Facebook Advertising: Target Audiences That Convert
4.4 (26 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
124 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Facebook Advertising: Target Audiences That Convert to your Wishlist.

Add to Wishlist

Facebook Advertising: Target Audiences That Convert

Using Facebook custom audiences to grow your audience, generate leads and make more sales
4.4 (26 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
124 students enrolled
Created by Gavin Bell
Last updated 10/2016
English
Current price: $10 Original price: $150 Discount: 93% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • How to install the Facebook Pixel
  • How ensure your website is set up properly for Facebook advertising and retargeting
  • How to create Facebook custom audiences
  • How to create Facebook lookalike audiences
  • You'll learn what and why we should be using these advanced targeting methods
  • How to improve the ROI of your Facebook advertising
  • How to reduce the cost per click and cost per conversions of your campaigns
  • And lots more!
View Curriculum
Requirements
  • A Facebook page
  • Facebook advertising account
  • £5 to set up their first campaign
Description

This course is for anyone who is interested in growing their business through Facebook advertising. 

Perhaps you've tried Facebook ads in the past and have found they didn't work? The most common reason for a failed campaign is poor targeting. You'll discover the post powerful and profitable way to target people on Facebook, allowing you to grow your audience, generate leads and make more sales. 

Learn how to use Facebook advertising targeting to grow and scale your business

  • Retarget website visitors and turn them into paying customers
  • Reach out to your current customers and email database
  • Harness the power of lookalike audiences and reach out to people who are identical to your current customers
  • Improve the ROI of your campaigns by targeting warmer, more relevant, audiences

Master how to target the audiences on Facebook that are more likely to convert

The course begins by teaching you about custom audiences. I've create multiple videos around custom audience to ensure you fully understand what they are, why to use them and then how to create them.

Then we're going to learn about retargeting. Facebook retargeting all starts by installing the Facebook pixel onto your website. In the course, you'll learn all about the Facebook pixel, as well as how to install it on your site. 

We'll then cover how to check the pixel is installed correctly and how to create your Facebook retargeting audiences and adverts. 

Finally we'll cover lookalike audiences and how you can harness them to reach cold audiences on Facebook that match the same characteristics as your current customers and fans. 

Using these Facebook targeting methods is the best way to reduce your Facebook advertising cost and boosting your ROI. You'll learn everything you need to know, in easy, short videos, walking you through each step. 

Who is the target audience?
  • Beginner, Intermediate and Advanced Marketers
  • Businesses of any size
  • Anyone looking to embrace the power of Facebook ads
Students Who Viewed This Course Also Viewed
Curriculum For This Course
20 Lectures
01:01:38
+
Facebook Advertising: Using Custom Audiences
6 Lectures 18:19

Welcome to the course!

Preview 00:54

You will learn what Facebook custom audiences are.

Preview 02:25

You'll learn why custom audiences are powerful and why we should use them.

Preview 04:11

You'll learn how to create a customer file custom audience.

Preview 03:03

You'll learn how to create an advert, using your custom audience.

Using your custom audience to create an advert
04:20

You'll learn the power of audience insights and how to use it.

BONUS: Using audience insights to learn more about your customers
03:26
+
Facebook Advertising: Retargeting
9 Lectures 31:32

You'll learn what Facebook retargeting is.

What is retargeting?
01:22

You'll learn the power of retargeting and why to use it.

Why use retargeting?
09:24

You'll learn what the Facebook pixel is. 

What is the Facebook pixel?
03:28

You'll learn how to install the Facebook pixel onto your website.

How to install your Facebook pixel
04:07

You'll learn how to check the pixel is installed properly. Ensuring your campaign runs smoothly.

How to check the Facebook pixel is installed correctly
01:29

You'll learn about standard events. What they are and when to use them. 

What are standard events?
02:44

You'll learn how to create your website retargeting ad.

How to create a website traffic custom audience
02:44

You'll learn how to create custom conversions and how to use them.

Creating and using Facebook custom conversions
04:24

How to create a retargeting ad

Creating a retargeting ad PDF
01:50
+
Facebook Advertising: Creating Lookalike Audiences
5 Lectures 11:51

You'll learn what a lookalike audience is.

What are lookalike audiences?
01:36

You'll learn why you should use lookalike audiences.

Why use lookalike audiences?
02:45

You'll learn how to create lookalike audiences.

How to create your lookalike audience
04:29

You'll learn how to create an advert using a lookalike audience.

How to create an ad using your lookalike audience
02:16

Congratulations on finishing the course!

Congratulations!
00:45

Congrats on completing the course. Now it's time to test your knowledge!

Facebook Custom Audiences Quiz
5 questions
About the Instructor
Gavin Bell
4.4 Average rating
26 Reviews
124 Students
1 Course
Facebook Advertising & Social Media Expert

Hey, I'm Gavin!

I'm an entrepreneur and I love to teach and inspire others.

I was described as a digital native recently. I smiled, and then I nodded. It’s not a phrase I like particularly, but it’s accurate. I’m your classic 'millennial', and the Digital World is all I’ve ever known.

It’s little wonder then that the social media landscape feels like ‘home soil’. It’s what I’ve always known. I’ve watched as relative unknowns have created incredible businesses off the back of an effective social media strategy

I run a social media agency by day and I specialise in Facebook advertising. The results my clients get are literally life changing.

Why am I on Udemy? Although I'm new to Udemy, I want to create courses that inspire people to take action. To take the strategies I teach and apply them to their business, because I know they work and I know they'll generate results. 

I want to help you and your business grow. That's the bottom line. 

Have a look at my courses and let's get to know each other. 

Gavin