
Explore a five-step plan to boost year-end fundraising: set goals, identify your ideal donor, tell a compelling story, choose effective tools, and budget, execute, and measure for a holiday season.
Define goals to create vision and measure progress; set measurable, time-bound goals and identify obstacles like not enough donors or not knowing how to reach them.
Turn your listed problems into a problem statement, precursor to your goal, with an if statement showing that if you don't raise money you won't engage donors.
Set a simple, donor-engagement goal by reversing your problem statement and hanging it up as a clear, actionable target to guide year-end fundraising.
Define your ideal donor with three exercises: describe the donor, reveal what matters to them, and identify the easiest outreach channels; build a focused plan that motivates action.
Review your current donors and confirm they match your ideal donor profile by tracking them in a database. Adjust your tactics to cultivate donors toward monthly or major gifts.
Learn to find and tell donor-focused stories that engage giving, by listening to frontline staff, highlighting people over programs, and using a single poster child to drive end-of-year fundraising.
Learn to reach your ideal donor with cost-effective tools like emails. Use direct mail, media relations, and thank-you notes during the end-year giving surge.
Set a realistic budget, scale back when needed, and measure results to optimize your end-of-year fundraising plan; execute to grow by as much as 70 percent year after year.
Set a goal, define your audience, tell your story, choose your tools, and budget, measure, and execute to seize the end-of-year fundraising opportunity and the 40 billion donated this year.
My first year fundraising I was petrified. The pressure was on to deliver and I had never done anything like fundraising before. One night I saw an email had a statistic that changed everything for me. The statistic was simple - 24% of all donations for the year happen in December, and most of those occur in the last week of the year.
I read this two weeks before the end of the year - I had to act fast. That week I put together a communications campaign that raised over $10,000 during that last week. I tried the campaign again, and raised $30,000 in one day!
This year, consumers will donate an estimated $48 billion dollars between November and December this year. You have the same opportunity right now to raise some serious cash.
This class will teach you, step-by-step, how to develop a strategic plan to reaching and motivating donors so that they donate. I will also include the exact campaign I used to raise that $30,000.
Did you know that non-profits who develop a strategic plan and refine it every year can experience up to 70 percent growth in year-end giving? Let's make sure your cause gets the funding you need.
Now, here are some things to consider:
If all this course did was teach you how to organize your communications tools so that they work together, would it be worth the investment? YES!
If all this course did was teach you how to talk to your donors so that they respond and want to donate, would it be worth the investment? YES!
If all this course did was double your investment, would it be worth it? YES!
This is the time of year to get your donors motivated, so what are you waiting for?! Let's get started.