What you'll learn

Write better headlines for blog posts
Write better headlines for evergreen web content pages
Write better headlines for website homepages
Write better headlines for email and e-newsletters, including subject lines
Write better headlines for social media across multiple platforms and devices

Course content

9 sections • 24 lectures • 3h 17m total length

Who I am and how this course will unfold5:53
This is about my background as a professional writer and copywriter. This is what I bring to the table as a headline writer, content writer and content marketer.
What headlines achieve and why they are so important5:58
Now let's look at why headlines are so important, and how writing better headlines for web content makes you a better content writer and content marketer.

Places we expect to be writing headlines online6:13
When writing for the web, there are plenty of places you expect to be writing headlines... like for blog posts, evergreen content pages and website homepages. In all of these places, writing better headlines can make a huge difference.
Unexpected places for headlines10:31
In addition to the obvious places, there are plenty of other places online where if you're not writing a traditional headline, you are using a headline writer's mindset. This applies to writing email subject lines and lines of short-form content across social media platforms.

Get to know and truly understand your audience7:08
Before you start to write a headline, you have to first figure out who you're talking to. If you don't do that, it's like going on a first date while wearing a blindfold. If you don't know who you're talking to, how do you know what to say?
Define the purpose of your headline and content7:24
In the last lecture we talked about defining our audience. In this one we take the next step, which is to achieve clarity in knowing what it is we are trying to achieve. What is the purpose of the content we are creating?

Rehearse before you write6:05
One of the keys to writing better headlines for web content is to rehearse before you write. In other words, immerse yourself in the topic, and then write out a whole slew of headline ideas, before you find the best headline approach.
Frontload important words and phrases7:17
It's important to bring the key words and phrases to the first half of your headline. Both your readers and the search engines will pay more attention to the first half of any online headline.
Don’t tell the whole story, and headline design10:53
Here's something you can learn from news headlines... Never tell the whole story in the headline. Always leave your readers wanting to know more. In this lecturer we'll also look at how you can work with headline design to make your headline stand out.

Requirements

No formal qualifications are required. Just be sure to bring along a passion for creating quality online content, and a desire to master the craft of writing headlines for online media.

Description

In this course, I tackle writing headlines for online media

Why the focus on headlines?

Because writing a better headline is the fastest way to achieve a massive improvement in the performance of every content page, email and social media update your write.

The headline is the first thing people read.

And most people don’t read any further.

This means the headline is the first and principal point of failure for pretty much all web content.

By extension, it’s also the greatest point of opportunity.

Write a better headline, and you hold onto and engage more readers and prospects.

Master the headline, and you master the page.

“The author has a very engaging style of teaching. His lectures are detailed and thoroughly explained. The information provided here is very useful. Thanks for sharing the craft with us. This course has been a wonderful experience.” Sladjana Stamenkovic

“Nick is a master educator — love his understated style, dry humour, and his frank approach to saying what’s on his mind. He deals in real substance.” Jim Mahannah

This course comprises 23 lectures. Go through them all, do the homework provided, and you’ll learn:

The craft of writing powerful online headlines
Best practices when writing headlines for 6 different types of online media
Secrets from my library of 13 proven approaches to winning with online headlines
8 Important headline questions - asked and answered

"This course has been a tremendous help to me. I didn't realise that there was so much to writing headlines. Having been aware of an uneasy apprehension about headline composition I found this alleviated very early on as I took in the information. Nick’s delivery is exceptional with an easy to listen to voice and helpful tone. His knowledge and experience comes through at the outset creating a reassuring environment from which to learn and process the material. Every step of the way was clear and I loved the practice sessions which were on offer." Mariah Haylen

Who this course is for:

Freelance content writers who want to create more powerful content for their clients, and give themselves an advantage by offering deep expertise in the craft of writing headlines for online media.
Freelance copywriters who want to leverage the power of web content and web content headlines as a way to drive more sales.
Entrepreneurs and growth hackers who are looking for ways to maximize readership, engagement, signups, subscriptions and sales.

What you'll learn

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Course content

Welcome2 lectures • 12min

Where We use Headlines Online, And Why.2 lectures • 17min

The Fundamentals of Writing Great Headlines2 lectures • 15min

The Craft of Writing Headlines Well3 lectures • 24min

Writing Headlines for Different Media6 lectures • 1hr 9min

7 Proven Approaches to Writing Great Headlines for Content2 lectures • 18min

6 More Headline Approaches That Work Just as Well2 lectures • 13min

7 Questions Answered3 lectures • 21min

Wrapping It All Up2 lectures • 8min

Requirements

Description

Who this course is for: