This lesson will outline the three routines you need to integrate into your daily, weekly and monthly schedule. By batching your social media tasks using these routines, you will reduce the time you spend online marketing while also increasing the effectiveness of the content you share. These routines will also instill mindfulness into your social media by emphasizing the need for strategy and goals so you can define where you want to go and how you want to get there. The philosophy behind establishing these routines centers around these guiding principals: focusing on engagement, thinking about the long-term value of every customer, mindfulness leads to better content and batching increases productivity.
In this lecture, you will learn about the guiding principals that drive the philosophy behind the three routines and insights that will help shape your social media strategy.
Learn how just one monthly session will help you reflect on the previous month's successes and failures to better prepare for and execute the upcoming month's digital marketing efforts.
Learn how blocking off one weekly session will help you create more engaging, mindful content and stay on point, active and relevant on the various social media channels that you utilize for your business.
In this short video, you'll learn about the two options for executing a consistent daily social media routine that will help you deliver excellent customer service and put out any fires before have a chance to spread online.
In this lecture, you'll learn about a few tools that will help make managing your social media and growing your networks easier.
Take the quiz and see if you are on your way to being a social media rockstar!
I started Shawndra Russell Communications, LLC to help entrepreneurs maximize their digital footprint. I am a content strategist, community manager and blogger for several clients from a local food tour operator to a $2 billion global snack food brand. I also provide in-person and online training that focus on showing businesses how to become a social business. I also am the Savannah correspondent for Forbes Travel Guide and have written about travel and entertainment for Society South, Visit Savannah, Visit Tybee, Travel+Leisure, Media Bistro, Snooth and BeerAdvocate. My social media philosophy centers on creating engaging, well-written content from a journalistic point of view and encouraging entrepreneurs to embrace all things social. Through Udemy, I want to teach aspiring social media marketers others how to build their own six figure social media business like I have as well as sharing my knowledge with busy business owners that want to handle their own social media programs more effectively and efficiently.