Build. Measure. Learn. Lean Startup SXSW 2012.

Mary and Tom Poppendieck

Co-Authors, Lean Software Development: An Agile Toolkit

Mary Poppendieck has been in the Information Technology industry for over four decades. She has managed solutions for companies in several disciplines, including supply chain management, manufacturing systems, and digital media. As a seasoned leader in both operations and new product development, she brings a practical, customer-focused approach to software development problems.

A popular writer and speaker, Mary literally wrote the book on Lean Software Development, along with her husband, Tom Poppendieck. Lean Software Development: An Agile Toolkit, was published in 2003 and won the Software Development Productivity Award in 2004. Implementing Lean Software Development: From Concept to Cash, was published in 2006, and Leading Lean Software Development: Results are Not the Point, was published in November, 2009.

Tom Poppendieck has a PhD in Physics; his considerable modeling and mentoring skills are rooted in his experience as a physics professor. His early work in IT infrastructure, product development, and manufacturing support, evolved to consulting project assignments in healthcare, logistics, mortgage banking, and travel services.

Tom is co-author of the book Lean Software Development: Lean Software Development: An Agile Toolkit, was published in 2003 and won the Software Development Productivity Award in 2004. Implementing Lean Software Development: From Concept to Cash, was published in 2006, and Leading Lean Software Development: Results are Not the Point, was published in November, 2009.

_________

For more information on the event agenda, speaker bios and info, please visit: http://leanstartupsxsw.co/agenda/

Chad Dickerson

CEO, Etsy

Chad Dickerson is the CEO of Etsy, the marketplace for independent, creative businesses. Chad was CTO at Etsy from September 2008 until July 2011.

Before joining Etsy in fall 2008, Chad led the Brickhouse and Advanced Products teams at Yahoo!. Prior to this role, Chad was senior director of the Yahoo! Developer Network and launched the Hack Day program globally at Yahoo!

Chad came to Yahoo! from InfoWorld Media Group (IDG) where he served as CTO for nearly five years. Prior to InfoWorld, Dickerson served as CTO of Salon.com and in various engineering positions at CNN, CNN/Sports Illustrated, The Atlanta Journal-Constitution and The (Raleigh, NC) News & Observer. Dickerson holds a BA in English literature from Duke University.

_________

For more information on the event agenda, speaker bios and info, please visit: http://leanstartupsxsw.co/agenda/

Ash Maurya

Follow Ash Maurya

USERcycle

Ash Maurya is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. He has been rigorously applying customer development and lean start-up techniques to his products, which he frequently writes about on his blog and recently turned into a book: Running Lean.

Ash holds a bachelor of science in electrical engineering from Rochester Institute of Technology (RIT) and resides in Austin, Texas, with his wife, two children and two dogs.

_________

For more information on the event agenda, speaker bios and info, please visit: http://leanstartupsxsw.co/agenda/

Steve Blank, Stanford University
Patrick Vlaskovits, Drumbi
Ash Maurya, USERcycle
Jeff Gothelf, Proof
Janice Fraser, LUXr

Steve Blank

Serial Entrepreneur & Professor

Put to a vote, Steve Blank might have been chosen “least likely to succeed” in his New York City high school class. Steve’s path has taken him from repairing fighter planes in Thailand during the Vietnam War, to spook stuff in undisclosed location(s), and Steve was lucky enough to arrive at the beginning of the boom times of Silicon Valley in 1978.

After 21 years in 8 high technology companies, Steve retired in 1999. He co-founded his last company, E.piphany, in his living room in 1996. Steve’s other startups include two semiconductor companies, Zilog and MIPS Computers, a workstation company Convergent Technologies, a consulting stint for a graphics hardware/software spinout Pixar, a supercomputer firm, Ardent, a computer peripheral supplier, SuperMac, a military intelligence systems supplier, ESL and a video game company, Rocket Science Games.

Total score: two large craters (Rocket Science and Ardent), one dot.com bubble home run (E.piphany) and several base hits.

After Steve retired, he took some time to reflect on his experience and wrote a book (actually his class text) about building early stage companies called Four Steps to the Epiphany.

Steve moved from being an entrepreneur to teaching entrepreneurship to both undergraduate and graduate students at U.C. Berkeley, Stanford University and the Columbia University/Berkeley Joint Executive MBA program. The “Customer Development” model that Steve developed in his book is one of the core themes in these classes. In 2009, he was awarded the Stanford University Undergraduate Teaching Award in the department of Management Science and Engineering. The same year, the San Jose Mercury News listed Steve as one of the 10 Influencers in Silicon Valley. In 2010, Steve was awarded the Earl F. Cheit Outstanding Teaching Award at U.C. Berkeley Haas School of Business.

Steve also followed his curiosity about why entrepreneurship blossomed in Silicon Valley and was stillborn elsewhere. It has led to several talks on The Secret History of Silicon Valley.

In 2007 Governor Arnold Schwarzenegger appointed Steve to serve on the California Coastal Commission, the public body which regulates land use and public access on the California coast. (The NY Times described the work of the Commission here.)

In 2010 Steve was appointed to the Expert Advisory Panel for the California Ocean Protection Council.

Steve is on the board of Audubon California (and its past chair) and spent several years on the Audubon National Board. He is also a board member of Peninsula Open Space Land Trust (POST). In 2009 he became a trustee of U.C. Santa Cruz and joined the board of the California League of Conservation Voters (CLCV).

Patrick Vlaskovits

CMO

Patrick Vlaskovits is an entrepreneur, mentor and author. He has founded two startups, serves as CMO at Drumbi and co-wrote The Entrepreneur’s Guide to Customer Development: A Cheat Sheet to The Four Steps to the Epiphany.

His writing on debunking the origin of Henry Ford’s “faster horses” has been featured on Harvard Business Review, The Wall Street Journal blog and The Browser.

Patrick has spoken at tech conferences nationally, including SXSW Interactive (Austin, Texas), Michigan Lean Startup Conference, Lean Startup Machine San Francisco/Chicago/New York as well as internationally, The Turing Festival (Edinburgh, Scotland), Leancamp (multiple), SVC2LX (Lisbon, Portugal). He tweets at @pv and blogs vlaskovits.com. Patrick enjoys advising (Drumbi, Chromatik) and mentoring and serves as a mentor for the 500 Startups and for The Lean Startup Machine.

He organizes the Los Angeles Lean Startup Meetup which boasts almost 2,000 members. Previous speakers include Hiten Shah, Steve Blank, Eric Ries, Dave McClure, Jason Calacanis, Janice Fraser, Dave Binetti and Dan Martell. In past years, he also organized Twiistup, a well-attended tech/startup conference that celebrates the entrepreneurial and investment talent of the Los Angeles startup ecosystem.

Patrick holds a Master’s in Economics (emphases in finance and econometrics) from University of California, Santa Barbara. When he has spare time, he can be found with his family usually on the beach or in the ocean either fishing, surfing or stand-up paddle surfing.

Ash Maurya

Follow Ash Maurya

USERcycle

Ash Maurya is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. He has been rigorously applying customer development and lean start-up techniques to his products, which he frequently writes about on his blog and recently turned into a book: Running Lean.

Ash holds a bachelor of science in electrical engineering from Rochester Institute of Technology (RIT) and resides in Austin, Texas, with his wife, two children and two dogs.

Jeff Gothelf

Founding Partner

Jeff Gothelf has spent a 14 year career as an interaction designer, Agile practitioner, user experience team leader and blogger. He is one of the leading voices on the topic of Agile UX and Lean UX. In addition, Jeff is the author of the upcoming O’Reilly book (2012), Lean UX: Applying lean principles to improve user experience. He is a highly sought-after international speaker having presented at EuroIA, SXSW, IA Summit, Interaction (IxDA), London IA, the Agile conference and Startup Lessons Learned. Jeff has led cross-functional product design teams at TheLadders, Publicis Modem, WebTrends, Fidelity, AOL while maintaining a strong advisory and mentorship presence in the startup communities of New York City and Silicon Valley. Most recently he launched Proof – a lean product innovation studio in NYC.

Janice Fraser

CEO, LUXr

Janice is an entrepreneur, designer, and advisor to early stage companies. She has raised capital, founded both successful and failed startups, and consulted to both large enterprises & tiny startups. Along the way Janice has learned a lot about what makes some teams thrive and others wither.

At LUXr she’s answering the question, “How can regular, smart people do predictably good user experience work in an agile or Lean Startup™ environment?” She believes the answer lies in the operating practices and behaviors of the team.

Janice has been a guest lecturer at Stanford, Haas, Northwestern, CCA and the Presidio Graduate School of Management. Prior to starting LUXr, Janice was a founding partner of Adaptive Path and served as the company’s first CEO.

_________

For more information on the event agenda, speaker bios and info, please visit: http://leanstartupsxsw.co/agenda/

Steve Blank

Serial Entrepreneur & Professor

Put to a vote, Steve Blank might have been chosen “least likely to succeed” in his New York City high school class. Steve’s path has taken him from repairing fighter planes in Thailand during the Vietnam War, to spook stuff in undisclosed location(s), and Steve was lucky enough to arrive at the beginning of the boom times of Silicon Valley in 1978.

After 21 years in 8 high technology companies, Steve retired in 1999. He co-founded his last company, E.piphany, in his living room in 1996. Steve’s other startups include two semiconductor companies, Zilog and MIPS Computers, a workstation company Convergent Technologies, a consulting stint for a graphics hardware/software spinout Pixar, a supercomputer firm, Ardent, a computer peripheral supplier, SuperMac, a military intelligence systems supplier, ESL and a video game company, Rocket Science Games.

Total score: two large craters (Rocket Science and Ardent), one dot.com bubble home run (E.piphany) and several base hits.

After Steve retired, he took some time to reflect on his experience and wrote a book (actually his class text) about building early stage companies called Four Steps to the Epiphany.

Steve moved from being an entrepreneur to teaching entrepreneurship to both undergraduate and graduate students at U.C. Berkeley, Stanford University and the Columbia University/Berkeley Joint Executive MBA program. The “Customer Development” model that Steve developed in his book is one of the core themes in these classes. In 2009, he was awarded the Stanford University Undergraduate Teaching Award in the department of Management Science and Engineering. The same year, the San Jose Mercury News listed Steve as one of the 10 Influencers in Silicon Valley. In 2010, Steve was awarded the Earl F. Cheit Outstanding Teaching Award at U.C. Berkeley Haas School of Business.

Steve also followed his curiosity about why entrepreneurship blossomed in Silicon Valley and was stillborn elsewhere. It has led to several talks on The Secret History of Silicon Valley.

In 2007 Governor Arnold Schwarzenegger appointed Steve to serve on the California Coastal Commission, the public body which regulates land use and public access on the California coast. (The NY Times described the work of the Commission here.)

In 2010 Steve was appointed to the Expert Advisory Panel for the California Ocean Protection Council.

Steve is on the board of Audubon California (and its past chair) and spent several years on the Audubon National Board. He is also a board member of Peninsula Open Space Land Trust (POST). In 2009 he became a trustee of U.C. Santa Cruz and joined the board of the California League of Conservation Voters (CLCV).

_________

For the Presentation Transcript and a link to the animated version, please visit: http://www.slideshare.net/sblank/the-startup-owners-manual-sxsw-11954724

For more information on the event agenda, speaker bios and info, please visit: http://leanstartupsxsw.co/agenda/

© All Rights Reserved

Aaron Batalion

Co-founder & CTO, LivingSocial

Aaron Batalion is a husband, father, geek, and entrepreneur… and also the co-founder and head technologist for LivingSocial, the local commerce platform.

Having served billions of page views per month to building world class engineering teams, Aaron helped lead HungryMachine, later LivingSocial, from a 4 man team building top Facebook applications to 5000+ employees around the world connecting local customers to local merchants.

Aaron currently lives in Washington, D.C., where he is a big local presence helping to push the start-up scene forward.

_________

For more information on the event agenda, speaker bios and info, please visit: http://leanstartupsxsw.co/agenda/

Dharmesh Shah

Co-founder & CTO, HubSpot

Dharmesh is co-founder and CTO of HubSpot.  HubSpot provides inbound marketing software that helps businesses attract, convert and engage customers on the web.  The company, based in Cambridge, Massachusetts has over 6,000 customers and was ranked the second fastest growing software company in the Inc. 500.  HubSpot has raised over $60 million in venture capital.

Dharmesh is the co-author of “Inbound Marketing: Get Found Using Google, Social Media and Blogs” published by Wiley in October, 2009.  The book has been one of the top 50 marketing books on Amazon for over 2 years.

He also authors OnStartups.com, a popular startup blog with over 220,000 members in its online community.  He is an active member of the Boston area entrepreneurial community, an angel investor in over 30 startups and a frequent speaker on the topic of startups and inbound marketing.

Dharmesh has a B.S. in Computer Science from UAB and an M.S. in the Management of Technology from MIT.

_________

For more information on the event agenda, speaker bios and info, please visit: http://leanstartupsxsw.co/agenda/

Joe Zadeh

Lead of Product & Innovation

Joe Zadeh (a.k.a. “Joebot”) is Lead of Product & Innovation at Airbnb, a community marketplace for people to list, discover, and book unique spaces around the world. Much of his efforts are focused on keeping engineering and design tightly integrated to enable world-class online and offline experiences. He joined the company as an engineer when the entire product development team worked out of a bedroom in a San Francisco apartment. In a previous life, Joe was a research scientist and holds a Ph.D. in Bioengineering from Caltech and a B.S. in Computer Science from Northwestern University.

_________

For more information on the event agenda, speaker bios and info, please visit: http://leanstartupsxsw.co/agenda/

Zach Nies

CTO, Rally Software

Zach is CTO of Rally Software and AgileZen, the collaboration platforms that allow companies to build great products faster with Agile and Lean practices. Prior to joining Rally, Zach was co-founder of a startup that radically changed how creative professionals managed projects. His company was acquired by publicly-traded Creo, Inc., now a division of Kodak. He also served as Chief Software Architect at Quark, where he provided the technological vision for the company that led the creation of the desktop publishing market. At the age of 13, Zach began commercially publishing software and, at age 16, started a successful consulting business. A Boettcher Scholar, Zach received his BS with distinction in Computer Science Engineering from the University of Colorado. He lives near Boulder, Colorado and enjoys playing golf, mountain biking and spending time with his family.

_________

For more information on the event agenda, speaker bios and info, please visit: http://leanstartupsxsw.co/agenda/

Todd Park - currently U.S. CTO (formerly CTO for the U.S. Department of Health and Human Services)

Macon Phillips - Director of Digital Strategy at the While House

Scott Cook

Founder & Chairman of the Executive Committee

Scott Cook co-founded Intuit Inc. in 1983 and now serves as the chairman of the Executive Committee. Before founding Intuit, Cook managed consulting assignments in banking and technology for Bain & Company, a corporate strategy consulting firm. He previously worked for Procter & Gamble, the household products giant, in various marketing positions, including brand manager, for four years. Cook is a member of the board of directors of eBay; Procter & Gamble; the Asia Foundation; the Harvard Business School Dean’s Advisory Board; the Center for Brand and Product Management at the University of Wisconsin; and the Intuit Scholarship Foundation. Cook earned an MBA from Harvard University and received a bachelor’s degree in economics and mathematics from the University of Southern California.

_________

For more information on the event agenda, speaker bios and info, please visit: http://leanstartupsxsw.co/agenda/

Andy Rachleff

President & CEO, Wealthfront

Andy Rachleff is President and CEO of Wealthfront, an SEC registered investment adviser offering an online service that makes it easy for anyone to access sophisticated financial advice. He is a co-founder and former general partner of Benchmark Capital. He’s also on the faculty of the Stanford Graduate School of Business, where he teaches a variety of courses on technology entrepreneurship.

_________

For more information on the event agenda, speaker bios and info, please visit: http://leanstartupsxsw.co/agenda/

Janice Fraser

CEO, LUXr

Janice is an entrepreneur, designer, and advisor to early stage companies. She has raised capital, founded both successful and failed startups, and consulted to both large enterprises & tiny startups. Along the way Janice has learned a lot about what makes some teams thrive and others wither.

At LUXr she’s answering the question, “How can regular, smart people do predictably good user experience work in an agile or Lean Startup™ environment?” She believes the answer lies in the operating practices and behaviors of the team.

Janice has been a guest lecturer at Stanford, Haas, Northwestern, CCA and the Presidio Graduate School of Management. Prior to starting LUXr, Janice was a founding partner of Adaptive Path and served as the company’s first CEO.

_________

For more information on the event agenda, speaker bios and info, please visit: http://leanstartupsxsw.co/agenda/

Adam Goldstein

CEO, Hipmunk

Adam is the co-founder and CEO of Hipmunk, the travel search site. Prior to establishing Hipmunk in 2010, Adam co-founded BookTour with Wired’s Chris Anderson. He graduated from MIT in 2010 with degrees in Electrical Engineering/Computer Science and Mechanical Engineering, and was North American Debating Champion in 2010. Adam was also the youngest author ever at O’Reilly, writing AppleScript: The Missing Manual at the age of 16. Adam currently lives in San Francisco.

_________

For more information on the event agenda, speaker bios and info, please visit: http://leanstartupsxsw.co/agenda/

Victor Echevarria

Head of Business Development, TaskRabbit

Victor is TaskRabbit’s head of business development, overseeing strategic partnerships for marketing, business services and marketplace operations. He has been with the company since February of 2011, prior to which he was the founder and CEO of Frenting, a San Francisco-based startup that allowed users to find and share physical items with those in their community. Victor is also the founder of DabNab, a marketplace that helped consumers decide what to buy by letting them try out consumer electronics before purchasing.

Prior to founding Frenting and DabNab, Victor spent time as an associate at Benchmark Capital, evaluating investments in the semiconductor industry. Victor also served as a consultant with Pillar Ventures.

He earned a Bachelor of Science in Electrical Engineering and Computer Science from The University of California at Berkeley and an MBA from Harvard Business School.

He is an avid triathlete with an ambitious stretch goal to “never finish last,” and enjoys cooking Spanish food – because it’s the best food on earth.

_________

For more information on the event agenda, speaker bios and info, please visit: http://leanstartupsxsw.co/agenda/