An Introduction to Games Marketing is an expertly designed course aimed at students and independent game designers who want to understand how to market their game. This course is designed specifically for games by industry professionals. You should take this course if you want to gain a better understanding of what marketing activities you should do and how to do them. Our course includes a pack of 5 resources including, a social media handbook, a media briefing template, an example coverage report, an example social content calendar and a press list template for you to use for your games.
This course should take 2-3 hours to complete and is structured in a series of lectures followed by a quizzes. You should take this course if you need help starting your games marketing, you have a game in development or you want to gain a greater understanding of the impact and value of marketing in the games industry.
This course is perfect for you if you are:
This lesson will introduce students to some basic marketing activities that can help grow your audience and market your studio or game successfully.
This quiz tests the knowledge gained through Lecture 1: What is Games Marketing?
This lesson explains the concept of pitching. This lesson covers what your pitch is used for and how to deliver it. We explain how to communicate your game concept to a variety of audiences including: players, publishers and the media.
This lesson covers how marketing to or for the media is different to marketing to your potential players.
This lesson covers content creation and marketing methods for social media and video marketing.
This lesson covers the marketing documents and assets you'll require to support media coverage and audience engagement.
This lesson summarizes how to combine individual marketing activities into a basic plan that you can scale to fit your development cycle.
Lauren is a marketing and PR specialist, and Director of Lumi Consulting with Co-Founder Katie Gall.
I'm a classic people-person, with a passion for training and innovation in all forms. My background includes product marketing, IT, encryption and tech investment industries. As well as regularly speaking at industry events about marketing and PR, I volunteers as a committee member of WiDGET (Women in Development, Games and Everything Tech) and for the Australian STEM Videogame Challenge to advocate for diversity in the games industry.
Managing people and getting things done is both my hobby and a specialty.
Katie maxes out on networking, building brands and finding innovative cross-over areas between games and technology. She is unapologetic about her enthusiasm and strongly believes that games are the foremost creative medium of our time.
She has worked in a variety of fields with a strong background in project management and public relations and a special interest in eye-tracking and usability research.
Katie is a regular public speaker on marketing for video games and has been involved in the games industry for over 5 years – from helping to run student game clubs to organizing Melbourne LAN events, working trade shows such as PAX Australia, coordinating production for live streaming, and working with developers such as Hipster Whale, Mighty Games, Samurai Punk, MiniMega, MidBoss and others.
Her qualifications include a Bachelor of Arts, Masters of Publishing, Editing and Creative Writing (The University of Melbourne) and an Advanced Diploma of Public Relations (RMIT)