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Establish 3 Routines to Expertly Manage Your Social Media

Overwhelmed by social media? This 1 hour lesson will help you take back control and maximize your online presence.
4.7 (3 ratings)
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63 students enrolled
Last updated 10/2013
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  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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This lesson will outline the three routines you need to integrate into your daily, weekly and monthly schedule. By batching your social media tasks using these routines, you will reduce the time you spend online marketing while also increasing the effectiveness of the content you share. These routines will also instill mindfulness into your social media by emphasizing the need for strategy and goals so you can define where you want to go and how you want to get there. The philosophy behind establishing these routines centers around these guiding principals: focusing on engagement, thinking about the long-term value of every customer, mindfulness leads to better content and batching increases productivity.

Who is the target audience?
  • Small business owners and entrepreneurs overwhelmed with managing their social media as well as anyone interested in increasing the effectiveness of their social media marketing.
  • Aspiring or current social media managers who juggle a lot of accounts and want to streamline their efforts.
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What Will I Learn?
At the end of this lesson, you will be able to implement three routines that will make your social media marketing program easier to execute, less time consuming, and more engaging for your target audiences.
View Curriculum
  • Basic understanding of social media i.e. how to sign up for and use Facebook and Twitter
Curriculum For This Course
Expand All 5 Lectures Collapse All 5 Lectures 01:05:47
Guiding Principles
1 Lecture 11:56

In this lecture, you will learn about the guiding principals that drive the philosophy behind the three routines and insights that will help shape your social media strategy.

Preview 11:56
Three Routines
3 Lectures 38:38

Learn how just one monthly session will help you reflect on the previous month's successes and failures to better prepare for and execute the upcoming month's digital marketing efforts.

Monthly Routine

Learn how blocking off one weekly session will help you create more engaging, mindful content and stay on point, active and relevant on the various social media channels that you utilize for your business.

Weekly Routine

In this short video, you'll learn about the two options for executing a consistent daily social media routine that will help you deliver excellent customer service and put out any fires before have a chance to spread online.

Daily Routine
Tools and Wrap-Up
1 Lecture 15:13

In this lecture, you'll learn about a few tools that will help make managing your social media and growing your networks easier.

Tools and Advice to Help Execute

Take the quiz and see if you are on your way to being a social media rockstar!

Three Routines for Social Media Success Quiz
12 questions
About the Instructor
4.7 Average rating
3 Reviews
63 Students
1 Course
Helping businesses overwhelmed by social media

I started Shawndra Russell Communications, LLC to help entrepreneurs maximize their digital footprint. I am a content strategist, community manager and blogger for several clients from a local food tour operator to a $2 billion global snack food brand. I also provide in-person and online training that focus on showing businesses how to become a social business. I also am the Savannah correspondent for Forbes Travel Guide and have written about travel and entertainment for Society South, Visit Savannah, Visit Tybee, Travel+Leisure, Media Bistro, Snooth and BeerAdvocate. My social media philosophy centers on creating engaging, well-written content from a journalistic point of view and encouraging entrepreneurs to embrace all things social. Through Udemy, I want to teach aspiring social media marketers others how to build their own six figure social media business like I have as well as sharing my knowledge with busy business owners that want to handle their own social media programs more effectively and efficiently.

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