Gain Leads and Colleagues with a Real Estate Website/Blog

The Ultimate Guide to Boosting Sales by Building a Real Estate Website/Blog using Wordpress
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  • Lectures 26
  • Length 2 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2014 English

Course Description

Want to know how to build a real estate website to make more money and grow your business? You've come to the right place. By the end of this course, you will have a real estate website /blog within a week.


By the end of this course you will know:

  1. How to setup a website/blog
  2. How to generate leads with content marketing
  3. How to make money by building multiple streams of passive income with your site

A quarter of they way through the course you will have a site- then you will be well on your way to being one of the great real estate websites out there.

You will be able to implement the "Killing 2 Birds with 1 Stone" method

I will also tell you some tactics that will allow you to do market research, lead generation and networking while contributing to your site at least twice a month and max 4x a month (once a week). This will take some of the skills you already posses as a great Real Estate Professional, just applied a bit differently.

You Do Not Need to be a Techie

Nor am I trying to make you one. Your time should be spend gaining leads, following up and networking.

You do need to be willing to learn processes and a few new words and their meanings. Some of you have probably heard of SEO/Local SEO or SERP, if not, I will explain the basics. Being in the real estate business, I understand that you don’t want to spend the bulk of your time posting and writing (I can show you how and where to outsource for a reasonable price... more on this inside course).

To create real estate website and blog is not only a awesome way to gain leads, it will also allow you to develop a community. You can build a virtual team of Real Estate Professionals who you can connect with, share stories, services and market information. Once you learn the practices in these lectures you will market yourself as a expert in the industry and build trust with clients and colleagues.

This Course is For:

Real Estate Professionals who need a website/blog to generate leads, build relationships and create a foundation within their niche i.e. their geographic location and niche within the Real Estate Business.

  • Real Estate Agent Websites
  • Real Estate Investors Websites
  • Mortgage Broker Websites
  • Hard Money Lenders Websites

How to Market Real Estate

For the past decade more and more industries have moved there marketing funds to digital. The same is for the real estate industry, but more than just posting ads on Google, Bing and Yahoo, its about having an online presents. The site/blog that you will create is the strongest foundation for your real estate marketing strategies. We go into how you can create strategies using Local SEO, networking and content development to market yourself, your services and listings. You can post:

  • Commercial Real Estate Listings
  • Latest housing market news
  • Real Estate Advertising Ideas
  • Real Estate Marketing Product

This course is NOT for

  • People who aren’t interested in building a online presents
  • People who shy away from networking online
  • Those who lack vision

This course is designed to take you through the simple steps that it takes to become web/blog literate. We will touch on the terms, service and practices that you need to get the job done.

Lets Build Real Estate Website!

What are the requirements?

  • Willingness to Build Relationships with your Community, Clients and Colleagues

What am I going to get from this course?

  • Generate Leads to Make More Money
  • Build Multiple Streams of Income
  • To Foster Relationships with Local Professionals
  • To Build a Real Estate Website/Blog Community
  • To Retain, Build and Leverage Communication with Past and Future Clients

Who is the target audience?

  • Real Estate Agents
  • Mortgage Brokers
  • Real Estate Investors
  • Hard Money Lenders
  • Real Estate Lawyers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Why Should You Build a Real Estate Website and Your Vision

As you know nothing is executed well without vision. I want you to see what this information will do for you and your business when take action.

You will be more connected and informed than ever before. Connecting with colleagues and clients will be 100% easier!

I’ll go over the broad topics we’ll cover in the course, as well as review the supplemental material and assignments. I’ll also touch on why the course will help students, and what they’ll get out of it once they’ve completed it.


This assignment is just to get you thinking and putting thoughts to paper. Ask yourself, using some thoughts from the previous lecture, what can this do for my business?


Will this get me press as an expert? How?

Will this keep my clients informed? entertained

Will this make my clients remember me?

Also, Tweet me :)

Importance of an Real Estate Online Presents (Statistics)
Building an Additional Source of Income
1 question
Section 2: Branding: What Will Your Online Presence Say About Your Business?

Branding! this is the fun part. If you took the time to write your business vision, you might have thought of branding along the way.

If not, its ok

Here we are looking for a domain name.

- We want to think of what part of the real estate business we represent.

- Where we do business.

We will go deeper in the lecture with tools and domain searching.


Ok. You got a name. I will walk you through steps to getting a logo designed quickly and well.

Apart of this lecture/Assignment will assist in finding a theme.


I will go through different themes that you can use, where to buy them and what you should look for when shopping for themes.

Make Sure its Responsive: Themes
Whats the most important element of your sites functionality?
1 question
Section 3: Putting the Pieces Together with a Little Back-End Work

Very easy 1 2 3 step in adding hosting to your site.

Then there are a few little steps to adding your hosting to your domain name.


Here we talk about what plugins are, how to add them and which one you should always have.


Ill walk through some tracking tools that you should add not but will be more beneficial on the near future. If you are building a new site, without any prior list to direct to your site, there will be very little data to observe but putting it in place now will allow you to see your growth.

Section 4: Lead Generation, Retaining Clients and Networking with Content Development
4 pages

Speak in the process of building tabs and pinpoint the basic tabs to use.

Tabs are extremely important. They are what helps your visitor know what information is available on your site.


I will walk through ways to get testimonial up before you share you site with new customers.


Here we talk about how often you should be posting content as a Real Estate Professional. One thing is for sure, it is better to have a routine of posting times for your sanity and so you can train your clients.


I will walk through a bunch of content types that will help you with writing/outsourcing content. It can take too much time to think of new content to develop for your list of customers.


I will talk about how to write new content quickly


Here we are looking at how other people content can assist your engagement.


This is one of the best ways to have content created without having to develope everything yourself. You save time and resources when posting an interview. You just need to make sure it is relevant to your audience


I will show you an affordable service that will allow you to outsource tasks throughout your work day. This will come in handy for setting schedules, interview questions, editing, research, etc.

1 question
Section 5: Lead Generation and Traffic Building with Content Marketing

This is extremely important in creating a list of important contacts and clients that will propel your business. Here we speak about adding a mailing program to your site to make it easier to email clients.


Ok. I will walk you through the basic concept of SEO/Local SEO, and keyword research. We cover how you can use it to develop content, service that are available, and DIY tactics.


Most people know, that social media is important at this point. The main issue here is that people are trying to use all social outlets at once.

Here we talk about what may work best for you. Hint: Not all of them.

We also speak about hose to engage with your followers.

Suggested reading” Jab. Jab.

The Best Way To Gain Leads with an Online Presence
Social Media Usage
1 question
Section 6: Open Your Business to Multiple Streams of Passive Income

I will walk you through what an affiliate program is, which can work best for you and how to develop content around it.


I will speak about What google adsense is? How can you make money from it?

Making More Money With Creating a Product or Service
1 question
Section 7: Make It Happen! Generate Leads, Build a Community and Keep Them.
You Are Building a Team

Thank You! Here I will show you how to keep in touch with me. I want to know what you have created, what you learned and how your business grows.

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Instructor Biography

RJ Bryan, Entrepreneur

Hey. Im originally from the UK, but I moved to New York City when I was just kid and feel in love with the city. After graduating from Northeastern University in Boston, I went back to NYC to start my Real Estate business at Keller WIlliams. Soon after I wrote my 1st book and now I focus on helping people build their business online.

Online Business

Although I have a love for Real Estate, I grew a passion for online business. I saw that everything was going online, even the real estate business. Then I began developing content, marketing businesses and creating sites (with others and for myself). My favorite part of the online business is SEO, Keyword Research and Community Building. This is my main focus.

Real Estate

For the past 8 years I have gained experience in the Real Estate business from many sectors. I was an assistant for a residential mortgage broker, agent and hard money lender (which I still dabble in). I like Real Estate soon after leaving Keller Williams I varied more into online business. Why? because I like the freedom of creating something that an unlimited number of people can access, use, and share after I've only spent minutes or a few hours creating.

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