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This course is perfect for anyone looking to sell and make money on Amazon. You will learn everything you need to know in order to start selling on Amazon. We cover how to set up a store, the 6 things to watch out for, how to upload and manage products, and how to convert a product to be fulfilled by Amazon. We have created 10 simple easy to follow videos ranging from 90 seconds to 10 minutes going into the major areas that will impact how much you sell on Amazon. You will also learn the major variables that make up the Amazon algorithm and the opportunities for you to optimize your product content to win the buy box more often, increase your sessions and take market share from your competitors. We help you compress your timelines and avoid some of the mistakes that we have made of the past 10 years that have cost us hundreds of thousands of dollars and many sleepless nights. Amazon mAde eZ specializes in helping companies streamline their product offering and mitigate risk and exposure when selling and expanding on Amazon; or simply put, "We are the SEO for Amazon"
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|Section 1: Amazon Overview|
This will give you a quick overview about the Amazon sales channel & it's benefits. As a seller, you want to know the basics of each marketplace you get yourself into. But more than that, sellers want to educate themselves about they key factors in selling successfully in Amazon and that's what this course will give you.
|Lecture 2||12 pages|
|Online marketplaces like Amazon is a creation of mutual benefit. Ecommerce store owners gain increased exposure for their products, and the marketplace gain an expanded product range without having to increase inventory. Amazon draws nearly 85 million unique monthly visitors and those vists can translate into higher sales volumes. According to an Amazon executive, sellers report an average 50% increase in sales when they join Amazon Marketplace.|
|Section 2: Amazon History and Background - My History with them|
Amazon is the king of ecommerce websites. This course will introduce and teach you the basics of how to sell and set up a business on Amazon. It doesn't have to be difficult. When you sell on Amazon, your products are easier to find and easier to buy. So, if you’re interested in getting your own chunk of the Amazon pie, then listen up and read on.
|Section 3: Top Risks of Selling in Amazon|
Amazon is an easy and effective way to reach out to millions of potential buyers. Whether you have to sell a little or sell a lot, Amazon provides you the required tools and experience to sell online successfully. We can't discount the fact though that it takes effort to achieve success with a new product on the Amazon platform. If you think you’re going to list your product, write a generic description, and watch the sales roll in, you may be in for a rude awakening. You will learn in this course what I had to learn in 10 years.
Top Risk of Selling on Amazon
|Section 4: Understanding the Amazon Algorithm and Metrics|
The Amazon algorithm, though not publicized directly by Amazon, is something that can really help to boost the exposure and online presence for your products/items once you understand it. Here we will talk about search engine optimization(SEO) factors such as keywords, tags and categories. Why these are very important to your product ranking will be discussed here.
|Lecture 7||16 pages|
|Amazon mAde eZ helps you understand the Amazon Algorithm. We go into detail on the three major factors that make up the amazon Algorithm; How the company markets there products with Optimized content and Data, there Seller Metrics, Reviews and Policies, and external factors such as, competition with Amazon directly, how many other sellers are you competing with, are people using fulfillment by Amazon and more. There are over 209 potential data points to fill out for each product, and what you choose to fill out and with what content impacts the search-ability of your product drastically. We help you focus your efforts on areas that have the most weight and get your product in front of more people.|
|Section 5: Understanding Amazon Dashboard and Metrics|
|Lecture 8||15 pages|
Amazon mAde eZ helps you understand the Amazon sales dashboard and metrics that play a vital role in the success of your company. We cover a high level overview of all the important sections, reports to stay on top of your metrics and take a proactive approach to minimizing issues, negative feedback, Returns, A to Z claims and chargebacks. What you do not know will hurt you and cost you thousands of dollars and months or years of headache and stress.
You will be able to understand how to navigate through the seller dashboard and what metrics are most improtant to keep an eye on.
Amazon have established performance targets for sellers so that buyers can shop with a sense of safety and security about their third-party transactions. Understanding the metrics will help sellers work and focus on KPIs toward achieving and maintaining a high level of customer service. And this is what we will help you achieve in this section of the course.
|Section 6: Basic Understanding of Fulfillment by Amazon (FBA)|
You may think it’s difficult to switch from fulfilling your own orders to selling on Amazon, but for many merchants, the site actually makes their lives easier. Amazon has streamlined the fulfillment process through its Fulfillment by Amazon program.
|Lecture 11||13 pages|
For a small fee, Amazon will handle the majority of fulfillment and customer support tasks, which means zero phone calls, no shipping problems and less hassle for you, the merchant. All you have to do is ship your product, and Amazon wll take care of the rest.
|Section 7: Listing Products for Sale|
Getting approval in gated categories on Amazon can be very profitable, yet a bit daunting and time consuming. We are going to walk you through the process of getting approved in your selected category, expand your Amazon store catalog and create endless possibilities.
|Lecture 13||10 pages|
Product selection and buyer satisfaction are vital to Amazon's success. Promoting buyer confidence in purchasing from sellers on Amazon.com is especially important to maintaining the variety of products offered on our website. When listing on Amazon.com, it's important to take into account the type of products you want to sell and the specific requirements for selling in that product category.
Zach is an Amazon Optimization specialist and overall business enthusiast. Zach has ten years and hundreds of hours of Amazon experience increasing and growing & consulting companies to sell Millions of dollars a year. Zach has helped hundreds of business increase sales, profit and streamline operations while working with Amazon mAde eZ, Maui Millionaires and Automatic data Processing ADP. We have helped build and increase Amazon sales over 500% year over year. Zach was in the top 2% of Sales in the country at ADP, graduated with business marketing degree and is a licensed real estate agent.