Facebook Advertising - A Beginners Guide for Business Owners
4.4 (12 ratings)
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Facebook Advertising - A Beginners Guide for Business Owners

An easy to understand guide for beginners to learn how to create effective Facebook ads to help grow your business.
4.4 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
277 students enrolled
Created by Scott Gardiner
Last updated 3/2014
English
Current price: $10 Original price: $40 Discount: 75% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • By the end of the course you will be able to create and manage Facebook ad campaigns, create adverts, set and manage your budget and view reports.
  • Creating adverts
  • Edit your ads
  • Manage ad campaigns
  • Track results using built-in reports
  • Manage and track your ad budget
View Curriculum
Requirements
  • Access to Facebook
  • Comfortably able to use Facebook
Description

Facebook ads can be a great way to attract viewers to your website or your Facebook page. This course will teach you the basics of creating and managing Facebook ads.

Learn how to create ads in just minutes. Beyond the very basics you will learn how to laser target your ads so that your ideal potential customer sees them. Learn how to use read the reports to measure the effectiveness of your ads and track conversions.

After 9 clear and concise lessons you will be able to create and manage your own Facebook advertising campaigns and track their success.

Course consists of:

  • 9 video lectures.
  • 9 corresponding PDF documents.
  • Quizzes for most lectures.
  • Group discussion questions for each lecture.
  • Daily interactions with instructor via discussion forums or email
Who is the target audience?
  • Business owners
  • Facebook page owners
  • Marketers
  • Anyone with an interest in advertising and marketing
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Curriculum For This Course
9 Lectures
01:33:49
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Introduction to Facebook and Online Advertising
2 Lectures 20:00

An introduction to Facebook ads and how they work.

Preview 08:46

A short quiz about the first lecture in the course which introduced you to Facebook ads.

Introduction to Facebook Ads Quiz
3 questions

This lecture will cover the different advert types that you can choose on Facebook.

  • Cost per click (CPC)
  • Cost per impression (CPM)
  • Cost per action (CPA)
Preview 11:14
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Let's Get Started With Facebook Ads
6 Lectures 01:03:10

In this lecture we will go through the first steps to create your own ad.

  • Selecting the type of action you want to target
  • Creating an ad headline
  • Choosing an image
  • Creating ad text
  • Adding a call to action
Creating a Facebook Advert
11:43

A quiz on lecture 3 of the course.

Creating Your Ad Quiz
5 questions

This lecture will cover how to target your ad to your ideal audience.

  • Targeting by location
  • Gearing your ad to a specific gender and age range
  • Focusing on certain interests
  • Targeting people that are already connected to you in some way
How to Laser Target Your Ad
13:11

This quiz will have questions regarding targeting your advert to a specific audience.

Targeting Your Advert
5 questions

This lecture will go over setting a budget for your advertising campaign.

  • Setting a per day budget
  • Setting a lifetime budget
  • Selecting a start and end date for your campaign
Setting Your Ad Budget
08:43

A short quiz on the lecture on setting your campaign budget.

Setting Your Ad Campaign Budget
3 questions

This lecture will cover how to bid for clicks or impressions.

  • How to select CPC or CPM
  • Manually bidding on clicks or impressions
  • Allowing Facebook to optimize your bid
Bidding on Clicks and Impressions
09:09

This is the quiz for lesson 6 on bidding on ad clicks or impressions.

Bidding on Ad Clicks or Impressions
5 questions

This lecture will take us on a tour of the Adverts Manager screen.

  • View basic statistics about your campaign
  • The Pages menu option
  • The Reports menu option
  • The Settings menu option
  • The Billing menu option
  • The Conversion Tracking menu option
  • The Power Editor
  • Checking your Account History
  • The Audiences menu options
The Facebook Adverts Manager Interface
09:37

a 5 questions quiz on the Facebook Adverts Manager

Facebook Adverts Manager
5 questions

Learn how to view statistics to track the performance of your ad campaigns and individual adverts.

  • Selecting a campaign
  • Understanding the numbers
  • Viewing more detailed reports
  • Downloading the data to your computer
  • Creating multiple ads per campaign for split testing
Tracking Campaign Performance
10:47

Learn how to use statistics and reports to track your campaign and advert performance.

Tracking Your Campaign Performance
6 questions
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Case Study
1 Lecture 10:39

This final lesson will go over a case study of a small Facebook adverts campaign, the results and the profitability of the campaign.

Facebook Ads Case Study
10:39
About the Instructor
Scott Gardiner
4.3 Average rating
15 Reviews
477 Students
2 Courses
Technology Professional

I provide online marketing solutions and help my clients get visitors and leads. I build mobile and traditional websites to my clients and optimize existing websites. I provide printing and direct mail marketing services.


I believe in empowering my clients and potential clients through education and information. I achieve this by providing classes, seminars, webinars and written materials that give my clients the opportunity to learn while at the same time having their problems solved.

I love to help realtors improve their online presence and help them gain more referrals. The real estate industry is an interest of mine and I love helping those in the real estate industry with their technology, website and search engine optimization requirements.

I am an experienced public speaker on technology related topics. Here is what a recent client said about the social media seminar that I presented to her group.

“Scott you are a very professional and knowledgeable speaker. The concepts and ideas you presented to us on Social media were inventive, exciting and easy to integrate into everyday business.

We really appreciate you taking the time to teach us how to better use the great tools of the web that are out there. YouTube, Twitter, facebook, pinterest, LINKEDin etc. are all incredible and FREE tools that not enough REALTORS are fully aware of yet. Thank-you for giving us the insight into some benefits and rewards of harnessing these great programs.

The agents had nothing but great things to say about you! Scott, thank-you so much for coming out and sharing your expertise on social marketing with the Orangeville & District Real Estate Board and our local REALTORS. Keep up the tweets! Kari Clark, sales representative at RE/MAX Real Estate Centre Inc., ODREB Director of Education (Orangeville & District Real Estate Board)”

Specialties: High quality computer services, training, website design and online and social media marketing for businesses.