Gain Leads and Colleagues with a Real Estate Website/Blog
4.7 (3 ratings)
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Gain Leads and Colleagues with a Real Estate Website/Blog

The Ultimate Guide to Boosting Sales by Building a Real Estate Website/Blog using Wordpress
4.7 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,192 students enrolled
Created by RJ Bryan
Last updated 12/2014
English
Current price: $10 Original price: $20 Discount: 50% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 11 mins on-demand audio
  • 6 Articles
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Have a coupon?
What Will I Learn?
Generate Leads to Make More Money
Build Multiple Streams of Income
To Foster Relationships with Local Professionals
To Build a Real Estate Website/Blog Community
To Retain, Build and Leverage Communication with Past and Future Clients
View Curriculum
Requirements
  • Willingness to Build Relationships with your Community, Clients and Colleagues
Description

Want to know how to build a real estate website to make more money and grow your business? You've come to the right place. By the end of this course, you will have a real estate website /blog within a week.

Benefits

By the end of this course you will know:

  1. How to setup a website/blog
  2. How to generate leads with content marketing
  3. How to make money by building multiple streams of passive income with your site

A quarter of they way through the course you will have a site- then you will be well on your way to being one of the great real estate websites out there.

You will be able to implement the "Killing 2 Birds with 1 Stone" method

I will also tell you some tactics that will allow you to do market research, lead generation and networking while contributing to your site at least twice a month and max 4x a month (once a week). This will take some of the skills you already posses as a great Real Estate Professional, just applied a bit differently.

You Do Not Need to be a Techie

Nor am I trying to make you one. Your time should be spend gaining leads, following up and networking.

You do need to be willing to learn processes and a few new words and their meanings. Some of you have probably heard of SEO/Local SEO or SERP, if not, I will explain the basics. Being in the real estate business, I understand that you don’t want to spend the bulk of your time posting and writing (I can show you how and where to outsource for a reasonable price... more on this inside course).

To create real estate website and blog is not only a awesome way to gain leads, it will also allow you to develop a community. You can build a virtual team of Real Estate Professionals who you can connect with, share stories, services and market information. Once you learn the practices in these lectures you will market yourself as a expert in the industry and build trust with clients and colleagues.

This Course is For:

Real Estate Professionals who need a website/blog to generate leads, build relationships and create a foundation within their niche i.e. their geographic location and niche within the Real Estate Business.

  • Real Estate Agent Websites
  • Real Estate Investors Websites
  • Mortgage Broker Websites
  • Hard Money Lenders Websites

How to Market Real Estate

For the past decade more and more industries have moved there marketing funds to digital. The same is for the real estate industry, but more than just posting ads on Google, Bing and Yahoo, its about having an online presents. The site/blog that you will create is the strongest foundation for your real estate marketing strategies. We go into how you can create strategies using Local SEO, networking and content development to market yourself, your services and listings. You can post:

  • Commercial Real Estate Listings
  • Latest housing market news
  • Real Estate Advertising Ideas
  • Real Estate Marketing Product

This course is NOT for

  • People who aren’t interested in building a online presents
  • People who shy away from networking online
  • Those who lack vision

This course is designed to take you through the simple steps that it takes to become web/blog literate. We will touch on the terms, service and practices that you need to get the job done.

Lets Build Real Estate Website!

Who is the target audience?
  • Real Estate Agents
  • Mortgage Brokers
  • Real Estate Investors
  • Hard Money Lenders
  • Real Estate Lawyers
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Curriculum For This Course
Expand All 26 Lectures Collapse All 26 Lectures 02:12:21
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Why Should You Build a Real Estate Website and Your Vision
3 Lectures 10:58

As you know nothing is executed well without vision. I want you to see what this information will do for you and your business when take action.

You will be more connected and informed than ever before. Connecting with colleagues and clients will be 100% easier!

I’ll go over the broad topics we’ll cover in the course, as well as review the supplemental material and assignments. I’ll also touch on why the course will help students, and what they’ll get out of it once they’ve completed it.

Preview 01:40

This assignment is just to get you thinking and putting thoughts to paper. Ask yourself, using some thoughts from the previous lecture, what can this do for my business?

Think:

Will this get me press as an expert? How?

Will this keep my clients informed? entertained

Will this make my clients remember me?

Also, Tweet me :)

Preview 04:15


Building an Additional Source of Income
1 question
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Branding: What Will Your Online Presence Say About Your Business?
4 Lectures 30:33

Branding! this is the fun part. If you took the time to write your business vision, you might have thought of branding along the way.

If not, its ok

Here we are looking for a domain name.

- We want to think of what part of the real estate business we represent.

- Where we do business.


We will go deeper in the lecture with tools and domain searching.

Preview 03:24

Ok. You got a name. I will walk you through steps to getting a logo designed quickly and well.

Apart of this lecture/Assignment will assist in finding a theme.

Preview 08:59

I will go through different themes that you can use, where to buy them and what you should look for when shopping for themes.

Preview 12:01


Whats the most important element of your sites functionality?
1 question
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Putting the Pieces Together with a Little Back-End Work
3 Lectures 28:02

Very easy 1 2 3 step in adding hosting to your site.


Then there are a few little steps to adding your hosting to your domain name.

Easy One-Click Installation for Wordpress & Bluehost Hosting
07:51

Here we talk about what plugins are, how to add them and which one you should always have.

What are Plugins and which should you use?
12:10

Ill walk through some tracking tools that you should add not but will be more beneficial on the near future. If you are building a new site, without any prior list to direct to your site, there will be very little data to observe but putting it in place now will allow you to see your growth.

Keep Track of How Your Site is Working: Google Tracking and more
08:01
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Lead Generation, Retaining Clients and Networking with Content Development
8 Lectures 23:11

Speak in the process of building tabs and pinpoint the basic tabs to use.

Tabs are extremely important. They are what helps your visitor know what information is available on your site.

What Tabs should you Include in Your Menu?
4 pages

I will walk through ways to get testimonial up before you share you site with new customers.

You NEED Testimonials- Here's How You Get Them
03:10

Here we talk about how often you should be posting content as a Real Estate Professional. One thing is for sure, it is better to have a routine of posting times for your sanity and so you can train your clients.

Keep Your Current Clients- Be Consistent
01:22

I will walk through a bunch of content types that will help you with writing/outsourcing content. It can take too much time to think of new content to develop for your list of customers.

Give Variety When Publishing Content
04:12

I will talk about how to write new content quickly

How to Create Content and Make it Worth Consuming
05:21

Here we are looking at how other people content can assist your engagement.

Save Time Producing Content and Gain Leads
01:41

This is one of the best ways to have content created without having to develope everything yourself. You save time and resources when posting an interview. You just need to make sure it is relevant to your audience

Build Relationships with Future Partners Before You Have Business to Offer
07:14

I will show you an affordable service that will allow you to outsource tasks throughout your work day. This will come in handy for setting schedules, interview questions, editing, research, etc.

Save Time Scheduling it All
00:10

Testimonials
1 question
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Lead Generation and Traffic Building with Content Marketing
4 Lectures 20:30

This is extremely important in creating a list of important contacts and clients that will propel your business. Here we speak about adding a mailing program to your site to make it easier to email clients.

To Gain and Retain Leads is to Build a Community- Email Lists
07:29

Ok. I will walk you through the basic concept of SEO/Local SEO, and keyword research. We cover how you can use it to develop content, service that are available, and DIY tactics.

Help Google, Help People Find Your Business Organically on Search Engines | SEO
01:41

Most people know, that social media is important at this point. The main issue here is that people are trying to use all social outlets at once.

Here we talk about what may work best for you. Hint: Not all of them.

We also speak about hose to engage with your followers.

Suggested reading” Jab. Jab.

Use Social Media- Don't Let Social Media Use You
08:21

The Best Way To Gain Leads with an Online Presence
02:59

Social Media Usage
1 question
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Open Your Business to Multiple Streams of Passive Income
2 Lectures 09:55

I will walk you through what an affiliate program is, which can work best for you and how to develop content around it.

Make Money By Giving Your Clients What They Need without Creating It
06:07

I will speak about What google adsense is? How can you make money from it?

Make Your Site Make Money For You
03:48

Making More Money With Creating a Product or Service
1 question
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Make It Happen! Generate Leads, Build a Community and Keep Them.
2 Lectures 04:04
You Are Building a Team
03:31

Thank You! Here I will show you how to keep in touch with me. I want to know what you have created, what you learned and how your business grows.

Cheers! Keep In Touch.
00:33
About the Instructor
RJ Bryan
4.2 Average rating
10 Reviews
2,653 Students
2 Courses
Entrepreneur

Hey. Im originally from the UK, but I moved to New York City when I was just kid and feel in love with the city. After graduating from Northeastern University in Boston, I went back to NYC to start my Real Estate business at Keller WIlliams. Soon after I wrote my 1st book and now I focus on helping people build their business online.


Online Business

Although I have a love for Real Estate, I grew a passion for online business. I saw that everything was going online, even the real estate business. Then I began developing content, marketing businesses and creating sites (with others and for myself). My favorite part of the online business is SEO, Keyword Research and Community Building. This is my main focus.

Real Estate

For the past 8 years I have gained experience in the Real Estate business from many sectors. I was an assistant for a residential mortgage broker, agent and hard money lender (which I still dabble in). I like Real Estate soon after leaving Keller Williams I varied more into online business. Why? because I like the freedom of creating something that an unlimited number of people can access, use, and share after I've only spent minutes or a few hours creating.