Google Analytics: Take a Data Driven Approach to Growth

Set Up Google Analytics Correctly, Track Marketing Analytics and Get Actionable Insights to Increase Traffic & Sales!
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  • Lectures 35
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2015 English

Course Description

By the end of this course, you will be confidently using Google analytics to monitor the health of your business and identify growth opportunities.

Student Testimonial: ★★★★★ "Amazing and usable content! ..Chock full of insights and helpful ideas. I learned so much." - Jolie Hasson

How is This Course Different?

You've seen other courses out there on Google Analytics before. They cover every little thing about Google Analytics, every report, every setting and so on, without providing any ACTIONABLE INFORMATION.

This course is different. Just take a look at the lecture titles below. In each lecture, we'll cover specific steps you can take that will help you to ultimately get more traffic and earn more money!

Discover Valuable Insights to Help Grow Your Business

Analyse Traffic Sources so You Can Get More Traffic to Your Site

✔ Use Behaviour Reports to Improve Visitor Retention & Conversion

✔ Find & Resolve Technical Errors Blocking Sales and much much more!

Once enrolled, you'll also have access to myself, a Google Analytics Certified user, so you can get feedback, advice and support as you complete the lectures.

You Don't Need to Be Technical to Take This Course

Most of the reports that we are going to look at are already contained as standard reports in your Google Analytics Account. To unlock even more insights, you will be setting up a custom report and a custom dashboard but you can set this up in one click - I've made it incredible easy for you!

Content & Overview

This course is designed for anyone who wants to make data driven decisions to grow their business but is struggling to do so because they feel overwhelmed by the technicalities and data.

In each section of the course, I'm going to walk you step by step through Google Analytics and show you how to answer strategic questions you may be facing.

Strategic Questions You'll Learn How to Answer with Google Analytics:

  • What Key Performance Indicators should you be tracking?
  • Where should you focus your marketing efforts?
  • How can you keep more visitors on your site and get them to convert?
  • What technical issues are blocking sales?

I'll explain how you can answer these keys questions using the analytics of one of my online properties.

You can take this same approach with your own data so that you can quickly find and document similar insights and share them with your management team or clients.

In particular, I want to help you identify the "low hanging fruit" i.e. the fixes or updates which are easily achievable and will have a disproportionately positive impact on your site.

Whether you're a beginner, intermediate or want a refresh as advanced, this training will help your grow your business (or future business!) with Google Analytics.

I guarantee you the only regret you're going to have is that you didn't find this course 6 months ago and get started then.

Stop making important business decisions in the dark. Enrol today risk free and learn how to make data driven decisions to grow your business with Google Analytics!

What are the requirements?

  • You don't need to be technical or have any Google Analytics Experience to take this course. Just follow the simple steps and by the end of the course you be analyzing data like an expert!

What am I going to get from this course?

  • Analyze Marketing Performance to Maximize its Effectiveness and Optimize ROI
  • Optimise Your Content using Google Analytics Behaviour Reports
  • Increase Your Conversions Using Google Analytics Conversion Reports
  • Identify Primary Markets & Uncover New Ones Using Location Reports
  • Reduce Bounce Rates Using the Top Exit Pages Report
  • Resolve Technical Errors Blocking Sales Using the Mobile, Browser & OS Reports

Who is the target audience?

  • This course is designed for anyone who wants to make data driven decisions to grow their business but is struggling to do so because they feel overwhelmed by the technicalities and data.
  • Small business owners, entrepreneurs and anyone looking get hired into an analytics role will benefit hugely from the step by step process outlined in this course
  • Not intended for advanced Google Analytics users as much of the content may be revision.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Let's Jump Straight In!
Demo Account
Free Download: Google Analytics Insights Workbook
Section 2: Set Up Google Analytics for Actionable Data
Install Google Analytics Quickly & Enable a Very Important Report
Set Up Goals: The Critical Step to Collecting Actionable Data
Further Instructions: Adding Goals & Ecommerce Tracking
Filter Internal Traffic So You Don't Skew Your Data
Free Custom Dashboard: Save Yourself Hours!
3 questions

Test What You've Learned About How to Set Up Google Analytics Correctly

Challenge: Complete the Google Analytics Set Up Checklist
Section 3: Analyze Traffic Sources So You Can Get More Traffic to Your Site
Acquisition Overview Report: Identify Your Main Sources of Traffic
Source/Medium Report: Grow Your High Converting Traffic Sources
Free Custom Report: Best Days to Post Content
3 questions

Test What You've Learnt About How to Analyse Your Traffic Sources

Challenge: Document The Opportunities To Increase Your Traffic
Section 4: Use Behaviour Reports to Improve Visitor Retention & Conversion
Analyze Visitor Behaviour Overview
Landing Pages Report: Reduce Your Bounce Rate & Make More Sales
All Pages Report: Identify & Make More of Your Popular Content
Exit Pages Report: Plug Your Website's Leaks & Grow Faster
3 questions

Test What You've Learnt About How to Analyze Visitor Behaviour on Your Website

Challenge: Note Down Your Opportunities to Improve Visitor Engagement
Section 5: Identify Primary Markets & Uncover New Ones with Audience Reports
Geo Location Report: Target Your Best Converting Visitors with Ads
Demographics Report: Use This Data to Identify Your Ideal Customer
3 questions

Test What You've Learned About Analyzing the Age, Gender & Interests of Your Visitors

Challenge: Document Insights From Your Audience Reports
Section 6: Quick Wins: Resolve Technical Errors Blocking Sales
Technology Reports: Prioritize Design and UX Improvements
Mobile Traffic Report: Increase Sales with a Mobile Friendly Site
Browser & OS Report: Pinpoint Any Browser Errors & Resolve Them
Challenge: Document & Resolve Any Technical Errors
Section 7: Bonus Lectures
How to Get Rid of Spam Traffic from Google Analytics
Find Traffic Sources for Unusual Top Landing Page
Better Understand Your Bounce Rates
Track Marketing Campaigns with Campaign Tagging
Get Notified for Traffic Drops & Spikes with Custom Alerts
Use Google Analytics Annotations to Document Your Tests
Get Dashboards for ecommerce, SEO, your Role and More!
Add Shortcuts & Find Your Key Metrics Instantly
Test Your Site to Ensure it's Mobile Friendly
Section 8: Course Wrap Up & Thank You
Course Summary & Thank You
Bonus: An Offer You Can't Refuse...

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Instructor Biography

Daragh Walsh, Marketer & Teacher with 90,000+ Students

More than 90,000 can’t be wrong! That’s how many students have taken my courses, leaving more than 9,000 top-rated reviews.

As a Google Certified Marketer, I've freelanced with Amazon, Hertz, CallawayGolf as well as grown my own successful teaching business online!

I know you want results – and I am an expert at getting them. I teach proven marketing strategies that are designed to make an impact AND increase your bottom line.

I'm based in Ireland and love connecting with people for all over the world.

Check out my courses below!

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