This course is for anyone who is interested in growing their business through Facebook advertising.
Perhaps you've tried Facebook ads in the past and have found they didn't work? The most common reason for a failed campaign is poor targeting. You'll discover the post powerful and profitable way to target people on Facebook, allowing you to grow your audience, generate leads and make more sales.
Learn how to use Facebook advertising targeting to grow and scale your business
Master how to target the audiences on Facebook that are more likely to convert
The course begins by teaching you about custom audiences. I've create multiple videos around custom audience to ensure you fully understand what they are, why to use them and then how to create them.
Then we're going to learn about retargeting. Facebook retargeting all starts by installing the Facebook pixel onto your website. In the course, you'll learn all about the Facebook pixel, as well as how to install it on your site.
We'll then cover how to check the pixel is installed correctly and how to create your Facebook retargeting audiences and adverts.
Finally we'll cover lookalike audiences and how you can harness them to reach cold audiences on Facebook that match the same characteristics as your current customers and fans.
Using these Facebook targeting methods is the best way to reduce your Facebook advertising cost and boosting your ROI. You'll learn everything you need to know, in easy, short videos, walking you through each step.
You will learn what Facebook custom audiences are.
You'll learn why custom audiences are powerful and why we should use them.
You'll learn how to create a customer file custom audience.
You'll learn how to create an advert, using your custom audience.
You'll learn the power of audience insights and how to use it.
You'll learn what Facebook retargeting is.
You'll learn the power of retargeting and why to use it.
You'll learn what the Facebook pixel is.
You'll learn how to install the Facebook pixel onto your website.
You'll learn how to check the pixel is installed properly. Ensuring your campaign runs smoothly.
You'll learn about standard events. What they are and when to use them.
You'll learn how to create your website retargeting ad.
You'll learn how to create custom conversions and how to use them.
How to create a retargeting ad
You'll learn what a lookalike audience is.
You'll learn why you should use lookalike audiences.
You'll learn how to create lookalike audiences.
You'll learn how to create an advert using a lookalike audience.
Congratulations on finishing the course!
Congrats on completing the course. Now it's time to test your knowledge!
Hey, I'm Gavin!
I'm an entrepreneur and I love to teach and inspire others.
I was described as a digital native recently. I smiled, and then I nodded. It’s not a phrase I like particularly, but it’s accurate. I’m your classic 'millennial', and the Digital World is all I’ve ever known.
It’s little wonder then that the social media landscape feels like ‘home soil’. It’s what I’ve always known. I’ve watched as relative unknowns have created incredible businesses off the back of an effective social media strategy.
I run a social media agency by day and I specialise in Facebook advertising. The results my clients get are literally life changing.
Why am I on Udemy? Although I'm new to Udemy, I want to create courses that inspire people to take action. To take the strategies I teach and apply them to their business, because I know they work and I know they'll generate results.
I want to help you and your business grow. That's the bottom line.
Have a look at my courses and let's get to know each other.