Google Ads/AdWords Consultation - Learn From Former Googler
4.4 (82 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,784 students enrolled

Google Ads/AdWords Consultation - Learn From Former Googler

For Small Businesses Struggling To Get The Most Out Of Google Ads (Formerly Google AdWords)
4.4 (82 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,784 students enrolled
Last updated 11/2018
English
English [Auto-generated]
Current price: $11.99 Original price: $49.99 Discount: 76% off
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This course includes
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to sustainably grow your business with Google Ads
  • How to have much more confidence when it comes to using Google Ads

  • How to understand what return you need to achieve to sustainably grow your business

  • How to accurately measure your Google Ads return with Conversion Tracking
  • How to improve your Google Ads returns by learning how to build high performing Search Campaigns and how to avoid the most common ways small businesses waste money on Google Ads
  • How to leverage Google's resources to help you get the most out of Google Ads
Requirements
  • Access to the internet
  • A Google Ads account
  • NO PREVIOUS GOOGLE ADS EXPERIENCE REQUIRED
Description

Welcome to your Google Ads consultation!

My name is Trevor Geller and I'm a former Google and Udemy employee that's consulted hundreds of small businesses on how to get the most out of Google Ads. I've also managed millions of dollars in ad spend myself during my time on Udemy's marketing team.

This consultation is the product of countless hours spent talking to small businesses and understanding what they struggled with when it came to Google Ads. It was also built in partnership with one of Udemy's top instructors, Chris Haroun. He's helped make sure it's as valuable as possible for your small business. Also, a big thank you to my girlfriend, Denise Rivas, who helped film, edit, and create the beautiful slides for the consultation.

This consultation is not designed for someone looking to become a full-time Google Ads expert. Instead, it's built for the vast majority of Google Ads users who wear a million hats at their business and just need to understand the essentials to growing their business sustainably with Google Ads.

This consultation will teach you how to properly measure your Google Ads return and how to improve that return. By the end of it, I promise you'll walk away feeling much more confident in growing your business with Google Ads.

Who this course is for:
  • Small business owners struggling to get the most out of Google Ads
  • Someone who needs to understand the essentials of Google Ads, but doesn't have the time nor the desire to become a full-time Google Ads expert
  • Someone brand new to Google Ads who wants to understand how to grow their business sustainably
Course content
Expand all 33 lectures 01:50:29
+ Google Ads Crash Course
5 lectures 16:09
Introduction
00:23
How Do Search Ads Work?
07:28
What Is A Conversion?
02:00
+ How To Measure Your Google Ads Return
11 lectures 43:31
Introduction
02:39
Exercise: Figuring Out Your Break-Even Ad Spend
01:31
Customer Acquisition Funnel And Deciding What To Track As A Conversion
06:02
Exercise: Customer Acquisition Funnel And Deciding What To Track As A Conversion
01:31
Translating Your Break-Even Ad Spend Into Your Goal Cost Per Conversion (CPA)
05:01
Exercise: Translating Your Break-Even Ad Spend Into Your Goal CPA
01:43
Setting Up Conversion Tracking - Website Conversions
08:25
Setting Up Conversion Tracking - Phone Calls
04:19
Setting Up Conversion Tracking - Extras
04:42
Conclusion
01:23
+ How To Improve Your Google Ads Return
13 lectures 41:19
Introduction
01:22
How To Build High Performing Search Campaigns - Intro
02:37
How To Build High Performing Search Campaigns - Campaign Structure
02:19
Exercise: Campaign Structure & Keywords
02:43
How To Build High Performing Search Campaigns - Creating Ads
03:33
Exercise: Creating Ads
01:47
How To Build High Performing Search Campaigns - Wrap-up
00:58
Most Common Ways Small Businesses Waste Money On Google Ads
05:36
Extras: Campaign Settings
05:14
Extras: Bid Strategies
04:41
Extras: Ad Extensions
03:52
Conclusion
00:58