Google Analytics for Beginners - Master Google Analytics

Learn Google Analytics - Become an Expert in Web & Marketing Analytics in this Best-Selling Google Analytics Course!

Created byDaragh Walsh

Last updated 10/2021

English

What you'll learn

Set up Google Analytics in minutes and see how a website is performing
Set up goals in Google Analytics to see a website's conversion rate
Find out what pages of a website are the most popular
Find out the age, gender and location of a website's visitors
Find out which marketing activities are bringing in the most website visitors
Go beyond the standard reports and learn advanced tips and tricks

Course content

5 sections • 31 lectures • 2h 27m total length

Course Overview1:46
Learn to set up Google Analytics in minutes, uncover growth opportunities from reports, even with no experience, and build your business and digital marketing career through practical, real-life examples.
Google Analytics Overview6:35
Discover how Google Analytics helps you grow a business for free, using the home dashboard, standardized reports, and customization to analyze real-time, audience, acquisition, behavior, and conversions.
How to Set Up a Google Analytics Demo Account4:08
Google Analytics Dictionary - The Top 50 Terms to Know4:30

How to Set Up Google Analytics on ALL websites (WordPress, Wix, Shopify etc.)6:06
A Note on Google Analytics 4 Setup5:55
How to Add Reporting Views and Get a Back Up of Your Data3:05
How to Filter Out Internal Traffic and Get Accurate Reports2:39
Learn how to create a filter in Google Analytics to exclude internal traffic by IP address, access the admin area, apply a predefined exclude filter, and improve data accuracy.
How to Set Up Goals and See a Website's Conversion Rate6:07
How to Add a Goal Value and See How Much a Conversion is Worth0:34
How to Set Up eCommerce Tracking in Google Analytics4:09
Set up ecommerce tracking in Google Analytics to measure transactions and revenue. Understand the difference between ecommerce and enhanced ecommerce reporting.

Real Time Reports - What's Happening On Your Site Right Now?4:01
Audience Reports - Who are Your Website Visitors?9:25
Explore audience reports in Google Analytics to understand demographics, interests, languages, locations, and device usage. Use age, gender, and new and returning visitor insights to tailor ads and content.
Acquisition Reports - How Are People Finding Your Website?6:25
Behaviour Reports - What Are People Doing on Your Site?5:09
Learn to use the Google Analytics behavior reports to analyze landing pages, all pages, and exit pages, optimize bounce rate, and improve time on page and overall site experience.
How to Track Specific Marketing Activities with Campaign Tagging3:34
Campaign Tagging (Step- by-Step Example)0:13
How to Use Segments for Deeper Insights Into Your Audience4:39
Master segments in Google Analytics to compare a subset of your audience, like Japan visitors, against the total data set and reveal insights on age and gender.

How to Set Up Custom Dashboards for SEO, Site Performance & More!6:02
Explore how to create and use custom dashboards in google analytics to perform in depth analysis, monitor site performance, and reveal correlations across seo and ppc metrics.
How to Set Up Custom Reports (FInd Out Your Best Days to Post)8:08
Learn to create a custom best days to post report in Google Analytics, reveal peak hour and weekday traffic and conversion patterns to optimize promotions and content scheduling.
How to Set Up Custom Alerts (Get Emailed When Traffic Spikes & Dips)3:15
How to Filter Out Spam Traffic and Get Accurate Reports2:41
Learn to remove spam traffic from Google Analytics reports by adding a custom filter in the admin section, using campaign source to block spam sites. Remember filters are not retroactive.
How to Use Machine Learning to Better Understand and Act on Your Data6:50
Analytics Intelligence uses machine learning to answer plain-English questions and surface insights in analytics, including site speed and referral traffic, acting as your personal analytics assistant.
How to Get Access to a Google Analytics Account (Work or Client)1:54
Benchmarking Reports - Find out what your competitors are doing9:51
Enable benchmarking reports in Google Analytics to compare your site against 1,600 industry verticals, analyze channels, locations, and devices, and uncover growth opportunities from mobile underperformance to paid search potential.
How to Link Google Ads to Google Analytics for Remarketing Campaigns6:09
How to Set Up Event Tracking and Track Click-to-Call Phone Numbers6:50
Learn how to set up event tracking in Google Analytics to capture user interactions like click-to-call, and implement the tracking code with category, action, and label.
How to Use the Top 6 Google Analytics Features10:59
Explore how to use the top six Google Analytics features to analyze reports, apply date ranges and comparisons, add segments, annotations, and drill down with dimensions and metrics.
How Google Analytics Uses 'Cookies' to Collect Data About You4:57
Learn how Google Analytics uses a tracking code and cookies to collect anonymous data about website visitors, including pages viewed, traffic sources, and sessions, while respecting privacy.

Requirements

No experience required. If you can use a web browser, you are good to go!

Description

Quickly master Google Analytics with this hands-on, scenario-driven course, and start improving the performance of your websites today!

Check out These Top Rated Reviews

"This course gave me the information our company has needed for ages. No more big bucks to outsource this." - Sue Freyvogel
"Amazing and usable content! ..Chock full of insights and helpful ideas. I learned so much." - Jolie Hasson
"Laser-focused exactly on the essentials I needed to hit the ground running with Google Analytics, highly recommended." - Adolfo Foronda

Go from Beginner to Advanced
By the end of this Google Analytics course, you will be using Google analytics as a powerful tool to monitor the health of your business and identify growth opportunities.

You'll go from beginner to advanced and your instructor will take you through each step on screen:

Create a Google Analytics Account
Install Tracking Code
Load Demo Data from a Real Online Store
Add Filters to Remove Internal Traffic
Analyze Real-Time Reports
Analyze Audience Reports
Analyze Acquisition Reports
Analyze Behaviour Reports
Deep Dive Into Data with Dimensions & Segments
Track Marketing Campaigns with Campaign Tagging
Add Colleagues to Google Analytics
Configure Goal Tracking
Remove Spam Traffic
Set Up Custom Alerts
Master new features like Analytics Intelligence

This Course Also Comes With...

Lifetime Access to All Future Updates
Fast & Friendly Support in the Q&A section
Udemy Certificate of Completion Ready for Download
A 30-Day "No Questions Asked" Money Back Guarantee!

This Offer Won't Last Forever

Enroll today to claim your limited-time discount and learn how to grow your business and career with Google Analytics!

Who this course is for:

This course is designed for anyone who wants to make data driven decisions to grow their business but is struggling to do so because they feel overwhelmed by the technicalities and data.
Small business owners, entrepreneurs and anyone looking get hired into an analytics role will benefit hugely from the step by step process outlined in this course
Not intended for advanced Google Analytics users as much of the content may be revision.

Google Analytics for Beginners - Master Google Analytics

What you'll learn

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Course content

Introduction4 lectures • 17min

How to Set Up Google Analytics Like a Pro7 lectures • 29min

How to Analyse Reports & Increase Traffic and Sales7 lectures • 33min

More Google Analytics Tips & Tricks11 lectures • 1hr 8min

Conclusion2 lectures • 1min

Requirements

Description

Who this course is for: