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An Introduction to Games Marketing

The go-to-market guide that instructs you on how to plan and execute marketing activities for your game.
4.6 (50 ratings)
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372 students enrolled
Last updated 10/2015
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  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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An Introduction to Games Marketing is an expertly designed course aimed at students and independent game designers who want to understand how to market their game. This course is designed specifically for games by industry professionals. You should take this course if you want to gain a better understanding of what marketing activities you should do and how to do them. Our course includes a pack of 5 resources including, a social media handbook, a media briefing template, an example coverage report, an example social content calendar and a press list template for you to use for your games.

This course should take 2-3 hours to complete and is structured in a series of lectures followed by a quizzes. You should take this course if you need help starting your games marketing, you have a game in development or you want to gain a greater understanding of the impact and value of marketing in the games industry.

This course is perfect for you if you are:

  • Midway through your games development
  • Are about to attend a tradeshow such as PAX, Indiecade, Fantastic Arcade, GDC, TGS or others
  • Are about to send out press releases to the media
  • Ready to set up your social channels to start advertising your game
  • If you are studying game development
Who is the target audience?
  • This course is appropriate for, but not limited to: developers in the games industry, hobby developers, students of game design, and stakeholders in the games industry.
  • This is a basic course intended for games developers and students that have limited or no marketing education.
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What Will I Learn?
Understand some effective methods and tools to market their game.
Understand basic games marketing theory and practice.
View Curriculum
  • Be involved in the games industry
  • Have a mindset that marketing can help you sell your games more effectively!
  • You should be familiar with games terminology e.g FPS, Roguelike, RPG, MMO, GAAP, GAAS, Point and Click etc.
Curriculum For This Course
Expand All 6 Lectures Collapse All 6 Lectures 49:27
An Introduction to Games Marketing
1 Lecture 05:53

This lesson will introduce students to some basic marketing activities that can help grow your audience and market your studio or game successfully.

Topics include:

  • An explanation of 'marketing' as a concept
  • Discussing the value of a high-quality marketing plan
  • What makes marketing unique in this industry
  • When to start marketing activities
  • Why marketing makes a difference

Preview 05:53

This quiz tests the knowledge gained through Lecture 1: What is Games Marketing?

What is Games Marketing?
6 questions
Pitching Skills
1 Lecture 09:14

This lesson explains the concept of pitching. This lesson covers what your pitch is used for and how to deliver it. We explain how to communicate your game concept to a variety of audiences including: players, publishers and the media.

Topics include:

  • An explanation of pitching
  • Definition of a value proposition to a variety of audiences
  • How to get players to to play
  • Telling the media what they need to know
  • How to pitch to a publisher
Preview 09:14

Pitching Your Game
6 questions
Media vs Players
1 Lecture 07:32

This lesson covers how marketing to or for the media is different to marketing to your potential players.

Topics include:

  • How to define your goals when talking to media or players
  • Understanding the media and their needs
  • How to get the media interested in you and your game
  • How to handle an interview
  • Understanding Currency, Significance, Proximity, Human Interest and Prominence angles
Marketing to the Media vs. Players

Marketing to the Media vs. Players
5 questions
Social media and video marketing
1 Lecture 09:53

This lesson covers content creation and marketing methods for social media and video marketing.

Topics include:

  • Assigning social media roles within your team or studio
  • Types of content to post on social media
  • Tips when creating video content for coverage on YouTube and other video platforms
  • Designing game content that is shareable
Social Media and Video Marketing

Social Media and Video Marketing
5 questions
Communicating with the media
1 Lecture 07:23

This lesson covers the marketing documents and assets you'll require to support media coverage and audience engagement.

Topics include:

  • Ensuring your documents are easy to find for the media
  • Trailers and how to share them
  • Presskits and where to put them
  • Press Releases and understanding media email etiquette
  • Boilerplates: what are they and where do they go?
  • Images: what kind, how many and where to put them
Communicating with the media

Communicating with the Media
5 questions
Building your marketing strategy
1 Lecture 09:32

This lesson summarizes how to combine individual marketing activities into a basic plan that you can scale to fit your development cycle.

Topics include:

  • What is a marketing strategy and how to create one
  • What is a marketing plan?
  • Assessing your game type, business model, target market, platform, geographic considerations, marketing channels and analytics.
  • Step-by-step walk-through of a basic games marketing strategy
Building Your Marketing Strategy

Building your marketing strategy
5 questions
About the Instructor
4.6 Average rating
50 Reviews
372 Students
1 Course

Lauren is a marketing and PR specialist, and Director of Lumi Consulting with Co-Founder Katie Gall.

I'm a classic people-person, with a passion for training and innovation in all forms. My background includes product marketing, IT, encryption and tech investment industries. As well as regularly speaking at industry events about marketing and PR, I volunteers as a committee member of WiDGET (Women in Development, Games and Everything Tech) and for the Australian STEM Videogame Challenge to advocate for diversity in the games industry.

Managing people and getting things done is both my hobby and a specialty.

4.6 Average rating
50 Reviews
372 Students
1 Course
Creative Director

Katie maxes out on networking, building brands and finding innovative cross-over areas between games and technology. She is unapologetic about her enthusiasm and strongly believes that games are the foremost creative medium of our time.

She has worked in a variety of fields with a strong background in project management and public relations and a special interest in eye-tracking and usability research.

Katie is a regular public speaker on marketing for video games and has been involved in the games industry for over 5 years – from helping to run student game clubs to organizing Melbourne LAN events, working trade shows such as PAX Australia, coordinating production for live streaming, and working with developers such as Hipster Whale, Mighty Games, Samurai Punk, MiniMega, MidBoss and others.

Her qualifications include a Bachelor of Arts, Masters of Publishing, Editing and Creative Writing (The University of Melbourne) and an Advanced Diploma of Public Relations (RMIT)

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