This course is an intensely self-reflective personal journey designed to help you find the unique creative work that is just right for you.
Through lectures and exercises, we will explore your passions, talents, and your ideal target audience, and how they come together to show you the perfect creative work that you are best suited for.
This course will take between four to six hours to complete, and additional visits may be desired in order to more accurately identify your ideal creative business.
Here is how the course is laid out:
Why take this course? In order to get the most satisfaction as well as compensation for doing what you love to do!
After listening to this introduction, you will have an overview of what to expect in the course and how it will be taking you on a personalized journey of discovery in order to help you find the unique creative niche that's perfect for you.
In this introductory video you will learn the goal of the course: to help you find fulfilling, creative, and sustainable work that you love. You'll also learn what to expect as we go through the different modules and lectures, and why finding your niche is so important.
After watching this video you will learn about the single best mindset that will help every artist moving forward: being honest with who you are, what makes you tick, and learning about what drives you forward.
In this lecture you'll learn the importance of being sincere and authentic, and how it's even more important than being proficient in your creative business. Acceptance of this principle will literally draw your audience to you as they seek out someone who is transparent and real.
How do you consistently come up with creative ideas and solutions? Learn all about why creativity is not something you turn on and off, but something that you always have to keep at hand. Developing a creative habit will ensure that you will never thirst for inspiration.
This lesson will help you understand the importance of your beliefs. It will also help you identify what beliefs further your creative career and what beliefs hold you back.
Nobody has fun being creative when everything's in "panic mode". Learn how to get away from dealing with constant emergencies in order to make time for things that set the stage for success.
Learn what what many tortured creative souls never learn: the difference between being a perfectionist and knowing when something's good enough to move on. This one principle alone will help you not only get massive amounts of things done, but will also allow you to actually enjoy doing them.
After this wrap-up of our mindset discussion, you will have these mindsets cemented more firmly in the creative garden of your brain. You'll also be ready to embark on a fantastic journey of creative self-discovery.
This is a handy cheat sheet that you can save or print out for when when you need a refresher on the essential mindsets every successful (and happy) artist needs.
After this video you will understand what a niche is, and why a narrow focus is essential to standing out in the creative world. You'll also learn how to deal with any misgivings you may have about limiting yourself to a niche, and why you would want to.
A quick note of appreciation for all those who made it this far in the course, and a word of encouragement as we proceed to the "meat" of the course, the Three Spotlight Method of finding creative work you love.
How focusing your creative efforts and energies can take you to the next level.
Going deeper into the aspect of focusing the "spotlights" of your creative efforts, you will understand more clearly your creative "calling" and how to pinpoint it.
You will learn how to take inventory of and maximize your talents so they can be an effective part of your creative business.
Which is more important and relevant to your success as a creative person?
Download the Idea Generation Chart to assist you in listing your Talents, Passions, and Market.
After this lecture you will be able to identify the good thing about passions and how they can help you. You will also learn about the downside of passions when you give them too much control.
After we wrap up our discussion on your passions and their effect on your creative business, you will be able to comfortably pinpoint yours and how you can use them.
This quick quiz will test your knowledge about finding your creative passions.
You will be able to state the main goal of market research, which is finding people who will pay for your art. You will also learn about the right way to think about money, which is a concept that holds a lot of creatives back from marketing their art.
After this lesson you will be able to avoid the number one mistake creatives make when marketing their art: marketing it to everyone.
This video will help you take the first step toward solid marketing: gathering information about your audience.
This short quiz will test your knowledge of the basic marketing mindsets you will need to proceed with the rest of the marketing section.
After this first part of a two part series, you will have some ideas of ways to market to people using online methods.
After watching this second video on ways you can do market research online, you will have a great set of ideas on how you can do the same for your own creative business.
We're taking it offroad... (or offline, at least)... because after this video, you'll have some effective ways to speak with actual people that fit in your target market.
In this second video about reaching your market using offline methods, you will be able to have a great understanding of some ways you can get out there and do just that.
Download this worksheet to help you brainstorm ideas for using these methods to reach out to your target audience.
After watching this wrap up video, you will solidify some things you've discovered about how your three spotlights interact with each other. You will also have a much greater understanding of how the three spotlight method works again and again to help you focus your creative efforts.
This is where it all comes together! After you download and fill out the Focus Chart using the ideas you've written previously written about your Passions, Talents, and Market, you will be able to more easily choose your "sweet spot".... that perfect combination of the three spotlights that resonates with what you really are meant to do.
After you discover what that "sweet spot" is, then write about it in the bottom of the page. Hopefully these thoughts represent the the first step in a daily dedication to writing about your creative endeavors!
After this section you will be encouraged and energized to go out and apply what you've learned. You will understand the importance of taking action and how everything you've learned is nothing without that essential step.
Enjoy this ebook, which I offer for free to my Artist Myth subscribers and now offer to you as well. It talks about many of the principles that I teach in this course.
Mike Roy has been a creative thinker and professional artist for more than twenty years.
In that time, he has worked on a cornucopia of creative projects, including print design, instructional software, tee shirts, paintings, logos, music videos, commercials, feature films, virtual reality projects, and special venue videos for stadium boards and custom Times Square installations.
Some of the many artsy hats he has worn have been graphic designer, t-shirt designer, musician, logo artist, instructional designer, web developer, visual effects artist, and writer.
More recently, his love for creative projects has undergone a transition to teaching, coaching, and writing, with the goal of helping enrich the lives of other creatives. His main vehicle for this is his blog at Artist Myth, where he teaches creatives how to get past the barriers that stand between them and the art they love to do.
In addition to his current duties as self-proclaimed creative mythbuster, he works at a major creative studio full time, and also is a devoted husband and dad of two amazing kids.