Facebook for Small Business
4.3 (10 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
552 students enrolled
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Facebook for Small Business

Go from a personal Facebook user to a Facebook marketing expert. Learn how to use Facebook to grow your small business.
4.3 (10 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
552 students enrolled
Created by Bill Rice
Last updated 1/2014
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand Facebook as a business marketing tool
  • Use Facebook marketing to attract new customers
  • Create and manage Facebook pages for your business
  • Develop successful Facebook marketing campaigns
  • Avoiding common marketing mistakes
  • Market your business with free and paid Facebook strategies
  • Grow a loyal customer Facebook community
  • Learn to create compelling and engaging content
  • Prove new expertise with Facebook marketing certificate
View Curriculum
Requirements
  • Personal Facebook account
  • Business or business idea you want to market
  • Interest in using Facebook for marketing your business
Description

Facebook marketing course for business--small , medium, and large--interested in building brand awareness, improving reputation and credibility, generating sales leads, and growing a loyal base of customers. Join us!

As a business owner, I know that you’re constantly focused on reaching more people, targeting better customers, and helping all of these people understand the benefits of buying your products and services--Facebook marketing can be your secret weapon. In this Facebook marketing course I will quickly educate you on how to use Facebook to reach the right people, turn them into customers, and then get them to actually market to all their Facebook friends. It isn’t some fancy marketing scheme or magic; it’s just leveraging the inherent social and viral nature of Facebook.

Facebook marketing can be confusing, even to the most seasoned Facebook user. There are so many options and Facebook is constantly changing things. That’s why a Facebook marketing course like this one, taught by a seasoned and practicing Facebook marketing professional, can be so valuable.

We will bring together and continually update all of the Facebook best practices in this course. A course that you have lifetime access to and we will continually support and expand. This course will get your started with the most basic of Facebook marketing skills and then grow with your business into more advanced and comprehensive Facebook strategy.

During this course I will help you to quickly and simply:

  • Setup a Facebook Fan Page for your business
  • Create and publishing interesting and compelling content
  • Attract the right kinds of Facebook Fans, people that want to buy and share
  • Develop these Facebook Likes into an army of loyal fans growing your business
  • Engage these customers over and over for sustained revenue growth

This course goes beyond academic theory and encourages you to work through real examples and immediately apply them to your own Facebook marketing plan and business Fan Page.

Our Facebook marketing course can be completed in a couple of days, resulting in a fully functional, highly effective Facebook marketing platform for your business.

Are you ready to grow your small business with Facebook marketing?

This course will give you access to a multitude of successful Facebook marketing ideas and strategies. You will be building brand awareness, gaining loyal customers, and generating sales leads and revenue in know time.

Who is the target audience?
  • Digital marketing professional
  • Web marketing manager or executive
  • Brand managers and media planners
  • Advertising and marketing professionals
  • Small business owner
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Curriculum For This Course
22 Lectures
01:57:05
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Welcome to Facebook for Small Business
1 Lecture 01:28

Welcome to Facebook Marketing for Small Business.

I look forward to being your instructor and helping you be successful with your small business marketing program and Facebook marketing specifically.

Download my instructor information sheet for direct contact information.

Preview 01:28
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Why Use Facebook?
2 Lectures 03:09

Introduction and overview for Facebook Marketing course.

Preview 01:12

Learn why Facebook Marketing is so important to your small business strategy.

is Facebook Marketing Important?
01:57
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Creating Your Fan Page
5 Lectures 43:32

Learn how to create your first Facebook Fan Page -- step-by-step.

Preview 06:52

Learn the essential elements and anatomy of your new Facebook Fan Page and how to use each of those to your marketing advantage.

The anatomy of a Facebook Fan Page
11:37

In this lecture we review several does and don'ts of cover photos.

Cover Photo Inspiration
09:57

Learn about third-party software and strategies that you can use to help your Facebook Fan Page grow without spending your whole day tending to it.

Using software to enhance your Facebook Fan Page
09:51

Review of Section 2 and the basics of developing a Facebook Fan Page for your small business.

Section 2 Wrap Up
05:15
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Developing Compelling Content
4 Lectures 27:30

Learn to develop a disciplined process for managing, publishing, and optimizing content for maximum exposure.

Start with an editorial calendar
07:11

Learn to use Facebook image posts to maximize your reach and engagement for your small business.

Creating effective image posts
07:17

Videos are a powerful and untapped tactic for small businesses on Facebook. Learn how to create and use video effectively.

Creating effective video posts
12:10

Review of Section 3 - Learning how to create compelling content.

Section 3 Wrap Up
00:52
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Fundamentals of Audience Development
5 Lectures 08:20

How to build the audiences and loyal fans your business needs to be successful.

Preview 00:52

Learn how to get people on Facebook to find you.

How audiences find you on Facebook
01:47

Learn how people use Facebook and how you can leverage that behavior to improve your marketing strategies.

How audiences use Facebook
02:12

Specific strategies for getting in front of customers on Facebook.

How to get in in front of customers on Facebook
03:01

Wrapping up Section 4 with a review of core audience development strategies and tactics.

Section 4 Wrap Up
00:28
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Engaging Customers
4 Lectures 31:48

Getting engagement from your Facebook Fans is critical to turning them into customers. Sadly most folks are really good at getting engagement on their personal Facebook profiles, but once they start trying to run a Facebook Fan Page for their business they forget that they are talking to the same people. Yes, people.

This really is the secret of Facebook engagement—we’re talking to people.

In this presentation, I will give you my keys to Facebook engagement and help to get your mind thinking about how to get the same level of engagement for your business’ Fan Page that you probably get in your personal Facebook newsfeed. I’ll then take that framework and match it up against a review of many examples of successfully engaging Facebook posts.

At the end of this Facebook Marketing presentation you will have a good understanding of the basics of Facebook engagement and lots of ideas and examples to build your own Facebook engagement campaigns.

If I can be of any help or you have a question, contact me at BillRice.com or Join my marketing newsletter.

The fundamentals of engagement strategy
11:06

Many Facebook Fan Pages become ghost towns in short order. This happens for one of two reasons and both tend to be somewhat intertwined: you run out of creative content ideas and your audience never really engages.


Helping you avoid that death spiral is the goal of this Facebook Marketing - Ideas for Engaging post ideas presentation. Inside I will give you lots of ideas and examples of how to draw in new audience and get those existing Facebook Fans engaged.

Try a few of these strategies and creative tactics and soon your Facebook Fan Page will come alive and with buzzing activity—fans liking, commenting, and sharing. All of that activity will encourage others to get involved and will spark your creative juices to service your new fan base more diligently.

Grab a pen and paper and flip through this slide presentation with the intent of filling your notebook with specific content ideas and campaign strategies. Work through the ideas in an active way. Think about each example and how you can apply the technique to your own business. The gems are here. Polish them and get the reward.

If I can be of any help or you have a question, contact me at BillRice.com or Join my marketing newsletter.

Ideas for creating engaging Facebook posts
17:43

Get and stay engaged by using your mobile device. See how I do it.

Effectively engaging with your mobile device
02:09

Wrapping up and reviewing the essentials of engagement.

Section 5 Wrap Up
00:50
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Course Wrap Up
1 Lecture 01:18

Thanks for joining me in this course! I enjoyed being your instructor.

If there is something you are not completely satisfied with please contact me immediately (download my attached information sheet for direct contact information) and I will do my very best to help resolve any issues or help you to success.

If you enjoyed the course please leave a favorable rating.

Thanks for Joining Me
01:18
About the Instructor
Bill Rice
4.3 Average rating
10 Reviews
552 Students
1 Course
Digital Marketing Strategist

Bill Rice is the owner and founder of Kaleidico, a digital marketing agency. Bill helps Fortune 500 companies create and execute digital marketing strategy on a daily basis. His agency offers a broad range of services in practice areas that include paid media, content marketing, email marketing, and social media.

Although servicing big brands consumes much of his time, Bill enjoys researching and teaching the finer points of strategy and execution in the digital environment. He especially appreciates the opportunity Udemy gives him to help smaller brands and small businesses access his proven digital marketing strategies. Bill Rice’s courses here on Udemy give you the benefit of his expertise and experience in delivering big web traffic and online customer acquisition results at a fraction of his typical consultation fee.

Digital Marketing is one of the richest opportunities in digital marketing. The Internet has become the universal, ubiquitous connector of billions of consumers worldwide, making it the most dominant advertising medium marketer have ever seen. Add to that the social networking and referral aspects of the Internet and you get the best place to focus your business marketing attention, online or offline.

Bill Rice believes in the power of Digital Marketing to grow your business in local, nationwide, and international markets. But, his passion for online and social media marketing goes beyond just an academic appreciation for digital marketing--it’s the way he grew this course to 300+ students in one week and continues to grow his multi-million dollar marketing agency.

All of these digital marketing strategies and tactics become yours when you sign up for any of Bill Rice’s Udemy Marketing courses.