Facebook Ads 2014: Advanced Training for Marketers
2.9 (4 ratings)
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Facebook Ads 2014: Advanced Training for Marketers

Learn tips and tricks for achieving facebook ads campaign success
2.9 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
281 students enrolled
Created by Sorin Amzu
Last updated 3/2014
English
Current price: $10 Original price: $20 Discount: 50% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • By the end of the course you will know how to optimize a facebook ads campaign for success
  • In this course you will learn how to select the proper targeting and bidding, optimize text and images, find out about time-saving tools
View Curriculum
Requirements
  • Intermediate knowledge of facebook ads
  • Advanced knowledge of CPC/CPM/CTR
Description

If you're tired of wasting time and money trying to figure out why some facebook ads campaigns work and yours don't, this is a course for you.

It's ideal for:

  1. Affiliate Marketers
  2. People working in Digital Marketing
  3. Facebook Page Owners

Created with ease of use in mind, this course will take about 1 hour to complete, with an additional hour spent doing research for the practical test at the end. It'll all be fine, if you just follow along the easy to understand lectures.

It's structured starting with the standard facebook ads interface, going through all the most important elements of setting up a campaign for success.

Take this course to learn advanced tactics around:

  1. Optimizing ad images for greater impact - find out how you can edit your photos fast and free, online, without the need for expensive image-editing software.
  2. Using power-words to get more clicks - these are not just simple words that you hope will get your results, these are time-tested words and phrases that you can use right away for getting more clicks and attracting customers.
  3. Creating Dark Posts and Custom Audiences in the Power Editor - this is a step-by-step how-to guide to create unpublished or dark posts and customizing them to maximize the effect they will have; I will show you how to create Custom Audiences using subscribers you already have in an email marketing software, like Mailchimp, and use that as a basis for Lookalike Audiences and/or ads.
  4. Trying time-saving tools - you won't have to struggle anymore by editing each individual ad - either use the Power Editor for bulk editing or try on of these tools to save you lots of time, that you can use either optimizing or creating other successful campaigns.
  5. Utilizing the normal facebook ads interface - how to get larger images in front of people and how to have more text in your ads, to allow more descriptive ads.
Who is the target audience?
  • Affiliate marketers
  • Digital marketers
  • Facebook page owners
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Curriculum For This Course
Expand All 10 Lectures Collapse All 10 Lectures 01:23:27
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Intro to the course
1 Lecture 05:07

In this lecture you'll see what the course is about, what things you'll learn and the results of the applied techniques.

Preview 05:07
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Standard Facebook Ads Interface
2 Lectures 18:49

Get to know the best types of ads to use and what you should use for targeting and bidding.

Find out about Ad Types, targeting, bidding - PART1of2
09:22

Learn a few tricks for ads and understand the best ones to use.

Find out about Ad Types, targeting, bidding - PART2of2
09:27
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Uncover tools for automation and mock-ups
2 Lectures 18:30

This lecture will teach about a few time-saving tools for creating and managing facebook ads campaigns.

Discover Time-Saving Tools for Ad Automation
09:13

If you work in Digital Marketing, you'll love learning how to create high quality ad mock-ups for clients.

Preview 09:17
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Greatly enhance your images and text for fantastic results
2 Lectures 18:19

Use fast and free online apps to edit your ad images for greater impact.

Edit your images for greater impact
09:24

Do you have a swipe file? Learn how to improve your ad copy using power-words and which sentences to avoid.

Use power-words and create a copy swipe-file
08:55
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Dip your toe in the Power Editor - Dark Posts and Custom Audiences
2 Lectures 18:41

Don't just advertise to random people, learn how to create custom audiences, for very targeted ads.

Unleash the potential of Custom Audiences
09:24

You'll learn about the amazing benefits of using the Power Editor together with Dark Posts for A/B split testing and added benefits.

Learn about the power of dark posts
09:17
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Outro to the course
1 Lecture 04:01

Time to get busy - put all the things you've learned into practice and make this test campaign a success!

Time to say goodbye - PRACTICAL TEST
04:01

It's time now to practice what you've learned so far.

Put your knowledge to the test!
4 questions
About the Instructor
Sorin Amzu
3.6 Average rating
12 Reviews
1,019 Students
4 Courses
Digital Marketing Specialist

One thing I've been passionate about all my life is teaching others what I have learned, in order to improve their existence. I've started down this road years ago, creating magazines, ebooks, videos, trainings and books.

I love about social media (I wrote a book on it - How to avoid failure (but not necessarily succeed) on Amazon), I'm double certified in Google AdWords and I currently work in a Digital Agency - I spend most of my days between Excel, Keyword Planner and Power Editor.

Learning about Facebook Pages and Facebook Ads was a very rewarding process, as I was accumulating a lot of knowledge really fast and I could test out minor changes. I became fascinated ever since I started talking directly to Facebook Ads Managers and had the opportunity to write guest posts for blogs, like FBPPC.

I'm always interested in learning new things and looking for new ways to bring value to the people around me. This is one of the reasons I've joined AIESEC - the largest student organization in the world, where I've been able to lead a very dedicated team, as an Advertising Responsible. This has been one of the most fulfilling experiences I've been through.

When I'm not working, I enjoy cooking with my girlfriend, reading science-fiction novels and watching stand-up specials on TV.

Life has given me enough hoops to jump through, that I now feel confident enough to teach the things that I've learned and have been doing successfully over the years. My voice is clear, my speech direct and my objective is to have a positive impact on the world.