Step-by-Step: 100% Data Backed Inbound Marketing Strategy

100% Data Backed Inbound Marketing Strategy -- Scientifically guarantees Rapid increases in Website Traffic and Leads
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  • Lectures 54
  • Contents Video: 8 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
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About This Course

Published 2/2015 English

Course Description

Instead of teaching the "10,000 foot view" of Inbound marketing, we decided to just layout the exact steps to actually DO IT, rather than just learn about it.

We say that sincerely, because it is easy to just SELL knowledge that makes students feel like they are learning something. It is a practice we have noticed is so profitable that the internet is filled with NOISY information that keeps people “LEARNING” and NOT DOING.

Pretty much, we decided to take out as much all of the guess work that goes into inbound marketing, by laying out the exact directions on how to do it in the most comprehensive manner.

It’s comprehensive because it works with every single industry that we have used it for.

Simply, if you have ever struggled with blogging, offer creation, getting people to your site, developing relationships with visitors to buy your product, this is the class for you.

Additionally, if you have ever been interested in launching a blog, passive income, launching a product, or making money on your passion, this is the class for you.

The class is an extremely comprehensive approach to inbound marketing but the things you build within the process saves you so much time in the future for your blog, website, product, or project.

How long will this class take you? Depends on who you are:

  • You have Absolute Dedication and Curiosity: 1 Week (Straight)
    • College Students (who are debating between the 40+ year retirement age)
    • Internet Entrepreneurs (who understand the power of a Step-by-Step Process)
    • Solo Entrepreneurs (who are serious about launching a company)
  • You have a job and are trying to learn a new skill (1 month)
  • You do inbound marketing but have projects and workflows in place (1 month)
  • You work in marketing but only want to learn this stuff “for work” (1 month)

The class features the exact workflow we use to

  • Learn everything about our industry and product
  • Identify every single important person/ company that can contribute to our company's growth
  • Determine mathematically, what our audience cares about and how to produce information on it
  • Develop a "conversion path" from our content
  • "Plan and kickstart" Years worth of Campaigns ready for Production

We even are giving the tools we use:

  • Worksheets that streamline Brainstorming
  • Worksheets that streamline Decision Making
  • Worksheets that streamline Planning an Infinite amount of Campaigns
  • Worksheets that help you Visualize entire complex Proccesses
  • Spreadsheets that include formulas that streamline our entire research process
    • This basically gives you software.

This course is structured like this:

  • Brief Video Lecture (Covering the Minimum you need to actually do Inbound Marketing)
  • Screencasts of the exact step by step you will be doing
  • Worksheets that streamline the step by step processes
  • Google Documents (spreadsheets & documents) to use in every step of the process

What are the requirements?

  • Know how to follow directions.
  • Sign up a Gmail Account

What am I going to get from this course?

  • Understand the ONLY things you need to know about keywords to ACTUALLY DO MARKETING. No Fluff Here.
  • Learn the 3 Perspectives to understand Keywords
  • Understand how SEO people see Keywords
  • Learn how Keyword phrases are BORN from Customer Experiences
  • Learn how true Industry Experts understand the Power of Keywords
  • Learn the relationship between Keywords, Search Engines, and the Information that makes up the internet
  • Learn how your industry is not defined by 1 WORD
  • Learn the most comprehensive approach to Keyword Research that breaks down your industry into every single keyword phrase that people use to research your industry online
  • Learn how to extract keyword phrases from the 3 places on the internet that the Best SEO EXPERTS have been using for years.
  • Learn an amazing process that MULTIPLIES all of your keyword Phrases, and yields what people are actually TYPING IN THE SEARCH BAR
  • Have your own Organized Document that is filled with EVERY SINGLE IMPORTANT KEYWORD PHRASE right at your finger tips
  • Learn the Secret Truth about Content Strategy that everybody is too Blind to See
  • Learn exactly what is happening on the internet when an industry "GROWS"
  • Gain an in-depth understanding of the Producers and Consumers of Information in your Industry and how they contribute to your industry onliine
  • Finally know, what your role should be if you are trying to make a lot of money online in any industry
  • Understand the 8 Unique Individuals in your Industry, Who they are and how to Work with them to grow your company/project/ or website
  • Learn how to get all the personal contact information you need to start building the right relationships
  • Learn how to STOP going out of your way to research your industry
  • Build your own System that automatically Delivers your Research directly to you
  • Become an Industry Expert by having your entire industry at your fingertips and the knowledge packaged neatly for you to access at any time
  • Learn the power of Buyer Personas
  • Learn how every company who thinks they make money on their product is WRONG
  • Learn how to make every person who visits your website FEEL like you are talking to them as an Individual
  • Learn the 1 MISTAKE thats costing you relationships with your visitors.
  • Learn the STEP-BY-STEP approach to building your Buyer Personas
  • Learn how to develop the right interview questions that will reveal the information you need to ATTRACT way more customers
  • Compile all of your Buyer Persona Research into our EXCLUSIVE CUSTOM-BUILT TOOL that will Mathematically Derive the Answers you need to Build Scientifically Proven Buyer Personas.
  • Learn how to adopt the vocabulary of your customers to talk to them as individuals and make all of your content extremely relatable
  • Learn how to compile all of the vocabulary of all of the vendors in your industry who are succeeding to sell their products and communicate effectively to their customers, and Use it to your advantage
  • Learn how Blogging is not a stupid BUZZ WORD
  • Fully Understand how the world of business has already changed and how "Blogging" is the METHOD to becoming the biggest company in the world
  • Understand that in the Physical world Monopolies can't exist, but on the Internet, Monopolies can be built
  • Learn why blog titles are the most important thing you will ever write
  • Learn how out of all of the information on the internet, the most read, viewed, shared information on the internet has specific writing structures
  • Learn the REAL SECRET to writing click worthy blog titles
  • Develop a 2nd nature to write Click Worthy Blog Titles. We are SERIOUS.
  • Learn the 4 Hacks for creating Unlimited & Validated blog ideas.
  • Learn how Inbound Marketers, and bloggers have been missing out on the Low Hanging Golden Fruit that MATHEMATICALLY reveals what your customers care about and crave to read
  • Learn the true role of what Bloggers and Inbound Marketers should have been doing already. HINT (UPWORTHY FIGURED IT OUT)
  • Learn how to leverage your Industry's High Performing Content, "Upgrade it", and take Ownership of all the Happy Relationships it will Attract to your Website
  • Learn 4 Hacks that reveal the best, most cared about topics and how to turn them into actionable blog posts
  • Learn how to develop your own Industry Specific Blog Title Formulas that make Blog Title Creation Insanely Fast
  • Build the most comprehensive list of INDUSTRY SPECIFIC, READY-TO-WRITE Blog Titles and Ideas
  • Learn an in-depth understanding of what exactly the Buyers Journey is
  • Learn what the customer is experiencing during each stage of the Buyer's Journey
  • Learn how to cater to your buyers at each stage of the Buyers Journey
  • Learn which stage of the buyer's journey generates the MOST QUALIFIED LEADS
  • Learn how to Avoid the Worst Mistake in Qualified Lead Generation everybody is making on a daily basis
  • Learn how to build the SPECIAL Website Assets that turn Visitors into Customers
  • Visually understand the journey a visitor/ lead makes, from entering your website to buying your product
  • Visually understand how optimized inbound campaigns layout the path for a visitor to become a customer
  • Learn how to leverage every single asset you have created over the course of this class, to develop the best campaigns possible. (WE ARE ALSO SERIOUS AGAIN)
  • Learn why producing blog posts for the sake of producing content is a waste of your time, THERE IS A BETTER WAY.
  • Learn the 12 highest performing OFFER structures on the internet
  • Learn how to decide what offers your audience will love, and will continue to build more and more relationships
  • Learn how to go above and beyond an "Inbound Campaign Publishing Plan"
  • Get access to the most actionable Inbound Campaign Development worksheets, that streamline the process of "planning"
  • Learn OUR SECRET approach to producing your Inbound Campaigns FASTER, and completing everything earlier than everybody else
  • Learn how we used a TESTED & PROVEN FACT about where QUALIFIED LEADS come from to organize the most optimized Publishing plan
  • Learn the 3 methods on how to organize and prioritize what to produce and when to produce
  • Learn the exact STEP-BY-STEP process on how to build YEARS WORTH of Inbound Campaigns
  • Get access to the EXCLUSIVE and Customized spreadsheet that organizes years worth of campaigns

What is the target audience?

  • If you are a SLACKER. Get off this page.
  • If you can follow through on all directions this class is for you.
  • If you have struggled to launch a blog, a website, a product, because you don't understand how to make your website valuable this class is for you
  • If your company has put out a job posting for: "Inbound Marketer, Content Strategists, Marketing Intern, Business Development, Social Media Marketer"
  • If you APPLIED for a job that had the words "Inbound Marketer, Content Strategists, Marketing Intern, Business Development, Social Media Marketer"
  • If you are an internet entrepreneur who wants a more comprehensive approach to attracting people your site
  • If you are college student who wants to learn a skill that can make you X times your student loans even before you graduate
  • If you want a job at a startup
  • If you were put in charge of your company's Inbound Marketing Operation

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: The Power of Keywords
11:21

In this lecture you will learn that if you really want to understand keywords. You need to take on 3 different perspectives. Those perspectives: SEO perspective, Customer Perspective, the Industry Expert Perspective.

This video lecture includes the overview of the 3 and the SEO perspective.

You will learn how SEO people view keywords and how it will help you understand them.

06:25

In this lecture, you will learn why the Customer Perspective of Keywords is an extremely important perspective to understand keywords. You will learn what customers think about keywords, how keywords are created, what they represent, and how you can leverage that information to understand the Story behind the keywords that represent your business.

06:46

In this lecture, you will learn how combining the SEO perspective and the Customer Perspective provides an Industry Expert level of understanding on keywords. You will learn the true power of the keywords that make up your industry and product.

Section 2: Developing your Keyword Crystal Ball Screen Casts
03:56

Don't forget to download the keyword fuel worksheets that are in the resource section of this lecture.

In this lecture, you will get an overview of the step by step process to the most comprehensive approach to keyword research. You will also learn how to use the 2 worksheets we developed and used with our clients to kickstart our keyword research process.

03:15

Get your copy of the Keyword and Content Strategy Spreadsheet Here.

In this lecture, Chris will give you a detailed visual explanation of the spreadsheet we created to host the keyword research process.

We answer how to use the keyword tab in the spreadsheet.

06:53

In this lecture, you will learn the second step of the keyword research process: using wikipedia. You will learn what areas to use on wikipedia to extract keywords for your keyword research process, and where to load your results in the spreadsheet downloaded earlier.

02:39

In this lecture, you will learn the 2 best ways to find industry related forums where people are talking about your product and other topics relevant to your industry.

07:45

In this lecture, you will learn how to extract keywords from the forums you found in Lecture 8. You will learn the specific areas, in forums, that hold the best keywords, and where to load them in your spreadsheet.

06:09

In this lecture, you will learn how to use Quora to extract keywords and where to load your results in the spreadsheet.

06:07

In this lecture, you begin the first step of the Keyword factory. You will learn the exact steps on how to use Google's Keyword Planner to extract more relevant keywords, by using your Keyword Fuel that you extracted in the Worksheets, Wikipedia, Forums, and Quora.

05:25

In this lecture, you will learn how to use Google Trends to extract more relevant keywords. You will learn how to leverage all past extracted keywords to find more keywords with Google Trends.

06:43

In this lecture, we conclude the final Keyword Research Process. You will learn the exact steps to extract keywords using the Searches Related to.... on Google.

At the end of this lecture, you will have produced your keyword crystal ball which should have a minimum keywords of about 2000 keywords.

You need to do each of the steps laid out for you to the fullest extent BEFORE PROCEEDING to the next class.

Section 3: Content Strategy Lecture
08:37

In this lecture, you will find the truth about Content Strategy, what it is, and what it reveals about your industry.

12:27

In this lecture, you will learn the 4 roles in your industry community, and what role you will have when you produce your inbound campaigns.

18:03

Dont forget to download the Industry Identifier in the resources.

In this lecture, you will learn the first half of the 8 different types of people/organizations in your industry that will contribute to the growth of your company/product/website.

16:55

In this lecture, you will learn the second half of the 8 different types of people/organizations in your industry that will contribute to the growth of your company/product/website.

06:58

In this lecture, you will learn how the Rapportive tool functions and how it will help you deduce important people's emails, a task you will be doing in the Social Stalking lecture with Chris.

Section 4: Content Strategy Screencasts
02:17

Remember, you will be using the Keyword and Content Strategy Spreadsheet you made a copy of by clicking the link in the Lecture 5 Description.

In this lecture, Chris will give you an overview of how you will be using the Content Strategy tabs in your spreadsheet.

10:33

In this lecture, you will learn how to use your Keyword Crystal Ball to identify all of the people/organizations, that will contribute to your product/company/website growth.

You will get a visual walkthrough of how the community mapping process works, and how to do it.

17:53

In this lecture, Chris shows you how to uncover more targeted contact information for the organizations/people/ you mapped in the Community Mapping Screencast.

09:20

In this lecture, you will learn the 3 tools to automate the research process for you. Instead of you going out of your way to research topics in your industry, all of the content will be delivered right to you.

Section 5: Buyer Personas
21:03

In this lecture, Mark explains the importance of Buyer Personas and what you will be doing do build your own buyer personas.

04:42

Don't forget to download the Developing Research Questions worksheets.

In this lecture, you will learn how to come up with your own interview questions for developing buyer personas.

Section 6: Buyer Persona Screencasts
04:12

Get a Copy of your Building Buyer Personas Spreadsheet Here

In this lecture you will learn how to load your Interview questions into your spreadsheet.

04:56

In this lecture, you will learn where you will be compiling the research you do with your customers.

13:58

In this lecture, you will learn how to take all of your compiled research, and derive the trends in your data. You will learn how to use the Custom Built spreadsheet formulas that remove a lot of manual labor.

11:40

Get your copy of the Buyer Persona Template here.

05:04

Get your copy of the Buyer Persona Story Template here.

In this lecture you will learn:

  • Why stopping at Buyer Personas leaves money on the table, and can misalign your organization.
  • Why Buyer Persona stories are important to your customer acquisition, and your copywriting in your content.
16:05

Get a copy of your Researching Customers Online Spreadsheet Here.

In this lecture you will learn:

  • How to research your customers online in Forums
  • What data you are looking to extract.
16:18

In this lecture you will learn:

  • How to research your customers on Quora.
  • What data you are looking to extract
  • How to identify the trends in your data using the spreadsheet
10:22

In this lecture you will learn:

  • How to research your competitors online
  • What information is important to you
  • Where to find the right information
Section 7: Blogging
12:36

In this lecture you will learn:

  • Why Blogging is not just a buzzword
  • Why Blogging is the fastest way to become the biggest company in your industry
  • Why if you don't blog, your company probably won't exist in the future
16:15

Don't forget to download the Blog Post Types guide in the resources!

In this lecture you will learn:

  • How people have preferences on how information is structured
  • The different types of blog posts that succeed on the internet.
09:35

Don't forget to download the 100+ Madlibs in the resource section!

In this lecture you will learn:

  • Why blog titles are the most important things you will ever write
  • How to develop a 2nd nature in blog title creation
  • The 1 secret you need to understand about successful blog titles

Section 8: Blogging Screencasts
09:49

In this lecture you will learn:

  • The importance of Validated content
  • Why Inbound Marketers and Content marketers have missed out on the low hanging fruit forever
  • An overview of the 4 Hacks to produce Unlimited & Validated blog ideas
02:21

In this lecture you will learn:

  • How to aggregate the best performing content in your industry
  • How to adjust your Feedly preferences to prepare you for the Feedly Hack
12:56

Get a copy of the 4 Hacks Spreadsheet by clicking the External Resource Link Below.

In this lecture you will learn:

  • How to use your 4 hacks spreadsheet
  • How to use Feedly to develop Unlimited & Validated blog ideas
11:01

In this lecture you will learn:

  • How to use this special social network to develop Unlimited & Validated blog ideas
15:48

In this lecture you will learn:

  • How to use Forums to develop Unlimited & Validated blog ideas
06:21

In this lecture you will learn:

  • How to use Quora to develop Unlimited & Validated blog ideas
03:35

In this lecture you will learn:

  • How to organize all of the results from your 4 hacks to prepare you for Inbound Campaigns
Section 9: Inbound Campaigns
08:26

In this lecture you will learn what will be covered in the subsequent inbound campaigns videos.

11:33

In this lecture you will learn:

  • An in depth understanding of what the 3 Stages of the Buyers Journey is
19:28

Don't forget to download the conversion path resource!

In this lecture you will learn:

  • How to scale building relationships with your customers
  • Each website asset you need build and how to built it
06:09

Don't forget to download the Snaking the Grid Handout!

In this lecture you will learn:

  • What a full inbound campaign looks like
  • Visually understand the journey a visitor/ lead makes, from entering your website to buying your product
  • Visually understand how optimized inbound campaigns layout the path for a visitor to become a customer
05:58

In this lecture you will learn:

  • All of the assets you have created thus far in the process that give you the ability to develop blog posts for years and years
07:31

Don't forget to download the offers guide!

In this lecture you will learn:

  • How to decide on what offers to produce
  • What offer structures are the most successful on the internet
07:39

Don't forget to download the WIA worksheets!

In this lecture you will learn:

  • How to use the WIA worksheets to produce your Inbound Marketing Campaigns
03:55

In this lecture you will learn:

  • How the Buyers Journey directly impacts a years worth of inbound campaigns
11:06

In this lecture you will learn:

  • How to organize & prioritize your campaign content in your production schedule
  • What to produce first
  • The 3 correct methods to fix your campaigns production schedule before you finalize your planning
07:05

In this lecture you will learn:

  • How to use all of the assets you have produced in this class to fill out your WIA worksheets for the Awareness Campaigns.
02:15

In this lecture you will learn:

  • How to use all of the assets you have produced in this class to fill out your WIA worksheets for the Consideration Campaigns
02:21

In this lecture you will learn:

  • How to use all of the assets you have produced in this class to fill out your WIA worksheets for the Decision Campaigns.
04:42

Get a copy of your 40-8-2 Inbound Campaigns Spreadsheet

In this lecture you will learn:

  • How to apply everything you learned in the past 3 videos, to the spreadsheet we developed for you to organize your production schedule

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Instructor Biography

Mark Espanol, CEO at Code Midas| Incubator Alumni| Serial Entrepreneur|

Mark Espanol launched his career when he quit Finance and dove head first into the startup world when he was awarded $40,000 by Start Up Chile(100 accepted out of 1577 applications) to start a software company in Chile, South America. With his small team he started Art Circle, a “Netflix for Local Art" software company, but fell in love with Inbound Marketing.

He studied Inbound Marketing from SEO specialists, profitable bloggers, digital marketing agencies, and super internet entrepreneurs. While in Chile, he shared what he learned through marketing team consulting, and in-person marketing classes at the South American Incubator. He scaled his helping nature by teaching an online class on Content Marketing and has helped 900+ companies, bloggers, and internet entrepreneurs to date.

After graduating from Startup Chile, he returned to the U.S and consulted EdTech startups at LearnLaunch, an Ed Tech Incubator in the heart of Boston, with their Inbound campaigns and developed an in-depth understanding of Alumni Relations, Admissions, and the Tutoring Industry. Mark wanted to help more startups so he launched CODE MIDAS, an Inbound Marketing Agency for Startups.

In their “FUN" time Mark and his team launch ecommerce stores, software products, and is working their way to developing a clothing line.

Currently, Mark and his Co-founders are launching an Inbound Internship Development program to supplement the bootcamps he runs. His favorite food is the cheeseburger and he loves lifting weights, traveling, and music festivals. He is Inbound Marketing Certified, and HubSpot Certified.

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