How to fundraise during the end of the year like a pro

A step-by-step guide to take your non-profit fundraising efforts to the next level during the year-end season.
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Instructed by Craig Severinsen Marketing / Other
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  • Lectures 19
  • Length 36 mins
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2014 English

Course Description

My first year fundraising I was petrified. The pressure was on to deliver and I had never done anything like fundraising before. One night I saw an email had a statistic that changed everything for me. The statistic was simple - 24% of all donations for the year happen in December, and most of those occur in the last week of the year.

I read this two weeks before the end of the year - I had to act fast. That week I put together a communications campaign that raised over $10,000 during that last week. I tried the campaign again, and raised $30,000 in one day!

This year, consumers will donate an estimated $48 billion dollars between November and December this year. You have the same opportunity right now to raise some serious cash.

This class will teach you, step-by-step, how to develop a strategic plan to reaching and motivating donors so that they donate. I will also include the exact campaign I used to raise that $30,000.

Did you know that non-profits who develop a strategic plan and refine it every year can experience up to 70 percent growth in year-end giving? Let's make sure your cause gets the funding you need.

Now, here are some things to consider:

  • If all this course did was teach you how to organize your communications tools so that they work together, would it be worth the investment? YES!
  • If all this course did was teach you how to talk to your donors so that they respond and want to donate, would it be worth the investment? YES!
  • If all this course did was double your investment, would it be worth it? YES!

In fact, I'm so confident that you'll make at least double your investment that if you don't raise $600 in the next three months as a result of the things you learn in this course, I'll refund your money - no questions asked.

*UPDATE - For Udemy subscribers we're offering this course for FREE. Raising money during the end of the year is so important for non-profits that we want EVERYONE to kill it this year.*

This is the time of year to get your donors motivated, so what are you waiting for?! Let's get started.

What are the requirements?

  • Have someone who can champion their cause (the ED, Comms. Director or a fundraiser)

What am I going to get from this course?

  • Explain why year-end giving is so important
  • Plan a tailored year-end giving campaign
  • Budget and execute a year-end giving campaign
  • Raise more money through year-end giving

Who is the target audience?

  • Non-profit Executive Directors, Non-profit Marketers and Non-profit fundraisers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Your introduction to raising more money
What you can expect from this course
Section 2: Step 1: Set a goal
Why are goals important?
Assignment: Write out your woes
Make a Problem Statement
Assignment: Make a "problem statement"
Make your goal and hang it up!
Setting Goals - level Pro
Section 3: Step 2: Define your audience
Why you should define your audience
Assignment: Get to know your donor.
Who are you already talking to?
Information is the Secret to Fundraising
Section 4: Step 3: Find your story
Your story is meant to be heard
The Art of Story Telling
Section 5: Step 4: Choose your tools
How can you reach your audience?
Must have tools for year-end campaign
Craig's $30,000 campaign
Section 6: Step 5: Budget, measure and execute
Set the budget and execute your plan
Section 7: Conclusion - Your plan will work

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Instructor Biography

Craig Severinsen, Storyteller and catalyst for change

Craig is the CEO of Bright Works PR and Marketing based out of Provo, UT. He is a leader in taking control of your story in order to have peace of mind, confidence and make more money. Bright Works specializes in the Meetings, Travel and non-profit industries.

Craig got his start in the art of storytelling during his time doing PR for the Walt Disney Company. His passion to help others and give voice to those in need led him to begin serving the non-profit industry. Now, combining his passion for storytelling and helping others, Craig teaches organizations how to tell their story in a way that motivates their audience to action.

Craig founded Bright Works PR on the premise that everyone has a story and that stories are meant to be heard. His work has landed major media attention for his clients, increased profitability of companies and non-profits and given confidence and peace of mind to CEO's, marketers, fundraisers and PR pros around the world.

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