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Social Entrepreneurship: How to Build a Social Enterprise

Create a thriving sustainable business with a social mission to help both people and the planet - the World needs this

Created byKimberley Kaur, With Social Enterprise

Last updated 4/2023

English

What you'll learn

Understand the theory of the Social Enterprise business model
You will learn about the Triple Bottom Line
Identify what a Social Issue is – and discover how the different types that affect our societies can be helped through business
You will learn the difference between a Social Enterprise, a Charity and a traditional business model
Learn about Corporate Social Responsibility and how this is different to a Social Enterprise
Understand why the United Nations Global Goals for 2030 are important for a more ethical world
Connect Social Issues with the United Nations Global Goals for ‘Sustainable Development’
You will learn how to apply the key business principle of the SWOT analysis to your business plan to help strengthen your idea
You’ll be comfortable using the SWOT analysis for your personal goals for self-development
Have the knowledge of measuring and reporting impact for your Social Enterprise
Learn the key Marketing theories, so you are equipped with PR techniques
You’ll have an introduction to Social Media, to get your Social Enterprise business idea engaged with your target market
Have the skills to carry out a competitor analysis
You’ll also gain the skills to do a customer analysis too, for thorough Marketing Research
Gain the knowledge to support the Social Enterprise sector – which the world needs, especially now more than ever!

Course content

13 sections • 30 lectures • 3h 7m total length

Welcome Intro and hello from your instructor (see resource download)5:42
A warm welcome to you, thank you for joining this course. This introduction video is a longer introduction from the main landing page and really sets out why Social Enterprise is needed in the current climate. Please also take a look at the downloadable resource, as in there I talk a little about my background, so you are able to get to know me better. I am always here for you throughout your learning journey. Please do message me, or add to the discussion board if you'd like to ask anything during your studying.

Definition4:30
This lecture will define what a Social Enterprise is through:

1. Explaining the definition and purpose

2. Introducing the Triple Bottom Line and Social Enterprise Business Model

3. Explain why the world needs Social Enterprises
Social Enterprise Business Model explained6:16
This lecture will explain the Social Enterprise Business Model and will have you thinking whether the world of Social Enterprise is for you.

(1). PEOPLE – within the Social Enterprise Business Model explained7:30
Learning about the People part of the Social Enterprise Business Model.

This lecture will highlight the importance of Employing with a difference.
People - Mini case studies: Employment6:24
This lecture will bring all the learning together from the People lecture and show you how real Social Enterprises put theory into practise.

The mini-case studies will be an eye-opener, as learning from example is powerful.
(2). PLANET - within the Social Enterprise Business Model explained4:42
This lecture will explore the Planet part of the Social Enterprise Business Model. Three key concepts will be discussed:

1. How businesses have negatively impacted the environment

2. Planet problems which currently exist

3. How Social Enterprises take care of the environment
Quiz - Planet
(3). PROFIT - within the Social Enterprise Business Model explained11:28
This lecture will take a closer look at the Profit aspect within the Social Enterprise Business Model.

Explanations will be given for:

1. Revenue

2. Costs

3. Profit

4. Break-even point
Quiz - Profit

The Charity, The Business and The Social Enterprise - Part 16:36
This lecture will introduce the differences and similarities between Charities, Businesses and Social Enterprises.

The importance of Social Media will also be briefly explored.
The Charity, The Business and The Social Enterprise - Part 219:39
This lecture is part two of the previous lecture. Three key concepts will be taught:

1. The 3 Model Matrix

2. Traditional charities and charities generating revenue

3. Traditional businesses and Corporate Social Responsibility

Social Issues - what are they and why are they important?12:23
This lecture will be exploring the key theme of Social Issues. You will learn:

1. The definition of Social Issues and why they are harmful

2. Examples of connecting the dots between the many Social Issues
Social Issues and the link to United Nations Global Goals6:24
This lecture will bring the learning of Social Issues together with knowledge of the Global Goals.
The Ripple Effect theory4:59
This lecture will discuss the theme of The Ripple Effect.

The Ripple Effect is designed to help you engage how your Social Enterprise may help prevent many Social Issues though the objectives of your business.
Sustainability and its role in a business model5:12
This lecture will discuss Sustainability and its role within business. Two key concepts will be explored:

1. The Sustainability mode

2. How Sustainability relates to the Social Enterprise Business Model

Ideas Generator8:00
The Ideas Generator is invaluable. Helping you generate an idea for your own Social Enterprise through a number of downloadable tools.
Risk Assessment - an essential part of building a business2:00
It can be a risky business setting up as an Entrepreneur. Don't fall into the trap of not thinking about the practical side to creative ideas.

The risk-assessment tool will help guide you and is downloadable.
Social Enterprise Strategy Overview3:00
Strategy is key to helping you and your Social Enterprise strive in the right direction. This tool will help you keep to the direction you wish to take your business to.

Use the Social Enterprise Strategy Overview as a 'snapshot' of your business. It is a downloadable tool.
SWOT Analysis - key business theory11:47
This lecture will take you step-by-step on completing the SWOT Analysis. The What, How and Why will all be taught.
Quiz - SWOT Analysis
SWOT Analysis for Personal Goals2:46
This lecture will help you use SWOT Analysis for your own Personal Goals. Self-development is important when becoming an Entrepreneur.

Templates of a variety of versions of the SWOT are included, as well as a list of skills.

Measuring Impact - The What and The Why5:13
This lecture will explain What Measuring Impact is all about and Why we need to do it, as measuring the impact your Social Enterprise is making is vital.

It is important for your customers and employees to understand the objectives of your business.
Measuring Impact - The How10:25
This lecture will follow on from the previous lecture. Here you will learn How to measure impact.

Learning is enhanced through the explanation of theory against a case-study example.

Intro to Marketing and Communications1:39
This lecture will introduce you to Marketing and Communications and what the module entails.
The 4P's - explaining the core principals of Marketing theory8:11
This lecture will teach you all about the 4P's and the Marketing Mix, as the 4P's is an important in Marketing theory.
Quiz - The 4P's
Social Media - Digital Marketing6:27
In this lecture, you will learn how to use Social Media strategically for business.

Included are Top Tips to get you started on the right path to Social Media.
Public Relations - Be Seen and Get Heard6:13
This lecture will explore the world of Public Relations. Getting your Social Enterprise into a newspaper, magazine or online source is an exciting concept! In this lecture, students will learn practical ways in putting their content into the world through PR, with a step-by step guide.
Competitor and Customer Analysis - Marketing Research to get ahead4:46
This lecture will discuss the important business theory of both Competitor and Customer Analysis. After completion of this lecture students will have a number of key questions to help guide them to carry out their analysis on both their competition and customers.

Requirements

Key business principles are explained in the course, so no prior knowledge and/or experience of creating a business are needed to take the course.
This course is suitable for learners wanting to start a Social Enterprise and also for those who just want to know more about what a Social Enterprise is.

Description

There is no profit to be made on a dying planet.

This is about entrepreneurship that problem solves. A force for good. This is about having a social impact at scale. Be creative and help the world.

Humanity and the Planet needs your entrepreneurial mindset. The World needs innovative, compassionate and creative entrepreneurs with a vision to help bring solutions to social issues, using a powerful business model - the Social Enterprise.

People are suffering from Poverty, Discrimination, Racism, Homelessness and the Planet is being damaged every second from the Plastics crisis, Climate Change and destruction by the Fashion Industry. We need solutions and all of these Social Issues can be helped through the business model of a Social Enterprise.

There is a huge opportunity to use business as a force for good.

Empower societies problems and social issues through changing the way WE do business. Let's create change throughout the world. There is no time to wait as large greedy corporations and governments are failing us all everyday.

Zoe Wiggins, a student on this course has gone on to set-up her very own Social Enterprise ‘Vida Eco Shop’. You can hear all about her journey as a social entrepreneur in the BONUS Section. Zoe gives the course 5 stars and says “Highly recommended if you are thinking about starting a social enterprise.”

Join Zoe and many others with making a positive impact on this world.

Coronavirus thrives on Inequality. People and the Planet were suffering before the pandemic, but now things are getting so much worse. It is possible to have a business and help people and the planet at the same time. Learning about Social Enterprises is crucial to making the positive changes we want to see in society, across all countries.

*** While there are many industries that exploit people and the planet for excessive profit - a Social Enterprise is different. The heart of a Social Enterprise is a social mission; its purpose and dedication to tackle a social issue ***

This course is suitable for anyone wanting to learn more about the Social Enterprise business model.

Modules include the United Nations Global Goals agenda, social issues, as well as marketing and communications topics.

With a 30-day 100% money back guarantee, jump in and join the Social Enterprise Revolution.

Who this course is for:

Anyone wanting a profitable business.
Anyone wanting to create a positive social impact.
Anyone wanting to see a real difference in their communities.
Entrepreneurs with a social conscience.
Anyone wanting to learn something new and exciting.
The course is suited to all abilities.

Social Entrepreneurship: How to Build a Social Enterprise

What you'll learn

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Course content

Welcome!1 lecture • 6min

What is Social Enterprise?2 lectures • 11min

The United Nations Global Goals - Sustainable Development Goals1 lecture • 8min

Triple Bottom Line - 3P's4 lectures • 30min

The Charity v. The Business v. The Social Enterprise2 lectures • 26min

Social Issues4 lectures • 29min

The Essential Tools5 lectures • 28min

Feature Case-Study1 lecture • 11min

Measuring Impact2 lectures • 16min

Marketing and Communications5 lectures • 27min

Requirements

Description

Who this course is for: