Google Analytics: Take a Data Driven Approach to Growth

Set Up Google Analytics Correctly, Track Marketing Analytics and Get Actionable Insights to Increase Traffic & Sales
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  • Lectures 35
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2015 English

Course Description

This Google Analytics Training Course will walk you step by step through your Google Analytics account and show you how to answer strategic questions facing your business.

Student Testimonial: ★★★★★ "Amazing and usable content! ..Chock full of insights and helpful ideas. I learned so much." - Jolie Hasson

How is This Course Different?

You've seen other courses out there on Google Analytics before. They cover every little thing about Google Analytics, every report, every setting and so on, without providing any ACTIONABLE INFORMATION.

This course is different. Just take a look at the lecture titles below. In each lecture, we'll cover specific steps you can take that will help you to ultimately get more traffic and earn more money!

Discover Valuable Insights to Help Grow Your Business

Analyse Traffic Sources so You Can Get More Traffic to Your Site

✔ Use Behaviour Reports to Improve Visitor Retention & Conversion

✔ Find & Resolve Technical Errors Blocking Sales and much much more!

Once enrolled, you'll also have access to myself, a Google Analytics Certified user, so you can get feedback, advice and support as you complete the lectures.

You Don't Need to Be Technical to Take This Course

Most of the reports that we are going to look at are already contained as standard reports in your Google Analytics Account. To unlock even more insights, you will be setting up a custom report and a custom dashboard but you can set this up in one click - I've made it incredible easy for you!

Content & Overview

This course is designed for anyone who wants to make data driven decisions to grow their business but is struggling to do so because they feel overwhelmed by the technicalities and data.

In each section of the course, I'm going to walk you step by step through Google Analytics and show you how to answer strategic questions you may be facing.

Strategic Questions You'll Learn How to Answer with Google Analytics:

  • What Key Performance Indicators should you be tracking?
  • Where should you focus your marketing efforts?
  • How can you keep more visitors on your site and get them to convert?
  • What technical issues are blocking sales?

I'll explain how you can answer these keys questions using the analytics of one of my online properties.

You can take this same approach with your own data so that you can quickly find and document similar insights and share them with your management team or clients.

In particular, I want to help you identify the "low hanging fruit" i.e. the fixes or updates which are easily achievable and will have a disproportionately positive impact on your site.

Whether you're a beginner, intermediate or want a refresh as advanced, this training will help your grow your business (or future business!) with Google Analytics.

I guarantee you the only regret you're going to have is that you didn't find this course 6 months ago and get started then.

Stop making important business decisions in the dark. Enrol today risk free and learn how to make data driven decisions to grow your business with Google Analytics!


What are the requirements?

  • You don't need to be technical or have any Google Analytics Experience to take this course. Just follow the simple steps and by the end of the course you be analyzing data like an expert!

What am I going to get from this course?

  • Analyze Marketing Performance to Maximize its Effectiveness and Optimize ROI
  • Optimise Your Content using Google Analytics Behaviour Reports
  • Increase Your Conversions Using Google Analytics Conversion Reports
  • Identify Primary Markets & Uncover New Ones Using Location Reports
  • Reduce Bounce Rates Using the Top Exit Pages Report
  • Resolve Technical Errors Blocking Sales Using the Mobile, Browser & OS Reports

What is the target audience?

  • This course is designed for anyone who wants to make data driven decisions to grow their business but is struggling to do so because they feel overwhelmed by the technicalities and data.
  • Small business owners, entrepreneurs and anyone looking get hired into an analytics role will benefit hugely from the step by step process outlined in this course
  • Not intended for advanced Google Analytics users as much of the content may be revision.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Let's Jump Straight In!
Demo Account
Article
Free Download: Google Analytics Insights Workbook
Preview
04:41
Section 2: Set Up Google Analytics for Actionable Data
Install Google Analytics Quickly & Enable a Very Important Report
05:08
Set Up Goals: The Critical Step to Collecting Actionable Data
08:22
Further Instructions: Adding Goals & Ecommerce Tracking
Article
Filter Internal Traffic So You Don't Skew Your Data
03:54
Free Custom Dashboard: Save Yourself Hours!
Preview
07:34
3 questions

Test What You've Learned About How to Set Up Google Analytics Correctly

Challenge: Complete the Google Analytics Set Up Checklist
01:03
Section 3: Analyze Traffic Sources So You Can Get More Traffic to Your Site
Acquisition Overview Report: Identify Your Main Sources of Traffic
06:37
Source/Medium Report: Grow Your High Converting Traffic Sources
09:32
Free Custom Report: Best Days to Post Content
08:08
3 questions

Test What You've Learnt About How to Analyse Your Traffic Sources

Challenge: Document The Opportunities To Increase Your Traffic
01:31
Section 4: Use Behaviour Reports to Improve Visitor Retention & Conversion
Analyze Visitor Behaviour Overview
01:30
Landing Pages Report: Reduce Your Bounce Rate & Make More Sales
09:44
All Pages Report: Identify & Make More of Your Popular Content
04:47
Exit Pages Report: Plug Your Website's Leaks & Grow Faster
06:14
3 questions

Test What You've Learnt About How to Analyze Visitor Behaviour on Your Website

Challenge: Note Down Your Opportunities to Improve Visitor Engagement
01:18
Section 5: Identify Primary Markets & Uncover New Ones with Audience Reports
Geo Location Report: Target Your Best Converting Visitors with Ads
04:23
Demographics Report: Use This Data to Identify Your Ideal Customer
06:08
3 questions

Test What You've Learned About Analyzing the Age, Gender & Interests of Your Visitors

Challenge: Document Insights From Your Audience Reports
Article
Section 6: Quick Wins: Resolve Technical Errors Blocking Sales
Technology Reports: Prioritize Design and UX Improvements
00:38
Mobile Traffic Report: Increase Sales with a Mobile Friendly Site
03:59
Browser & OS Report: Pinpoint Any Browser Errors & Resolve Them
01:06
Challenge: Document & Resolve Any Technical Errors
Article
Section 7: Bonus Lectures
How to Get Rid of Spam Traffic from Google Analytics
08:32
Find Traffic Sources for Unusual Top Landing Page
03:07
Better Understand Your Bounce Rates
04:43
Track Marketing Campaigns with Campaign Tagging
05:45
Get Notified for Traffic Drops & Spikes with Custom Alerts
05:24
Use Google Analytics Annotations to Document Your Tests
03:43
Get Dashboards for ecommerce, SEO, your Role and More!
03:10
Add Shortcuts & Find Your Key Metrics Instantly
01:36
Test Your Site to Ensure it's Mobile Friendly
01:33
Section 8: Course Wrap Up & Thank You
Course Summary & Thank You
02:32
Bonus: An Offer You Can't Refuse...
Article

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Instructor Biography

Daragh Walsh, Google Certified Marketer & Teacher with 60,000+ Students

More than 60,000 can’t be wrong! That’s how many students have taken my courses, leaving more than 6,000 top-rated reviews.

As a Google Certified Marketer, I have collaborated with companies in more than forty countries around the world. I've worked with Amazon, Hertz, CallawayGolf and many more!

I know you want – results – and I am an expert at getting them. I teach skills and strategies that are designed to make an impact. My courses cover such topics as Search Engine Optimization (SEO) and Google Analytics.

Tinkering with my courses based on the feedback that I get from my students, I have developed a teaching style and a teaching structure that are conducive to fast learning and positive outcomes.

I am based in Ireland and enjoy working with people from countries all around the world.

Check out my courses below!

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