Facebook ads can be a great way to attract viewers to your website or your Facebook page. This course will teach you the basics of creating and managing Facebook ads.
Learn how to create ads in just minutes. Beyond the very basics you will learn how to laser target your ads so that your ideal potential customer sees them. Learn how to use read the reports to measure the effectiveness of your ads and track conversions.
After 9 clear and concise lessons you will be able to create and manage your own Facebook advertising campaigns and track their success.
Course consists of:
A short quiz about the first lecture in the course which introduced you to Facebook ads.
This lecture will cover the different advert types that you can choose on Facebook.
In this lecture we will go through the first steps to create your own ad.
A quiz on lecture 3 of the course.
This lecture will cover how to target your ad to your ideal audience.
This quiz will have questions regarding targeting your advert to a specific audience.
This lecture will go over setting a budget for your advertising campaign.
A short quiz on the lecture on setting your campaign budget.
This lecture will cover how to bid for clicks or impressions.
This is the quiz for lesson 6 on bidding on ad clicks or impressions.
This lecture will take us on a tour of the Adverts Manager screen.
a 5 questions quiz on the Facebook Adverts Manager
Learn how to view statistics to track the performance of your ad campaigns and individual adverts.
Learn how to use statistics and reports to track your campaign and advert performance.
This final lesson will go over a case study of a small Facebook adverts campaign, the results and the profitability of the campaign.
I provide online marketing solutions and help my clients get visitors and leads. I build mobile and traditional websites to my clients and optimize existing websites. I provide printing and direct mail marketing services.
I believe in empowering my clients and potential clients through education and information. I achieve this by providing classes, seminars, webinars and written materials that give my clients the opportunity to learn while at the same time having their problems solved.
I love to help realtors improve their online presence and help them gain more referrals. The real estate industry is an interest of mine and I love helping those in the real estate industry with their technology, website and search engine optimization requirements.
I am an experienced public speaker on technology related topics. Here is what a recent client said about the social media seminar that I presented to her group.
“Scott you are a very professional and knowledgeable speaker. The concepts and ideas you presented to us on Social media were inventive, exciting and easy to integrate into everyday business.
We really appreciate you taking the time to teach us how to better use the great tools of the web that are out there. YouTube, Twitter, facebook, pinterest, LINKEDin etc. are all incredible and FREE tools that not enough REALTORS are fully aware of yet. Thank-you for giving us the insight into some benefits and rewards of harnessing these great programs.
The agents had nothing but great things to say about you! Scott, thank-you so much for coming out and sharing your expertise on social marketing with the Orangeville & District Real Estate Board and our local REALTORS. Keep up the tweets! Kari Clark, sales representative at RE/MAX Real Estate Centre Inc., ODREB Director of Education (Orangeville & District Real Estate Board)”
Specialties: High quality computer services, training, website design and online and social media marketing for businesses.