO Part II
17:53

How to add SEO friendly URL in self-hosted wordpress site
05:12

How to add contextual internal link in self-hosted wordpress website
05:22

Get the access of our self hosted wordpress website and practice on-page SEO whatever you have learnt so far.
On-page SEO Practice with Self Hosted Wordpress Website
1 question
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Google Search Console
3 Lectures 46:18
Google search console Part I
17:31

Google Search Console Part II
17:53

Google Search Console Part III
10:54
4 More Sections
About the Instructor
Debajyoti Banerjee
4.5 Average rating
14 Reviews
622 Students
3 Courses
Founder and CEO at Seven Boats Info-System Pvt. Ltd.

Seven Boats Academy, the education wing of Seven Boats Info-System Pvt. Ltd. is a premier digital marketing training institute in India offering one of the best digital marketing courses in India. Established in 2011 in Kolkata (Calcutta), Seven Boats Academy has trained more than 1000 students & professionals across India and abroad by their digital marketing classroom training program, digital marketing Workshops and online courses. We have students from Nestle, ICICI bank, TCS, CTS, PWC, Capgemini, ABP news, Globsyn, IndiaMart, DN Homes, Primarc Realty, Shriram Insight & many more corporate houses.

Seven Boats has given digital marketing consultation & solutions in 50+ industry verticals including Healthcare/Medical, Education, Engineering, Retail, Business Services, Finance etc for more than 500 international & domestic projects including some eminent brands like Shree Cement, RENE India, NDTV Retail, Pran RFL Group, DN Homes, Primarc, Alliance Broadband, i2i Optic, Gulf Worldwide Logistics, Phoolwala, AVR Hotels, Hearing Plus, Saveur Biere (France) and more.

Seven Boats has been listed among top 50 digital marketing companies in India in 2016 by Digital Monster Magazine. Seven Boats is listed among top 3 digital marketing institutes in Kolkata by learnpact. Seven Boats has been featured in Yourstory, NEN (National Entrepreneurship Network), YoSuccess, Social Samosa, Silicon India (featured among top 50 digital marketing training providers in India), TalkingPost, KNN India News & Startup Talky, Bengal Chamber of Commerce, Andhra Jyothi, Sakshi Telugu Daily, Namaste Telangana Telugu Daily and more. Seven Boats has been recognized by IITs, associated / felicitated  by Gargi Memorial Institute of Technology (GMIT), United World School of Business, St. Xaviers' College Kolkata, NIT Trichy, invited for workshop at Primarc group, BCC&i, Hope Foundation, Sai Spoorthy institute of technology, Sathupally, MIST Sathupally, Telangana, awarded with The Bengal Entrepreneurship Recognition 2015, 2016 by Bengal Chamber of Commerce & Industry and Indian Leadership Award 2012 by IEDRA/AIFA.

Seven Boats Academy is the official digital marketing training partner of United World School Of Business, Ahmedabad & Kolkata.